The popularity of "The Legend of Sword and Fairy 3" is still fermenting.

This popular Xianxia drama is a bit of the atmosphere when "Fairy Sword 1" was on the air back then, and it has had a strong impact on the film and television circle of the Celestial Empire.

The small screen deserves to be the overlord.

The popularity of Zhou Yutang and Liu Shishi also continues to soar, which also lays a good foundation for the release of the movie "Those Years".

This year's Chinese New Year stalls are very popular.

The Kung Fu Emperor's "Casting the Name" and Xiaogang Cannon's "Assembly Number" spent a lot of money on the early publicity, and the media and industry insiders praised it unalikely.

In the end, it was chosen to be released at the same time in December.

The investment in "Casting the Name" is about 200 million, of which the Kung Fu Emperor will be paid 100 million yuan, which is still a friendship price.

Li Lianjie is very dignified in Hollywood, and his salary is 15 million US dollars, and he took over the drama "Casting a Name", and he smeared tens of millions of dollars very angrily.

In the first week of the release of the movie "Casting a Name", the mainland box office was 98 million yuan, the Xiangjiang box office was 9 million Hong Kong dollars, and the national box office exceeded 100 million yuan on the first weekend, surpassing the 96 million first-week box office of the previous "Full of Golden Armor", setting the best result in the first week of Chinese films.

However, in the second week, it encountered a strong sniper from the small steel cannon "Assembly".

"Assembly" won 70 million yuan at the box office in the first weekend, which is slightly inferior to "Casting Names", but it is very resilient.

This is Director Feng Da's usual method, every time he has a movie released, he will shoot it, and the effect has always been very good, and enough audiences are attracted to the cinema to watch "Assembly".

The king's pinnacle duel against the New Year's stalls was very tragic.

After strangulation, the box office momentum of "Assembly" is stronger than that of "Casting Names".

In the end, it ended in the defeat of "Casting a Name", a big production with a total investment of more than 200 million, and the final mainland box office was less than 200 million, and the box office in Xiangjiang was only more than 20 million.

And "Assembly" has a total investment of 80 million, the actors are basically Hua Yi's own family, the total salary is only more than 1 million, and finally won a box office of 230 million, setting a new box office record for domestic war blockbusters.

At this time, Feng Xiaogang was at the peak of his life and career, and he won the momentum of "Vote for Fame", and said in an interview with the media: "The rules of domestic Chinese New Year films are set by me Feng!" ”

Some media interviewed him, Jay Chou's "Slam Dunk" is scheduled to be released in February, and asked Director Feng if he is under pressure.

Director Feng was very polite, and opened his mouth to scold: "Jay Chou can sing, is it very appealing at the box office?" I remember what movie he just made, I can't remember, the box office is only 30 million, I'm really not impressed"

All of a sudden, in the domestic film industry, there is almost no one to compete with.

Zhou Yutang took the time to watch these two movies in the cinema.

Personally, he still likes "Vote for Fame".

The plot of this movie is adapted from the case of Zhang Wenxiang, one of the four strange cases of the Manchu Qing Dynasty, and the story takes place in that hopeless dark era, and the overall atmosphere of the picture is inevitably a little gloomy and heavy.

But the whole film still gave Zhou Yutang a big surprise, and a few lines were deafening:

"Today, Pang Qingyun, Zhao Erhu, and Jiang Wuyang have voted for their names, forming brothers, entrusting life and death, saving each other, relying on each other for good and evil, and helping each other in adversity!

If outsiders mess with my brother, they will be killed!

If my brother messes with my brother, he will be killed! Heaven and earth testify, mountains and rivers are allies, and if you violate this oath, heaven and earth will punish it! ”

"In my life, I am walking on thin ice, do you think I can go to the other side?"

However, since its release, many viewers have expressed their disappointment, because they entered the cinema for Li Lianjie's action gimmick, in fact, this is not a qualified action movie, but an excellent feature film.

