Chapter 415 Emotional Marketing, a Big Hit on the First Day
The sun rises as usual.
The warm light of the light shone through the kitchen window, shining on the beautiful face of Gao Yuanyuan in an apron.
It is even more bright, and she has the temperament of a dignified young woman.
She swept the hair from her ears behind her ears, rolled up her sleeves and worked in the kitchen, her smile was very sweet, and her voice was more moist: "Yu Tang, are you going to have a meeting today?" ”
"There's a meeting."
After washing, Zhou Yutang hugged Da Meiyuan's small waist from behind, and rested his chin on her shoulder: "Arrange the work, and then prepare for the roadshow." ”
"Don't move, disturb me to cook a big meal."
Gao Yuanyuan struggled and slapped away the uneasy hand, her tone was slightly coquettish.
"A big meal?"
"Isn't a sandwich a big meal?"
Gao Yuanyuan turned her head sideways and kissed the man on the cheek: "Good, go and wait for breakfast." ”
Zhou Yutang smiled dumbly.
For a woman who can scramble tomatoes and eggs into a mush, a sandwich is indeed a big meal.
After the beautiful warmth, he was expelled from the kitchen by Da Meiyuan, and Zhou Yutang sat on the sofa in the living room, crossed Erlang's legs, and drank saliva.
After the premiere, several sisters and sisters seemed to have made an appointment and sent him a message together.
The scene was even more lively than the audience's reaction.
In addition to the first sister of the Tang Dynasty who ran the itinerary and sent blessings on Weibo, and Zeng Li, who was still in the crew.
Including Teacher Fan, Gao Yuanyuan, Yang Mi, who took leave to join the enemy during the promotion of the movie "Painted Skin 2", and his godsister Guli Nazha.
Sometimes time management is difficult.
Originally, she was scheduled to accompany Liu Yifei, but Miss Liu asked Shu Zhan to stay all night with Zhang Liangying, who sang at the premiere of "Bouquet".
You can't always have a few people together.
Zhou Yutang temporarily adjusted his itinerary, reluctantly refused Teacher Fan's request for art exchange, and drove over to surprise Gao Yuanyuan.
It's definitely not because Da Meiyuan used a big killer move to subdue the temptation of uniform.
Mainly in Zhou Yutang's heart, Da Meiyuan's position is indeed a little higher than Teacher Fan.
Da Meiyuan was moved, and it was logical to unlock a lot of poses, so there is no need to mention this matter.
Zhou Yutang flipped through the film reviews on the Internet, and after the premiere, "Bouquet of Love" will soon be released simultaneously in Asia.
Those famous film critics, including Fang Liming, also published film review articles as soon as the movie ended.
"A few years ago, Zhou Yutang's debut work "Those Years" on the big screen set off a hurricane of youth across the Taiwan Strait, and now after a few years, he tried the theme of romance films again, before watching the movie, I thought he was Jiang Lang's talent, but the facts tell me that Zhou Yutang will never disappoint the audience."
Fang Liming wrote in his film review: "This movie has no strong conflicts and contradictions, no obvious highs and lows, and no dramatic derailment and abortion in recent popular youth films. ”
"It's just a bland story of a young couple who accompany each other out of school, into society, and finally are defeated by reality and go their separate ways."
"It's like the daily life inside, although there is no magnificent scene, but the key is the delicate and sincere emotion, Zhou Yutang used countless details to pile up the real life atmosphere, as well as the clean and exquisite picture, and the gentle and moving narrative, let me experience a truly beautiful movie-watching experience."
"I'll take my wife to the cinema one more time, probably, more than once."
After Fang Liming's film review article was released, it received countless likes.
It's not just him, all kinds of film critics and film newspapers have given very high praise almost without exception.
The discussion about the movie "Bouquet of Love" is also at an all-time high.
The starring role of the movie is the most popular in the entertainment industry.
has output classic film and television works for several consecutive years, and now Zhou Yutang has created a golden body in the hearts of the audience.
What's more, the movie itself is of excellent quality, plus it is willing to spend money on marketing.
The enthusiasm of countless fans for watching the movie was ignited.
The number of viewers who clicked on the Maoyan APP to watch the movie reached an astonishing 110,000.
As far as the current Maoyan users are concerned, this is already quite an exaggerated number.
Zhou Yutang enjoyed Da Meiyuan's fried burnt ham sandwich dinner.
I went back to the company for a meeting.
After a few days, the second batch of machinery and equipment was in place, and the people of Vision Media were very excited, and the big project they did this time was also a test for them.
The other is to connect with the theater chain and arrange the film promotion roadshow.
Everything is going according to plan.
