Fortunately, Cheng Long is not a person without measure.

He took his son with him, he really just wanted Wu Yuan to get to know him, and he was just familiar with him.

At least during the banquet, he didn't put forward any intention of hoping that Wu Yuan would bring Prince Fang with him.

To be honest, Prince Fang's personality is still good, perhaps because Wu Yuan's status is indeed too high, Prince Fang does not dare to be presumptuous in front of him, and will only blindly cater to him.

A delicious Cantonese meal, the food is quite enjoyable for the guests and hosts.

After this meeting, Cheng Long began his busy propaganda campaign, which will be a trapeze artist everywhere in the three regions of the Taiwan Strait, as well as in Japan, South Korea, Singapore and Malaysia.

And Wu Yuan also continued his vacation.

Of course, he will also pay attention to some things in the company.

For example, "Fated I Love You" was finally sold to Mango TV, and Li Xiaoping negotiated a contract with Mango TV to pay according to the ratings ladder.

To put it simply, if the average rating of this TV series does not break 2%, Mango TV only needs to pay the price of 300,000 yuan per episode.

But if the average rating of this TV series can break 3%, the price will increase to 400,000 per episode.

If the final average rating can break 4% and the highest rating can break 6%, then you can get the price of 500,000 yuan per episode.

What is the average rating of 4% and the highest rating of 6%?

Liu Yifei's version of "The Condor Heroes", after the broadcast, had the highest rating of 8.87%, and the average rating of the first round exceeded 5.1%, and this result did not rank among the top ten TV drama ratings in 2006.

So it seems that this score is not high, not even the top ten, it seems that it is easy to achieve?

Thinking too much again.

Before 2010, the top ten TV drama ratings were basically CCTV dominating the list, and the lowest rating of CCTV's TV series could be 4%-5%, and the highest rating was 8.7% like last year's "Jinghua Yanyun".

This is the average rating, but it's not the highest rating, and the highest ratings have broken 10.

And Mango Channel's TV series with the highest ratings in 2006 was only 2.3% of "Golden Branches", and the gap was very obvious.

For Mango Channel, a TV series that can break 2% of the ratings is even an annual hit drama in the station, and breaking 4% is an unimaginable achievement.

If "Fated I Love You" can really break 4% in average ratings, then even if it is given an extra 8 million, it will not be a big deal!

After this clause is finally negotiated, it can be said that both parties are satisfied and hope that the highest clause will be fulfilled in the end.

Wu Yuan also handed over the script synopsis and outline of "The Star of the Sheep" to the company's screenwriting department.

Well, now there is a TV drama screenwriting department in the light and shadow era, and the employees are all recruited from the Nortel Literature Department, and the main job is to fill in the content according to the script outline given by the company.

"Fated I Love You" is what they did, and they will sign the screenwriter when the TV series is broadcast.

There will be a series of idol drama scripts waiting for them to perfect in the future.

They are all young people, and they have all been exposed to idol dramas in Hong Kong and Taiwan, and they can still complete their jobs well when they have a complete script outline and even a plot outline of important plot points.

Next year, the company's screenwriter and TV drama department will mainly make the drama "The Star of the Sheep", and strive to broadcast it in 2006.

October 1st, National Day.

On this day when the whole country was jubilant and celebrating the birthday of his mother, Wu Yuan won the Cannes Jury Award for the literary film "Love", which was simultaneously released in more than 2,000 cinemas across the country.

No premieres were held, and no journalists were invited.

The fame of the movie "Love" has already exploded, and there is no need to spend any extra publicity money.

It's just that the release poster was posted on the Internet and in major theaters to inform fans.

Wu Yuan really didn't have much expectations for the box office of this movie.

The torrent of times is really fast.

Since "Hero" swept the country, the domestic literary film market has been shrinking rapidly.

When "The Undertaker" was released, it could still have a box office of more than 50 million, but when the ticket price doubled, Zhang Guorong's "If Love" only won more than 50 million box office in the mainland.

Up to now, the ticket price has risen to 35 yuan a ticket, but Wu Yuan's box office expectation for the movie "Love" is only 350 million.

This is still considering that the film won the grand prize at Cannes, and the expectations of fans are high.

There is no way, literary films are really declining now, and they are becoming less and less interested in the younger generation of audiences.

In 2002, five of the top 10 grossing films in the mainland were literary films.

By 2005 this year, the top ten movies at the mainland box office, if "A Thousand Miles Alone" is not counted, there is no place for literary films.

