Liang Jiarong is now shocked when he hears the word Japan, if he hadn't gone to Japan last time, he wouldn't have been swept away from "Ming Pao", so when he heard Huo Dongjun say that he was going to Japan, he subconsciously blurted out.

"You're the editor-in-chief, of course you're going, you have to clearly tell those Japanese guys about the needs of our "Men's Weekly", but don't worry, even if you go to Japan this time to find a Japanese girl, I won't fire you, relax. Huo Dongjun smiled at Liang Jiarong.

The four people in the office all laughed, and Li En opened his mouth and said to Huo Dongjun:

"Boss ......"

Huo Dongjun looked at Li En and said:

"I think the title boss is for those who are stubborn or worth hundreds of millions of dollars, just call me Ah Jun. ”

"Where do we dare to call you Ah Jun, you are the boss, our water pipe, hey, Li Zhi made millions of dollars by running "Red Bus" at the age of sixteen, and was called Diamond Zhishao by the newspaper, you are the boss of "Men's Weekly", just call you Jun Shao, everyone doesn't have to be embarrassed, get closer. Liang Jiarong put away the blackboard, poured a cup of tea for Huo Dongjun and said.

"Okay, feel free. Huo Dongjun didn't care what others called him, but Jun Shao sounded like he was a little more sassy, and he lacked the tough oppression of the boss boss.

"That's the case, Jun Shao, although the Information Department has been approved and can issue and publish magazines, but do we have to set the rules, that is, whether our "Men's Weekly" has a return to the end, and if there is a return, the amount of goods distributed by those newsstands will increase, but the magazine is at risk, because the magazine cannot be sold, we have to recycle it according to the price, but if it is not returned, the owners of those newsstands will be a little hesitant, the first issue will be at most three or five copies, and our circulation will be much lower. Li En talked to Huo Dongjun about the rules for magazine distribution and shelves.

Huo Dongjun knows the results of the inaugural issue of "Dragon and Tiger Daily", but it is not clear whether the first issue of "Dragon and Tiger Daily" has returned to the end, but Huo Dongjun does not reject the return to the end, and when he heard Li En talk about it, Huo Dongjun asked rhetorically:

"You're doing publishing, do you think about it?"

Li En picked up the manuscript paper he had just written on the table, walked over and handed it to Huo Dongjun and said:

"There are a total of 113 kinds of magazines in Hong Kong, including 71 weekly magazines, 14 biweekly magazines, 8 monthly magazines, 20 10-day magazines, 11 weekly magazines, 1 bi-weekly magazines, two monthly magazines, and 10 daily magazines, the distribution rate will be much larger, even if you give him two hundred copies at a time, and the price of one to him is nine dollars and five, he dares to eat it, because he knows that if you can't sell it, you will take it back, at the same time. Our magazine is also the first magazine in Hong Kong to be priced below nine, you have a back, the newspaper guy will also treat you as a big newspaper, and they can also see the market of this kind of magazine, in the early stage we go back to the end they are asking for peace of mind, and when the magazine is hot, they will beg us not to go back, and lower the purchase price to them. ”

Huo Dongjun also wants to do a return system, the difference between the end and the non-back is that the return of the end of the magazine left to the newsstand has a low profit, but the newsstand has no risk, and the magazine without the end of the return has more profits, but the risk is passed on to the newsstand.

Some small magazines in Hong Kong will give some profits to the newsstands, and do not do the tailing, so there is no risk, but Huo Dongjun does not want to give up the profits, there is no doubt that the salty and wet magazines will be popular, but no one can predict the extent of the fire, just like Li En said, if you don't do the tail back at the beginning, it is equivalent to giving a lot of profits to the regional distribution and newspaper guys of the distribution association, and you want to do the tail after the magazine is really popular halfway, and those distribution associations will make trouble and boycott the magazine on the shelves.

Don't underestimate the newspaper guys and the distribution associations, the "Oriental Daily" wanted to distribute goods in a certain district to increase circulation but did not let profits, but was boycotted by the newspaper dealers in that district, even if the "Oriental Daily" used the power of the community to coerce and intimidate, it failed to solve this matter, and finally the matter of increasing circulation was not resolved, and the "Oriental Daily" was not even seen at the newsstands in the district for a while.

"If we do a remark, what is the right number of issues to be issued in the first issue?" asked Fok Dongjun after looking at the statistics of Li En's Hong Kong magazines on the paper.

"If we do some publicity in the early stage, I think we don't have to worry about the number of circulation, the price of a bowl of car noodles to buy a salty and wet magazine, those men who don't have the money to call chickens will be very interested, I calculated, we don't need to distribute enough goods in the first issue, there are more than 20,000 newspaper stalls in Hong Kong, we publish 100,000 copies, the first issue of the "Golden Harvest Movie" sends posters, they send movie posters, we send naked posters! We didn't make a dew point, but that doesn't mean that the newspaper guy won't do it, as long as I go to the stall a few more times and let them open and hang out the poster, how many people's attention will a poster attract? Even if he doesn't buy this magazine, he will remember the name of this magazine, and even if he wants to buy 100,000 copies, if he doesn't pay for it early, he can only wait for the second issue to catch their appetite, and our number can be bigger in the second issue. When Bruce Lee died, he sold 160,000 copies in a single issue, and Lai was sure that the "Men's Weekly" he is doing now will break this record soon.

