At 10 a.m. on August 2, 2000, at Hammerstein Hall in Manhattan, Hook once again held a grand new product launch for Li You.

Hammerstein Hall is usually used for large-scale events, such as new album launches, boxing matches, celebrations of famous companies, and more.

There are more than 1,000 people present tonight, and most of the audience are invited media and advertisers

When Nike founders Phil Knight and Lee Yo took the stage in casual black suits, the media and advertisers in the audience began to applaud.

The lights began to focus on the center of the stage, and the big screen behind them began to play Li You's highlights and advertisements again:

"This is an exciting time, and in the new century, we will grow with Lee!"

"In the hook family, we have witnessed two legends, and it is our greatest honor that everyone trusts each other and serves thousands of sports fans!"

“.”

Although the two sides repeatedly argued during the negotiation, after signing the contract, everyone returned to smiling and grinning.

The curly-haired Phil Knight said a bunch of chicken soup on stage, and Li You responded with a smile throughout the whole process, 15 million US dollars a year, so he naturally has to take money to do things.

When Phil Knight Bull X was almost blown, Li You smiled and beckoned to the completely bald sneaker designer Eric Eva in the audience:

"I love Eric's designs, he made the best basketball shoes in the world for me!"

"We hope you enjoy it, it's definitely our sincerity!"

Eric Eva, who was wearing a hooked white T-shirt, hugged the two after taking the stage, and when he was the only one left on the stage, he immediately said excitedly:

"Thank you Mr. Knight, thank you Lee, and it's a pleasure to introduce you to this new signature sneaker!"

"We've completely improved the adaptability of the previous generation, and after the foam material, we have further reduced the weight of the upper and increased the breathability of the shoe."

"Practicality is one of the characteristics of this shoe, and the excellent torque resistance and support will make you the next Lee on the court!"

“.”

The new sneakers do solve the flashy problem that many fans complain about, last year the leeks were cut too hard, and the hook marketing department felt that it was necessary to raise it, so it immediately changed its route and began to advocate actual combat.

However, in Li You's view, the new sneakers can be more practical, and the addition of Foam material is more to increase the price in addition to making the shoes shiny and adding some support.

The overall design is similar to that of the future Nike Zoom Huarache, except that most of the leather woven material has been replaced with Foam.

On stage, Eric Eva was excitedly introducing the various colors of the sneakers:

The Knicks are dominated by black, blue, and orange, as well as white, blue, and orange, as well as purple, blue, white, black, and red.

The bells and whistles are indeed more eye-catching, and the sports media in the audience are all hooked.

Phil Knight, who returned to the front row, was in a good mood for a while when he heard the applause at the scene, looked at Li You on his side, and whispered:

"I love the Knicks' offseason operation, Grant is a nice guy and all the fans love him!"

"Lee, will we still be able to see you in the finals in the new season?"

"I don't care about the amount of the bonus terms, but I would say that we all need this biggest stage to show ourselves."

"The hooks will communicate with the league, the referees will protect your body, and if Tim Grover's trainers are understaffed, we can help too."

"We also have experts for the polishing and recovery of the body, so you don't have to worry about any problems!"

Li You leaned back in his chair, noticing Phil Knight's serious expression, and only replied confidently:

"The Knicks are in the Eastern Conference, and there's no one here to match us, and maybe in the next few years, we won't have to worry about the Finals."

Phil-Knight was slightly stunned at first, and then nodded in agreement with a smile on his face, very satisfied:

"The west is strong and the east is weak, and the situation is very good!"

Since mid-July, many fans have been passively bombarded with advertisements for Lee Woo, and the ESPY Awards Ceremony was held in Las Vegas, when Lee Woo stopped by and won the Male Athlete of the Year award.

Team of the Year, Game of the Year, Sports Moment of the Year were awarded to the Knicks.

It's just that because of the transaction, only Li You was the only one who received the award at that time.

