For games, Wang Xiaoying neither likes nor hates them.

Because I haven't played it much.

Her family is not wealthy, her parents also have chronic diseases, in order to reduce the burden on the family, she spends most of her time working to earn money, and basically has no time to play games.

The extra time is also spent learning data analysis and reading product operation cases, and there is almost no time to play games.

After installing the game, she was in the mood to experience it, but when it came time to eat at noon, she was stupid.

I'll it!

Is this the game?

She feels average about the studio's most famous staple product, "Quiet and Self-Cultivation", but the early "Second Son of the Forest" and the more recent "The Nameless" are her favorites.

For both games, there was one point that particularly struck her.

That is freedom.

These two games fully explain what it means to be open world, that is, anything you can think of, you can do it in the game.

Especially in "The Nameless", the decay of the last years of the Tang Dynasty, the suffering of the people and the powerlessness of the heroes are vividly demonstrated in the game.

At first glance, this is contrary to freedom, but on closer inspection, the powerlessness of this environment highlights the preciousness of freedom, and makes players constantly act in pursuit of freedom.

In fact, there are only two main quests in the game, joining the Anxi Protectorate in the early stage, and going to Chang'an to deliver a letter in the later stage, these two main quests are carried out throughout, but they are not empty.

Each time she completes the main quest of each stage, the feeling of the game will change, from the lone wolf in the early stage, to the collective life in the middle stage, and then to the squad combat in the later stage, the clever fusion of the three styles also makes her feel three different freedoms in the three periods.

The freedom of the lone wolf is the most thorough, but it is also the most dangerous. Players are free to explore the wild, but they need to face the horrors of nature and can kill at any time.

The freedom of the Anzai Prefecture is the least, but it is the safest. The large force operation allows the player to only be responsible for their own part of the mission, and the rest of the time is to constantly improve themselves.

At the time of sending the letter, it happened to be in the middle.

Players can move freely and need to assist their companions. Great AI allows players to build a deep bond with their peers and be willing to give to them.

What's even more terrifying is that the companions here are not fixed.

According to the player's previous choices and actions, the companions in the later stage can be matched almost at will, and Wang Xiaoying even tried to persuade a cowardly recruit to become her companion, which made her have this deeper affection for this recruit, and was willing to protect the other party all the way to Chang'an together.

Of course, the difficulty is high, but her choice of equipment maintenance and traps instead of going head-to-head with enemies makes her experience a little less exciting, but also safer.

At noon, she forgot to sleep and eat to play the game, until Xu Qingling put the food box in front of her, she woke up like a dream, blushed and said: "Sorry, I've been playing for too long, I won't be like this in the future." ”

"No, it's okay, I'm just reminding you to eat early." Xu Qingling smiled.

Inviting Wang Xiaoying to eat in the pantry, Xu Qingling asked curiously, "Is the boss's new game fun?" ”

Hearing this question, Wang Xiaoying couldn't even take care of eating.

Putting down the chopsticks, she said excitedly: "It's fun, the degree of freedom is too high." I don't know how the other games are, but this game is really amazing! Xu Qingling, what is your favorite genre? ”

"Ah...... I didn't play. ”

"Why, such an interesting game!"

"I only play love development, and I'm still male-oriented."

"Really? That's a shame. ”

"yes......"

Xu Qingling sighed regretfully, feeling a bit of a pity.

However, she was also very happy to see that others liked the games made by Fang Cheng so much.

It is worthy of being the boss of his choice, that is, he has a level.

After eating at noon, Wang Xiaoying couldn't wait to start the game, and didn't stop until she officially went to work in the afternoon.

Reluctantly putting down the game, she opened the word document and began to think about the characteristics of the game, and thought about how to promote it.

Many people think that the operation is very simple, pull some game activities, distribute some benefits casually, open a giant blog and sell a cute concave character design, and then it's okay.

And in fact...... That's what a lot of operations do.

However, a good operation should be proficient in the game data of players, formulate an operation plan for the retention and demand of each node, and develop and explore the selling points and gameplay of the game, so as to finally achieve the goal of increasing game sales or payment rate.

In the middle, you need to determine when to buy traffic, and purchase traffic on different platforms according to user groups. Generally speaking, the operating expenses of the game will account for about 30% of the revenue, which shows the importance of operation.

However, knowing the previous operation of Fangcheng Studio, Wang Xiaoying found that the operation here was mainly a stocking.

game, I did.

platform, I put it.

As for whether players buy it or not, and when they buy it, it doesn't matter to me.

But the more this is the case, the more Wang Xiaoying feels that this place is full of talents.

In the absence of publicity at all, millions of copies can be sold just by relying on the player's self-promotion, and it is really a job of millions of publicity by relying on white prostitutes.

Quality and word-of-mouth are the big killers of Fangcheng Studio, which can save a lot of costs in the studio's game promotion, and also make the studio's profitability stronger and more competitive.

After analyzing the core competition points of the studio, Wang Xiaoying focused on "The Nameless".

This game should be a trial for myself, and the next step should be to operate "Quiet to Slim Down" and push the popularity of this game even higher.

After moving her fingers, Wang Xiaoying felt that her switch was turned on, and she began to write documents selflessly on her desk.

Drinking the company's free tea, she felt that her thoughts were well-flowing, and the words in the document were like opening the floodgates and releasing water.

By the time she was about to leave work, her documentation was complete.

Looking at the tens of thousands of words of documents, Wang Xiaoying looked at her fingers in surprise, as if she had seen them for the first time.

Fast!

It's so fast!

I don't know why, she feels that her work efficiency has improved by two steps today, the work that should have been boring has become fast and efficient, and she even has an unprecedented sense of accomplishment after completion.

"This place is really cool!"

Drinking tea, Wang Xiaoying couldn't help but sigh.

Just as she was about to give out her operation plan, she heard the sound of music after work.

The three planners stood up helplessly, packed up their things and left directly.

After his boss Fang Cheng watered the leeks in the pantry, he immediately left here, not staying for a minute.

And Xu Qingling also sighed, and said to Wang Xiaoying, who was at a loss: "Get off work, don't stay here." Be careful that your boss finds out that you are working overtime, then you will be miserable. ”

"What happens if you are caught working overtime?" Wang Xiaoying swallowed her saliva and asked nervously.

"You'll be paid double overtime."

"Huh?"

"Then you will be given a day off according to the ratio of one to two, that is, you will work one hour of overtime and two hours off, starting from 5 o'clock."

"Huh?"

"If you exceed 6 o'clock, you will be given a meal allowance, and the meal allowance will be 80 yuan; More than 7 points will give you a transportation subsidy, 100 yuan; More than 8 points will give you a health subsidy, two hundred yuan. ”

"Won't it?"

"You can try, it's really scary. Especially for compensatory leave, no one can stand the pain of not being able to see the boss. Alright, you go quickly. ”

Leaving the studio in a daze, Wang Xiaoying saw that Xu Qingling had really locked the door of the studio.

Walking outside, she felt that she had found the place she had fought for all her life.