"Dr. Chen, did you notice anything different about the car we were in today?"

As soon as the car started, Marcus Jr., who was sitting next to Chen Muwu, asked him a little excitedly.

Chen Muwu patronized and greeted the host before getting into the car, and didn't bother to observe the situation of the car outside.

- But even if he looked at the appearance of the car, he probably couldn't see anything.

Because the cars at this stage are basically boxy and angular in appearance, not to mention the strangely shaped Beetle designed by the mustachioed painter, and even the slightly streamlined Stippunk cars that often appear in anti-Japanese TV dramas.

Hearing Marcus Jr.'s question, Chen Muwu could only raise his eyes and look at the interior of the car, all of which were decorated with solid wood, revealing a strong decoration style of this era, and at first glance he didn't see anything different.

Seeing that Chen Muwu failed to understand what he meant, Little Marcus could only go down in person and patted the flat and long hole in the wall between the front and rear seats, as well as an equally flat strap sticking out of the hole.

Holy, seat belts!

I didn't expect that Marcus Jr. and the Wallenberg family behind him would be so actionable, and he only told them about the seat belt some time ago, and said that their marketing methods should focus on safety, but I didn't expect it to be implemented so quickly.

Marcus Jr. reminds himself of what's different in the car......

"Mr. Wallenberg, could it be that this car, is it Volvo?"

"Exactly, exactly, it is Volvo." Marcus Jr. smiled and nodded, "After you told me the idea of focusing on safety performance, I reported this matter to the family as soon as I returned to Sweden, and the family sent me to the car factory in Gothenburg to do a test, and the car with seat belt device and car without seat belt were tested according to the crash test you said, and the results were very gratifying.

"After this result came out, the family felt that the main safety thing was very promising in the car, so they separated the automobile production line from the bearing factory, and now let me focus on the car business while focusing on Ericsson's communication company.

"Now the family has begun to change the commonly used vehicles from imported cars to our domestic Volvo, only when we take the lead in using this brand of cars, can we better advertise this brand of cars and promote the development of our domestic automobile industry.

"In the next step, I also plan to replace His Majesty the King and members of the royal family with Volvo cars one after another, as you said before."

What is the family behind the whole country of Sweden? Here it is.

The Swedish king has not yet fully realized a constitutional monarchy like the United Kingdom in legal theory, and has a certain amount of real power.

But in Sweden, it was the Wallenberg family who had more power than the king.

They can even stipulate which brand of car the royal family uses to travel, which is something that even Rolls-Royce can't do in the UK.

Chen Muwu only lamented the great power of the Wallenberg family, but he was not disgusted by it.

Because the more this situation arises, the more beneficial it will be for him.

As long as his own ideas can make a steady stream of money and make a lot of money for the business owned by the Wallenberg family, then the Wallenberg family can only support and protect him more and more in Sweden, and the funds provided are not something to worry about.

In fact, for a boy like Marcus Jr., it doesn't matter if Volvo Cars is safe or not after installing a seat belt system.

He was even happier that the family, after Ericsson, had divided the car business into their own hands.

This shows that the Wallenberg family recognizes his management ability, and the more power he has in his hands, the greater the chance of being regarded as the successor of the family in the future.

Marcus Jr. is grateful to Chen Muwu, who gave him two good ideas one after another, and thinks that Dr. Chen, who is omniscient and omnipotent, and His Royal Highness Prince Gustav, the Crown Prince of Sweden, who introduced Dr. Chen to him, are all nobles in his own life.

was reminded by Marcus Jr., Chen Muwu began to look more carefully at the decoration in the car.

He could see that Marcus Jr. really wanted to make the Volvo a luxury car with high safety performance, but he tried too hard.

The decoration in this car is not Nordic at all, but it makes Chen Muwu feel bells and whistles...... Some like India.

"Monsieur Wallenberg, is this decoration a little too pompous? Is this the case with every car made by Volvo? ”

"Mm-hmm," Marcus Jr. thought that his taste in decoration also coincided with Chen Muwu, so he continued to nod excitedly: "This is also what I asked them to do." ”

Chen Muwu saw that the other party didn't understand what he meant, so he could only tell his true thoughts:

"Mr. Wallenberg, I think the decoration in this car is a bit exaggerated.

"I think only the nouveau riche in the United States would like this little decoration that shows off their money everywhere. And the real rich people – like the Wallenberg family behind you, the feeling that people really like should be 'low-key luxury has connotation', don't you think? ”

In a certain situation, Marcus Jr. is really similar to the American nouveau riche in Chen Muwu's mouth.

After all, he is a newcomer who has just participated in the core management of the family, and there is an elder brother Jacob who is also the key training object of the family, so the psychological pressure should be very great.

So after having a little power in his hands, he always wants to show himself impatiently.

After finishing speaking, seeing a trace of loneliness on Marcus Jr.'s face, Chen Muwu, who never offended anyone, hurriedly added to him: "I'm not saying that this kind of decoration is bad, I just think that you, as a car company, can't decide the preferences of potential customers, and impose your own aesthetics on others."

"I think that the sales model of the future car can ensure that the body, engine and other main elements cannot be changed, and the choice of the rest of the innocuous places can be returned to the buyers themselves, so that they can also participate more in the activity of buying a car for themselves.

"Including the business model of automobiles, we can also abandon the current model of car broker sales and replace it with ......"