Zhou Yutang and Zeng Li came out of the movie theater and breathed a sigh of relief: "Li Lianjie is going to win the actor." ”

Kung Fu Emperor Li Lianjie's literary drama in this film can be said to have reached the peak of his acting career.

really interprets Pang Qingyun, a troubled hero who will do whatever it takes to achieve his goals, extremely perfectly.

"Yu Tang, you really like this film."

The beauty in Tsing Yi, who had just returned to the capital after the Hangzhou announcement, looked at Zhou Yutang's eyes with affection.

Zhou Yutang analyzed seriously: "I like it, but the overall atmosphere is a little heavy, for ordinary audiences, the viewing experience may not be cool enough, it belongs to the kind of film that needs to be savored, wait a few years, this will definitely be a classic." ”

"What do you eat at night?"

"I'll cook it myself, and I'll pick up the wind and wash the dust for Sister Li."

Both of them haven't seen each other for a month, and it's rare for a beauty in Tsing Yi to return to Beijing, so Zhou Yutang cooks by himself.

The candle was bought last time at the convenience store in the Zenglijia community and used leftovers, just in handy.

A simple steak with pasta, plus a bouquet of flowers prepared in advance by Zhou Yutang.

The big beauty in Tsing Yi is full of surprises.

The two enjoyed a romantic candlelit dinner.

After the meal, we put away the dishes and chopsticks, hugged each other on the sofa and chatted while watching TV.

Looking at "The Legend of Sword and Fairy 3" playing on TV, Zeng Li looked up at Zhou Yutang's face.

The jaw is clear and superior, and the nasal bone is high.

The four beauties of the end of the world are really not in vain.

"Is there anything on my face?"

Zhou Yutang touched his cheek a little inexplicably, Zeng Li's eyes flickered, and he took the initiative to lean over and offer a fragrant kiss.

Xiao Biesheng was newly married, the beauty in Tsing Yi was very active, and Zhou Yutang had no choice but to comfort Sister Li.

After bathing.

Enter the Sage Time.

Zhou Yutang hugged the beauty in Tsing Yi, and suddenly spoke: "By the way, Sister Li, did you read the book a few days ago?" ”

"You say 'Latent'?"

Zeng Li's fingers drew circles on Zhou Yutang's chest, her beautiful and gentle face was slightly upturned, and a pair of beautiful eyes looked at Zhou Yutang without blinking.

"Sister Li, I am very optimistic about this script, it took a few months to write, and the project is expected to start next year.

"During this time, no notice has been arranged for you, you have to eat the role of Cui Ping thoroughly."

Zhou Yutang's palm rubbed lightly on Zeng Li's slender waist, and the gentle smile in his eyes became more and more intense: "You have read the script I gave you, what do you think of this role?" ”

When it came to work, Zeng Li visibly became serious, thought about it, and said: "Cuiping is a village girl who has been in the countryside all her life, she has no culture, she doesn't know any big truths, but she is very kind, but she always has her own persistence and belief in her heart. ”

In the end, she was born in the Chinese opera ninety-six immortal class, and the professional ability of the beauty in Tsing Yi is still online.

Zhou Yutang nodded slightly, and said step by step: "Sister Li, your understanding is very good. ”

"Cuiping is a village girl, she has never been out of the loess slope in her life, she has never seen the world, she is babbling, she has no culture, she has no education, and she has to get rid of the scum, but when she has unwavering faith, she has a shining point that can move people, and she is a very lovely village girl."

"I know it can move people, can you take your hand off my ass?"

Zeng Li glanced at Zhou Yutang angrily.

Zhou Yutang withdrew his hand and said calmly: "Sister Li, there is a problem that needs to be solved, you are so beautiful." ”

"Whether it's looks or temperament, it's not at all right with a rustic village girl, the appearance can be solved with makeup, there's no problem, it's the way you behave, I'm still a little worried."

looks too outstanding and can attract the public's attention, which is undoubtedly a huge advantage for celebrities.

But for an actor, this is not the case.

Being good-looking will always be discriminated against.

The audience will pay more attention to your appearance than your acting skills, and you often have to put in more effort, even at the cost of self-destruction and ugliness, in order to gain the audience's recognition.

