[What is the secret of Fangcheng Studio's marketing methods? 】

[Three ways to make your game a big hit like "Botanical Garden".] 】

[From obscurity to millions of sales, Fangcheng Studio only did these few things right. 】

[Is the quality of the game important, or is the marketing method important?] 】

Looking at the relevant reports, Fang Cheng couldn't help but be confused.

He couldn't understand why he had just comprehended the Heavenly Dao for a few days, and after he came back, the red dust and fire related to "Botanical Garden" had completely changed.

It doesn't matter if he fails, after all, he failed a lot in his previous life, such as just wanting to cut off a demon and accidentally chopping the other party's nest together.

But there has to be a reason for failure.

You can't be defeated.

Clicking on a random report, he found that the writer didn't seem to be writing from their studio.

"It's a miraculous marketing method, a clever marketing method. Fangcheng Studio shows us what is the attitude of a good studio. ”

"In this age of anticlimactic, every game strives to put the best content in the first two hours, so that players miss out on refunds. The rest of the content is more like a patchwork and editing, with boring side quests and long collection tasks that drag on for more than a dozen hours of gameplay. ”

"The open world will never put a waypoint, they will tell you that it is real, but they will never tell you that they want to delay the time by running the map."

"The game that claims to have 500 missions may only have a dozen or so new branches, and these dozen or so will make you feel in the first two hours, and the rest will be repetitive."

"The gaming industry has gradually developed towards fraud, and the industry leaders are focusing on how to make players expect to stay, and forget how to make players leave satisfied."

"That's why it's in this period that I'm so surprised by the works of Fangcheng Studio."

"The amazing beginning, the progressive gameplay, the truth of the world is revealed step by step through exploration and understanding what the gift inside is, this sense of surprise of opening a blind box is really something I haven't experienced for a long time."

"I was originally disappointed in domestic games, but thanks to Fangcheng Studio, my confidence in a gamer who was almost desperate was once again ignited."

"They don't mind bringing the good East XZ to the back, because they know that the delicious taste in the early stage is enough for you to stay, and the delicious taste in the later stage is enough for you to recall."

"Fangcheng Studio is like a skilled chef. He opened a small shop, sat on the side of the road and watched the scenery, and when you walked by, he would not deliberately greet you, but would just show the signboard and tell you what was special today. ”

"You'll hesitate because the location used to be another restaurant that used to sell curry, but only the front half was curry and the back half was. When you've eaten half of what you shouldn't, you can't return it. ”

"Before that, there was a store that sold delicious food, but there was only a little bit of deliciousness, and the rest needed to be recharged to buy a membership card, and then it would arrive half a year later. But in less than half a month, the store ran away, and the membership card you charged disappeared without a trace. ”

"Before that, it was a black shop, nominally free, but you need to draw a blind box to get in, and most of the blind box is fragments, and you can only eat a good meal if you get together the whole easter egg. You complain about why you can't draw the whole thing, and someone next to you will take out the complete menu they have drawn, call the store manager's cousin affectionately, and start eating in front of you, and you don't have anything. ”

"Because of the sins of the previous man, you are also full of distrust of this newly opened small shop. But eventually, with the encouragement of others, you take out the money in your pocket and buy the package. ”

"You're ushered into the shop, and the beautiful setting makes you look forward to the dinner that follows. The manager doesn't say much, but brings a delicious meal. ”

"The delicious taste will keep you entertained and satisfied, and when you got up to leave, the manager pushed you back and brought you a second steak."

"The steak is so juicy that every bite dances on your taste buds, and the perfect cooking technique is like never before, and it gives you a sense of satisfaction like never before."

"You're full, you're ready to leave, but the next dessert comes up."

"When you think dessert is the end, the grilled lobster comes up, then the sashimi, the roast duck, the spicy duck head, the well water crayfish, ......"

"Finally, you're full, and you're reluctant to leave. When you look back, you find that the boss has changed the sign and brought the next set menu. ”

"You stop."