For Wu Yuan, the main income of the literary film "Love" still depends on the sale of copyrights in Europe.

After the end of Cannes, "Love" sold the distribution rights in more than 30 countries and regions around the world, and earned a total of nearly 8 million US dollars, with an average of more than 200,000 US dollars sold in one country.

When converted into RMB, it is almost 60 million.

If it is released in China, can the box office be 60 million yuan?

Wu Yuan didn't dare to think about it.

That is, the cost of "Love" is low, and it didn't cost 10 million to make this movie.

Like "The Undertaker", it is estimated that it will not be possible to make a literary film for tens of millions in the future.

sighed a little melancholy for the Chinese literary film market, and Wu Yuan calmly waited for the mainland box office results of "Love".

Six million on the first day, five million on the second day, three million on the third day, and then it fell to only one or two million a day......

A result that was unpleasantly surprised, and arguably very reasonable, was quickly sent to his desk.

In contrast, even though "Mythology" has been released for a week in the same period, it still won the box office champion this week.

"Love", which tells the elegy of love before the death of a seventy or eighty-year-old couple, its heavy and cold story is really not as interesting as the romantic and large-scale "Myth".

Even if the director of this movie is Wu Yuan, even if this movie has been praised in China and is hailed as the most artistically valuable film this year, it is still applauded.

Let me praise this movie on the Internet for a few words, praise this movie a few words, that's no problem.

You really let me pay to go to the cinema to watch it?

Forget it

Wu Yuan has also been mentally prepared for this, the so-called movies that have both business and literature and art, and can win the three major European and box office champions, cannot exist.

The commercial blockbuster he really prepared was "Painted Skin", which was only to be released during the Chinese New Year, and this movie was the box office bomb he prepared!

"Director Wu, the release of "Painted Skin" has been coordinated."

"On December 28, China, Japan, South Korea, Singapore, and Malaysia will be released simultaneously."

"In January, the Philippines, Russia, Thailand, Vietnam, and Myanmar will also be released one after another."

"Among them, Japan, South Korea, Singapore and Malaysia are talking about box office sharing, and other countries are all issuing buyouts."

"In addition to Asia, "Painted Skin" also sold the distribution rights of more than 10 countries in Europe and the United States at the Toronto Film Festival, and the money is not much, only more than two million US dollars, but it is better than nothing."

In mid-October, Han Dong, who was in charge of the distribution of "Painted Skin", personally called Wu Yuan to inform him of the distribution of "Painted Skin".

The situation is quite gratifying, with "Your Name" Yuzhu in front, plus "Painted Skin", an oriental fantasy movie, which is very well accepted by the Asian market, so the Asian release of this film is very smooth.

The three major box offices Huaxia, South Korea, and Japan are all issued separately, and they will be released together on December 28.

If this film wants to make a lot of money, it has to seize these three markets.

"With the release of "Painted Skin" in South Korea, SHOWBOX promises to release it on a large scale, covering at least 80% of cinemas in South Korea!"

"It's definitely not going to be a petty fight this time!"

On the phone, Han Dong was looking forward to the development of "Painted Skin" in the Korean market.

No way, Wu Yuan's previous movies have a relatively average response in the Korean market.

Although he is not famous in South Korea, after all, he is a good director, but whether it is "The Undertaker" or "Your Name", the scale of the release in South Korea is not large, and it has only received hundreds of thousands of viewers.

It seems that there are dozens of people entering the cinema to watch Wu Yuan's movies, which is already quite a lot.

After all, South Korea has a population of just over 40 million, and compared to China, out of 1.2 billion people, there are only 10 million or 20 million moviegoers.

But this is the wrong idea.

In fact, watching movies is very popular in South Korea.

"Tai Chi Flag Flying", released in 2004, has received a total of 11.75 million viewers, which is equivalent to a quarter of the people in South Korea who have gone to the cinema to watch the movie.

And this is not an exception, in fact, when the Korean film market is good, there are movies that exceed 10 million people every year, and when the market is bad, there are 8 or 9 million moviegoers.

The average price of Korean movie tickets is about 40 yuan, and 10 million moviegoers can bring 400 million yuan at the box office!

Even if there are only 5 million moviegoers, there will be a box office of 200 million!

South Korea's box office potential, although not as big as Japan's, is not to be underestimated!

However, the Korean partners of "The Undertaker" and "Your Name" did not talk much about the scheduling of Korean theaters for these two films, resulting in the average results of these two films released in South Korea.