Hollywood's Little Plum and Charlize Theron are the best examples.

Xiao Lizi amazed the world in the Titanic, and since then he has had many good works, but he ran with him all the way, until he let go of himself and self-destructed his image, and then he won the actor crown.

Charlize Theron is also beautiful and thrilling, playing ugly in "The Witch", gaining 30 pounds, and being crowned in one fell swoop.

"I see what you mean."

Zeng Li nodded suddenly: "That's it, during this time, I will go to the countryside to live that kind of life, observe Cuiping's living state up close, and then ponder this role." ”

"It's worthy of my sister pear, it's really professional."

Zhou Yutang praised: "I have arranged the location, you can go directly when the time comes."

Wait a minute

Zeng Li's beautiful eyes showed a hint of suddenness, and she immediately glared at Zhou Yutang.

Brother Yu Tang is afraid that it has already been arranged.

I just analyzed the script and talked about the drama for myself, so I'm waiting here.

Zhou Yutang read a lot of information from the eyes of the beauty in Tsing Yi, and smiled: "Sister Li, you know, just to experience life, there is no other meaning." ”

After Zeng Li became popular in "I Want to See You", she can be regarded as a second-tier female star in the circle, and she is also the first sister of Jiangdong Film and Television Culture Studio.

With this planning and layout, he threw people to the countryside, and he called it an experience of life, but in fact, he was a village girl, which was more or less unreasonable.

"I'll listen to you."

Zeng Li lay on his side and leaned in front of Zhou Yutang's chest, looked at his side face, and smiled: "When to go, I'll clean up first." ”

"The day after tomorrow, I'll let Sister Shuang book the ticket, and let Botou's little assistant accompany you when the time comes."

"Poof! Don't keep calling people Bobotou or something, it's ugly to death, people have names, it's called Li Wenwen, Wenwen is very good, or you are fans. ”

"Really?"

Zhou Yutang sweated.

He really doesn't remember, the main wave of little assistants is now an assistant to Zeng Li, running around to make notices, usually rare to meet in the studio, no impression.

"Don't toss other people's little girls."

Zeng Li's smile was bright and moving, and she stretched out her hand to Zhou Yutang coquettishly: "I'm not so squeamish, I'll be there alone at that time, there are a lot of things in the studio now, Wenwen can still help, is the movie done later?" ”

"The film has been submitted for review."

Zhou Yutang gently hugged the big beauty in Tsing Yi.

Zeng Lixiu's cheeks flushed, and she bit her lip and said, "Then I may not be able to come back to see the premiere at that time, so I'll give you a New Year's surprise in advance." ”

"And surprises?"

Zhou Yutang suddenly felt a little moved.

"Just the bad thoughts you have when you look at the golden armor."

On Zeng Li's smooth and snow-white skin, the flush became thicker and thicker.

Rustling.

In the bathroom of the bedroom, there was the soft sound of clothes rubbing.

It's very provocative.

The door creaked open.

"Shhh

Zhou Yutang sat up straight and gasped.

He saw a beautiful woman in Tsing Yi wearing a gorgeous queen's palace dress.

The lotus step moves lightly, the slender waist is bent and bent, and the section bows down:

"Concubine, meet the king."

After a night, Zhou Yutang, who was addicted to the emperor, understood.

Why were there so many faint kings in ancient times?

After a short period of warmth, Zhou Yutang sent Zeng Li on the plane the next day.

The dragon mark of the movie "Those Years" has been obtained, and Zhou Yutang is mainly busy with one thing these days.

Meeting.

held a meeting with Li Xiaoping of the light to discuss the schedule and publicity plan of "Those Years".

is finally scheduled to be released on February 10, and there is a very strong opponent "Slam Dunk" at the same time.

Zhou Yutang found that he and Jay Chou were really destined.

In the second half of the year, there was a media hype about the bi-weekly battle in the music scene, and this time the battlefield spread to the movie.

Chou Dong is also energetic, the "Secret That Can't Be Said" was only released this year, and an album was released in the middle, and a world tour was held, followed by another "Slam Dunk".

