Following.

The headquarters of the Light and Shadow Era, in Wu Yuan's office.

Li Xiaoping held a document, sat opposite Wu Yuan, and talked eloquently: "The box office on the day of release was 800,000, and the results are okay." ”

"The word-of-mouth response on the Internet is not bad, and mainland fans are still relatively tolerant of domestic horror films, after all, mainland fans also know that the requirements of the General Administration are strict."

Except for the "hallucination" explanation of the ending, which made many fans complain, the other plots are still well rendered. ”

"Horror movies, as long as they are scary enough and exciting enough, they are a good film for fans."

Wu Yuan nodded in agreement: "Among all types of movies, fans of horror movies are the most tolerant. ”

"As long as it's scary enough, the logic of the plot is problematic, and the characters behave strangely, it doesn't matter, and they don't know how to pick thorns."

"Anyway, when everyone watches horror movies, they are originally going to express pressure and find excitement, and they don't care what the story itself plays."

"That's why horror films have never been valued by awards and film festivals."

"We've all talked about the release of the DVD, right?"

"It's settled." Li Xiaoping reported with a smile: "Japan, South Korea, and DVD distributors in Southeast Asia have all negotiated. ”

"With the copyright sharing model, for every DVD sold, after removing the cost of burning, the company can get 3% of the net profit."

"Thirty percent." Wu Yuan smashed his mouth, a little dissatisfied.

But he also knows that this ratio is already good.

After all, the distributors of various countries also have to bear the costs incurred in publicity and transportation, and the proportion of these costs is 2% after removing the cost of burning.

In addition, they provide their own sales channels in their own countries, and it is normal for the local snake to take 50% and 3% for the light and shadow era.

If you dislike this profit distribution is too low, then unless the light and shadow era goes to various countries to build sales channels, improve the sales chain, and do DVD distribution by itself.

Otherwise, another publisher will negotiate with such a result.

"Okay, let's get them to make DVDs for sale as soon as possible." Wu Yuan instructed again: "There is also North America, you can also try to do a DVD release, and the horror movie fan base in North America is also very large." ”

If there is one place in the world where the DVD market is largest, it is North America and Japan, both of which have a deep history of videotape rentals, which later developed into DVDs.

Even later in 2020, when other countries have basically eliminated DVDs, and when you are used to watching videos on online platforms, the DVD market in North America and Japan still ships millions of copies a year!

Sadako's story originally relied on the "video complex" of the two countries, which became popular in Japanese and American movies and has been remade many times.

"On the side of DVD distribution in the United States, John of the Light Age helped contact Lionsgate and was willing to take over the North American DVD distribution of "Don't Knock", and is currently discussing the details of the cooperation." Li Xiaoping said confidently.

Lionsgate is one of the most commercially successful independent film and television companies in North America, and its DVD business is also huge.

It is worth mentioning that many of Li Lianjie's kung fu films were distributed by Lionsgate.

How did Li Lianjie's "Kung Fu Superstar" name come about?

Few of his films have achieved good box office results in North America, and not even many have been released, but why is it considered an international kung fu superstar on a par with Cheng Long at the moment?

Most of that credit went to Lionsgate.

The DVDs of Li Lianjie's "Once Upon a Time" series are selling very well in North America, selling millions of copies, and with the rental and sales market, about one-third of everyone in North America has watched Li Lianjie's kung fu movies.

Not in the cinema, but at home with a TV to watch DVDs.

Li Lianjie's "King of DVD Kung Fu" title is no joke.

Lionsgate also tasted this sweetness, so he was willing to try to make a DVD of a Chinese horror film, wanting to see if there would be any more surprises.

"Let's talk, there's no hurry." Wu Yuan was not dissatisfied with this, and asked in a casual tone: "Have Jiang Comying, Liu Zhiyang, and Liu Meichuan signed the contract for "Soul Ferry"?" ”

"This TV series is related to the development of the company's streaming media platform, whether it can get off to a good start as soon as it is launched, it depends on this drama."

Yes, yesterday in the cinema, Wu Yuan and Liu Yifei talked about this incident.

The next stage of the company's biggest strategy!

As the entertainment market in the mainland is getting bigger and bigger, and the development of the Internet is getting better and better, Wu Yuan is of course not satisfied with the company's only film production.

He knows that only focusing on film production is not only easy to be stuck by the theater, but also has a very low ability to resist risks.

After 2015, the film production companies established around the turn of the millennium basically faded into waves, just like the major state-owned studios that were eliminated when they emerged.

The reason for this is that its body is too thin.

Whether it is Huayi or Orange Sky, or Bona, Emperor and other companies, they only do film production + artist agency business.

Although both fields are profitable, the ability to resist risks is too poor.

With the termination of the artist's contract in 2012, the impact of the wave of setting up studios, coupled with the entry of major Internet companies, there is only a film production business, and these film production companies that have neither an Internet matrix moat nor the support of physical theaters are quickly beaten by Internet giants.

Huayi, who is the best mixed, simply went directly to filmization, stopped being a film producer, and turned to real estate, which is called a film peripheral industry, but in fact, the production can't go on.

Originally, he was one of the richest kings in the circle, but compared with the two horses and one king, it was a big deal, and he couldn't smash the Internet company at all, so he could only choose to exit with dignity.

