He Yuzhu got a good stake again, and he was satisfied, so he began to say: "No matter what business you do, the most important thing is the brand. ”

"Brands, brands that people recognize, brands that can be thought of when they think of buying things."

Xu Huizhen nodded in agreement and said, "Yes, so real estate should also be a brand?" ”

"That's right!" He Yuzhu picked up the teapot and poured Xu Huizhen a cup of tea, and then continued: "So what is the most important thing to do a good brand?" ”

"Quality?" Xu Huizhen didn't think about it and blurted out.

"Of course, quality is important, but what about service?" He Yuzhu smiled, Xu Huizhen's thinking was still in the past, "Think about the hotel!" ”

"That's right!" Xu Huizhen suddenly said, "The service of the hotel, especially the service of the five-star hotel...... However, how to do real estate services? ”

"Listen!" He Yuzhu said: "First of all, you can't build two buildings and sell them, if you don't want to do it for a long time, or just make money, then it doesn't matter, but if you want to do it for a long time and do it big, then you have to be serious." ”

"The first is the design, for the design of the internal structure of the house, it is necessary to sit north and face south, of course, there are some houses whose structure must not meet such requirements, so the minutes face the south side."

"The second is the climate, such as the cold winter in the north, you need to take into account the problem of heating, and now we are using radiators, which is not the best for the heating effect."

"Let's first do real estate in the north, and the south can't reach it for the time being, so we can ignore it for now."

"Again, it is the park model, a closed park, which can ensure the greening and environment in the community, as well as some facilities, and this kind of park is our signboard."

"Finally, there is property management, because the model of the park is adopted, and the maintenance and so on need to be done by someone, so it is better for us to do it ourselves."

"Sales, after-sales, service one-stop, no matter who buys our house can rest assured, don't worry about quality problems, and we also have to pay close attention to quality, a building does not have any quality problems, then the service can also earn more money."

"......" Xu Huizhen listened carefully, the more she listened, the more reasonable she became, she was conscientious in doing business, just like not mixing water in wine.

"That's right, just do it, and sure enough, it's right to ask you to cooperate." Xu Huizhen was very happy.

"Don't be happy, if you want to make money, then you have to have technology, and you can't make much profit if you build a house with several floors." He Yuzhu said: "We want to build high-rises, such as the eighteenth floor, I think it is the most suitable now, you can use the elevator to go up and down the stairs." ”

"Tap water and heating can be pressurized, but they need to be left behind for access openings and passages."

"These are all technical needs, and you can go to Hong Kong Island or island countries to inspect them, and you can also hire technical talents with high salaries."

"I understand, I'll go in a few days, set up the company here, set up a shelf, divide it with Ling's shares, and inject funds when the time comes." Xu Huizhen is as good as a stream.

Then, she got up in a hurry and said goodbye.

He Qing asked curiously: "Dad, you know so much, why don't you do it yourself?" ”

"Wen Xuan went to be a soldier, Wen Cheng is engaged in research, neither of them can come back to help, that is, Wen Jia is busy working alone, plus you." He Yuzhu said: "No matter how big the industry is, it has not been managed!" ”

"Also, Xu Huizhen and Chen Xueru are both strong women's personalities, and the two of them are not only idle, but also compete with each other, so it is better to invest in the two of them, and then take the shares and dividends."

"If you don't have to worry about it, you can leave you an extra family business."

"And now the Baiwei Group, which has just been established by merging several companies, can be handed over to Wenjia, as long as you master the recipe and grasp the production and safety."

He Qing suddenly!

He Wenxuan and He Wencheng serve the country, which is understandable, but in this way, the population of the He family is not enough.

……

Xu Huizhen hurriedly returned home, don't look at her age, but she is still resolute in her work.

The next day, she went to register the company, and she was also a little famous, a well-known entrepreneur in Sijiu City, so it was very easy to handle things.

In a few days, all the formalities were completed, a share contract was signed with He Yuzhu, the company's account was established, and a courtyard was temporarily rented as an office space, with the help of Xu Jingli and Xu Jingping's two daughters, and the younger daughter went to study abroad at this time.

Xu Jingli and Xu Jingping didn't go, because they were already married and had children, so they simply didn't go out to school.

Because of He Yuzhu's intervention, the trajectory of many people's lives has changed, and then Xu Huizhen and Cai Quanwu went out to investigate.

First of all, they went to Hong Kong Island, after all, Lou Xiao'e was there, and they also had an acquaintance in the past, so let's talk about whether the island country will go or not.

There are a lot of high-rise buildings that have arrived, and the related equipment is relatively complete, so it should be enough to inspect here, after Xu Huizhen went, Lou Xiao'e found several real estate companies with projects through her relationship and asked them to visit.

For some details, Xu Huizhen asked many times.

If you want to make a brand, then the formalization of the company, especially the technical qualifications, is a must, and the initial goal is an eighteen-story high-rise building, which is not so easy for a new construction company.

In terms of design, because she has dealings with design companies on Hong Kong Island, Xu Huizhen is very familiar with this aspect.

As long as you are willing to spend money, the technical problems are actually minimal, the key is to adapt to the cold climate of the northern part of the mainland, and more attention needs to be paid to the details such as infrastructure.

To be a brand, you need the recognition of consumers, which is not so easy to achieve.

Xu Huizhen absorbed the advantages of Hong Kong Island's architecture, but she couldn't move all of them, after all, the places are not the same, and their needs are also different.

The other is the issue of house type, which needs to be discussed with He Yuzhu after going back, and then it can be determined.

In Sijiu City, there are a lot of people in every household, and a house may be four generations in the same house.

But the house is too big, so can the common people afford to buy it?

Xu Huizhen was a little hesitant, and recorded all kinds of problems, as well as suppliers of various equipment, these suppliers have branches on Hong Kong Island, and went over to inquire directly, He Yuzhu estimated that he knew how to solve them, and this person seemed to be unable to stop him with any problems.

In this way, they inspected Hong Kong Island for more than a month, recorded many and other problems, and then returned to Sijiu City.

When he came back, it was already autumn, and He Yuzhu was paying attention to his competitors.

(End of chapter)