"You turn back."

"You reopen the door, pay and sit down in your old seat, ready to start enjoying your next meal."

"And that's how I feel when I see Fangcheng Studio."

"Finally, please set the price of the game a little higher, I can afford it."

The poetic description gave the article a lot of likes, and the comments were filled with "I am the same" reply.

But Fang Cheng couldn't believe that the other party was actually describing his own game, and could only sigh that the fan's filter was really too serious.

It's the weekend, and in order to be able to find out what the real situation of the players in his game is, he didn't bother Huang Ping and others, but logged in to the game himself and observed the situation with the game character.

However, as soon as he entered the game, his ID was recognized, and then he was pulled into the guest seat.

Fang Cheng, who was sitting in the guest seat, looked dazed.

Next to him, game reporter Chen Rang's face was full of excitement, and squatting next to him was the camera guy who acted as a camera.

Because of the particularity of the game's perspective, in a first-person game like "Botanical Garden", you can let the photographer open the game and then use his own picture as the game interview screen, which is very convenient to operate.

It's weird from someone else's point of view, which is a huge psychological challenge for the camera guy, and it can also be screenshotted and accompanied by lines like "When you feel like your job is useless, don't forget that someone is acting as a camera in the game".

"Today is our seventh edition of the Animal and Plant Pixie Tournament, and the sixteen contestants have been introduced, and we are ready to start our competition! Before the competition begins, please allow me to introduce our special guest, Mr. Fang Cheng from Fang Cheng Studio! ”

After finishing the opening remarks, Chen Rang faced his idol Fang Cheng, took a deep breath, pondered for a long time, and finally asked the question he wanted to ask the most.

"May I ask Mr. Fang, I heard that Mu Kui is about to become a resident character in your studio's games, what do you think about this?"

"I think it's illegal to create established facts by fabricating news." Fang Cheng said seriously.

"I'm sorry, I apologize publicly. So next question, how do you feel as a special guest? ”

"Let's be executed publicly."

"Mr. Fang is so humorous, who do you think will win this time?"

"I just want to ask if mistreatment of plants is a crime?"

"Mr. Fang is really humorous! Okay, let's enjoy the game, how do you like me to interview you during the game? ”

"I'm best interviewed in silence."

After watching the players' games in a daze, Fang Cheng was speechless.

Why do you think it's fun to have your spirit grass fight each other?

However, I have to admit that these players have raised the spirit grass very well, and the evolved spirit grass looks powerful and dazzling, and each one has a good appearance.

So, why do you use spirit grass to fight?

This feeling is like the night pearl is used to appreciate, but someone uses it to play with the glass ball, this feeling of tyranny makes Fang Cheng difficult to understand.

The process of the game is quite intense, the battle between various animals and plants is wonderful, although the narrator in charge of the commentary is an amateur, but the commentary is clear, witty words, and some small operations that others can't understand are explained clearly.

The final result was even more enthusiastic, one side counter-killed to the limit, and the miracle of defeating the strong with the weak actually appeared in front of everyone, which made the atmosphere of the venue reach a climax.

After participating in the competition in a daze, and going offline in a daze, the first thing Fang Cheng did when he arrived at the studio the next day was to find Wang Xiaoying and ask the other party to find out the comments on "Botanical Garden" in the recent period.

[A variety of evolution paths, random evolution directions, each evolution of the entry is related to the previous operation, the feeling of cultivating your favorite elf is really great! ] 】

[Every time I walk in such a beautiful environment, I suspect that I have come to the filming crew of "Crouching Tiger, Hidden Dragon". Every time I think about it, I switch to the arena in a bamboo forest environment and fight a pokemon battle. 】

[It's the first time I've found that fighting can be so beautiful, this is a shot of me controlling the four holy beasts fighting in the snow, what do you think?] 】

[Beautiful environment, especially suitable for elf battles. 】

[Moonlit night, flowing water, dark rockery...... What does this remind you of? That's right, it's the elf battle! 】

After reading the messages, Fang Cheng felt that he wanted to say something, but he couldn't say anything.