As we all know, as long as Internet companies are going to enter any industry, it will be that big fish eat small fish, and small fish eat shrimp, and soon only a few Internet giants will be left to tear each other apart, and there will be no room for other small and medium-sized companies to survive.

Because it is this kind of culture that Internet giants have always pursued, they are used to eating alone.

Wu Yuan wants to ensure that after the entry of Internet companies in the future, he can maintain the existence of the light and shadow era, and even compete with it in the film market, so he needs to start building his own moat from now on.

The downstream should be a physical theater to protect the scheduling rate of its own movies, and the upstream should be its own online streaming media platform to ensure that its own TV series and movies will not be exploited by Internet giants in the future, and buy the right to broadcast online at a very low price.

Of course, Wu Yuan doesn't want to be a video platform like Youtengai.

He doesn't have tens of billions of dollars to burn, and even if he engages in financing, he can't afford to burn it.

The video platform war is completely a money-burning war, and the money-burning intensity is more terrible than that of taxi-hailing software.

This kind of video website can burn billions of dollars a year, and even the three major Internet giants are burned a little nerve-wracking, and they can't afford to burn it for more than ten years, so they began to increase the price of members.

Wu Yuan, who has small arms and legs, can make up a billion dollars if he dies with his hands, but he doesn't want to jump into this bottomless pit.

The streaming platform he wants to make is similar to Netflix and Disney+, which is based on the copyright library of its parent company.

It is mainly based on the online broadcast of the company's self-made movies, TV series, and variety shows, supplemented by the copyrights of other film and television production companies.

It's a bit like the Mango TV that Mango TV does, but it's more open than Mango TV.

There is a benefit to doing this streaming platform now.

That is, the existing online video platforms on the market, whether it is Youku or Tudou, or Six Rooms, etc., have not yet made mobile APP.

The APP moat on the mobile side of the Internet has not yet been established, that is, the so-called "Ali system" and "penguin system" have not yet appeared.

For netizens, watching videos on a computer and changing platforms is nothing more than collecting one more URL, which is not troublesome at all and very convenient.

There is no such thing as "app loyalty" at all.

You can jump directly to another video playback website by changing the URL, what kind of loyalty can you have?

The only thing that bothers Wu Yuan is that there is no concept of genuine online video at all, including Youku, Tudou and other big stations, all of which are pirated resources, and there is no copyright fee at all.

In 2005, Tudou, which imitated Youtube, was established to open the first year of Huaxia's video website.

Due to the lack of strict copyright laws in Europe and the United States in the early days, mainland streaming media has developed rapidly through piracy.

Around 2006, video websites such as Youku, PPTV, PPS, Ku6, and 56 developed rapidly, and online video platforms were in chaos.

The movies produced before the era of light and shadow, as well as those TV series, can now be watched by opening these platforms, and online and offline pirated resources can be seen everywhere.

Whether it's digital music, online movies, or TV series, at least until 2012, the upper echelons will notice the uncontrollable flooding of pirated resources on the Internet.

Since 2014, the phenomenon of pirated film and television content has only begun to be cleaned up.

However, this does not mean that the spring of the major regular video platforms has come.

After several rounds of "purging operations" of pirated resources changed the Internet environment in China, video platforms with copyright monopoly dreams immediately started a money-burning war in order to squeeze their opponents.

With the influx of funds, the cost of buying rights began to soar, rising 8,000 times in 10 years, and the yield was comparable to that of Bitcoin.

Wu Yuan does not intend to get involved in this video platform war, but he really wants to make changes to the online piracy environment before the video platform war.

How to change?

Of course, it is to mature the online video market in advance, so that the top can see how much the loss of piracy on the Internet will be to the National Copyright Administration and the national film and television industry, and the net cleaning action will naturally start in advance.

It is not enough to say that online video websites should be fast-forwarded to the level of paid playback, but at least we must crack down on pirated websites, so that genuine TV series and movies must buy copyrights before they can be played on online platforms!

At that time, even if the streaming sites of the light and shadow era still maintain free viewing, with the attraction of movies and TV series in the light and shadow era can only be seen on the streaming sites of the light and shadow era, the website can also attract huge traffic, and by selling advertisements, the website can barely break even if it is not profitable.

Yes, Wu Yuan really didn't expect to make money by streaming media in China, at least not in the next ten years.

As long as he can do it without losing too much every year, add an Internet moat to the era of light and shadow, and resist the invasion of future Internet giants, it will be enough for him to steal fun.

And the "Soul Ferry" series is the webcast drama he prepared for the company's streaming platform!

Don't want to make money, just want to be able to explode on the Internet and play out the influence!

It's better if pirated resources are all over the web!

In this way, he can cry to the National Copyright Administration, and by the way, put forward his Internet TV drama industry plan to draw a big pie for the high-level!

You must know that the future webcast drama will be a huge market worth tens of billions!

Taking advantage of the fact that the online video business has just emerged on the Internet in the mainland, it is always best to correct the unhealthy trend at the beginning and make up for the loopholes of the rampant piracy as soon as possible, so that the industry can develop normally.

Let Huaxia Internet enter the formalization of video copyright ten years ahead of schedule!

(End of chapter)