[Sino-Korean co-production, starring international director Wu Yuan! ] "Lonely and Brilliant Gods and Ghosts" will be broadcast on tvN! 】

[The first TV series in history starring a great director himself, an international director surrendered his identity for a Korean drama! ] 】

[Wu Yuan X Liu Yifei, the hottest couple in the Asian entertainment industry co-starred in the TV series "Ghost" will be broadcast! ] 】

Looking at the newspaper of the day delivered by the assistant, Wu Yuan chuckled and said: "These Korean media are quite good at finding hot topics. ”

"Chosun Ilbo, United Daily, JoongAng Ilbo, and Hankyoreh Ilbo are all the most influential newspapers in South Korea."

"That's the movie that Director Wu starred in, and these Korean media must be chasing expectations!" Assistant Xiao Zhang said with a smile.

Although the Korean entertainment industry is quite xenophobic, with the support of CJ, coupled with Wu Yuan's personal fame and status in the world film industry, it is indeed a bit too high, it is difficult not to let the Korean media write for him.

Not to mention anything else, the box office results he obtained in Hollywood alone can't be done by tying up all Korean movies.

Not to mention the fact that he has won so many awards in Europe.

As we all know, most Koreans are now spiritual Europeans and Americans, and they can't believe that an Asian can occupy a piece of the world in the international film industry where Europe and the United States control the right to speak.

Although their inferiority complex is still crazy, at least on the surface, they still have to sing praises for Wu Yuan.

And sometimes the self-esteem of a small country is too high, which is also a good thing for foreigners!

Because CJ's important promotional selling point for "Ghost" in South Korea is that this is a Korean drama starring Oh Won himself!

Yes, the promotional positioning of this drama in China and other overseas markets is a Chinese-language film, but the promotional positioning in South Korea is under the banner of "Korean drama".

Because CJ did bear half of the investment in this drama!

Although they bear half of the investment, they can only get the exclusive broadcast rights of Korean TV and the advertising revenue of Korean TV stations, but on the surface, this drama is half Korean and half Chinese!

CJ is a local, and they know too well how to not irritate Korean audiences and get them interested in the drama.

First of all, it must not be under the banner that this is a Chinese TV series.

Even if the male and female protagonists are both Chinese!

As long as "Ghost" is under the banner of this is a Korean TV series, and if you take a step back, at least under the banner of Korea-China co-production, then this drama will not have a sense of hostility in the eyes of Korean audiences.

Secondly, since it is under the banner of Korean dramas, the Korean audience is about to climax!

Why?

Because Wu Yuan, the top director of Hollywood, personally came to play the leading role in a Korean drama!

This has to be a great thing for Korean audiences.

If you want to say that this drama is a Chinese drama, then they won't be so interested.

But you said that this is a Korean drama, and Wu Yuan is cooperating with the Republic of Korea, then the Korean audience's interest will be immediately aroused.

Our TV series in the Republic of Korea are at stake, and even the big directors who have the top status in the world in China are willing to deign to act!

What?

You said that the script of this drama was written in the age of light and shadow?

How many people who watch TV dramas will pay attention to who wrote the script?

As long as CJ deals with the Korean media group and asks them to focus on Wu Yuan's appearance and China-South Korea cooperation, and don't explore the in-depth cooperation methods and producers of this drama, then everything will be fine?

Spring and Autumn penmanship is not only used by historians, in fact, media people know better than historians how to avoid the important and light, how to let the public see the information they want to see!

In this way, Wu Yuan just arrived in South Korea on the front foot, and the whole of South Korea on the back foot was swiped by the news that "Ghost" was about to be broadcast.

Various news reports promoting this drama emerge one after another, making it impossible for local Korean audiences to think about this drama or not.

As one of South Korea's big chaebols, CJ is still very energetic in this one-third of an acre.

And tvN, CJ's own son in the Korean entertainment industry, has also ushered in a wave of skyrocketing number of paying subscribers.

tvN's method of bypassing the three major domestic TV stations and introducing foreign capital to break the "monopoly" has really done it for him!

tvN, which had less than 500,000 subscribers, added as many as 1.2 million subscribers in two days.

At the same time, the Korean site of Light and Shadow Express was also officially launched on the Korean Internet.

In this regard, CJ has no intention of helping the light and shadow broadcast publicity, and there is no such thing in the cooperation contract.

However, Wu Yuan was not in a hurry.

South Korea, as a country closely following the United States, is also vigorously developing the entertainment industry, so it is natural that they are doing a good job of anti-piracy.

It's the age of the internet.

When a Korean viewer sees the TV series "Ghost" on TV and likes this drama, it is natural to search for information about this drama on the Internet.

It doesn't take much effort for them to find light and shadow broadcasts on the Internet.

Because only here is the online exclusive source of "Ghosts".

At least the Korean version is definitely only available on the Korean site.

This is much simpler than Wu Yuan's promotion of light and shadow in China.

Without worrying about the pirated video website gun version grabbing traffic in advance, as long as the drama itself can be played and can become popular on Korean TV, there is no need to worry that the light and shadow broadcast will be cold.

"South Korea's network industry laws and regulations are still relatively perfect." Wu Yuan sighed and said to the person in charge of South Korea: "Your work in South Korea is much easier than in China. ”

"As long as you put in an offline poster ad for "Ghost", you can attract a large number of users to visit our website."

"By the way, how are you negotiating with the copyright of the three major TV stations?"

A middle-aged man wearing glasses, a suit, and an elite portrait reported respectfully to Wu Yuan: "Mr. Wu, according to your instructions, we have negotiated with the three major to introduce more than 30 TV series. ”

"Including the popular "Haojie Chunxiang", "Full House of Romance", "My Girl", "Witch Youxi", "I'm Sorry, I Love You", "My Name is Jin Sanshun" and other dramas have been introduced to our platform."

"Although the price is not cheap, these TV series are all popular dramas in South Korea, and they are still very popular in the eyes of Korean audiences."

"Originally, they could only buy DVDs and VCDs to play back at home, but now they can watch them directly from the online video platform, which will definitely attract many users."

South Korea is not completely devoid of online streaming platforms.

For example, the official websites of the three major TV stations KBS, SBS, and MBC, have online viewing services for TV programs, and also provide on-demand TV drama services.

But the online business of the three major TV stations is, after all, only a small part of the company's business, not the main line.

If you really want to make an analogy, it's like the official website of CCTV here in Huaxia, although there are also dramas and programs on demand services, but netizens who really watch videos on CCTV's official website can't be said to be completely none, but they are really rare.

There is currently no platform in South Korea that is truly completely professional and only does online video services, and only American platforms such as YouTube, which are internationally used.

The emergence of light and shadow express broadcasting can be regarded as seizing the market in South Korea in advance.

And whether this battle to seize the market can succeed depends on "Ghost"!

The producer waited nervously, and the Korean audience was looking forward to it.

The third day of the arrival of the crew of "Ghosts" in South Korea.

January 1, 2010.

At 7:30 p.m., "Lonely and Brilliant Gods and Ghosts" officially started on tvN! (End of chapter)