Last year's "Thirty-three Days of Broken Love" detonated the film market, and this year, Zhou Yutang personally controlled "Bouquet of Love", and the publicity cost reached 60 million.
It's even more expensive than the investment cost of the entire movie.
On the way to the roadshow promotion, Zhou Yutang looked at Liu Yifei holding his mobile phone and smirked, and curiously leaned over to take a look, it turned out to be refreshing the box office of "Bouquet".
On the first day of release, the box office of the zero point show was 10.24 million, increasing the 6 million of "Painted Skin 2" by more than 4 million.
Every time I refresh it, I can see that the box office on the Maoyan APP is beating, and Miss Liu's beautiful little face shows a happy smile.
"Highly recommend Bouquet of Love."
"The first half is completely the most romantic look of love that can be imagined!"
"Produced by Zhou Yutang, it must be a high-quality product, "Bouquet of Love" is definitely a classic in romance films!"
"How to say goodbye with your favorite you with a smile, I feel that Zhou Yutang's "Bouquet of Love" is going to be a god."
"Zhou Yutang is so good at writing poking points, I like every line and every moment of this movie."
"Zhou Yutang, please dismantle the camera installed in my heart, isn't this my story?"
"Liu Yifei is so beautiful, who knows what brand of clothes she wears in the movie?"
"After watching the movie, I want to fall in love again."
“.”
Most of the online reviews are positive.
Of course, there are some comments, but the number of such comments is not worth mentioning at all compared to the crazy good reviews.
Many passers-by were also frightened.
The Maoyan app has a score of 9.8 and a Douban score of 9.3.
The explosive word-of-mouth made many viewers outside of Zhou Yutang's Jiangdong sailor and Liu Yifei's passerby fans curious.
"Is it really that good-looking?"
"Zhou Gou and I have a hatred for taking my wife, but Sissi is so beautiful, she gritted her teeth and supported it."
"Go and see the excitement, Zhou Dog is scum, there is still something to make a movie."
The super popular fairy top-class CP, the explosive word-of-mouth that remains high, is positively fed back to the box office of the movie.
After the pre-sale exceeded 10 million in the early morning of the first day, on the way to the roadshow the next day, Zhou Yutang received a call from Mr. Han Xian, the old man of the light.
"The box office on the first day was 85.43 million, Yu Tang, congratulations."
"Mr. Wang, I am happy."
Zhou Yutang smiled indifferently.
This movie is controlled by Jiangdong Entertainment, and the light and China Film are allies, and they only symbolically take a small share.
The bulk of the box office sharing benefits are naturally Zhou Yutang's, but what Lao Wang values is not this.
The influence brought by this project made the stock price of Guangguang rise a lot yesterday, and Zhou Yutang had a lot of Guangguang shares in his hands, and he made a wave of money.
Perhaps, there are other reasons.
At the premiere a few days ago, Huayi Xiao Wang always brought the momentum of "Painted Skin 2" to show off his power in front of him, and he didn't point out the country, others didn't know, but Zhou Yutang could see that the light Lao Wang was also holding his breath.
This time it overwhelmed Huayi Xiao Wang, not to mention how comfortable it was.
"Painted Skin 2" just set a first-day box office record, and the throne was driven down before his ass was hot.
After slamming the box office in the first week, the film's reputation was not ideal, which also had a negative impact on "Painted Skin 2", and the box office trend fell off a cliff in the next few days, remaining at about 30 million, and the pace of hitting 400 million slowed down.
And "Bouquet of Love" has sprung up, and in terms of word-of-mouth, it is much better than "Painted Skin 2", and it can be expected that the stamina will be stronger.
"Fog grass! This first-day box office! ”
"After watching the materials in the theater, the venue is almost full, looking at this word-of-mouth, the follow-up film schedule may have to slightly press "Painted Skin 2"."
"It has to be the governor of Jiangdong, this is too fierce."
"The ceiling of romance films, as expected, lives up to its reputation, after watching this movie, it really didn't get black."
Those professionals who were still gloating and were ready to watch "Bouquet" and be easily flattened by "Painted Skin 2" also received the box office news, and they were all stunned.
Convinced.
Completely convinced.
They are all insiders and know the gold content of the box office on this first day.
According to the terrifying attendance rate and explosive word-of-mouth on the first day of "Bouquet", it is almost foreseeable that the follow-up explosion of this movie will be a big hit.
What else is there to say?
Only envy and redness remain.
Zhou Yutang came out of a cinema, and on the way to the next stop, he took the time to have a remote video conference with Li Shuang.
Slightly adjust the follow-up publicity strategy, and prepare to use his last romance film as a marketing gimmick.
