Chapter 367: Strategies for Going to Sea in the Age of Light and Shadow

Li Dongxu's salary is 500,000 yuan per episode, so how much can Wu Yuan get as the leading actor?

1.2 million for one episode, this is still a friendship price.

Although the era of light and shadow is his own company, it is impossible for Wu Yuan to work for the company for nothing, and the normal business contract should be signed or signed, and the remuneration should also be paid.

Li Xiaoping's contract and richness to Wu Yuan completely benchmarked him to the value of a first-line actor in the mainland.

It's not that he's only worth the price, it's that the company can only give so much at most.

This year is the first year that the mainland's salary has taken off, and first-line actors such as Huang Xiaoming, Chen Kun, and Lu Yi have received quotations for TV dramas at around 1.2 million.

By next year, the price will be 2 million, because the coal boss has entered.

However, "Ghosts" is still more cost-effective.

Because this drama is in the Korean drama model, the duration of a single episode is about 90 minutes, compared with about 40 minutes of an episode in the mainland, one episode is equivalent to almost 2 episodes.

So although the script is 16 episodes, if you follow the editing method in the mainland, it is actually about 30 episodes.

Although Wu Yuan is paid for a single episode of a first-line actor, he is actually half price, so this is a friendship price.

Not only him, but Liu Yifei also took the friendship price, like him, 1.2 million per episode, which is actually equivalent to half the price of mainland actors with the same amount of filming.

However, Liu Yifei is also quite satisfied with this.

Because she has not caught up with the era of soaring salaries for mainland TV dramas.

When filming "The Condor Heroes", she only had 4,000 yuan per episode, and this was still the price of 4,000 per episode after the bearded man saw that after "Your Name" became popular, the original price of 2,000 per episode was doubled.

Huang Xiaoming, who played with her, only got 3,500 yuan for one episode, which was 500 less than her.

After "The Condor Heroes", Liu Yifei has never filmed a TV series again, and this time she returned to the field of TV dramas, and she can get 1.2 million yuan per episode, with a total salary of 19.2 million, which is already a big amount for her.

In the absence of the Hollywood project, even if it is a mainland movie, it can't come up with so much money to invite Liu Yifei.

It can be seen how deformed the remuneration in the field of mainland TV dramas is.

And that's just the beginning.

In a few years, there will be a situation where a TV series invests two or three hundred million, and the male and female leading actors can take half or even two-thirds of it together.

If you make a TV series, you can get a salary of more than 100 million, even the top movie actors, they must make at least three or five movies to catch up with this price.

It's no wonder that even a movie queen like Zhang Ziyi, who is determined to take the route of a movie café and has never been ordinary, couldn't help but take on TV dramas in the years when the salary of mainland TV dramas exploded.

It's not that she is not strong-willed, but the show party has given too much!

Not only him, but also the later Three Golden Actresses Little Yellow Duck was also thrown money to act in several TV series

counted, among the "arrogant" movie actors in the mainland, Gong Li did not deign to act in TV series under the temptation of the high salary of this wave of TV dramas.

It can be seen how outrageous the salary of TV dramas has skyrocketed in the next ten years.

The layout of TV dramas in China in the era of light and shadow should be completely shrunk or even give up most of the market in a few years.

There's no way, the three of Youteng Ku have smashed tens of billions of dollars to make self-made dramas at every turn, and the salary of TV series is hundreds of millions at every turn, Wu Yuan really can't fight with them for money.

He just wants to strive for the TV drama industry in the era of light and shadow to develop throughout Asia, and make some Japanese dramas and Korean dramas to be released on the overseas sites of Light and Shadow Express.

It's like Netflix taking root in South Korea and using Korean actors and crews to make dramas for itself.

On the one hand, this is much cheaper than finding domestic actors, and there is no need to fight a money-burning war with Youtengku in the mainland, on the other hand, it is also a localized film and television drama, which is better to attack the local markets of various countries.

Instead of fighting with Youtengku in the domestic TV drama market, it is better to go to sea to eat the Japanese and Korean markets.

Japanese actors are notoriously cheap, and the production cost of a Japanese drama is about 10 million.

South Korea is slightly more expensive, but the production cost of an episode is about three to five million yuan, and a single drama is controlled within 20 episodes.

However, the profitability of Japanese and Korean TV dramas is very high, and the return on investment can reach 3-5 times.

The production of TV dramas in Japan and South Korea is really a low-cost and high-yield way to make money, which is different from the domestic Youtengku practice of burning money to grab users and losing billions every year.

Wu Yuan admitted that he would definitely not be able to roll up Youtengku in China, so he should not roll with them, and find another track.

Going to sea in Asia, at most, it is just tearing up Netflix, and Netflix is still fighting away, Wu Yuan still has some confidence.

"Ghosts" is his first attempt to go overseas in the era of light and shadow.

As the saying goes, the soldiers and horses go first before the grain and grass are moved, after Li Xiaoping went to contact the crew and production company in South Korea, Wu Yuan was not idle, and after eating the melon after the Wu Baige scandal was exposed, he did not forget to do business.

"Mr. Wang, the Korean site of Light and Shadow Express has been built, right?"

"The branch in Seoul has already been put into operation?"

"I know that when the domestic side has not yet developed well, it is indeed a bit unstable to go to sea in a hurry, but time waits for no one."

"If we don't occupy this market, then others will occupy it first."

"South Korea's local Internet industry is not developing well, but the United States on the other side of the ocean, the Internet industry is more developed than us."

"You know, there's a company called Netflix in the United States, which is a subscription-based streaming platform that was established in 1997."

"This year, they have surpassed 10 million subscribers in the U.S. and are expanding their markets, starting with TV and streaming services in Canada, and then building up markets in Latin America, the Caribbean and Europe."

