Chapter 604: Unwavering Determination in the Cinematic Universe Strategy!

In the conference room of the headquarters of the light and shadow era, a summary meeting is being held.

Wu Yuan stood in the first place, his hands propped on the table, his eyes were serious and solemn and he was talking about his opinion.

"The success of "The Legend of Shushan Xianxia" is both accidental and inevitable."

"This is the result of the right time, the right place, and the right people."

"This year is the year when domestic audiences are baptized by Hollywood superhero movies, and Marvel movies, which were not very famous in China, have successfully become famous in China because of the popularity of "The Avengers".

"It is also the success of "The Avengers" that has aroused a strong interest in this kind of super special effects blockbuster among domestic fans, and it just so happens that there are no movies with this theme in China."

"At this time, the appearance of "The Legend of Shushan Xianxia" undoubtedly just met the interests and preferences of fans."

In particular, after "The Avengers" achieved a box office of 568 million in China and a global box office of 1.518 billion US dollars, it completely made Marvel a new mountain for Hollywood's commercial films.

Huaxia theaters, which were completely destroyed by the pirated market, began to rise again because of the emergence of IMAX and 3D technology.

"The success of this movie is not only the success of the light and shadow era, but also the success of Marvel-style movies."

A group of executives in the era of light and shadow also knew about this for the first time.

"The success of "The Legend of Shushan Xianxia" proves that this kind of linkage movie universe is the right way to develop commercial films, and we will continue to build in depth in this regard."

How brilliant Marvel movies are now, everyone in the industry here knows and knows it.

Wu Yuan's $1 billion box office movie that they could count with one hand back then is also gone, and now they can't count it on both hands.

"The focus of today's meeting is to talk about the follow-up development of our own Xianxia cinematic universe."

If it was before, without the foreshadowing of "Soul Ferry: Yellow Springs", everyone would be suspicious and distrustful, and they would not go to the cinema to watch it as soon as possible.

Although the first phase of Marvel's movies has average box office results in China, whether it is "Iron Man 1", "Hulk" or "Captain America", the box office has not exceeded 100 million, which cannot be compared with the box office results of Chinese films.

The popularization of IMAX technology and 3D technology can be said to be a strong agent to save the Chinese film market.

Most of the newly generated box office movies that broke $1 billion are Marvel movies, which shows Marvel's influence on international commercial films.

After entering 2010, the 1 billion box office club with a global box office of more than 1 billion seems to be getting easier and easier to achieve.

This movie can be said to be the Chinese version of "Iron Man", although Taiwu Zhenren is not a superhero wearing a steel suit, but he is a natural sword immortal, for Chinese people, he is as charming as Iron Man, and full of unique Chinese charm "superhero" character. ”

Wu Yuan knocked on the table hard, and said in an excited tone: "We will not only continue to work on the movie universe, but also make a big deal!" ”

It is the various renderings of Shushan, the human sword sect, in "Soul Ferry: Huangquan", coupled with the battle between Shushan Sword Cultivation and Huangquan Ghost Army at the end, that brought exciting visual enjoyment to the audience, which made many fans who originally only watched Internet resources and were unwilling to enter the cinema to experience the genuine version, and when "The Legend of Shushan Xianxia" was released, they bought tickets to watch this movie in the cinema for the first time.

They also do not pursue to be like Marvel, a movie has a global box office of 1.5 billion US dollars, as long as it can have 1.5 billion yuan, it will be shocking enough and enough to dominate the current Chinese film market!

"Of course, you have to master the skills of Yi to control it." Speaking of this, Wu Yuan smiled lightly and said teasingly: "In the future, I will also join Marvel Studios and work with them to shoot a movie in the Marvel Cinematic Universe." ”

Although the box office of "Soul Ferry: Yellow Springs" is not even half of "The Legend of Shushan Xianxia", after the release of this movie, the response on the Internet is still very enthusiastic, and after half a month of release, the high-definition version of the resources has spread everywhere on the Internet.

However, because of the secrecy regulations, Wu Yuan will only reveal this bit of news, and will not tell them which movie he wants to make, and forbid them to spread the news to the outside world.

"This is different from the previous way of high-grossing movies to release sequels, the connection between different films in the cinematic universe is not so strong, and the advantage of this is that on the one hand, you can enjoy the benefits and dividends of similar sequels, and it will not be like sequels, once the box office is not good, the entire IP will be ruined!"

No way, Wu Yuan's prospect is simply amazing.

Marvel of Huaxia's own people!

It's like because of the foreshadowing of "Iron Man" and "Captain America", "The Avengers" became a big hit.

"We are learners and imitators who follow Marvel, but the future is still long, and sooner or later there will be a day when the blue will be better than the blue."

If nothing else, the box office of this movie can break 1 billion, and there is hope that it may exceed the 1.2 billion of "Thai Embarrassment".

Bursting applause rang out in the room, and every participant's face was flushed with ruddy colors.

"When the time comes, I will definitely get close to and understand Marvel's filmmaking methods and concepts, and strive to steal teachers back and teach everyone, so as to develop our own movie universe."

Their only concern is whether the special effects scenes in the movie are worthy of the dozens of movie tickets.

"You should have tasted the sweetness of this kind of cinematic continuity, right?"

But as we all know, the box office of these Marvel movies in the overseas global market is very good, often hundreds of millions of dollars, and the total box office of seven or eight billion US dollars is the basic operation.

When "The Legend of Shushan Xianxia" was about to be released, basically most of the netizens born in the 80s and 90s watched this movie on the Internet.

The fact that Wu Yuan wants to join the Marvel Cinematic Universe is still a secret, whether it is Haolaiwu or Asia, no one knows, let alone media reports.

And "The Legend of Shushan Xianxia" can get such a high box office, not only because its own big special effects are enough to shock and attract the audience, but also because of the success of "Soul Ferry: Yellow Springs".

Now, the era of light and shadow wants to be Huaxia's own Marvel Studios and create a Marvel-like form of cinematic universe, how can it not make the executives of the era of light and shadow excited.

"The Legend of Shushan Xianxia" is indeed very successful, from October 1st to October 7th, the National Day won a box office of 800 million in seven days, becoming the first box office so far this year, and the box office has the hope of breaking 1 billion.

"We just need to know about it internally."

"That's not the point of today's meeting."

With "The Avengers" in front of Zhuyu, most fans know that this kind of special effects blockbuster must be watched in the cinema to enjoy it, otherwise it is better not to watch it.

But after the foreshadowing of "Soul Ferry: Yellow Springs", fans are full of confidence in "The Legend of Shushan Xianxia", and I believe that the special effects of this movie will only be more exciting than "Soul Ferry: Yellow Springs"!

In the case of this kind of trust and expectation, this is the box office miracle of 800 million in the seven days of the National Day!

"Everyone!"

Because they know that the difference between the viewing experience of this kind of special effects blockbuster in the cinema and the effect played on the computer or DVD at home is very large.

"As long as the cinematic universe is well constructed, even if there are occasionally one or two related works that do not perform well at the box office, it will not affect the development of the entire cinematic universe."

"This is the most ideal IP operation method for a film company!"

"Create a cinematic universe that grows endlessly!" (End of chapter)