Four days passed, and because he needed to deal with the business of the bubble tea shop, Han Yuan took the first train back to school.

Although many students will go home on National Day, and business will not be as good as before, some will stay, especially those who are far away from home and from poor families.

After returning to school, Han Yuan learned a disturbing thing from Wen Wan's mouth.

In the past few days, someone has actually opened a milk tea shop next door to the shop, and the taste is imitation of the Long March milk tea, and the flavor names are 'bosom friends are hard to find' and 'Si Hua Nian', which is similar to the style of Long March milk tea.

The most interesting thing is that the other party also invited a young lady to perform the guitar outside the store.

Although the taste is imitation, and the young lady is not as beautiful as Su Xiaorou, the price is cheaper than that of Long March milk tea, and it can at least snatch three or four percent of customers.

In the small shop, Han Yuan and Wen Wan sat together to discuss how to deal with it.

Gu Qing, who was in charge of cashier and order, stood by the side, and said with a guilty face: "Boss, I'm sorry, if I found out earlier......"

The store next door was a middle-aged uncle who had to buy at least three cups of milk tea at the Long March milk tea shop every day before the National Day.

Think about it carefully, how can an uncle in his thirties drink three or four cups of sweet milk tea a day?

Eighty percent is observing the layout of the store, stealing the recipe of milk tea, and analyzing the taste of milk tea, right?

"Don't think about it, it's not your fault."

Han Yuan shook his head, once the business gets better, it is normal for someone to follow the trend and open a store, creating competition.

Instead of complaining, it's time to think about solutions.

"Sister Wan, what do you think is the most appropriate thing for us to do now?"

“...... Hang a banner and say it's plagiarism next door? ”

Wen Wan shook her head, unable to give a good answer.

The shops are all opened directly next door, with this level of shamelessness, no matter what kind of countermeasures the Long March milk tea shop does, it should be copied, right?

Han Yuan didn't speak, obviously not satisfied with this answer.

He turned his head and asked Gu Qing and Gu Lili one after another, but they couldn't say a word.

In this regard, Han Yuan couldn't help but sigh, and said helplessly: "Sister Wan, your thinking still has to change, with the development trend of our store, it is a matter of time before it becomes bigger and stronger, and it can't always stay in front of you." ”

He didn't expect the third girl to give the best solution, but it was a bit too much to say why.

Hearing Han Yuan's words, the three Wen Wan girls were all stunned.

Yes, since the opening of the store, they have been busy with the work at hand, and they have not thought about the deeper things at all, let alone the future development.

According to the popularity of the Long March bubble tea shop, it is a matter of time before it expands and develops, what should they do and how should they do it?

"First of all, the first step is to make the best brand effect."

Han Yuan is not a tycoon who can maneuver in the business world, but he will at least find some ways to reduce his losses.

"Brand effect?"

"That's right, everyone's stores are open, we can't stop it, the business will definitely be divided, and the only thing we can do is to avoid being robbed of customers."

Han Yuan didn't hide it, and explained it carefully to the third girl.

The Long March Milk Tea Shop is the earliest and best bubble tea shop in the school, and it is already more popular than the bubble tea shop next door.

There are two important reasons why some customers are leaving.

First of all, there is the issue of price, the Long March milk tea shop sells more expensive, and the one next door sells cheaper.

On this issue, Han Yuan will not choose to give in, he knows that even if he relies on price reduction to win back some customers, it is just a move that hurts the enemy by a thousand and loses himself by eight hundred.

Then there is the brand problem, now the domestic brand awareness is not heavy, in the early years pirated discs are all over the street, accounting for 95% of the market share, until 99 years before the official start to crack down on pirated discs.

What's more, it is a milk tea industry that has just emerged and is not yet cared about by the public.

Seeing that there is an extra bubble tea shop next door, most of the students will only feel that there is another choice, and they do not think that they are drinking copycat milk tea.

"So what do we do?"

"The first step is to set up a logo trademark, and then go to the Trademark Office for formal registration, and the second step is to make the store into a unique style of fine decoration, and everyone will unify their clothing."

This kind of operation is not complicated, and the popular brand milk tea in later generations will do this, but now it is still the era of street stalls selling powder milk tea.

When the brand was established, the students saw that the bubble tea shop that was very similar to the Long March was next door, and they immediately realized that the next door was plagiarizing.

Not to mention for the sake of face, even if it is to support the genuine version, they will be more inclined to Long March milk tea.

In addition, the Long March milk tea shop is already doing better than the next door, at least 20% of the lost customers can be recovered, so that the next door can only pick up a few scattered customers.

The only problem now is that money is a bit tight.

Fortunately, this set is down, except for the decoration cost, other places don't use much money.

The fine renovation plan can be postponed a little later, and the construction will start again when the funds are sufficient.

Hearing that the trademark logo was going to be officially established, Wen Wan's heart was shocked.

At this moment, she realized how ambitious Han Yuan was.

After the establishment of the trademark, if it can really develop smoothly and create a popular brand, Long March milk tea will have a huge market share, not only the whole country, but at least in the entire Star City.

How much revenue will a well-known brand have?

This is something that a single mother with an ordinary family background and busy with a baby can't imagine.

And now, it seems that she is expected to follow Han Yuan to witness that day.

"Okay, let's work normally these days, and leave the logo, design style and clothing to me."

Han Yuan shook his head, his milk tea was biased towards the ancient style, and the brand name was also called 'Long March', so it was really a bit troublesome to mix the styles together.

But where there's a will, there's a way.

The more difficult the trouble to solve, the more it often symbolizes a contrasting reward.

As long as it can create a successful brand, Long March milk tea can be regarded as the real first step.

A few days later, the National Day holiday ended, and the students returned to school one after another.

Since Han Yuan returned to school early, he naturally didn't go with Lin Miaoyu and the girls.

After she learned about it, she just complained for a while, and she didn't pursue it too much, and finally said that she would come over with Zhou Yao to drink milk tea in a few days.

Su Xiaorou didn't mention this stubble after returning to school, in her cognition, it was normal to ride alone in the car.

Moreover, Han Yuan and Lin Miaoyu are in a special situation, and it was already very abrupt for him to take a ride last time, so it was a bit unreasonable to disturb the two of them again.