"Whose Youth Is Not Confused"

The movie "Whose Youth Is Not Confused" is aimed at the post-70s generation, telling the youth experience of the post-70s generation of college students in college.

If this movie is placed after the outbreak of Chinese youth films in 2012, it is indeed a bit out of place, after all, the people who watched youth films at that time were the post-80s generation, and their youth was different from the youth of the post-70s.

But now, the post-70s generation is generally only around 30 years old, and they are the main force of current movie watching, so it is really suitable.

Li Xiaoping spent 800,000 yuan to buy a full-user pop-up recommendation of Penguin QQ, which is the recommendation position of a small window that will pop up in the lower right corner after logging in to QQ.

At present, although Penguin QQ is developing vigorously, it has not yet grasped the profit point, and space games such as farms, pastures, and parking space grabbing have just begun to develop.

This pop-up recommendation is Penguin's biggest way to monetize.

Even so, this recommendation slot of Penguin is not easy to sell, most of them are sold by their own portals and game packs, and few advertisers will spend money on it.

Li Xiaoping, who is young and has more contact with the Internet, dared to be this person who eats crabs now, and spent 800,000 yuan to buy a movie publicity spot for "Whose Youth Is Not Confused".

Not to mention, her bold choice has indeed brought considerable attention to this movie.

Although, most of the main forces of Internet cafes are young people born in the 80s, they may not be the audience of this movie, because they have not experienced the era when college students want to run out and want to go abroad for development.

After they saw this pop-up window and clicked in and watched the movie trailer, they were really not too interested.

But who said that only the post-80s generation uses QQ as a social software?

After several years of development, coupled with the country's vigorous promotion of computers into the home and the development of the Internet industry, the penetration rate of home computers is not low.

The largest user group of these home computers is the post-70s, whether they are used for office or entertainment, they are all users of Deepin Computer.

When these post-70s generations, as usual, logged in to QQ at work or home, they received a pop-up window as soon as possible.

"Everyone has an unforgettable time on campus, and everyone's youth has an experience of desperate efforts."

"After that, I never went to see anyone in the heavy rain."

""Whose Youth Is Not Confused", takes you to recall the ignorant but blazing youth you once had!"

Subconsciously, they clicked into this pop-up window, and a movie trailer came into view.

When you come up, you will find a playground under a majestic rain.

The male protagonist, dressed in a sleeveless white coat and shorts and flip-flops characteristic of the early 90s, stands in the heavy rain and lets the rain drench his whole body.

"Do you have to study abroad?" There was a flash of grief and indignation in his eyes, he clenched his fists tightly, and roared angrily at the other side: "What's so good about a foreign country, even if you abandon everything and have to go?" ”

Across from him stood a girl with an umbrella, a red floral dress and crystal sandals.

The corners of the girl's eyes also flashed with tears, and she bit her lip stubbornly, "I'm just going to study abroad, can I wait for three years?" ”

A simple two-sentence dialogue has pulled the hearts of many post-70s uncles.

Especially these post-70s uncles who are now middle-level in the company, they were all college students back then, and most of them experienced the struggle of whether to study abroad when they were in college.

They themselves, or their good brothers in the dormitory, have encountered this kind of situation where the other half wants to study abroad, and the first sword is the first to kill the person they like.

They looked at the screen a little nervously, looking forward to the next conversation, but the screen suddenly switched to a sunny day.

The male protagonist rides a bicycle, and the girl sits sideways in the back seat hugging his waist, both of them with bright smiles on their faces, walking around the campus.

Yes, the couple who made such an embarrassment in the rain was once a pair of lovers who loved each other very much.

Fighting in the water room.

Breakfast waited for a cosy breakfast downstairs.

Couple talking in the shade of a tree in the afternoon.

In the ballroom dance hall, adults in suits and danced with their girlfriends.

In the evening, I watched a free movie in the school screening room.

Lying in bed at night and unable to sleep, holding martial arts or poetry, accompanied by bedside beauties "Manyu" and "Zuxian".

The quarrel that occurred because of the appearance of the "third party", the inferiority gap between the rich second generation and ordinary college students.

The scenes of déjà vu evoke the memories of countless post-70s uncles.

The trailer is not too long, and it finally returns to the scene at the beginning.

The heroine standing in the rain looked at the male protagonist stubbornly.

"Are you willing to wait for me for three years?"

"In three years, I'll be back."

The picture freezes, the rain curtain gradually darkens, and a line of subtitles lights up again.

"Would you like to?"

"Produced in the Age of Light and Shadow"

"Director Li Yang's Works"

"Starring: Shen Jiani, Wang Kai"

"On November 5th, "Whose Youth Is Not Confused", looking for the answer to youth!"

Looking at the video that has been played to the end, countless post-70s uncles leaned back weakly, leaning on the boss's chair, their eyes blank.

