The one-and-a-half-minute trailer made Chen Wei's face full of doubts.

The previous plot is easy for him to understand, a teenager in the city and a girl in the countryside seem to exchange bodies to experience each other's lives for some special reason.

And they all bring some jokes and troubles to each other's lives.

But in the end, why did the camera turn into a picture of a meteor falling?

This made him a little puzzled and didn't understand.

But this meteor is really realistic!

Chen Wei, who has rich experience in watching Hollywood blockbusters, has to admit that this special effects lens is not inferior to Hollywood's blockbusters.

It may even be made by Hollywood's company, Chen Wei doesn't believe that there is any special effects company in China that can do such awesome movie special effects.

Even if you rush to this special effect, you must also go to the cinema to watch it!

And Chen Wei knew Wu Yuan.

Among the majority of high school students and college students, Wu Yuan's popularity is still very good, mainly thanks to the two movies "The Night the Comet Comed" and "Pirates of the Caribbean".

Although the combined box office of these two movies is less than 100 million yuan, there are not many students who have seen pirated copies.

Wu Yuan's new movie is still very appealing among the student group.

Chen Wei, who watched the trailer, casually pulled down the post, and the dense reply comments came into his eyes.

"This is a movie made by a big director at the level of Hollywood, you must watch it!"

"Men and women swap bodies, this gimmick is interesting!"

"Is this director Wu Yuan the same Wu Yuan who filmed "Pirates of the Caribbean"?"

"It's him! He also filmed "The Undertaker" and won the Best Director in Berlin, which is a very awesome director! ”

"Is there a Zhang Yimou cow again?"

"It's really better than Zhang Yimou, ten Zhang Yimou combined, the box office results are not as high as Wu Yuan!"

Watching the discussion among netizens gradually crooked, it turned to the debate of whether Zhang Yimou was powerful or Wu Yuan was powerful, Chen Wei felt a little funny.

He also typed on the keyboard and posted a comment.

"I don't know who is better Zhang Yimou or Wu Yuan, but this movie is definitely going to be watched! This is a movie made by fairy sister Wang Yuyan! ”

As soon as his comment was sent, after refreshing it, someone immediately replied to the post behind.

"What Wang Yuyan, her name is Liu Yifei, and she is only 16 years old this year!"

"I don't know the two actors, but they all acted very well in the trailer, and they feel like high school students, so if you have money, go and see them."

Liu Yifei's fans please pass "Yifei Xianju" to the left, which is where her fans gather. ”

Chen Wei looked at the comments with relish, and even searched the forum of "Yifei Xianju" to learn about Liu Yifei, a rookie star.

It's not just him.

Looking up, you can find that almost half of the countless mainland netizens who are surfing the Internet at this time are watching the trailer of "Your Name".

2004 was the period of the outbreak of Internet cafes in China, and it was also the time when the number of Internet users exploded.

At this time, most ordinary people were not luxurious enough to buy a computer for home use in order to access the Internet.

Every Internet café that has opened is almost full of netizens who come to surf the Internet.

The Internet fee of five cents, one dollar and one hour, allows them to experience the novel world of the Internet at a very low price.

In the Internet café, almost half of the computers in every row of computers that are surfing the Internet are playing the trailer of "Your Name".

Even many netizens who don't have money, but still come to the Internet café to watch others play games, also gather around to watch together.

"Hey, isn't this Wang Yuyan?"

"This meteor shower is so beautiful!"

"This meteorite is made of special effects? It's so realistic! ”

"it.,Men and women swap bodies.,This setting is interesting.,If I can swap bodies with women.,Think about it"

"It's a romance, right?"

"It should be, swapping bodies thousands of miles apart, isn't this a love that crosses space?"

"Hey, hey, this heroine is so beautiful, it's worth seeing!"

In every Internet café, there is a lot of talk about the movie "Your Name".

In this era when online entertainment is still relatively barren, being able to have a movie trailer released on the Internet is enough to make most netizens interested in taking a look.

And how many netizens were there in 2004?

94 million people.

Among them, nearly 50 million Internet users under the age of 24 are online.

Coincidentally, the movie "Ling's Name" focuses on young people, and young people aged 16-28 are the main target of this movie.

It's 2004 now.