The enemy is the king of Chinese music, which is really powerful.

Anyway, the results of the internal meeting on the light side were not optimistic.

Zhou Yutang doesn't care personally.

The main thing is that he is very confident in the quality of "Those Years" and focuses on publicity and marketing.

Variety show publicity, network marketing promotion, offline hard advertising, cinema billboards, trailer placement, and then cooperate with the physical book publication of "Those Years".

I arrange everything that I can arrange.

Zhou Yutang took the lead in opening the group.

He posted a small essay on his Sina blog.

Tell this beautiful story about youth.

At present, Zhou Yutang's blog has more than 50 million clicks, which is a very real number, and the current blog clicks are real, there is no moisture, except for Xu Jinglei and Han Han and several other blog celebrities with clicks exceeding 100 million, Zhou Yutang can also be regarded as the top blogger at this time.

He posted a small composition, and the response was quite enthusiastic.

Huang Xiaoming and Gao Yuanyuan also helped Zhou Yutang do publicity in media interviews.

In addition, Xu Cainu knew that the movie written, directed and acted by the film academy junior brother she admired was about to be released, so she took the initiative to help post a blog, a rainbow fart.

Zhou Yutang called to thank him, and this wave was an unexpected joy.

This sister is also one of the four major Huadan, the old-timers of the marketing persona, and the number of fans in domestic entertainment is also on the top.

Especially this year, she also participated in the big project of "Casting Names", and played with Li Lianjie, Liu Tianwang, and Jingcheng Wu, with a good reputation, and Xu Cainu's career is also on a higher level, and she was directly blown by her fans as the only goddess among the four major flowers.

Moreover, Xu Cainu's fans have a bit of literary attributes, and they are very emotional, and "Those Years" is estimated to attract many of her fans into the cinema.

In late January, the trailer for "Those Years" began to be released.

It begins with a washed white shirt hanging on a clothesline, gently fluttering in the breeze, and a faint ballpoint pen mark on the vest.

and Zhou Yutang turned his head and raised his eyebrows in a white shirt, revealing a bright smile that was enough to make people's hearts beat.

In the highlights of the quick editing of the content in the middle, Liu Shishi smiled outside the classroom and interspersed with various details of campus life, focusing on highlighting the atmosphere close to reality.

The last 30 seconds are the most classic part of Zhou Yutang and Liu Shishi's heavy rain.

"Childish!"

"That's right, I'm just naïve, I will chase a girl like you who studies hard, I'm naïve, I will insist on chasing you for so long!"

"Then you don't chase it! A sucker! ”

"yes, I'm just stupid!"

"Big fool!"

The camera swept over Zhou Yutang's lonely back in the rain, and finally fixed on Liu Shishi, she covered her mouth in the rain, tears like rain.

Sincere emotions don't look like acting at all.

This scene is distressing to watch.

is a campus youth story with a clear and simple context, but people can't help but want to know what happened.

Finally, the screen goes black, and a line of artistic subtitles floats through.

On February 10th, "The Girl We Chased Together in Those Years", those years of youth and beauty were like a poem.

Zhou Yutang was personally very satisfied with this version of the trailer, and also asked Sister Shuang to do an investigation.

1000 target moviegoers aged between 18-35 were randomly selected, of which more than 800 said they were very interested after watching this version of the trailer, some people felt that the few details revealed in the trailer made them feel very kind, and a considerable number of people were attracted by Zhou Yutang and Liu Shishi, and would go to the cinema to watch it when the time came.

The early publicity went very smoothly.

Zhou Yutang was full of confidence in "Those Years", held several meetings with Li Xiaoping, and proposed a screening plan, Li Xiaoping also respected Zhou Yutang's opinion, and said bluntly:

"I'll arrange it."

Li Xiaoping is not blindly trusting Zhou Yutang.

In the beginning, she only had expectations for this small-cost investment project similar to scratching lottery tickets.

A newcomer who has just debuted, a movie that he wrote, directed, and acted in to test the waters.

If you can win the lottery, that's a good thing.

