Zhou Yutang's carefully formulated film promotion strategy has won him a rather explosive start.

The publicity of "Lone Agent" is also much stronger than the first movie "Those Years", and the publicity funds have directly reached 15 million.

Posters are being laid, trailers are being put on a continuous basis, and variety shows are all advancing according to the original plan.

According to the road survey done by Guangguang Media, based on the statistics of young people who randomly watched the trailer of "Lone Agent", nearly 82% of people said that they would go to the cinema to watch the movie after watching this trailer.

The situation is very good.

Zhou Yutang has already flown directly to Hunan Province, and this trip is to prepare to participate in the two ace variety shows "Happy Camp" and "Everyday Upward" in Hunan Province.

Previously, Zhou Yutang maintained a very good relationship with Hunan Province and Taiwan.

In the past, TV series and movies were going to be released, and they all came to these two programs to do publicity.

However, this time I came to Hunan Province, but it was not just for publicity.

Director Ouyang called him and wanted to talk to him about variety shows.

With the national-level music variety show "The Voice" in front of Zhuyu, Zhou Yutang, as the driving force behind the scenes, is also widely known in the variety show industry.

Just got off the plane.

Director Ouyang has already sent a special car to pick him up.

When he arrived at the hotel, Zhou Yutang finally met the man who brought Xiangtai to the top.

Before Zhou Yutang helped Modu Satellite TV shape the golden body of ratings, Yang Ma did not come out, and no one could compete with Mango.

During the banquet, there were several senior leaders of Mango Terrace, who talked about policies when they opened and closed their mouths.

The Ministry of Culture has rated "The Voice of the Heavenly Empire" as an excellent program, and has been praised by the big leaders for "caring for reality" and "focusing on quality".

Last year, Modu Satellite TV's "The Voice" became an instant hit, and Blueberry TV immediately followed the trend with a "I Love to Sing".

wanted to take advantage of the sound of the east wind to take off directly, and then take over the "I Love to Remember Lyrics" program on Blueberry Channel, but it didn't take off, and his legs were discounted first.

The music program "I Love to Sing" has only been broadcast for two episodes, and it was directly hastily dismounted, and the program planning team made Blueberry Channel lose millions and leave en masse.

The ratings are so low that no one watches them at all.

The TV station is not a charity.

If the ratings of some TV series and programs do not meet the standards, they will be directly cut in half.

However, this incident also caused a wave of repercussions.

Director Ouyang of Mango Terrace is really a capable person, and he got the news in advance that the cultural control policy will be implemented.

It is required that the number of entertainment programs broadcast by each satellite TV comprehensive channel in prime time every week is limited, and the quality is on par with "The Voice of the Heavenly Empire".

Under such basic conditions, the variety shows of each David TV are bound to embark on the road of high-quality products.

Director Ouyang was very polite during the banquet, and took the initiative to ask: "Yu Tang, about variety shows, I want to hear your thoughts." ”

"All the leaders are professionals, and it should not be difficult to see that the Celestial Empire's variety show base is very large."

Zhou Yutang smiled: "Now I still have the idea of a music-type variety show in my hand, I don't know if several leaders are interested?" ”

He took out a variety show planning book directly from the bag he was carrying.

Ouyang Changlin raised his eyebrows.

It turned out to be prepared.

Or maybe Zhou Yutang has already calculated this step in the layout!?

Open the proposal.

Several leaders moved their chairs and came over to take a look.

"I'm a singer!"

"Rules: The program selects seven professional singers to compete, and through the statistics of the results of the two-week competition, the last elimination system is adopted, and the singer with the lowest votes is eliminated. Then there will be a new singer to take over the fill, and seven singers will be reshuffled and re-competed"

"Specific requirements: Comprehensively introduce multi-regional, multi-field, and multi-fan group types of singers."

"It comprehensively encompasses the characteristics of the times and the singer genre, creating a collision between the times and the times, the blend of classics and pop, and the dialogue between boldness and tenderness, so that music audiences of all ages and types of preferences can find their favorite part in it."

"At the same time, it also innovates and reforms from multiple angles, and comes up with professional music standards, serious music attitudes, groundbreaking program standards, and comprehensive program content."