The pork hind leg meat in the first-tier cities is already more than eight yuan a catty.

A movie with an average ticket price of 30 yuan is no longer an unbearable burden for young people (first-tier cities).

Even if you are a high school student and a college student, you can definitely save money for a movie ticket if you save money for a month.

For young people aged 20-28 who have already joined the workforce, 30 yuan is not a burden.

And movies, a form of entertainment, are also respected and loved by young people nowadays, and are becoming popular among young people.

Asking a beloved girl or a girl with a crush to watch a movie has also become the first choice for young people to date or pursue each other.

As long as among the 94 million netizens, excluding minors, 5 million people can be attracted to the trailer to watch "Your Name" in the cinema, then the box office of this movie will be 150 million!

Moreover, the publicity and distribution of "Your Name" is not just done on the Internet.

The real large-scale publicity and distribution is still on the offline battlefield.

In major cities across the country, as long as there are movie theaters, posters of "Your Name" are posted on bus stops.

In major first-tier cities, the billboards in large squares have also been replaced with movie posters of "Your Name"!

These movie posters are different.

Some are the same as what Ye Xingmei saw, and some have different copywriting and different backgrounds.

"No matter where you are in the world, I will definitely see you again."

"Just remember your name, no matter where you are in the world, I will definitely go to see you."

"If we met, we would recognize each other at first sight."

"Even if I don't remember your name, I'll always be desperate to find you."

"Dusk, not day nor night, it's me who tries hard but can't see your face clearly."

"I can't remember your name, but I'm still going to find you."

These posters are all full of youthful flavor, very small and fresh, and the copywriting is full of sad literary atmosphere.

After 20 years, it may be that such copywriting has become commonplace, and even a little tiresome and insensitive.

Too pretentious!

But at a time when Guo Xiaosi, Annie and other sad youth literature writers have not yet shined, these copywriters are too attractive to contemporary young people.

Almost as long as you are a young person who has seen a poster, it is difficult to forget the pictures on the poster, as well as the copywriting that you will remember deeply after reading it.

That's right!

Today's young people, just like this!

Through a joint offensive both online and offline, the movie "Your Name" quickly exploded among young people in the mainland.

In schools, factories, and office buildings, young people are everywhere discussing the movie trailer for "Your Name".

When I met someone, I asked the other party: "Hey, have you watched the trailer of "Your Name"? ”

is different from Director Feng's main middle-aged market, Wu Yuan's main strategy is still young people.

Because young people represent the future!

Three years later, five years later, these young people will enter the society one after another, or become the backbone of the society, and they just happen to be the main force of movie-watching after the explosion of the mainland film market!

Wu Yuan wants the future even more!

So he chose such a youth fantasy movie.

Now it seems that the effect is very good!

"Director Wu, now the major forums on the Internet are all discussing our movie!"

"Theaters are also very confident in our films, and the number of copies booked is now 200!"

"China Film is still working overtime to produce copy discs, and it is expected that 300 copies will be produced for "Your Name" this time, and then ensure that all cities in the mainland can see this movie!"

In the office of the Light and Shadow Era, assistant Xiao Zhang was reporting to Wu Yuan on the recent publicity and distribution.

In general, the form is not a small good, but a big good!

Although in the middle-aged group, this movie has almost no publicity effect.

Middle-aged people over the age of thirty are also not very interested in the interpenetrating story of two high school students.

But among young people, this movie is completely popular.

Seeing that the local push and online momentum of "Your Name" are so high, theaters around the world have naturally raised their expectations for this movie.

Since the opening of the mainland cinema market in 2001, more than 80 new cinemas have been built across the country in the past three years.

Well, Huaxia speed is so fast!

In 2002, "Hero" covered mainland theaters, and only 200 copies were needed.

But when "Your Name" is released, it takes 300 copy disks to be enough!

The growth rate of theaters alone shows that the mainland film market is now one-third larger than when "Hero" was released!

Although "Your Name" is aimed at a different audience than "Hero".

But Wu Yuan believes that even if this movie can't achieve a box office of over 200 million like "Hero", it can at least get a box office result of more than 100 million!

This year is the beginning of the tide of mainland film box office exceeding 100 million.