If you scratch out thank you for your patronage, at least you can get on the line with a potential newcomer like Zhou Yutang.

With this young man's talent, even if he fails once, he may not have a chance to rise in the future.

But as a producer, she participated in the filming process of the whole film, and later watched the finished film, Li Xiaoping knew the quality of this film in her heart.

Screening.

This is an indispensable step in the promotion strategy of the film.

The concept of on-demand screening originated in Hollywood, where the whole system is quite mature, which refers to the fact that before the film is officially released, the producer designates that it will be released in some theaters in advance, and usually invites some well-known film critics, media and a small number of audiences to watch it.

The main purpose of the screening is also to grab word-of-mouth in advance after the movie is released, at this stage, the network is not so developed, and it takes a certain amount of time for word-of-mouth influence to be exerted.

To some extent, word-of-mouth will involve the scheduling of movies.

It's very simple.

Theaters will value movies with a good reputation, because it means that the quality of the movie is passable, it is favored by professional film critics, and it may be recognized by more audiences after its release.

After all, it's all about making money.

Zhang Yimou played this set a few years ago.

At the beginning, Lao Mouzi's "Hero" created a precedent for domestic screenings, and the producers held a seven-day screening in Shenzhen in advance, which received quite a good response and created favorable conditions for attracting more audiences to the cinema later.

Zhang Yimou took the lead in updating the film version of the play, and everyone learned from it later.

In general, the better the word-of-mouth movie, the more suitable it is to be screened.

Only films that have enough confidence in quality will choose large-scale early screenings, in this way, the early word-of-mouth of the film can be beaten, and then it can be promoted with the press release of the distributor.

In this way, after the release of the movie, it can attract more audiences to the cinema.

As long as the reputation of the movie is stable, it will have a positive impact on the subsequent box office of the entire movie.

…………………………

Capital.

UME International Studios.

Fang Ping walked into the cinema and greeted several colleagues.

The accompanying assistant carried a bag and followed him, waiting until he finished greeting a few old friends and found a place to sit down.

As the editor-in-chief of the top film magazine "Times Film" in the Celestial Empire, she has good connections in the circle.

"Assembly Number" and "Casting Names", which were released in December, have already brought her a lot of surprises, and then Zhou Yuchi's "Yangtze River No. 7" is also of excellent quality.

In February, there are also Zhou Yutang's "The Girl We Chased Together in Those Years" and Jay Chou's "Slam Dunk".

She watched the finished film of "Slam Dunk", and originally had certain expectations for the king of Chinese music who had filmed "The Secret That Can't Be Said", but after watching the movie, she unceremoniously gave a bad review on her column:

"A movie, at least there should be a complete and full storyline, that is, the plot, if this can't be done, at least a decent framework should be built, and then fill in the content, "Slam Dunk" has a loose framework, the plot is fragmented, and the content is probably those vulgar jokes, but unfortunately these burdens are not funny at all, and even embarrassing, Jay Chou is fortunate to be able to sing, there are not enough plays, you can use songs to make up."

Fang Ping has always been so strict with movies.

Today, I came to the screening of "Those Years" to see how the movies of Zhou Yutang, who has been in the limelight recently, are good.

Before the movie started, Fang Ping crossed her legs, looked at the starry eyes of the little assistant next to her, and smiled: "Are you a fan of Zhou Yutang?" ”

"Yes, boss."

"He seems to have been very popular at the end of the world lately?"

"Yes, it is recognized as the four beauties of the world, the ancient male god, and very talented."

"Hehe, it's really talented, and the TV script I wrote at the beginning of the year was very exciting."

"Boss, "The Legend of Sword and Fairy 3" is also a book written by Zhou Yutang."

"Oh? "Let's Get Married" a few months ago seems to be a script written by him. ”

Fang Ping dusted off her trouser legs, a little surprised.

Zhou Yutang.

It's this young man again.

has made several hit scripts in a year, is he going to heaven?

I also have some expectations for this movie written, directed and acted by Zhou Yutang.

Soon.

The show begins.

(End of chapter)