See here.

Ouyang Changlin's back straightened instantly, and he pushed his glasses again.

His expression gradually became focused and solemn.

This is a very detailed plan.

Of course, Zhou Yutang didn't do it alone.

He gave specific ideas and ideas, and then let Mingjie's professional team perfect the details.

After many revisions, this complete plan with professional feasibility was handed over to him.

The features and selling points of this show are clearly written, and even the lighting, stage, program packaging and other elements are all marked in special details.

After Zhou Yutang carefully reviewed and confirmed that there was no problem, he took advantage of this promotional movie "Lonely Agent" to bring it to Hunan Province.

Ten minutes later.

Hong Tao, the person in charge of the variety show department of Mango Channel, couldn't hold his breath at first, and he couldn't care that Zhou Yutang was still there, so he couldn't help but say with anticipation: "Leader, you can do it." ”

Judging from his professional eyes of many years of variety shows, "I Am a Singer" is different from "The Voice" in different formats, but it is undoubtedly an excellent variety show with considerable feasibility.

Director Ouyang closed the plan, smoothed out the plan, and said slowly: "Yu Tang, if Mango Station doesn't accept this show, what are you going to do?" ”

"Then I'll go to Sioux Provincial Satellite TV."

Zhou Yutang said calmly.

He himself is a native of Suzhou Province, and he is also a propaganda ambassador of his hometown, and he also has a very good relationship with the high-level of Suzhou Satellite TV.

"I wish us a happy cooperation."

Director Ouyang stood up and took the initiative to stretch out his hand towards Zhou Yutang.

…………………………

"Brother Ming, the cooperation has been negotiated."

After discussing the cooperation intention with Director Ouyang, Zhou Yutang was in the hotel and called Tian Ming.

The division of labor between the two is very clear.

Zhou Yutang was the boss behind the scenes, and Tian Ming stood at the front desk, charging in the armor of power.

Together, the two are able to create the greatest benefit.

"Good!"

Tian Ming on the other side of the phone was also in good spirits: "I'll send the negotiation team over as soon as possible, how many days will you stay in Hunan Province?" ”

"About two days, I will go to Suzhou Province to record a variety show in two days."

"I said hello to your movie, and I will help you promote it when the time comes, do you want me to say hello to you?"

"No need, the matter of film scheduling, with Mr. Han here, it's not a big problem."

After Zhou Yutang finished communicating with Tian Ming, he hung up the phone.

He has enough faith in "Lone Agent".

Two days later.

The recording of the program ends.

As usual, Mr. He invited Zhou Yutang to taste the flavor of Changsha in a local restaurant in Hunan Province.

The taste of Hunan cuisine is on the heavy side, in fact, it is quite an appetite for Zhou Yutang, and Mr. He is actually a wonderful person, and every dinner party is quite pleasant.

chatted about variety shows during the banquet, as the host of Mango Channel, Mr. He obviously received some rumors, and took the initiative to ask: "Yu Tang, have you negotiated with the director?" ”

"Almost, the details of the contract are still being discussed."

The specific negotiation process involves a lot of interests, which is naturally handed over to a professional negotiation team, and Zhou Yutang, as the boss behind the scenes, is only responsible for controlling the general direction.

"Awesome! I toast you, the leader has talked to me, and I may be the main control of this show at that time. ”

Teacher He was also very happy.

Although there is a basic plate of "Quick Book", he also hopes that his career can reach a higher level, and this variety show jointly created by Xiangtai and Zhou Yutang will undoubtedly be a trump card show.

It's comfortable to talk to people with high emotional intelligence.

Let's talk about gossip in the circle, talk about the prospects of the industry, and who else will be promoted and whose salary will be downgraded.

Teacher He was talking about who resigned from the mango platform, Zhou Yutang heard a familiar name and put down his chopsticks: "Teacher He, you said that Sister Bei resigned?" ”

Sister Bei's full name is Zhang Yibei, and she is the person in charge of "Everyday Upward".

Zhou Yutang was very impressed by her.

This is a very capable woman, especially for variety shows, with her own unique opinions.