Now it's different, Han Dong specially changed a powerful and ambitious partner, and it was written in the contract, this time "Painted Skin" will be released simultaneously in 80% of theaters in South Korea.

Although there is still no way to guarantee the film scheduling rate, as long as the channels of the theater chain are opened, the specific number of films scheduled, it is necessary to see whether the movie can compete when it is released.

Just like when "Your Name" was released in Japan, if the audience loves to watch it and wants to watch it, then of course the theater will take the initiative to add more screenings and increase the number of films.

But if the theater channels are not opened, and the theaters are not even released, then the audience can only stare dryly even if they want to watch it.

"Han Dong is professional in distribution, I can rest assured that this aspect will be handed over to you!" Wu Yuan said happily on the phone.

Light and Shadow Times is not currently involved in the distribution market, and Wu Yuan does not really want to do distribution.

Although the distribution is dry and flooded, regardless of whether the film loses or earns at the box office in the end, the distributor is firmly seated in the Diaoyutai.

But to do publishing, relationships and connections are still the most important part.

You have to have a strong relationship with major theaters across the country to be able to release the movies you undertake to distribute in theaters across the country and ensure the scheduling rate.

Wu Yuan has no connections at all in this regard, and he doesn't know the boss of a private cinema chain.

Compared with distribution, he is quite interested in the theater market.

This year is the year when the national cinema market has entered the fast lane, and the new cinemas in each province and city have entered a period of explosion, and thousands of new cinemas can be built in a year.

Wu Yuan, who has a vision for the future, knows that in the next ten years, the cinema market in China will be very good, and it can be said that as long as you open a cinema, you can make money.

Well, it wasn't until the emergence of the epidemic that the hot theater market was taken down.

Before, Wu Yuan didn't pay much attention to the cinema market, because he did a movie theater in the first two years, which belonged to the 49-year army and was not very cost-effective.

Why?

Because in the first two years, if you were a theater, the screening hall still had to be a film screening hall, because mainstream movies are still dominated by film films.

But what is depressing is that since 2006, Huaxia, or the global film industry, has entered the era of digital cinema.

Since 2006, most theaters have stopped buying film projection equipment when they were newly built, and went straight to digital equipment.

When "Avatar" was released in 2009, it triggered the construction of digital cinemas around the world and in China, especially 3D cinemas.

By 2012, the digitization rate of domestic screens reached 97.4%, and film projection was basically completely eliminated.

If you enter the cinema market in the first two years, it may be that the cinema has just been built, and it will have to be upgraded and a new digital cinema hall will be built.

The cost of investing in an ordinary cinema is between 500,000 yuan and 2 million yuan, and it costs another 50 to 1 million yuan to upgrade the equipment, which is equivalent to building half a movie theater.

Instead of spending more money, it is better to wait another year or two and directly do digital cinema.

Anyway, in a big country like Huaxia, the cinema market is not a company or two companies that can eat a full package, and there is not much difference between entering the market earlier and later.

The reason why Wu Yuan wants to do a cinema chain is just to add some industrial assets to the company, and open up the upstream and downstream industrial chains, so as to increase the right to speak in the circle in the era of light and shadow.

Why did Wanda later become the largest film company in China, even more dominant than Internet companies such as Alibaba and Tencent?

Isn't it because people have covered the entire industry chain from production to distribution to theaters, and they don't care about the threat of other companies at all, and they can even choke the neck of other film companies in turn.

Although Wu Yuan does not expect the era of light and shadow to be a behemoth like Wanda, after all, there is a real estate parent company behind him.

But he also wants to make a film ecosystem of his own, open up the upstream and downstream channels of the film industry, so that at least he is not controlled by others, and he can circulate internally.

Holding the producer on the top and the hospital line on the bottom, only such a film company can have excellent anti-risk ability, and can do whatever it wants in the circle, without worrying about being controlled by others, and has a decisive influence!

Next year at the latest, that is, in 2006, the light and shadow era's own cinema brand should be established!

Wu Yuan doesn't plan to be greedy and comprehensive, in the first year, he can establish a total of ten theaters in major first-tier cities across the country, even if he has successfully taken the first step!

As for whether the theater can become bigger and stronger in the future, it depends on whether he can continue to make money to support the expansion of the theater.

Money! It is the core problem that restricts the development of all enterprises!

"You have to make more money!" Wu Yuan kept silently reciting in his heart.

There's still a chapter in the early morning, but it's going to be late, so get up and read it tomorrow.

(End of chapter)