On June 29, 1997, before the heat of the finals subsided, Nike took the opportunity to announce the signing of the Knicks' All-Star point guard Lee You.

Fans were expecting Hook to release Lee Woo's signature sneakers next season, but in Sports Illustrated's weekly issue at the end of the month, Lee Woo gave an exclusive answer that the signature shoes would not be released until '98.

This can also be regarded as a combination of marketing, hooks to put news, sports pictorial rubs hot spots, and fans who want to get first-hand news have to buy an issue of the magazine.

The three parties are very satisfied, that is, the fans became leeks once, but in 97 the people were still relatively simple, and everyone was willing to pay for the magazines to learn about the stars.

Nike promoted "Penny" Hardaway and Jason Kidd in '97.

The hook and Adidas' strategy is different, the main signing of stars and guards is naturally to increase sales.

After the news was announced, the surface brother Kidd sent a message of blessings, and also hoped that Li You could wear his sneakers next season to help him advertise...

Li You didn't know exactly what contract the brothers signed on the surface, but the sponsorship he signed lasted for more than half a month.

When signing a sponsorship contract with a commercial company, Li Youyou has to start a company first, and an independent company can better protect the security of property and reduce financial risks.

Of course, setting up a company can also help Li You enjoy tax incentives.

"The data is still very important, and even if you get a sneaker sponsorship contract, there is no internal competition."

Mark Parker has been in charge of the research and development of hook sneakers in the early years, and in recent years, before the promotion and salary increase, he made money and played more money, and after signing the contract, he also looked at the staff on the other side, and immediately greeted Li Youdao:

The abbreviation of "Innovation", the future will also involve finance and consulting business, and the bad friends who have not been blinded by the Internet firmly believe that they have dug into the last Yahoo...

Hearing Li You's words, Ray Allen also showed a yearning look, mVp!

"He didn't have a chance last season, so I'm sure Wein Baker was traded, and he will have more power."

It sounds like a play on words, but in reality, there is so little room for external argument that both sides have to delay talking.

Li You felt that the bad friend drank the white water to the taste of lemon juice.

On the 3rd, Li Youcai returned to New York, and I had to prepare for the summer class at Connecticut Elementary School, and I was able to do my daily training.

Very few young players even hope that Mai Buckle can complete the seventh eight consecutive championships and see their idol become a legend, and the players who don't think that way are in the majority.

Seeing that the bad friend has retreated into the brainless fan mode again, Li You has a feeling of helplessness, winning the 5th championship of his career, and Michael Jordan's prestige is even lower.

"Knight is going to join the Celtics last season!"

Mark Barre Arentan insisted on reducing the "competitor" clause.

"Nike is too much of a forward competitive, two Hardaway, Jason Kidd, and Wai Payton, and the signature shoes have to be pushed forward."

"I wish I couldn't share every sunset with him!"

The "exclusivity" clause was also filled, and Li You needed to help Under Armour promote sports bras, and the hook behind him was not officially involved in that field, and the first two sides each gave a step, which was a complete solution to that problem.

The eight of them ended talking about the evening activities with a smile, and as for the promotion or something, naturally the staff of our department were not responsible.

Of course, that clause will be activated, and the sponsor has such an atmosphere, and the withdrawal contract is less to motivate the player to perform.

"You can't set a big goal first and strive to become the core of Nike's side, without the treatment of Anfernee Hardaway, there is no advantage in competing for the mVp award."

Hearing Ray Allen excitedly talk about Michael Jordan's legendary performance in the finals, Li You touched his chin and wandered for a while:

On the afternoon of July 1st, when Li You woke up in the hotel, he met at Chicago Elementary School last night, and the blonde white girl had not left:

“ e on！ Li, I have a few drinks at night, and it's rare to meet an elderly person who hates old movies! ”

Ray Allen, who had already flown to New York to accompany her boyfriend, also planned to ask Li You to return to Connecticut for training, and when he came to visit, he also brought a piece of news by the way:

"Just talk about these contemporary art and have a few drinks!"

"Green Mill, you're in for a treat tonight, don't worry about security, Lower Chicago is actually very dangerous!"

The woman is 40 and a flower, and 42-year-old Mark Parker is not a typical white American, with small cheeks, no eyes, and a very badly managed figure.

When it comes to idols, Ray Allen has a look of reverence again, Li You pouts quietly, and must let the bad friends know that Mai Buckle is planning to go to the Gold Club recently, and it is estimated that the aura of idols will have to be shattered...

Looking at the note with lip prints and phone numbers, Li You scratched his head, I forgot what the other party's name was, and when he came to the bathroom, he saw that his eyes were bright, and he sighed loudly for a while:

On the morning of June 30, a simple sponsorship contract was signed, and Lee Woo and Mark Barrearentan also took the opportunity to have a celebratory reception.

There is no artistic germ on his body, and Li You has a small head when he sees some ghost painting talismans!

Ray Allen also knew that Nike had placed a lot of ads for Anfernee Hardaway, and even launched a merch puppet.

"I was hurt by wine again, and I became so haggard, and from the end of that month, quit drinking!"

The first clause means that the hook only has to pay Li You for endorsing Nike's products, and also needs to pay part of the cost of endorsing competitors' products...

In addition to attending a cocktail party and playing ball at night, Li You also had to accompany him to browse the art gallery in Chicago.

"You think as long as the Bulls' record is poor, the voting media will compensate."

"Chauncey Bittels was drafted with the 3rd pick, and Ron Mossel was drafted with the 6th pick."

If it's bad, Li You still has to go to that jazz club tonight, the kind of place frequented by the white fissia in the past, with a retro and fashionable atmosphere, which is most suitable for people who are tired of art...

"It's a really bad thing to join the Celtics, who did we draft this year? You remember that the Spurs drafted Tim Duncan. ”

"That season's mVp should have belonged to Maikou, and last season, maybe Maikou could win that award again!"

"Bitters is playing very steadily, Knight is coming to the Celtics, maybe he can get less playing time, the Lakers don't have O'Neal, and there is no hope for the main team."

In addition to hating the collection of art, he also dislikes collecting some classic movie props, in Li You's opinion, the other party is not without money to burn:

Inno is the first company under Li You's name, and the company name was provided by his friend Aven.

Marc Barrearendan also became amiable, and was as aggressive as he would have been in the next few days, and immediately suggested in a loud voice:

It is certain that Lee Woo has not won any "player awards" for two consecutive years, and the hook has no right to reduce 50% of the sponsorship fee.

"We still have to fight, even if it's Michael Jordan, it's not the marketing before the back, the data is not good, and the honor is also bad."

Creation makes people, elementary school teammates, only Ray Allen stayed in Big Ball City, and last season, he had to continue to be quiet in Milwaukee.

Ray Allen also knew that Li You had been staying in Chicago since then, and leaned under the sofa and introduced:

"mVp is really not difficult, but Brother Hook, there shouldn't be a chance!"

Agent Mark Barre Aruntan has already helped Li You with those trivial matters, but the details of the contract, the two sides have no disagreement.

“...”

In short, before signing the five-year $25 million sneaker sponsorship contract, Li You also officially retired from the millionaire ranks.

"If you definitely don't have a chance, you still want to sign AJ's side, Mai Buckle is said to be going into service, but you think it's fake news, I just won the championship!"

That kind of pro-son treatment, anyone who looks at it will be cold, and the fake Jordan successor can be regarded as the hook seventh brother.

Li You touched his chin, the memories in his mind rarely need to be triggered, and I really remember what kind of performance the new Bittels played:

Of course, in the contract, there is also a "player award", which is a protective clause for the sponsor.

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