This is also the inspiration that Zhou Yutang got from Brother Chenglong at Cannes, everyone over there looked at each other, and Li Shuang was a little helpless: "Yu Tang, if you want to play so badly, let's leave a way out." ”
From Sister Shuang's standpoint, she has always disagreed with Zhou Yutang's withdrawal from the field of romance films.
After all, even a literary and realistic movie like "Search" can collect 400 million box office, and "Bouquet" was a big hit on the first day, and the predicted box office potential is definitely above "Search".
Several marketing backbones of the marketing department are also eager to speak.
The boss is really capricious, how much money is this not made?
They really wish Zhou Yutang would make romance movies all year round.
Although big-budget movies are more eye-catching, the preparation cycle is too long, so it is better to make a romance film that started with Jiangdong Entertainment, and make money easily.
As long as the script is passable, and the starring lineup hangs the name of Yu Tang last week, it is really lying down and holding money in a sack.
"That's it, let me say goodbye to movies on this theme with dignity."
Zhou Yutang slapped the board directly, looked at the solemn appearance in front of everyone, and chuckled indifferently: "Even if I don't make romance films, the company's project will still do it, and Director Xue's "Introduction to Architecture" is almost ready, and Zhang Ruojun's role will be filmed first. ”
"Okay."
Li Shuang finally nodded: "You have the final say." ”
has cooperated with Zhou Yutang for several years, and is known as a golden partner, but the two occasionally have disagreements.
Every time at such a time, Li Shuang always listens to Zhou Yutang.
She has absolute confidence in Zhou Yutang.
"Congratulations to Director Zhou for a big box office hit!"
"Thank you."
Zhou Yutang, who accepted an exclusive interview with Sina in advance, was obviously in a good mood.
The female reporter in front of her, who was in her thirties and looked quite capable, asked: "Now "Bouquet of Love" is really the hottest movie at the moment, and there is a lot of controversy on the Internet about the views of the hero and heroine on love and life, what does Director Zhou think about this?" ”
"Actually, the main thing is that boys and girls think differently."
Zhou Yutang laughed softly: "Girls' thinking patterns tend to be emotional, while boys are usually more rational, from Xiaojuan's point of view, she enjoys the beauty of two people when they are in love, but wheat gradually becomes different from her ideal appearance, and there is naturally a gap in her heart."
"From the perspective of wheat, he shoulders the responsibility, he is working hard for the future of the two people, but he can't get Xiaojuan's understanding, there are grievances, helplessness, and exhaustion."
"There are a lot of things like this in reality."
The female journalist also seems to have a story and empathizes: "For example, I. . . I have a friend who broke up with her ex-boyfriend at the time, who may not have been very mature at the time, and broke up like this, if you encounter a relationship like the one in the movie, Director Zhou, what advice do you have? ”
"Generally speaking, girls care about attitudes, while boys are more fact-oriented."
"Take Xiaojuan and Wheat as an example, if one of them is very tired from work and will fall asleep in the cinema, then you can choose to watch a movie that both of you like together during the lunch break on the weekend, which is relatively comfortable."
Zhou Yutang did not debunk the female reporter's unborn friend, and said in a relaxed manner: "If he is tired and falls asleep, then lend his shoulder to the other party to lean on, and when he wakes up, then whisper to him the plot of the movie." ”
"But many netizens said that life and responsibility seem to be inherently in conflict with romantic feelings."
"Maybe the origin of a relationship is the convergence of self-identity, but life and responsibility are not the opposite of romance, sometimes you might as well empathize with who is carrying the weight of your own lightness."
After taking a sip of water, Zhou Yutang continued: "For the sake of the other party's hobbies, you can also make appropriate compromises and changes, and companionship is the most affectionate confession." ”
"Does Director Zhou believe in love at first sight?" The female reporter asked suddenly.
"Huh."
Zhou Yutang is old, his face is like a flat lake, and he smiled indifferently: "Compared with love at first sight, I believe in love over time." ”
"Are there any requirements for girls?"
"It mainly depends on the feeling, the personality is simple, I prefer kind-hearted girls, as for the rest, there is no fixed standard."
"What about appearance?"
"I'm a relatively ordinary person, and I'm a bit face-blind."
"Director Zhou, do you think Liu Yifei looks good?"
"Sissi, a normal ordinary girl."
I also want to be so ordinary.
The female reporter's expression twitched slightly: "Director Zhou, she is a fairy in the hearts of countless fans." ”
Zhou Yutang raised his eyebrows and smiled, with some ridicule: "In my eyes, she didn't eat the fireworks in the world, and she just ate xiaolongbao together." ”
(End of chapter)