In my mind, the long-sealed memory valve was opened, and the memories of the campus era were constantly flashback and replayed.

Willing to wait?

Everyone has a different answer in mind.

But the same thing is that a desire to see this movie has risen in their hearts.

Perhaps, it is a good choice to use this movie to make up for the long-overdue ending of your youth that you have missed.

The post-70s generation has now become the backbone of society, they are not as noisy as young people, they are used to publishing all kinds of nonsense on the Internet, and more often they are restrained.

After the trailer of "Whose Youth Is Not Confused" was released, it did not spark a very heated discussion on the Internet like "Your Name".

However, the response to the survey was very good, and the number of broadcasts also rose.

Xiamen, the filming location selected for "Those Years", in a private middle school, Li Yang is directing the crew to set the scene.

In fact, there is nothing to set the scene, "Those Years" is aimed at the post-80s, there are not too many characteristics of the times, just find a school and shoot it directly.

But Li Yang is a rookie director after all, and he is trembling to operate the crew, and he doesn't dare to let go of every detail, and he has to personally check them one by one to rest assured.

Just as he was inspecting the classroom of the protagonist group, the producer sent to him by the Light and Shadow Era walked in happily.

"Director Li, after the trailer of your "Whose Youth Is Not Confused" was released on the Internet, it was only two days, and the number of views exceeded 5 million!"

"Mr. Li's publicity idea is really good!"

"No one has ever thought of using QQ pop-ups to promote movies before!"

"QQ has hundreds of millions of users, as long as one in ten users will click on the pop-up window to watch our trailer, this can cover tens of millions of people, much better than offline poster promotion!"

As soon as he heard the good news, Li Yang also became excited, and his hands couldn't help but tremble.

"Five million plays?!"

"So much?!"

The Internet video industry is just emerging, and on video sites such as Six Rooms, the video with the highest number of views is only one or two million hits, and it has not yet reached the level of tens of millions of views at every turn like in later generations.

With the coverage of QQ pop-ups, the trailer of "Whose Youth Is Not Confused" has become the most viewed video on the Internet!

What, you said "A Bloody Case Caused by a Steamed Bun"?

I'm sorry, because of Director Kaigo's lawsuit, this video has been removed from the whole network, and now it's still in a lawsuit.

Li Yang excitedly paced back and forth in the classroom, constantly muttering "five million plays".

He has great expectations and pressure for this movie, and now the trailer has a good start, which also makes him feel relieved and dare to enjoy the box office results.

"Producer Chen, you said that the box office of my movie should be 20 million, right?" He said in a tone full of hope, although it was an inquiry, but it was more like asking himself.

"There will definitely be." Producer Li said firmly.

According to a total investment of 8 million, "Whose Youth is Not Confused" must get a box office of more than 16 million to be considered a return to the cost, and a box office of 20 million is a small profit.

The film industry is like this, if you invest an extra million, you have to earn an extra 2.5 million to break even.

Therefore, "Crazy Stone" with a cost of 3 million and a box office of 29 million is a dark horse at the box office and makes a lot of money.

But with a production cost of 5 million and a publicity cost of 3 million, "Whose Youth Is Not Confused", and the box office of 20 million is just a small profit.

That is, Wu Yuan and Li Xiaoping were optimistic about this movie, so they added another 3 million publicity expenses.

If it were Cheng Er and Li Ruijun's literary films, they would be reluctant to spend any more publicity money, and the more they smashed, the more they would lose.

"It's going to be released in a week." Li Yang's eyes flashed with expectation, and he recalled in his mind the wonderful start of Wu Yuan's debut in "The Night the Comet Comed" had a bumper harvest at the awards and box office.

If only he could do the same!

On November 2, all the crew of "Those Years" gathered in Xiamen and held a start-up ceremony.

With the title of "Wu Yuan personally wrote the script", coupled with Liu Yifei starring, the opening ceremony of this movie also attracted a lot of media reporters.

Of course, their main firepower is focused on the heroine Liu Yifei.

"Yifei, as the second-highest box office actress in China, why did you agree to take the movie "Those Years"?"

"How do you feel about acting with your classmate Zhu Yawen again, and playing the hero and heroine?"

"Since your debut, every movie you have acted in has been related to the era of light and shadow, and it is rumored that Director Wu is supporting you behind your back, what do you think about this?"

"From cooperating with Director Wu to cooperating with Director Li, what do you feel is the difference, and will it have an impact on your performance?"

In the face of so many reporters rushing to ask questions, Liu Yifei, who has interview, is not false at all, and replied bluntly:

"What else can it be, because the script is good."

"I'm very happy to be able to act with Yawen, his play is very good, and Director Wu often praises him."

"They think that Director Wu praises me, and I can't control what other people's brains think."

"Whether it's Director Wu or Director Li, they are both very powerful directors, and they are all better than me anyway, so of course they will have a good impact on my acting skills."

(End of chapter)