Li You withdrew after winning the award, which made the media pounce, and in August, Li You's sponsors worked together!

After the launch of the new hook product, Depper Deck also began to preview Li You's star card.

Two special collections, "Breaking Through" and "The Show", will feature diamond and precious metal cards, as well as wooden cards made from basketball floors.

Rookie cards, Triple Crown set cards, animation cards, puzzle cards, autograph cards, and jersey cards will also be on sale.

In order to promote the product, the first batch of print media magazines began to publish interviews with Li You, and "SLAM" and "ESPN The Magazine" were directly published at the beginning of the month.

"Sports Illustrated" will be the Knicks team content in addition to Lee Yoo in the next two weeks.

Soon talk shows also began to follow up, sponsors opened the way, and "Today Show", which has a strong political attribute, still compromised.

NBC's "The Tonight Show" is an old acquaintance, and Jay Renault changed his tricks to interview Li You and sell goods by the way.

McDonald's and Pepsi also took advantage of the popularity to place advertisements, and Spalding basketball, which had a weak presence, also began to throw money.

The first week of Time Magazine's double issue left a cover for Li You, and Robert Frank of the Wall Street Journal also took advantage of the heat to come to the Fortune column after Li You's exclusive interview.

In August, various advertisements began to sweep the United States.

On the morning of the 8th, the Knicks announced that they would send Larry Johnson and Chris Childs to the Pistons in a trade for Grant Hill;

Meanwhile, the Knicks once again announced the signing of free agent Chauncey Billups.

Sent away the core defender in the bench lineup and chose to go to the bridging flowers.

The deal hasn't gotten much attention, Billups has already started wandering mode, and only a low salary is his current advantage.

The "Jordan successor" officially arrived in New York, and the happiest people were, of course, the fans.

On the morning of the 9th, at the Tarrytown Town Training Center, General Managers Grenfield and Jeff Van Gundy both attended Grant Hill's press conference.

Despite being eliminated in the first round last season, such a record does not affect Grant Hill's popularity!

The New York media looked at the personable Grant Hill and immediately left "Big Mom" behind.

General manager Grenfield is also smiling brightly, and he has done his best to meet the owner's request, while also upgrading the roster and signing the big fish in the offseason!

Grenfield was very happy with both deals, and from a talent standpoint, they were definitely upgrades.

As for Billups not adapting to the team's tactical system, it is a big deal to cut it later, just the title of the 3rd pick in 97 is enough:

"The Knicks just need real talent!"

Grant Hill, who was dressed in a gray suit at the on-site press conference, also smiled very happily, and he still left some assets to his old club, which was a gesture of affection.

Grant Hill had just taken his seat when a New York Times reporter in the audience was the first to ask:

"Grant, I'm so glad to see you choose the Knicks, can you talk about your goals for the new season?"

The New York Times apparently did not embarrass Grant Hill for a very common question, and the latter immediately replied upon hearing the question:

"The overall winner, of course! From the moment I joined the team, the only thing I had to do was help the team win the championship. ”

Hearing such an answer, most of the New York media followed a frenzy of sycophancy, blowing Grant Hill stunned

Jeff Van Gundy is also happy with both deals, with Billups being his eyelier and fitted to the bench as he is fit, fitted and able to play positionally.

"Jeff, can you talk about why the team chose Billups? We all know that he has been turning around in multiple teams over the past few seasons. ”

The New York Post reporter was not polite, and everyone didn't have much impression of Billups at all, except to remember that the newcomer who was selected with the third pick in the first round was already in the water.

Jeff Van Gundy also expected such a question, and then retorted with a smile:

"I'm interested in Billups' playmaking and defensive ability, and I'm sure he'll find his groove again with the Knicks."

Many media reporters in the audience began to talk in a low voice, and many people still shook their heads secretly, not optimistic about this deal, Chris Childs has performed very well in recent years.