When she was a producer, "Everyday Upward" could even wrestle with "Happy Camp", but she didn't expect her to leave Mango Channel, no wonder the air pressure felt a little low when recording "Everyday Upward" this time.

Teacher He shook his head and smiled, "Don't you know? Actually, Beibei's departure has something to do with you. ”

"What does it have to do with me?"

Zhou Yutang was also shot while lying down, looking inexplicable.

Teacher He explained with a smile: "It's "The Voice" that you did, and I couldn't raise my head in the variety shows across the country last year. ”

"She was stimulated, and she made a military order with the leaders above, and wanted to make the ratings of "Everyday Upward", but she was still pressed to death by "The Voice", and she took the initiative to resign at the beginning of the year, saying that she hoped to accept challenges from the outside world"

Blame me?

Zhou Yutang was also slightly sweating when he heard this.

It was a pure accident.

The ratings of "The Voice" soared last year, and the first war sat firmly in the national variety show, not to mention "Everyday Upward", "Happy Camp" can't beat it, I really don't blame Sister Bei.

"Teacher He, do you have Sister Bei's contact information?"

"You want to dig her up?"

Teacher He is a shrewd person, and he immediately guessed Zhou Yutang's thoughts: "Yu Tang, you have been developing really hard recently, you were still a studio last year, and this year it will be transformed into an entertainment company, and then "Lone Agent" will definitely be a big hit, if I lose my job one day, I will eat with you when the time comes."

It's another rainbow fart, and Mr. He didn't forget to send Zhang Yibei's contact information to Zhou Yutang.

Actually, it's not all rainbow fart.

Zhou Yutang's development momentum is indeed very strong.

"Thank you."

Zhou Yutang thanked him repeatedly.

He has also dealt with Mango TV many times.

Which one is capable and which one is a straw bale, I can't be clearer in my heart.

Every time he came to Changsha to record a show, Xie Na invited him to dinner, that is, he was sorry that the schedule was very busy and there was no time, but Mr. He's dinner was never pushed.

If the company wants to develop, talents are indispensable.

Now Sister Shuang can't control it, and has asked Zhou Yutang several times to let him find professional management talents in the variety show department to connect with Mingjie Company.

It is to step on the iron shoes and find nowhere to go.

Now that I have encountered such a management talent in the variety show department, how can I miss it?

Zhou Yutang wants to build Jiangdong Film and Television Culture Company into an entertainment dynasty.

Film and television and variety shows are the two carriages of the dynasty.

Grasp with both hands, and be hard with both hands.

In film and television.

In addition to the "Lonely Agent" that countless people are looking forward to, the movie "To Youth" in cooperation with Huayi has been launched in late April.

Zhu Yilong, Zhang Ruojun, Li Jun, etc. have all joined the group, and the filming time is expected to be two months, and the director Zhou Yutang strongly recommended Xue Xiaolu, but Mr. Xue Xiaolu has now started filming "Ocean Paradise", and finally invited another powerful director Yang Wenjun.

This youth film is expected to be filmed in two months, after which the second and third seasons of "Classmates" will be broadcast in June and July, and the filming plan for the final season will start at the same time.

and the company's screenwriting department newcomer August Chang'an's "Hello, Old Times" is also in the process of adapting the script, which is expected to be completed around May, and the filming plan will start in the second half of the year.

The two scripts of "Snow Leopard" and "The Legend of Zhen Huan" have thick content, and the adaptation work will be slightly later, probably not until the second half of the year.

Other than that.

Jiangdong Company also has a big project "You from the Star" in hand.

This year, Jiangdong Company is definitely a bumper harvest in film and television.

The development of variety shows cannot be left behind.

A "The Voice" is just the first shot for Zhou Yutang to start his signboard.

"I Am a Singer", which cooperated with Hunan Provincial Satellite TV, will be the next step for Zhou Yutang to ascend to the gods.

And Zhou Yutang's ambition.

But it's much more than that.

He wants to let the entire variety show of the Celestial Empire be told by him.

He wants to make the Celestial Empire a big country in the future output of variety shows.

(End of chapter)