[The content is big and empty, counting the eight major sins of "Hero"! ] 】

[The plot of "Hero" is disclosed in advance: the light and "color" are full of charm! ] 】

["Hero" was released nationwide on December 20, and Zhang Ziyi and Zhang Manyu went head-to-head! 】

[The filming process is very painful, "Hero" is Zhang Manyu's martial arts work! ] 】

[The crew of "Hero" arrived in the magic capital, Zhang Yimou: movies should pay attention to form]

[Cheng Xiaodong talks about the martial arts design of "Hero": let foreigners slowly understand]

[The box office is hot, and the theater managers praise the heroes! ] The mainland needs more "Heroes"! 】

When Wu Yuan returned to the filming site of the "Pirates of the Caribbean" crew in Los Angeles, took out his computer and swiped the information of domestic Sina, Sohu and other portals, all he saw in front of him were relevant reports about "Hero".

In order to promote this movie, Zhang Weiping really made a lot of money.

The 20 million is really worth it!

It's just that in public opinion, this kind of overwhelming propaganda and hype is not acceptable to them, but some feel disgusted.

When has the domestic audience seen this kind of Hollywood-style overwhelming publicity?

When I opened the newspaper, it was "Hero", the street poster was "Hero", when I turned on the TV, the promotional video of "Hero" was still playing, and the Internet was full of "Hero" propaganda advertorials.

Such a frenzied hype has made many domestic audiences a little annoyed, and when they are interviewed on the Internet or by reporters, they express their dissatisfaction and feel that this kind of hype is excessive.

However, some insiders in the film and television industry are very receptive to the viral marketing hype of "Hero".

Deng Jianguo, the film and television predator who single-handedly created the series of "Kangxi Weifu Private Interview", accepted a public interview with reporters.

"I am very willing to cheer for our own blockbusters, "Hero" has created a miracle and brought many audiences back to the theater, this is Zhang Yimou's best work, and it is definitely his most hyped work!"

"I admire him!"

"He has made some movies that have been criticized as exposing backwardness before, and this time he can definitely intimidate Haolaiwu with the national spirit and implied humanistic heritage displayed in "Hero".

He also said, "Hype is actually normal publicity and promotion, which film is not hype, otherwise how can it become a film empire?" ”

"One of the main reasons for the downturn in domestic films is that there is not enough hype!"

Not only him, but Feng Xiaogang, who is also quite researched in the field of film and television commercialization, is rare that he did not fire, but supported the director of Yimou.

"The publicity of "Hero" is not enough!"

"Chinese movies should have been promoted with great fanfare a long time ago, "Hero" is just a start for us, and other movies should follow suit."

"If there are four or five movies like "Hero" in a year, mainland movies will have already come out of the slump!"

And he is also very dissatisfied with the word "hype", "What is hype? If it is said to be hype, then what does propaganda mean? ”

When asked by a reporter that the "Hero" movie has a strong momentum and must break the box office record of Chinese New Year films held by him, what does he think of this, Director Feng also praised him in various ways.

"What do I think?"

"Of course I'm happy!"

"Happiness is the true thought in my heart, I can't get used to the atmosphere of 'angry people, laughing people' not", everyone works hard, so that they can do better and better. ”

Director Feng didn't have the slightest sign of jealousy, but wished that the box office of "Hero" would be higher, wake up more audiences into the cinema, and open up the market for the next domestic films!

Not to mention, when Director Feng is not Feng Cannon, he still speaks very well.

It's just that the public won't look at the problem from the perspective of the industry, what does it matter to me whether the development of your film industry is good or not?

The voices of several industry bigwigs did not make the public opinion environment of "Hero" much stronger.

Although the box office has been climbing since the release of this movie, the ensuing various controversies and farces have also continued one after another, and the influence of public opinion has become greater and worse.

It can be said that since its release, the word-of-mouth of this movie has been very polarized, those who like it really like it, and those who hate it are scolded really hard.

Director Yimou also had to stand up for an interview again, or an interview with CCTV.

"I hope that after the film is completed, it will get good economic returns through such large-scale and step-by-step publicity, as well as anti-piracy actions, protection of economic rights and interests, and promotion."

"Like Hollywood in the United States, they have a set of precise calculations, how big are your movies, how much are your promotional expenses, how big are your scales? It seems that the rules of the industry have been formed. ”

"'Hero' is a big investment, a big production, and a group of heroes, all of them are big stars, so the publicity money it invested may be 10 or 20 times that of my small movies in the past."

"The so-called large-scale publicity of our "Hero" this time, in fact, compared with the methods and channels of other foreign countries, we still have those few tricks."

Since they have all talked about Hollywood, of course, the reporter will not forget the most successful commercial film director in the mainland, Director Wu Da, who has gained a firm foothold in Hollywood.

Countless reporters wanted to interview Wu Yuan and ask him what he thought of the "Hero" movie and the "Hero" hype.

It's a pity that Director Wu, who has gained a firm foothold in Hollywood, flew back to Hollywood to make a movie immediately after participating in the premiere, and he was not in China.

If mainland journalists want to interview him, I'm afraid it's a little difficult.

But do you really want to ask him what he thinks?

Then he would just say, "Look at it on the Internet!" ”

The discussion caused by "Hero" in China is simply too explosive, and it has even risen to the level of social issues.

Regardless of whether you have watched this movie or not, they are expressing their opinions on this movie and this phenomenon.

Every day, the internet is flooded with posts discussing the "Heroes" movie, and supporters and opponents go from online scolding to offline dating battles, which is a hilarious excitement.

Even if Wu Yuan is far away on the other side of the ocean, every day after the filming of "Pirates of the Caribbean" is finished, he will go online to browse the Chinese Internet and eat a wave of melons.

Which was the last mainland film that sparked such a heated discussion?

It's not Li Yu's "Crouching Tiger, Hidden Dragon", it's the "Shaolin Temple" released in 1982!

The current discussion boom of "Hero" in the mainland is no less than "Shaolin Temple", which had an average ticket price of only a dime that year, but set an astonishing box office of 160 million!

Although, in terms of the number of moviegoers, "Hero" must not be compared with "Shaolin Temple", but the times have progressed!

Now that there is the Internet, developed newspaper media, and TV news are fueling the flames, "Hero" can't be widely known!

Wu Yuan also found a little bit of the happiness of the mobile Internet era in his memory during this time of high-frequency Internet surfing.

It's really that every day on the Internet, you can see the blacks and whites of "Hero" tearing up, and you can see new news related to "Hero" every day.

What "Hero" movie copy was stolen, the female staff committed suicide in order to prove their innocence, and the female staff's suicide note was publicly pulled the next day.

Then every few days, the news became a "nest fight" in "Hero", which was all caused by money, and the pirated disc of "Hero" was leaked...

The mainland film industry, which was originally a pool of stagnant water and had almost no action and movement, was turned upside down by the big catfish of "Hero"!

And when the news that the box office of "Hero" broke 200 million was announced, the number of "200 million" woke up countless capitals that ignored and did not pay attention to the Chinese film industry.

At the beginning of 2003, a movie called "Hero" came out, which tugged at the heartstrings of countless people.

The Chinese film industry, after ten years of cold winter, finally ushered in the clarion call to charge.