Poking his head out, he said to Wang Xiaoying: "Do we have an official game group?" ”

"No, there is an additional cost to maintain the group, but there are players who have a relatively large game discussion group, do you want to join the boss?"

"I feel the need to do so." Fang Cheng said.

He felt that his mind was a little confused, he was a little unsure of what the players were thinking, and he needed to actually see what the players were thinking.

After getting the group number given by Wang Xiaoying, he immediately changed his name and joined the group, and then began to peek at the screen to understand the players' thoughts.

First of all, the group files gave him a great shock.

A group file of 4 gigabytes, the content size of which is even larger than his expanded game.

The document is full of content, and the most important part is the number and illustration of each plant.

Some players have designed the illustrated book as software to make it easier for other players to find animals and plants and understand how to obtain and cultivate each animal and plant.

Because evolution has a certain randomness, thousands of friends have experimented with each evolutionary method, which also leads to tens of thousands of words in the relevant introduction of each plant.

And each plant has a picture for each evolutionary direction, and each evolutionary direction has been marked in detail with its characteristics, which is quite comprehensive.

After that, it's time for the video of the game.

Because the background of the game is so good-looking, it leads to a casual recording of a game, and then with the beautiful background there is an elegant feeling, and the original violent battle is set off by this background, and there is actually a free and easy romance.

After watching a few battles, Fang Cheng also had to sigh, after editing the game, it was indeed quite good-looking.

Especially what can be released in the group are all wonderful games under unofficial competitions, which also leads to every game being very interesting.

And the chat content of the group friends can also be said to be abstract to the extreme.

[The character of the immaculate snow just obtained is indifferent, but after being provoked, the trait is furious, and once it encounters a rainy day, it is enthusiastic, so is this valuable to cultivate?] 】

[Let's take a look at the eigenvalues.] 】

【5、6、5、6、5.】

[Yes, you can raise it.] 】

[Thanks.] 】

Although it was a game made by himself, when Fang Cheng found out what the players were discussing, he couldn't understand it at all.

After flipping through the content discussed by the players before, Fang Cheng found that the players were having a good time, every player was full of praise, and all kinds of praise were poured out almost without money, making him feel that what they were playing was definitely not the same game as what he did.

"Botanical Garden" has even become a cultural phenomenon, where every player is playing to their heart's content, and every player is looking forward to the next chapter.

After all, "Botanical Garden" is only the first chapter of "Playground", and no one knows what the subsequent chapters will be.

But they know that Fangcheng Studio will definitely not let them down!

After reading these comments carefully, Fang Cheng couldn't understand it at all.

Sitting in his place, he began to think about the root of the problem of all this, but the more he thought about it, the more he couldn't figure it out.

It feels like it's just an ordinary game.,Why did it become the way it is?

Shrugging his shoulders helplessly, Fang Cheng put these unpleasantness behind him and began to think about what to do in the next game.

But immediately, Wang Xiaoying sent a message: "Boss, Duowei is preparing for the whole job, do you want to participate?" ”

"Dovid......"

Duowei's side is in the competitive competition of "Quiet to Slim Down".

At the beginning, everyone was still relatively restrained, but as everyone gradually became familiar with it, all kinds of activities emerged one after another, so that the game that was originally scheduled to end in half a month was actually extended.

However, it was originally an entertainment game, and it didn't matter if it was extended, the accumulated material could have a better program effect, so Fang Cheng allowed it.

And now, hearing that the other party wanted to find himself to live, Fang Cheng was also a little interested.

You guys like to fight so much, and I happen to be a little unhappy, so let's play together.

So, Fang Cheng replied with a smile: "Okay." ”

Wang Xiaoying also breathed a sigh of relief and told the news to Duowei's boss.

And when the boss told the other players the news, the players also got excited.

You can finally see what the legendary Fang Cheng looks like!

Finally, you can use Fang Cheng to live!

(End of chapter)