Chapter 424: This Year Is the Year of the Oscars!

At the 82nd Academy Awards to be held in 2010, there are still quite a few excellent Hollywood films shortlisted.

But this year is clearly the year of "Bomb Disposal Unit".

This film goes against the norm of American-style war films, avoids Hollywood's usual war blockbuster model, and reflects the real life of the US military in Iraq to a certain extent through the perspective of a bomb disposal team.

Film art is the platform for human beings to think deeply and discuss war.

Compared with Europe's preference for war films with extreme political metaphors, "Bomb Disposal Unit" is undoubtedly more commercial, and while viewing human nature through war, it also brings the audience a tense and exciting blockbuster viewing feeling.

If everything goes according to the expected trajectory, "Bomb Disposal Unit" will win four awards at this year's Oscars for Best Picture, Best Director, Best Original Screenplay, and Best Editing, as well as two leftover awards for Best Sound Effects and Best Sound Editing.

And "Avatar", which won a box office of more than a billion dollars, can only accompany it, and in addition to best cinematography, it can only win a few technical awards.

Although the Oscars are not as literary and more commercial than the three major European ones, they are not enough to be able to watch science fiction movies with special effects and computer technology.

From the inception of the Oscars to the birth of science fiction films, science fiction films have always been the bottom of the Oscar contempt chain, except for the best visual effects, best sound effects such awards, heavyweight awards are rarely awarded to science fiction movies.

Occasionally, one or two sci-fi movies win major awards, and the reason for winning awards is that the story is deep enough, not because the graphics are gorgeous.

For example, "Gravity" in the original time and space won the Best Director Award at the 86th Academy Awards for its story with its depth and connotation.

Obviously, "Avatar", which has a simple and straightforward story, will not have any fate with the Oscars.

On the contrary, "Gravity", which was shortlisted for the Best Foreign Language Film Award, is very promising to win this award.

Since the list of nominees was announced on February 2, 2010, "Gravity" has been the hottest winning film in the major media predictions.

Maybe it's also because other works and directors who were also shortlisted for the Best Foreign Language Film Award are not as famous as Wu Yuan in North America.

It's a bit of a struggle for arrogant Americans to learn about international cinema.

In comparison, Wu Yuan, who is mixed in Hollywood, is still more familiar with and recognized by Hollywood.

Swear to God, Wu Yuan really didn't ask John to do any PR for "Gravity".

The last time "Love" was shortlisted, he did let John do a lot of Oscar PR in North America before winning the Best Foreign Language Film award that year.

After winning this award, Wu Yuan has no obsession with this award, and he is even more reluctant to spend millions of dollars to give public relations to the judges.

But this time, the media in North America almost unanimously agreed that "Gravity" could easily win the Best Foreign Language Film award this year.

The reason is also very simple, the movie itself is excellent enough, and compared with the other finalists, Wu Yuan is definitely more popular with the group of old white men in the academy.

After all, he has created a lot of wealth for Hollywood.

In the case that other films that were also shortlisted did not wave money to do their best for public relations, under fair competition, Wu Yuan's "Gravity" has no reason to lose.

In contrast, John really spent money on public relations for "Weakness".

As mentioned before, Light Age has developed for so many years, and although it is still a small and refined independent film production company, it does need to make efforts in terms of awards.

From the earliest "Hangover" series, to later low-budget comedies, romance films, and then to the "Twilight" series, the ability to make money in the light era is indeed very high, and the annual performance can be called perfect.

But a Hollywood production company, it is not enough to sell box office alone.

And the more independent the company, the more important it is to make efforts in the award.

Take the Oscars as an example, basically every five years or so, a film produced by an independent company in North America will win the Oscar for Best Picture or Best Director.

This is not a coincidence, but most independent film production companies are counting on the Oscars to launch a film that can become their company's "masterpiece", so that the company can achieve a leap in status at Hollywood.

And this kind of masterpiece cannot be represented by the box office, it must be supported by awards.

Including the six major Hollywood, each company will also invest hundreds of millions of dollars in awards every year.

For example, Fox Searchlight, a subsidiary of 20th Century Fox, specializes in small and medium-cost award-winning movies, and "Juno" on the original trajectory is an example of the company's success in winning awards.

And "Black Swan", which they also made.

Further back, "Instant Universe" is also the award-winning work of A24, a North American independent film company, and is a product of "zzzq".

The list goes on.

These independent film companies spend tens of millions of dollars every year to rush for the Oscars, is it possible that they are panicked with too much money?

Of course not, but the Oscars can bring them far more than 10 million dollars.

It's the same as the three major award-winning films in Europe don't have to worry about selling rights.

The movie "Weakness" did well at the box office in North America, with more than $100 million, but it only received less than $40 million in overseas markets, and even only a few million in the light age.

If the film can win an important award at this Oscars, Best Director or Best Actress, then the copyright of the film can be sold for 2-30 million US dollars immediately, including some national film companies that have not released the film to buy distribution rights, and DVD companies in various countries to produce genuine DVDs.

Although the genuine DVD market in Huaxia is rotten, in most countries around the world, the current DVD market revenue can account for one-third to one-half of a movie's revenue.

Hollywood's movies only account for half of the total revenue at the box office, and the remaining half depends on selling DVDs and copyrights.

John is very dissatisfied with the revenue of "Weakness" in addition to the box office, this movie is not as popular as the "Twilight" series, the DVD copyright is not worried, and the surrounding partners are also rushing to cooperate and engage in co-branded products.

It just so happens that this movie is not like the "Hangover" series, which is fully capable of participating in the Oscar competition.

In this case, John must have spent some money trying to make a PR attempt.

It's just that this year's Oscars are indeed a big year, and "Bomb Disposal Unit" has already won awards at the outpost.

Movies such as "Crazy Heart", "Cherish Life" and "Inglourious Basterds" are also eyeing the future.

Although "Weakness" was also shortlisted for the Best Picture Award, the chances of winning this award are very slim.

John has set his sights on the Best Actress award, which is also nominated!

He spent nearly 10 million dollars, did all the PR measures he could, and now waits for Oscar night on March 7th!

And Wu Yuan is also waiting for this day.

On March 5, Gong Li and Wang Xueqi, as well as the crew's cameramen, art directors, and scientific consultants, arrived in Los Angeles together.

Along with them, there is also a group of reporters from the CCTV movie channel.

After meeting with Wu Yuan and Liu Yifei, the crew of "Gravity", which represented Huaxia in this year's Oscars, has all arrived!

Two days later, the 82nd Academy Awards officially opened! (End of chapter)