Chen Muwu has given Marcus Jr. a new dimensionality reduction blow, because he has moved out of a new way of selling cars, 4S stores.

Chen Muwu's explanation made Marcus Jr. listen to the clouds, what kind of car not only sells performance, but also sells supporting services, these things are things he has never thought about, and he has never heard anyone say.

At first, he felt that Chen Muwu's concept was a little too advanced, but he felt that what he said was funny and reasonable.

In the past few years of contact with Chen Muwu, Marcus Jr. has gradually developed an idea in his heart, that is, no matter what, what Dr. Chen said is right and absolutely cannot be wrong.

"Dr. Chen, I will report this matter to the family and discuss it, and strive to come up with a plan in the near future. It will be piloted in Sweden first, and if it is really feasible, it will be promoted to Europe and the United States after the market is developed. ”

Marcus Jr.'s idea is very ambitious, but Chen Muwu feels that it is a little unrealistic.

If we rush into the United States now, we will be able to catch up with the Great Depression that spread to the whole world, including Europe, in the next few years.

After the end of the Great Depression, the United States is still slightly better, but Europe will soon usher in a world war, and if a large-scale investment in the construction of Volvo 4S stores here may cost Marcus Jr. a loss.

Hearing his idea of great joy, Chen Muwu was shocked and organized his language a little: "Mr. Wallenberg, there is actually no need to be in such a hurry. I think it's better to start with the Swedish domestic market, and when the time comes, it's not too late to enter the United States, where the people are rich and don't have kings, and they have always been the envy of the noble and mysterious European royal family.

"When Volvo Cars has accumulated enough reputation in Sweden, and then enter the United States under the banner of the royal family's choice, and cooperate with the high-quality service of the 4S store, it may be able to occupy a place in the United States, the most developed automobile industry in the world.

"As for Europe...... The car market in each country is not large, and each country has its own brand. In my mind, these places are thankless markets that should be taken slowly. ”

Chen Muwu made up a reluctant reason for the past, and almost said that a world war was about to break out here that was even more tragic than ten years ago.

Little Marcus is a little unclear, but he always adheres to a point of view in his heart, that is, what Chen Muwu said is right, and he will definitely not harm himself: "Okay Dr. Chen, this matter, including the problem you said about the 4S store before, I will report it to the family as it is, so that everyone can fully consider your opinions, and then make up your mind."

"By the way, I almost forgot to tell you something, I think I can do something about it."

"I wonder how much attention you've been paying to newspapers lately? In September, Isadora Duncan, an American socialite living in France, was about to buy a car in Nice, and a long scarf around her neck was suddenly rolled into the wheels of a moving car during a test drive.

"I have to say that the quality of this silk scarf produced in your country is really good, and instead of breaking it after being rolled into the wheel, it also strangles Ms. Duncan's neck and finally throws her body out of the car.

"Admittedly, this was an unfortunate car safety accident and I regret the passing of Ms. Duncan.

"However, can this also be used in our promotion of car safety, and take the opportunity to launch a safer Volvo car?"

With no mobile phone, no Internet, and no television, Chen Muwu has long been accustomed to getting news information from newspapers, and of course he has vaguely seen this news.

Ms. Duncan, an American socialite, liked the seaside scenery of Nice very much and planned to buy a car to get around there, so she got into the car dealership's car and planned to take a test ride.

As a result, he didn't expect to try it again, and became a member of the death in a bizarre traffic accident.

Now these Americans, rich or not, are willing to use France as their base in Europe, rather than Britain, which speaks the same language.

This may be because France is located on the European continent and is the most economically developed city on the entire continent, which is why wealthy Americans make this choice.

Chen Muwu vaguely remembers that during this period, whether it was Fitzgerald, who wrote "The Great Gatsby", or Hemingway, the future Nobel laureate in literature, they were now the representative of the United States based in Paris.

If he had the chance, he really wanted to meet the two big writers above, especially the latter, a tough guy who would go to China to be a war correspondent in the future.

It is one thing to make friends with him, and on the other hand, you can also sign Hemingway, who is not yet famous, to Penguin Press.

- Fitzgerald, who has already become famous, forget it, his signing fee,

It can only be said that Mrs. Duncan's death because of a scarf is a complete tragedy.

But Marcus Jr. saw a marketing opportunity in this matter......

This can only be said that when capital eats people, it really doesn't even spit out bones.

"Mr. Wallenberg, I think it's better to forget it. It's a tragedy, and in our vermilion, you're eating bread stained with human blood. Although it may be curable, doesn't eating this kind of human blood bread feel too bloody? ”

At this time period, Lu Xun's "Medicine" should have been published, right?

Chen Muwu doesn't know very well.

But it doesn't matter if it doesn't be published, anyway, this custom of eating human blood steamed buns is definitely not something he made up out of thin air, but has been going on to this day.

It can be seen that Marcus Jr. wants to do something for Volvo to become famous, and he did a good job, and I hope he won't do it again next time.

"Well, well, Dr. Chen. I also felt a little undecided, so I thought of asking you for advice. ”

As the main means of transportation in this era, the railway station will not be set up in the suburbs far from the city, as will the airport in the future, but basically in the city center.

But Marcus Jr. and Chen Muwu and their entourage still took a long time in the car to reach their final destination.

This is not because of traffic congestion in Stockholm, but because the land that the city hall has granted to the Prince's College is located on the outskirts of the city.

It's like they've just taken the train into the city, and now they're out in the car.

(End of chapter)