"A new era?"

The words thrown out by Wu Yuan made many of the executives present look at each other.

This term is not unfamiliar, but when it comes to the entertainment industry, it is a little unfamiliar.

I've never heard of the "era" in the entertainment industry?

The entertainment industry is not like the Internet industry, where all kinds of black talk are made every day.

Seeing the confused expressions on the faces of the executives present, Wu Yuan also smiled, he did take a word casually.

In order to make them understand what they meant, Wu Yuan paused and began to explain:

"The company's previous movies and TV series were all fragmented, and they were fighting separately."

"It's not that this kind of production is bad, in the past few decades, both domestic and foreign film and television companies have done this."

"Different series of movies, different views on stories and backgrounds, each movie and TV series have nothing to do with each other, and they are fighting their own battles."

"In this way, if you do more than ten projects a year, even if only 1-2 are successful, the benefits can offset the remaining failed projects, and even make a small profit."

"If four or five projects are successful, it's even more profitable."

"This kind of operation model is very good, and the six major Hollywood companies do this."

"But now, I'd like to introduce you to a new production system."

After taking a sip of the tea prepared by Xiao Zhang to moisten his throat, and facing everyone's curious eyes, Wu Yuan didn't continue, but suddenly asked: "You all watched "Iron Man" and "The Incredible Hulk" released the year before last, right?" ”

"Marvel Studios is now playing a big game of chess."

"On May 2, 2008, "Iron Man" was released.

"On 2008-08-20, "The Incredible Hulk" was released."

"Iron Man 2" has been filmed, and it is scheduled for May 7, 2010, and it will be released soon."

"In addition, Thor's personal movie, another superhero from Marvel Comics, is already being filmed, and it will be released in May next year if it goes well."

"In addition, Marvel Studios also has a top superhero, the symbol of the American will - Captain America, whose personal movie is also being filmed, and it will meet the audience in the summer of 2011."

"Marvel is also revealing to the outside world that they are preparing a big movie that will bring all the above stars together and participate together!"

"This is called a big event in Marvel Comics!"

"And the first big event movie prepared by Marvel is "The Avengers", which is expected to be released in 2012."

"Marvel refers to this series of movies as the first phase of the Marvel Cinematic Universe."

"Yes, Marvel has come up with a concept called the Cinematic Universe!"

When Wu Yuan's words are said to this, many executives understand.

Wu Yuan has been laying out the "movie universe" one after another, and has also instilled this concept with some high-level executives.

However, at that time, it was limited to asking the screenwriters of the TV drama department to connect the story part of "Soul Ferry 2" with the background of "Walking with God" and "Painted Skin 2".

Now Wu Yuan has talked about the layout of Marvel Studios, as a high-level in the era of light and shadow, everyone is not stupid, and they can understand it at one point.

"The cinematic universe, it's a very interesting and ambitious project." Wu Yuan propped his hands on the table, and said with blazing eyes: "Once it is done, the entire movie universe will become a steady stream of gold mines." ”

"Take Marvel as an example, because of the excellent performance of the first part of "Iron Man", the audience and fans are looking forward to "Iron Man 2", but at this time, Marvel did not immediately engage in the second part, but continued to come up with the movie "The Incredible Hulk".

"Although Li Yu failed and didn't shoot "The Incredible Hulk" well, because this movie and "Iron Man" have not been linked, it is just a story that happened in another city in the background, and failure will not affect the overall layout."

"After that, Marvel also has two independent superhero movies, "Thor" and "Captain America".

"Once these two superhero movies are successful, plus "Iron Man 2" is also successful, then the stories of these three superheroes will be connected."

"Although I haven't watched the finished film, I completely guess that Captain America or Thor will definitely appear in "Iron Man 2", whether in the form of easter eggs or in the way of side mention."

"Just like in our story "Soul Ferry 2", borrowing Zhao Yan's mouth, the story of the Han Dynasty monster hunter and monster was mentioned, just to let the audience know that these stories happen in a complete world, not completely independent."

"In this way, the audience and fans will naturally look forward to the next new works, and look forward to more and more interesting stories happening in this world."

"Once the first phase of Marvel's layout is successful, then they can continue to cram new superheroes into it, and stuff new worldviews into it."

"Successful movies, joining the Avengers, and failing movies will not affect the main line."

"It's like planting a big tree, the main trunk is growing, the branches are also constantly deriving, and finally it grows into a towering tree, even if some branches and leaves are broken, just cut it off, it will not affect the development of the whole tree."

"This is much stronger than the vitality of the individual movie IP engaged in by Hollywood's six major films, a single story IP, whether it is "Pirates of the Caribbean" or "The Lord of the Rings", three, five, or eight, there will always be a time when the story will come to an end."

"But a cinematic universe won't, because it's so big and there's so many stories to write."

"Ten years, twenty years, even thirty years, fifty years, you can continue to shoot."

"The audience will also have inertial dependence, when an audience watches five, eight, or ten movies derived from this cinematic universe, even if the follow-up cinematic universe works are not as good as before, everyone will continue to watch them."

"Because they've already watched more than a dozen films, it's too expensive to give up this huge cinematic universe at this time."

"As long as it's not feeding to the audience, a work with a passing score of 60 points, with the support of the entire cinematic universe, can sell 80 points."

"Ant-Man", "Black Panther", "Captain Marvel", "She-Hulk", "Black Widow", "Eternals", these peripheral films and television launched by Marvel in the third and fourth phases, are they really good?

Not necessarily.

But in the North American base camp, these works, whether they are TV series or movies, have achieved very good box office results and ratings.

Why?

Because North American audiences have watched the Marvel Cinematic Universe for more than ten years, from the first stage to the fourth stage, there are more than ten or twenty works.

Everyone is used to watching this series, and it's not like giving it up.

"Marvel" has become a gold mine, as long as you dig it casually, you can continue to produce gold.

Wu Yuan is too greedy for this kind of sustainable exhaustion.

There will always be a day when the excellent movies and TV series in his mind will be hollowed out.

But if he can create a Marvel-like cinematic universe in China and even the Asian film industry before hollowing out, he will really have no worries for the rest of his life.

As long as a movie universe system can be maintained, the subsequent production of various derivative movies and TV series will naturally be born in this system.

Marvel's advantage is that they have a comic book rights library to back it up.

But Wu Yuan is not without this advantage!

Looking back in the past, the mythological system of China is also in the same lineage, and there are a large number of legends and stories of the whole system from the flood to the immortals and then to the cultivation of immortals.

Looking for it in the future, the network IP library that major Internet film companies continue to dig is also a good thing that continuously produces IP.

Based on these two unique "treasure troves of film and television resources" in China, the era of light and shadow has the opportunity to create a movie universe with Chinese characteristics!

The premise is that they must act quickly, and they must build the first stage of the moat before the Internet film and television companies can react!

"Next, we're going to race against time!" Wu Yuan said firmly to the company's top management.

"5 years, I will give you five years, and you must complete the first phase of our Cinematic Universe in the Light and Shadow Era!" (End of chapter)