"Although they haven't had time to contact Asia yet, we can't just sit back and wait."

"While Netflix is not yet available to develop into Asia, we have to seize the Asian market first."

"This Korean site is our first battle to the sea!"

"After that, the markets in Japan, Thailand, and Southeast Asia will also be developed step by step."

Upstairs in the era of light and shadow, on the office floor of the light and shadow fast broadcast, Wu Yuan is in Wang Xin's office, tirelessly brainwashing him.

Another middle-aged man in his forties, a little bald, standing next to him, was also nodding in agreement.

"You can rest assured, in terms of business operation, just leave it to Mr. Chen, and you will be responsible for technical problems, and it will not be too difficult."

Wu Yuan patted the middle-aged man beside him vigorously.

Chen Dewei, a Chinese executive at YouTube, Wu Yuan dug for a long time from a headhunter before he used his annual salary of $2 million plus options to poach him and serve as the general manager of Light and Shadow Express.

Although YouTube, a sharing video site, operates a little differently from a streaming media site, the general direction is still the same.

With the addition of Chen Dewei, the strategy of going overseas on the side of Light and Shadow Express has been improved a lot, and Wu Yuan can also be a hands-off shopkeeper, and he can rest assured that he will hand over the company's operation to him.

It was Wang Xin, a partner, who had a lot of objections after learning about the streaming media plan formulated by Wu Yuan and Chen Dewei.

In his opinion, the monthly active users of Light and Shadow Express in the mainland are only two or three million, and even if they are registered users, they can only exceed 20 million, which is just starting for the mainland Internet.

At this initial stage, Wu Yuan had to rush to engage in overseas sites, and in Wang Xin's view, it was completely putting the cart before the horse.

What should be done now is to devote all resources to the expansion of the mainland market, strive for 50 million a year, and exceed 100 million registrations in two years, so as to become the leader of the mainland video website, and then consider the problem of going overseas.

But Wu Yuan's idea is different, he wants to walk on two legs, and Huaxia and overseas go hand in hand and develop together.

After all, in the Internet industry, one step slow is death.

Wang Xin didn't know, Wu Yuan knew how fast these streaming platforms fissioned.

In the previous life, on November 12, 2019, Disney's streaming platform Disney+, which had been in the pipeline for three years, was launched in the United States, Canada and the Netherlands.

By February 4, 2020, Disney+ had 28 million subscribers.

On March 24, Disney+ went live in Europe.

On April 3, Disney+ went live in India.

On April 8, Disney+ had more than 50 million paying subscribers worldwide.

In March 2021, the number of Disney+ subscribers worldwide exceeded 100 million.

By 2022, Disney+ will expand to more than 50 countries and regions

In less than four years, it has expanded to more than 50 countries, which is the action force and fission speed of the six major Hollywood Docks.

That's it, or Netflix has expanded to the world in 2012-2014, Disney is still the first to come, and quickly fission and development, competing with Netflix.

Wu Yuan does not have Disney's deep copyright library, nor is he as rich as Disney, so he waved money to buy Twentieth Century Fox and BAMTech (which operates a streaming technology business), and directly took out a mature streaming platform.

His only advantage is that he has time to lay out early, racing against time to develop before Disney+, Netflix and other companies have not noticed the Asian market.

Even so, because he does not have a deep copyright base, he has to develop from scratch in Japan, South Korea and Southeast Asia, and it takes time, and the sooner he starts, the more likely he is to succeed.

"Mr. Wang, I didn't say that I don't pay attention to the mainland market." He said bitterly to his mother-in-law: "Here in the mainland, the Light and Shadow Times also filmed three TV series this year, which were broadcast simultaneously on the Internet and the station. ”

"And "Soul Ferry 2" is also already being filmed, and the new solo web series "Tomb Robbery Notes" series is also being prepared."

"Go hand in hand, Huaxia Overseas develops together, so that we can expand the company most rapidly."

"You are doing Internet technology, you should know better than me the Internet industry's slow step, slow step by step cruel elimination mechanism."

"You see, I sacrificed myself to be the leading actor for the sake of the strategy of broadcasting the sea quickly, isn't it just to enter the Korean market in one fell swoop."

"Not only South Korea, but the company plans to make one or two Japanese dramas next year to test the water and open a Japanese site as well."

"I have a hunch that if I wait until after 2012 to plan for the Asian market, it will be too late, and I will have to face competition from Netflix."

Wu Yuan's words are very sincere, and Chen Dewei, the general manager in charge of operations, also agrees with Wu Yuan's idea and believes that racing against time is what the company should do next.

As an excellent industry elite, Chen Dewei can see the general trend of global streaming media development, and actively agrees with Wu Yuan's idea of laying out early, parallelizing multiple points in China, Japan, and South Korea, and developing step by step.

If you really wait until you manage the era of light and shadow in China to a giant, you can consider developing overseas, and the daylily will be cold.

Even if it is to spend money to change the market, it is necessary to grab the Asian market as soon as possible before the completion of Netflix's layout, and then talk about it, it is unrealistic to expect any fair competition with Netflix, and the influence of American companies in Japan and South Korea is not a joke.

"Okay." Wang Xin nodded reluctantly: "I'm just a person who is engaged in technology, and I really don't understand things in the company's development." ”

"Since you all support and approve of this development strategy, then I will do my best to cooperate."

"The Korean branch has been preparing for a long time, and the company's technical department has also transferred a team to Seoul, and has now settled in Seoul and recruited a group of local employees."

"There are templates for domestic software, and you only need to do some language translation, and the Korean site can be quickly launched within a month or two."

"There are no technical difficulties, as for the specific publicity operation, it's not something I have to worry about, I'll leave it to you."

"Don't worry." Chen Dewei nodded confidently, "Leave the propaganda matters to me." (End of chapter)