As China becomes more and more in line with international standards and more and more modernized, Valentine's Day, a foreign festival, has become more and more influential in China.

Basically, most young couples, on this special day, will go on a date with their significant other.

And on this day, the hottest date project is naturally to go to the cinema to watch a movie.

So in recent years, domestic romance films have become more and more fond of setting their files in February, eating this piece of cake that is fed to their mouths.

However, February of this year was a little different, and among the small shrimps, a large predator broke in.

Wu Yuan, an international director, actually brought his self-written, directed, and self-starred romance film into this year's Valentine's Day schedule!

It's hard to imagine that the last movie was still looking up at the starry sky, and Wu Yuan, who was rescued in space, the new movie will actually be a pure low-budget romance.

Many fans, audiences and industry capitals who have forgotten Wu Yuan's early experience have only then remembered that Wu Yuan's first "Your Name", which exploded at the domestic box office, is a love film dressed in the skin of youth!

So far, "Your Name" is still a classic of domestic romance films, and the number of hits on the online video platform is the highest!

Although Wu Yuan has never admitted that this is a romance movie, it is.

However, domestic fans have no doubts about whether he can make an excellent romance film.

So, after the news of the finalization was released and the pre-sale was opened, the major domestic theaters immediately actively arranged the films for "Love Letter", and the film scheduling rate on the first day of the release on February 14 was directly pulled to 49%, and one movie occupied half of the screen of the domestic theater chain, and the remaining four or five movies could only grab the other half.

And the young couples in China did not live up to the enthusiasm of major theaters for this movie, and sold out the pre-sale tickets for "Love Letter" as soon as possible.

The ticket price of 35 yuan is really not expensive, and it is even cheap.

In the past two years, after Wu Yuan and Hollywood brought fire to the two new waves of 3D and MIAX films, domestic films quickly kept up, and a large number of 3D movies danced wildly, and even horror films had to be engaged in 3D.

Whether the movie itself is good or not, and whether the 3D effect is good or not, the price of this movie ticket has really risen.

Now the ticket price of a 3D movie, even in a third-tier small city, costs fifty or sixty yuan a piece, and in fact, after the audience enters the cinema, they still watch 3D movies on ordinary screens, and the effect is very poor.

In first-tier cities, the movie ticket for a 3D movie is even more than 100 yuan, and if it is a 3D IMAX ticket, it can even be about 180 yuan.

In contrast, Wu Yuan, who can be regarded as a pioneer of 3D IMAX movies in the world, this new movie is just a 2D romance film, with an average ticket price of only 35 yuan, which seems a little abnormal.

Even some fans feel that it is worth it to watch Wu Yuan's movies for 35 yuan!

"For 35 yuan, you can see Wu Yuan's new film from an international director, which is sought after in Hollywood, isn't this profitable? It's a lot of money! ”

This wonderful statement quickly spread on the Internet.

In addition, the young people born in the 90s are now basically accustomed to watching movies as an entertainment method, and there are many young couples who bought movie tickets for "Love Letters" as soon as possible, planning to watch a romantic romance movie with their other half on Valentine's Day, a romantic day.

So on the day the pre-sale opened, movie tickets for February 14, 15, and 16 were sold out in large quantities.

Although it is not like "Gravity", no matter how many movie tickets will be sold out, at least except for a few very underworld or too early shows, most of the gold venues can maintain an attendance rate of more than 70%.

And if all the sessions are counted, the average attendance rate can reach more than 30%.

This average attendance rate is not low, after all, many daytime and early morning shows, there may only be a few or a dozen spectators per session, and the attendance rate cannot even reach 5%.

Generally, the average attendance rate of a movie can be 20%, and the attendance rate of the prime market is 50%, even if it is an excellent result, the cinema will take the initiative to increase the film schedule, and it is not a problem to make a big profit at the box office.

That is, it just happened that Valentine's Day and romance films were very compatible, and with the blessing of Wu Yuan's good reputation, when "Love Letter" was released in the first week, the pre-sale results of the movie were so good.

And some of Wu Yuan's friends who participated in the internal premiere and held back for a few days also boldly opened the microphone on the Internet.

Feng Xiaogang, who loves to play Weibo the most among the directors, took the lead in opening the microphone and said: "A very good time-space romance film, the beautiful picture like an oil painting, the delicate letter dialogue and the long and tactful music are all very good, although there are some plot flaws, but the absolute flaws are not hidden, it can only be said that Director Wu has made progress in the love film." ”

Compared with Wu Yuan's previous works, Feng Xiaogang felt that the plot of "Love Letter" was relatively rough, with many flaws and insufficient depth, and he understood that it was the reason why Wu Yuan had not made a romance film for a long time.

However, in the movie, he did deeply realize that Wu Yuan has made rapid progress in the mastery of the picture, and it can be said that he is Xiao Chen Kaige, which he can't catch up with.

is different from Feng Xiaogang's "neutral" evaluation, Liu Yifei and Wu Yuan's friends in the circle are one-sided praises.

Whether it is Liu Ye, Xia Yu and others, or Su Chang, Liu Tao and others, they are full of praise for this movie.

Especially the girls, who really have no resistance to the romance of this movie.

You met my past life, and I met your present life, past life, this life, destined lover.

This setting is simply too romantic and fatalistic.

Under the strong recommendation of this family and friends, "Love Letter" was officially released.

On the day of its release, the daily box office of "Love Letter" exceeded 40 million, exceeding the 37.5 million of "Will Love" last year, setting a new single-day box office record for Chinese films on Valentine's Day!

This year's Valentine's Day, the single-day box office in the mainland market exceeded 100 million!

Released on the same day as "Love Letter", produced by Huayi Brothers, starring Shu Qi, Ruan Jingtian, Zhao Youting, Peng Yuyan, Guo Caijie, Chen Yihan and other Taiwanese actors, "LOVE" also won a first-day box office score of 31.6 million, ranking second!

Coupled with the two romance films "I Do" and "High Altitude Love II" released at the same time on Valentine's Day, and the two foreign language films "Adventure in the Center of the Earth 2" and "Mission Impossible 4", which are still being screened, the single-day box office performance of the mainland film market on February 14 easily exceeded 100 million!

Among them, the leading "Love Letter" not only created a new single-day box office record for Valentine's Day, but also became the movie with the most choices for couples that day.

Romantic, beautiful, delicate and full of healing, "Love Letter" tells a love story that has traveled through a hundred years of time and space.

Even after so many years, the souls of the two protagonists are still genuine, so romantic.

How sincere and passionate those letters were.

After meeting that person, it was as if everything was predestined, it was the same 100 years ago, and it will still be the same 100 years later.

There is nothing more than this to make young couples experience the romance and beauty of sincere love.

"This February, you must read "Love Letters"!"

In the early morning of February 15th, the movie "Love Letter" topped the discussion list of Weibo, Baidu, Douban, and Tieba at the same time! (End of chapter)