The arrival of Grant Hill has turned Glenfield's reputation around, and if sending away the veteran can be exchanged for a star player in his playing year, then this deal will definitely not be a loss!

Larry Johnson, who was traded, was naturally very dissatisfied, and when he was interviewed by a Yahoo Sports reporter on the afternoon of the 9th, "Big Mom" began to bombard the team selection again:

"Regardless of the suitability of the squad at all, I would say that I am the player who is more suitable for the team."

"Glenfield ruined the locker room culture that the Knicks had built so hard, and he'll regret it."

Chris Childs didn't expect to be traded to Detroit, and he was a little confused during the interview, and finally could only whisper:

"I'm not sure why the team would trade me, I've been working hard since I joined the Knicks, and that's not what I was expecting!"

“.”

On the morning of the 10th, after the interview with the two broke the news, most of the Knicks fans were silent:

"It's not that you're not good enough, it's that the new players are more talented!"

TNT media reporters have been trying to interview Ewing, but the gorilla people are missing.

It happened to be a Thursday, and the TNT program began to evaluate transactions again for the first time.

After the freeze ended, except for the Hornets and the Heat who swapped players, only the Knicks moved fast and fiercely.

The transaction cannot be changed, and Kenny Smith can only talk about things on the show:

"I'll give this deal an A, Larry does slip and Hill is stronger."

"Even if Billups can't fit into the Knicks, they can look for another backup guard before the All-Star break."

Mike Fratello also did not skimp on his praise:

"I think it's an A+ deal, where Grant Hill can hold the ball and Lee can also attack off the ball, and the two have complementary attributes."

"Once in the playoffs, there will be a price to pay for unscrupulous baggage, and Hill can easily help the team play more and less!"

"Hill's impact on both ends of the floor is huge, which is a huge boost for the Knicks, and now they just need to add some more big men."

Ernnie Johnson immediately laughed and added:

"The freeze has just ended, and I'm sure the Knicks have more to come!"

"In Ewing's final season, maybe we can expect the veteran's form."

As soon as Kenny Smith heard this, he secretly complained in his heart about Li You's "ruthlessness", and the big brother of the Knicks team was cleaned up

It's just that after the show was recharged, the ball critics wouldn't say bad things about Li You, and Mike Flatey saw his partner's thoughts, so he could only laugh and joke at this time:

"Considering the current age structure of the Knicks and the strength of the teams in the East, maybe they will continue to dominate the Eastern Conference for the next 10 years!"

“.”

QAQ wishes July the big guy another world and all the best!

Thank you for your subscription support~

If you are interested in the character of the protagonist and the relationship between some characters, you can make up for the American drama~

I won't popularize any characters, events in the text~, because that's too watery~

For example, the character and origin of the protagonist, it is enough to know the coquettish lawyer Nacho;

For example, his partner, Bobby among the billions, also has a distinct personality~

And these characters are even more impressive after watching American dramas than I wrote, and the most important thing is that American dramas are free, cough cough, you can watch them casually if you have resources~

It's the same with commercial things.,I don't know how to popularize science either.,Because the search engine is also free.,Spend money to read popular science.,I'm really sorry for subscribing to the book friend QAQ.

Basketball, many book friends don't like to read these, only watch the ball, but I don't feel comfortable not writing, so I can only compress the number of words.

Otherwise, just how Bobby can help the protagonist draw more beautiful knives, I can write tens of thousands of words, the two don't trust to trust, I can still write tens of thousands, the election and the New York network, I can still write tens of thousands.

I really don't want to write a drama about how good the sponsor's background is and how high the status is, and then sign an endorsement or the last show can pretend to be X, it's too watery, I'm sorry for the money spent

Just like I rarely write black terriers and player introductions, this thing is a lot of search, and you should read the story when you spend money, even if the story is a little bland, but this is my sincerity

There are too many things to write about outside of basketball, but most book friends don't like it, so they can only streamline it and make money without shuddering~

(End of chapter)