Taishan, who was lying on the table and writing, heard Li En finish speaking, and interjected: "It's a pity that there is no advertising, magazines, one is distribution, the other is advertising, and advertisers are the big hose of the magazine. ”

Liang Jiarong held the water cup and said affirmatively: "Except for the inaugural issue and no advertising, as long as the first issue is issued well, those advertisers will break through the threshold with money bags, and I will even contact the advertising commissioner, and I will go to work in two days. ”

Huo Dongjun understands the excitement of this group of people, if this "Men's Weekly" is a big hit, then there is no doubt that Liang Jiarong, Li En and Taishan will be plated with a layer of absolutely dazzling light, even if they leave the magazine in the future, Liang Jiarong's position must be at least the editor-in-chief, and Li En is estimated to be the deputy editor-in-chief in charge of distribution, and even Taishan can at least get the position of text director, without it, just because they participated in the founding of "Men's Weekly", this is a qualification that others cannot match.

The flow of people in the magazine and newspaper circles is very normal, Huo Dongjun even thought that if "Men's Weekly" is a big hit, and the magazine follows the trend, someone will definitely come to open conditions to poach people and change jobs, this kind of thing can't even be avoided by Shaw Brothers, Zou Wenhuai, the founder of Golden Harvest, jumped out of Shaw Brothers to set up another mountain Golden Harvest, not only pulled away Shaw Brothers film producer He Guanchang, but even Liang Feng, the editor-in-chief of "Southern Film", took it away, and gave Liang Feng three times the price code given by the original Shaw Brothers to make Golden Harvest's own magazine "Golden Harvest Movie".

But in a short period of time, Huo Dongjun doesn't have to worry that these people have other ideas, everything will not surface until "Men's Weekly" does it.

Huo Dongjun stayed in the magazine until noon, and the three of them found a restaurant for lunch before stopping a taxi back to Yuehua Street, he was going to Japan this time, not only to take Leung Ka-wing, but also to bring the Hong Kong body art photography king, photography Wei.

There is no doubt about the photography level of Photography Wei, the portrait shooting has been almost professional, and the main reason for the repeated rejection of submissions is that the quality of the model is too poor, the background is too simple, and Zhong You's camera is not professional enough.

After all, the magazine needs a photographer, not only to support the façade, but Huo Dongjun also has the idea of cooperating with "Men's Weekly" to play a combination boxing, which needs to be operated in Hong Kong.

As soon as he arrived downstairs in the estate, he saw Lin Zhizhi helping Aunt Feng to walk out, Huo Dongjun hurriedly got out of the car and walked over, helped help Aunt Feng, and asked Lin Zhizhi:

"Are you a ghost? Aunt Feng is not in good health, do you want to take her out?"

Aunt Feng is just fifty years old this year, but she looks like an old man in her sixties, bent over, and looked up at Huo Dongjun slightly at this time, with a smile on her pale face, which has been bedridden all year round:

"It's not about wisdom, I feel better today, so I take the elevator down to see the sun, it's not a problem. ”

Huo Dongjun helped Aunt Feng sit on the bench on the opposite side of the street, and then said: "Bask in the sun, you will get tired after sitting for a long time, has the Welfare Department sent a social worker to see it recently?"

Aunt Feng gently tapped her legs with her hand and said, "Lying in bed all day, I almost forgot how to walk, the social worker only came last month, and said that he had already helped me schedule, and it would be soon." ”

Huo Dongjun looked at Lin Zhizhi, at this time, this guy who was called Brother Zhizhi by his own brother was squatting in front of Aunt Feng with a sunny smile on his face, helping her rub her legs, seeing Huo Dongjun looking at himself, Lin Zhizhi shook his head gently.

The social worker of the Welfare Department said that it is not the first time to help arrange the schedule, a year ago, the social worker said that Aunt Feng was about to be scheduled, and now she is not lying on the bed at home, and it costs a lot of money to see a doctor every month, and only Aunt Feng will believe the words of the social worker, but this is good, at least Aunt Feng has been full of hope, hoping that the schedule will be scheduled for herself, and Lin Zhizhi will be able to relax, not as tired as now.

"Hey, Aunt Feng, will I help you send you to a nursing home in a few days? Wisdom has not said that he has been admitted to a foreign university, and he is going to study abroad? After he leaves, you will go to live in a nursing home, so that you will have someone to take care of you, and wisdom will also be at ease. Huo Dongjun stood behind the bench and helped Aunt Feng gently rub her shoulders, he was very close to Aunt Feng, when Sister Lan went to work in the bone farm to pay off her debts, she lived in the wisdom house at night, Aunt Feng was very good to him, she would serve the first bowl of soup to herself, and she wanted to eat sugar, so Aunt Feng would use the money to buy medicine to buy candy for herself, and she didn't even buy medicine.

"He told me, of course I'm happy, but I just go to a foreign country, the scholarship is not enough for him, in Hong Kong, there is always a home to go back to without money, and it is difficult to drink a glass of water without relatives in a foreign country. Aunt Feng said that she was worried, but the expression on her face was full of pride.

In the entire Yuehua Street, there is only one student who is qualified to study abroad, and that is her son, Lin Zhizhi.