Chapter Twenty-Four: Flowers Bloom Outside the Wall, Fragrance Inside the Wall!
The box office performance of "The Night the Comet Came" was released on the first day of release, which can be said to be mediocre.
Because of its own small cost production, plus the film era, a copy costs tens of thousands of yuan.
So "The Night the Comet Comed" said it was a national premiere, but in fact it was only screened in more than 20 major cities, and the first batch of copies was only 30 copies, and only 200 were screened that day!
So the box office on the day of the premiere was only 300,000, which was less than a fraction of the box office of "A Sigh" on the same day.
This box office report card is naturally on Han Dong's table, but he has no dissatisfaction with this result, and is even very satisfied!
Not to mention that the copyright of this movie has been sold for more than 2 million US dollars outside, just the first-day box office of 300,000 yuan, it can be determined that the mainland box office will not lose money, it is just a matter of making more and making less!
Wu Yuan is not Feng Xiaogang, he has no fame in the mainland film industry, and the most famous actor invited is Zhou Xun who has acted in "Daming Palace Ci", and he is not a heroine!
Relying only on posters and the promotion of some local newspapers, the premiere can have a box office of 300,000, which is enough to open champagne to celebrate!
And there were not many screenings scheduled on the day of the premiere, and there were not many copies prepared, which created a box office of 300,000, which shows that this movie still has a lot of profit space to explore!
So, Han Dong gave the order as soon as possible!
"Increase the number of screenings! Copy more movie discs! ”
The next day, "The Night the Comet Came" was performed by 300, and 50 copies of the new burnt were being distributed across the country.
At the same time, the audience who watched the premiere on the first day, after going back, quickly spread the reputation of the movie in their circle of friends.
It's all good reviews!
God's mercy, mainland directors have really never made a movie with the theme of "The Night the Comet Comed" before!
Suspense, fantasy, and science fiction are all mixed in, but they are well integrated.
There's a good Dock movie that tastes!
To tell the truth, today's young people have a wider field of vision, and they have seen a lot of Hollywood movies through various means.
It is precisely because they have watched Hollywood movies that they really don't look down on mainland movies.
Hollywood is all in the Terminator vs. Predator, and domestic movies are still focusing on the countryside, in the spring and snow, otherwise it is a vulgar comedy, can it interest them?
Although "The Night the Comet Commet" is not a sci-fi blockbuster like Terminator, at least the setting of this movie is indeed following the trend of Hollywood and playing a parallel world!
So what else is there to say?
It has to be blown up!
The first to respond were the students and teachers of major universities in China, especially the three major film schools, who were the first to contact Hollywood Films, and they were also most interested in "The Night the Comet Comed".
On the second day of release, the box office of the movie rushed from 300,000 to 600,000, doubling!
On the third day of release, new copies of new copies from major coastal cities have arrived, the number of screenings of "The Night the Comet Commet" has increased again, and the daily box office has also reached a new high, successfully breaking one million!
On the fourth day of the release, Han Dong once again ordered the increase of copy discs, and it is necessary to allocate at least 5 copies of copies in every city with movie theaters, and at least 20 copies in each city in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen!
At a time when there are less than 2,000 screens in the country, such a screening scale is really not small!
It was on this day that the news that "The Night the Comet Comed" won the Best Screenplay Award in Sitges came back from Europe thousands of miles away.
There were no Chinese reporters participating in this year's Sitges Fantasy Film Festival, but with Chen Yuan, of course, he sent the news of the award back to China as soon as possible!
Han Dong, who has worked in Beijing Film Studio for half his life, of course, also understands the importance of publicity!
Although the Sitges Fantastic Film Festival is almost unknown in China, this is a foreign film festival, and it will be more face-saving to say it!
Originally, the domestic film market was in a depression and was in the cold winter season, and now there is a mainland director who has won an award abroad, so it must be vigorously promoted!
The next day, the fifth day of the release of "The Night the Comet Comed" was released, and relevant news was published in some local newspapers across the country!
[Wu Yuan, a young director who is only 18 years old in my country, won the Best Screenplay Award at the Sitges International Fantastic Film Festival in Spain! 】
[Three International Film Festival Award Nominations!] An 18-year-old rookie director is creating miracles! 】
[Won the International Film Festival Award!] Chinese young directors are famous overseas! 】
[Genius or Miracle? Students of the Beijing Film Directing Department spread their wings overseas! 】
“……”
Many domestic newspapers, under the arrangement of China Film, wrote the news that "The Night the Comet Commet" won awards at foreign film festivals for the first time.