Since the official box office statistics began, there have only been two films in the mainland that have grossed more than 100 million yuan.

One is "Life and Death Choice", which organized a large-scale viewing of the movie.

One is the exaggerated 250 million of "Hero".

But this year, there will be "Ambush on All Sides" and "No Thieves in the World", two mainland movies with a box office of over 100 million, plus "Kung Fu", the annual champion of the mainland box office of 173 million!

At this point, the mainland film market began to enter the fast lane, and continued to break box office records and hit new highs every year after that.

And "Your Name" will be released before these movies are released!

In this third place at the mainland box office, Wu Yuan wants to sit down first!

In fact, the box office of more than 100 million is a loss for Wu Yuan

The production cost of "Your Name" alone is 60 million, and at least a box office of more than 150 million is considered to be capital preservation.

Of course, Wu Yuan will not count on just one market in the mainland.

"Have the theaters in Japan and South Korea been connected?" Wu Yuan asked again.

"China Film has already helped to match, and with the experience of "The Undertaker", theaters in Japan and South Korea are still very willing to introduce "Your Name".

"And I heard from the person in charge of China Film that after watching the sample film, the theater chains in Japan and South Korea are very optimistic about this movie, and feel that this movie will be very popular in Japan and South Korea."

"Especially the representatives of Japanese theaters, they even hope that Director Wu and the leading actors can go to Japan to hold the premiere and show some programs for promotion."

"The Japanese representatives are willing to make every effort to promote this film in Japan and ensure the number of films scheduled for release, and I hope Director Wu can cooperate with them more."

Wu Yuan nodded with satisfaction: "This can be discussed, and I can take the main creator to Japan for publicity when the time comes." ”

Japan is now the second largest box office market in the world!

Later generations of blockbusters in Hollywood, and even Marvel movies, can pull the leading actors to come to China for a grand premiere, why is Wu Yuan unwilling to go to Japan for publicity?

He's planning to use the Japanese market as his backyard!

Even Wu Baige's "Red Cliff", Wu Yuan was wondering whether to grab it and shoot it at that time.

This movie has been changed, and it can still be saved, and it is really a waste to shoot Wu Baige!

Why don't you take a picture of him and expand his influence in Japan!

"Then I'll just report to China Film?" Xiao Zhang confirmed.

"Let's just report it like this, but we won't be able to find time to go to Japan until the domestic propaganda is over." Wu Yuan nodded, and said, "By the way, how are the preparations for "The Butterfly Effect"? ”

"Wudao has already started casting." Xiao Zhang flipped through the notebook he carried with him, found this page of "Butterfly Effect" work, and reported:

"As soon as the Spring Festival is over, Director Wu is already preparing to form a crew and selecting suitable actors."

"However, because several of the leading actors in this movie all need actors in the three stages of childhood, teenager, and youth, it is not easy to choose."

"At present, Director Wu has only determined a child star named Zhang Yishan to play the male protagonist in his youth, and Yang Niao to play the heroine's teenage years."

"The main actor of the most important youth has not yet been determined."

"Director Wu wanted to invite Chen Kun to play, but Chen Kun refused, he now has his goal on Xia Yu, and he also wants to invite Yuan Quan to play the young heroine."

"As for the actors in their childhood, Director Wu heard that Yuzhong Satellite TV made a TV series called "Happy Planet".

"The leading actors in this TV series are all five or six-year-old actors, so he is contacting the crew and wants to try to see if there is a suitable one."

Wu Yuan nodded as he listened.

Wu Yishan's casting is interesting!

Zhang Yishan and Yang Zi got together.

The male and female protagonists are still Xia Yu and Yuan Quan, a real couple.

The young actors were selected from "Happy Planet" again.

If this is filmed, ten years later, it will be an "all-star" movie, which will make later generations sigh that "I can't get this lineup together"!

"It's an interesting casting." Wu Yuan said with a chuckle.

Xiao Zhang was a little incomprehensible, thinking that Wu Yuan was dissatisfied, so he asked cautiously: "Director Wu, do you have any instructions to explain to Wu Yuan?" ”

"It's nothing, let him decide the casting himself."

"By the way, go and inform the creators of "Your Name" that we are going to have a grand premiere this time!"

(End of chapter)