Chapter 392: Deeply cultivating the Korean drama market
Make a lot of friends and a few enemies.
This is the strategy that Wu Yuan set for the light and shadow fast broadcast sea.
Light and Shadow Express is not Netflix, the hegemonic country backed by this planet can act recklessly and eat alone.
If you want to develop smoothly overseas, profit sharing is a must.
In Korea, we can partner with CJ Group in Korea, Toho Corporation in Japan, and in Southeast Asia, we can make money with major conglomerates in Singapore and Malaysia.
Only in this way will the local conservative markets of these countries allow the era of light and shadow to enter.
"On the Korean side, I have signed an agreement with CJ Group, and in the future, the Korean branch will produce at least 2 Korean dramas every year."
"You can work with a local production team in South Korea, or you can produce it independently, but you have to broadcast it exclusively on tvN."
"I have instructed the Korean branch to find a good Korean screenwriter team as soon as possible and reach a long-term cooperation agreement with it."
"Kim Eun-sook, a well-known Korean screenwriter, is willing to cooperate with the company to produce her new drama "Secret Garden", and the specific details are still being negotiated.
Chen Dewei, the general manager of Light and Shadow Express, an executive poached by Wu Yuan from YouTube, said eloquently: "As for the Japanese and Southeast Asian markets, preparations are already underway, and the cooperation will officially begin at the annual meeting next year." ”
"The company is already working on the scripts of "5 to 9" and "Naoki Hanzawa", and according to the plot outline given by Director Wu, it is being improved as soon as possible."
"If you are in Southeast Asia, you will not do local dramas in Southeast Asia, and it is enough to export these Japanese dramas, Korean dramas, and domestic dramas such as "Soul Ferry" to the Southeast Asian market."
"Well, you do something, I'm relieved." Wu Yuan half-squinted his eyes and nodded in response.
On the Korean side, the most vocal in the field of TV dramas is not the director or actor, but the "screenwriter teacher", the Korean TV drama crew, the right of the screenwriter is equivalent to the domestic film director.
The investment is given to the screenwriter, who can decide who to play, who to direct, and which TV station to sell to.
The reason why this is the case is the result of the natural development of the Korean drama industry.
Since the eighties and nineties of the last century, Korean TV dramas have often relied on excellent screenwriters to write good scripts, which have become instant hits and even popular in Asia.
And after the new century, many excellent screenwriters have emerged to support the success of Korean TV dramas.
For example, the Hong sisters who wrote TV series such as "Haojie Chunxiang", "It Turned Out to Be a Beautiful Man", "My Girlfriend is a Nine-Tailed Fox", "The Sun of the Lord", "Hotel De Luna" and other TV series.
For example, Kim Eun-sook, who is going to cooperate with Light and Shadow Express this time, is a great god among Korean screenwriters.
Later, "The Character of a Gentleman", "The Inheritors", "Descendants of the Sun", "Dark Glory", and even Wu Yuan's "Ghosts" are all her works.
As long as you can sign a few good screenwriters in South Korea, you don't have to worry about the output efficiency of the subsequent years.
Not to mention more, it's no problem to produce three or five Korean dramas a year.
After all, it is cheap to make TV series in South Korea, and the money to shoot one in China can make at least three films in South Korea.
Even if Chen Dewei has no memory of later generations, he can grasp this with his vision alone.
Elite is elite, even if there is no Wu Yuan, he can still find the best way to develop in South Korea in a fog.
"On the Japanese side, let's take a break." However, Wu Yuan thought about it, it was better not to be so anxious.
"If the market in South Korea can be opened by "Ghost", the next two or three years will be to strike while the iron is hot and mainly attack the Korean market."
"It's not too late for Japan to wait two years before it goes ahead."
His "5 to 9" and "Naoki Hanzawa" for the company's screenwriting department are both TV series that only appeared in Japan after 2012, and the time is still very loose, so there is no need to rush it.
Besides, Wu Yuan still has dramas such as "Unnatural Death" and "Escape Shameful but Useful" in his head, and it is absolutely no problem to open up the Japanese drama market.
Wu Yuan was only afraid that Chen Dewei would spread the stall too big all of a sudden, and if he accidentally broke down in multi-front combat, that would be a good hand of cards.
"South Korea and Southeast Asian sites can operate synchronously, anyway, Southeast Asian sites only need to do propaganda and push, and they don't need to do local self-made dramas in Southeast Asia."
"But on the Japanese market, let's postpone it first, step by step."
Wu Yuan, the big boss and industry boss, Chen Dewei still has to listen to it.
"I see." He lifted the frame of his glasses and promised, "I will focus on the Korean and Southeast Asian markets in the next phase." ”
"On the side of "Ghost", the Korean version of dubbing will be completed in another month, and tvN hopes that this drama will be scheduled to start broadcasting in October."
"You know, the K-pop production method of filming and broadcasting, we broadcast the whole drama after filming, and the action is already very slow for them."
"I have no experience in filming for the first time, and the next time the company does a Korean drama, it will also introduce this system of filming and broadcasting, which can shorten the production cycle and modify the follow-up script at any time according to the audience's feedback."
The mode of filming and broadcasting is a major feature of Japanese and Korean TV dramas.
Wu Yuan was also quite envious of this.
It's a good system for a win-win situation.
For the audience, you can see the new episode in the most timely time, and chase the update in real time, the crew only finished filming last week, and the latest episode will be launched next week, which is not too cool.
This is also a good thing for the production company, after all, the production cycle is shortened, and the benefits can be generated by broadcasting while shooting, and the payment cycle invested by the company is also shortened.
In case the ratings are not good, directly cutting the follow-up episodes can also reduce losses.
If the ratings are good, you can also adjust the direction of the plot in time according to the audience's feedback.
is like the popular Korean drama "Please Answer 1988", which is filmed while adjusting the love line of the protagonist group according to the audience's feedback.
Even the heroine Deshan's love line was not finalized until the finale, which filled the audience with a sense of expectation and made the ratings climb steadily.
It's a pity that this kind of good system is almost impossible in China, even if Wu Yuan becomes a member of the XX committee, it is useless to propose it every day.
My Great China has its own national conditions here!
"Filming and broadcasting is indeed a system that is very beneficial to the producer." Wu Yuan smiled and nodded: "From the next drama onwards, let's do the same." ”
"If the cooperation with Kim Eun-sook can be reached, "Secret Garden" will definitely be broadcast while filming, and it just so happens that our Korean team can also learn how to play the system of filming and broadcasting well with Kim Eun-sook's team."
When Netflix went to South Korea to work on "Dark Glory", they honestly followed the local customs and did it while filming and broadcasting, why did Wu Yuan hold on to the set of producing first and then broadcasting?
"Now I'm waiting for "Ghost" to air."
Wu Yuan slapped his thigh with a sigh: "As long as this drama can become popular in South Korea, our overseas strategy will be half successful!" ”
"The future is bright!" (End of chapter)