This news is indeed quite exciting news in this era, and the Chinese people now need this kind of news to enhance their sense of national honor and pride and reshape their national pride in the new century.
We are no worse than foreigners in any field!
Even if it is a film, our director can also win back the award of foreigners!
As for not knowing what the Sitges International Fantastic Film Festival is?
It doesn't matter, the attentive newspaper editors fully explained the film festival to the readers.
There is no need to explain too much, just to introduce that the last Chinese film that won this film festival award was "A Chinese Ghost Story 3" released on Hong Kong Island in 1992, and the winner was Wang Zuxian, who was the best actress!
Wang Zuxian has won awards at this film festival!
This time, the Sitges International Fantastic Film Festival has been brushed up in China.
Yes, the current Wang Zuxian has the ability to improve the quality of a film award.
Most of the Chinese people don't know Wu Yuan, but most of them know Wang Zuxian and love her Nie Xiaoqian deeply!
Nie Xiaoqian has won all the awards, so can it be worse?
The current audience is still relatively simple, and they don't know what the Pheasant Award is, and they don't know how many film festivals will have a lower limit.
Fortunately, Sitges, as one of the three major fantasy film festivals in the world, cannot be said to be a pheasant award, and the major newspapers can be regarded as invigorating!
Good guys, it's going to be a big deal right now!
Suddenly, like a night of spring breeze, thousands of families sang my name!
Wu Yuan, a nobody, instantly exploded domestic public opinion.
Countless young and middle-aged people who have read the newspaper have a curiosity in their hearts.
"Who is Wu Yuan?"
"What kind of movie is 'The Night the Comet Came'?"
Even on the still immature Chinese Internet, Wu Yuan's name and "The Night the Comet Commet" have exploded on major forums!
Countless people are full of interest in this mainland director who has won awards at foreign film festivals!
Including reporters from all kinds of media, they are also keenly aware that this is big news!
Soon, a reporter with great powers touched the Beijing Film Academy and Wu Yuan's bottom line!
The major leading actors of "The Night the Comet Comed" were also surrounded by reporters, and all the news about Wu Yuan and the movie was constantly dug deep by reporters!
In less than half a day, Wu Yuan's detailed information appeared on the Internet, including the messy things he had done at school, and even the sale of pirated discs was shaken out!
More coincidentally.
When Wu Yuan and "The Night the Comet Commet" bloomed outside the wall and the fragrance inside the wall, detonating public opinion, the movie "The Night the Comet Comed" also happened to reach the word-of-mouth explosion period after four days of word-of-mouth fermentation!
Countless audiences who wanted to go to the cinema to see the content of this movie because they saw it in the newspaper and won it, or who were highly recommended by other friends to watch the movie, have entered major movie theaters across the country!
With this wave of movie-watching, it is the box office explosion of the movie "The Night the Comet Comed"!
The copy department of China Film is so busy that it has just been made, and countless copy discs have just been made, and they have been quickly sent to all parts of the country, and they are still in short supply! The theater below can make more than a dozen calls a day to urge copy plates!
The daily box office is 1.5 million!
The daily box office is 2.2 million!
The daily box office is 3.6 million!
When Wu Yuan led Chen Kun and Zeng Li to rush back to the capital from Spain, the national box office of "The Night the Comet Comed" had exceeded 10 million!
It's not enough for countless viewers to watch it once, even if they are frugal, they have to watch this movie twice or three times, the more they watch it, the more addictive they become, and the more they watch it, the more confused they will be about the plot of the movie, and they can't stop!
In the field of pirated discs, "The Night the Comet Comed" became the hottest sales champion of the month!
The video store is full of customers who want to buy the "The Night the Comet Came" disc!
Whether it's manual piracy or machine burning, pirate filmmakers are so busy that their feet don't touch the ground!
The sluggish and cold mainland film market, whether it is the distributor, the theater chain or the gray industry chain, has ushered in a wave of big market because of this movie!
Countless theater managers, film factory managers, and pirated disc dealers all shouted Wu Yuan's name in their hearts!
This director can handle it!
Having money is really for everyone to earn together!
is not like the group of directors who make art films, who only care about playing art and selling films to Europe, without caring about the domestic market!