Chapter 310 Inspection of the Automobile Factory
When he was working as a screenwriter, Xu Laowei went to find Wen Ziren, and the two began to communicate, and Wen Ziren told Xu Laowei some of his original ideas.
They are busy, He Yuzhu is idle, after the New Year, the children have gone to work and school, and he and Wen Li, his sister and brother-in-law are ready to go out on a trip again.
At this time, news came from the mainland that Director Zhang became the director of the opening and closing ceremonies of the Olympic Games, and He Yuzhu was not surprised at all.
This kind of scene is still the most suitable for Director Zhang, and he does not need to tell a story, just in terms of picture and operation, he is indeed the most suitable person.
Before He Yuzhu and them set off, Geely's boss Li called over, and He Yuzhu had not taken care of it since he merged Volvo Cars with Geely.
An investor like him is naturally very popular, but it's not like to ignore it at all!
Boss Li couldn't sit still, so he called and invited He Yuzhu to visit and see the current situation, especially Volvo Cars' choice to build a factory in Northeast China and jointly build a production chain with FAW.
It's been more than two years, shouldn't you come and take a look?
He Yuzhu was right to think about it, so he took his family and flew over directly, anyway, where to go for fun?
After Boss Li looked at He Yuzhu, he said, "Boss He, are you really the shopkeeper?" ”
"That's wrong, I'm not the shopkeeper, Boss Li is the big shopkeeper!" He Yuzhu said with a smile: "So, it's no problem for me not to come." ”
"Thank you Boss He for your trust, but you should take a look, you still have to take a look." He then took He Yuzhu on a tour of the new plant, which will produce Volvo Cars, a luxury brand of the Geely Group.
Boss Li asked as he walked, "Does Boss He have any advice?" ”
"I can't give me guidance on design and production, but it's still okay in terms of sales, we have established our own directly operated stores, and consumers can choose their own configurations when buying vehicles." He Yuzhu said: "The current service in the automotive industry is too poor. ”
"Since you are going to build a luxury brand, then you have to have a luxurious appearance, and the price is not too high, after all, we are not a joint venture or an import."
"The people of our country have a good face, especially as a luxury brand, service and quality are a must."
"Volvo cars claim to be the safest, safety as our foundation must be complete, and other equipment can be selected by consumers."
"In terms of sales, maintenance and maintenance, the direct store should be the best, do you know what I mean?"
Boss Li pondered!
Now the car sales are all local agency models, but to put this service bluntly, the car factory can not intervene at all.
In particular, 4S points earn rebates, and later maintenance and repair also earn more, but the experience of customers is still quite bad.
Since He Yuzhu is here, and the other party asks him to put forward his opinion, he will say it.
Boss Li thought for a while and said, "This investment is very large!" ”
He Yuzhu said: "But the harvest is also big!" ”
"If you do something different and give the customer the best experience, then you can bind the customer's grandmother, after all, Geely started too late, and now everyone buys the most cars is Volkswagen."
"If you want to win customers, you must not only improve your technology, but also compete for word of mouth!"
"My Master He food, the current reputation of others can't be snatched away at all, this is the result of my years of hard work."
"I don't have enough money, I can lend it to you!"
"My own people don't need to care about these key or establish a good production and sales system, this is the key."
"How?"
"Okay, done." Boss Li was also happy, "The interest can't be too high!" ”
"No interest!" He Yuzhu said very generously: "I asked Sichuan Taste to choose the land, and then buy it directly, generally 4S points are not in the city center." ”
"The price of the land is relatively low, and buying it yourself can prevent future rental increases, and it is also an asset to enhance the group."
"And it's not in the city center, the place can be bigger, just work out a process, find someone to design it, and after the customer drives in, stop at the predetermined location, and then you can go through the formalities, and then rest in the lounge."
"The ultimate service makes them feel at home, and it is a directly operated store, which can do the best in terms of maintenance and repair."
"Nowadays, many people go to the parts store for repairs, why?"
"It's because 4S points are relatively expensive, understand?"
"Understood, Boss He still needs more guidance in this regard, or how about you be responsible for this matter?" Boss Li directly packed the matter and handed it over to He Yuzhu.
He Yuzhu smiled, then thought about it, and said: "It's okay, just set up a branch, how about the performance of this company according to customer evaluation?" ”
"Huh?" Boss Li was stunned, "There is still this way of calculating efficiency?" ”
"Other companies are giving rebates, isn't it good for us to reward employees with this rebate?" He Yuzhu said: "Although other 4S stores have some gold medal sales, our direct stores have stable work and bonuses, which are definitely not less attractive than them." ”
"After all, there are only a few head sales of each home appliance, and most people prefer to get wages and earn bonuses."
"Well, that makes sense." Boss Li said approvingly: "Okay, just do what you say, it's your responsibility anyway." ”
He Yuzhu couldn't go out to play for the time being, he asked Han Chunming to do it, Sichuan Taste has hundreds of stores all over the country, so it is naturally convenient to directly look for the surrounding 4S points to gather together, and then buy a piece of land nearby.
The land is not small, the front is the exhibition hall, and the back is the maintenance and repair place, He Yuzhu is looking for someone to design the building and process.
This design is not difficult, after all, it is a ground building, and it is not high, the front exhibition hall is on the first floor, although the floor height is very high, but it is not difficult to build.
He Yuzhu has to consider the cost of construction, after all, there are hundreds of them to be built in the country, and this cost must be taken into account.
Its land is not expensive, and the average store is about 1.5 million, including some of the equipment purchases.
This is a large-scale purchase, no matter what has reached this proficiency, it is directly purchased from the factory, and the price is very low.
This can save a lot of costs, although the one-time investment is too much, but He Yuzhu can fully afford it, the interest-free loan has not been completed, and Boss Li is very particular about calculating shares.
However, it is still the old rule, if you want to sell it in the future, you will sell it to Boss Li.
(End of chapter)