In early August 2001, Fortune magazine used an intriguing cover title when reporting on Li You:

"Clay-Lee: NBA Entrepreneur."

The article in this issue of the magazine provides an in-depth introduction to the impact of Li You's basketball style on the NBA game, in addition to boasting about the championship for several years, it is more about Li You's off-court endorsement income.

It's rare for an athlete to make it to the magazine, and although it's a monthly magazine, Fortune and Time Magazine have just as many subscribers and no small influence.

When everyone noticed the income estimate, they all took a breath in their hearts:

"The off-market endorsement income is close to 50 million US dollars."

Looking at the young man in the magazine who was wearing a light blue suit and posing with a bunch of trophies, after the amazement, some people were also on fire:

"Rich young Kaizi!"

Despite Lee You's endorsement of Amex and Hertz, the phone call from agent Mark Battlestein went viral after the issue went on sale.

Yacht clubs, private jet businesses, party companies, start-ups, real estate agencies, modeling services.

As long as you can spend money, you will come to the door again!

Counting Li You's salary, the expected income is almost 60 million US dollars, and Under Armour's shares and fund investments have not been counted, and some people are already crazy:

"Super Big Fat Sheep!"

The above are conservative estimates, Li You's endorsement is very cautious, and it is not ruled out that this part of the income can rise, thinking of the green knife, some young players almost envy the green.

Although Li You's income is far behind that of Nike's father, he is definitely the first echelon among athletes.

The NBA league is also making efforts, and it seems that it wants to attract outstanding basketball players from all over the world through successful players like Lee You.

If the NBA's championship influence is a little less meaningful, but the income has made Li You break the circle again.

David Stern has been promoting the culture of the NBA and the basketball philosophy of the league lately, but this thing is a bit of a void.

And Li You's income makes most basketball players feel excited.

What is the purpose of playing?

In the final analysis, it is still to make a lot of money, and on this basis, it will pursue more, and the inclusive culture promoted by the NBA is indeed not as real as a "role model" like Li You!

What's even more interesting is that Li You is only 193 tall, which is still a normal person's size, although his body looks strong, his complexion and relatively immature face are very deceptive.

After watching the news, many basketball players have a delusion:

"I can do it too!"

Li You never complained about the referee in front of the media, nor did he complain about the NBA league's "dress code", except for the occasional fancy mockery of some old opponents on the court, he was definitely a model player most of the time.

As for the Knicks' collective prostitution of X reported by some media, Li You also did it!

Li You and Michael Jordan gambled in Las Vegas for a week, and a group of people changed their tricks to play with girls, etc., and the news has long been drowned out in a wave of hype.

In August, NBC will broadcast a documentary about the Knicks, New York Dynasty, every Sunday at 9 p.m.

One episode a week, each episode happens to be a champion, which lasts for a month, and continues to maintain Li You's popularity.

The first episode broadcast on the evening of August 5 can be regarded as taking the audience to relive the record set by Li You.

From starting off the bench, from the youngest double-double in the NBA to tying Michael Jordan in the playoffs, he set a single-quarter record of 24 points.

The youngest player in the playoffs is 20+10, 19 years and 135 days, breaking the record of Michael Jordan in 1985 and becoming the youngest player in NBA playoff history to score 30+10.

The clip is always accompanied by a passionate "YES" from the narrator Mav Albert!

And with the Knicks' loss to the Bulls, the mood was also terminated, interspersed with player interviews in between, and in the first episode, Starks was half the protagonist.

The good big brother was dressed in a formal suit, facing the camera, and seemed to recall the scene of losing at that time, and pondered for a long time before he said his feelings:

"McBuckle ended New York's championship dream again, but unlike ever, we think next season, the Knicks will win!"

"I feel Lee's energy, 19 years old? At the time, everyone underestimated him. ”

After saying this, Starks' smile suddenly became extraordinarily bright, and he said seriously:

"We were really united and everyone realized that Lee's arrival meant a championship!"

The second half of the first episode is more of a Knicks vs. Bulls game, with Mars hitting Earth every time the two teams meet.

In the last game of the regular season, Li You hit a quasi-stunner, and with the successful defense at the last moment, the Knicks locked up the first position in the regular season, and Jeff Van Gundy on the sidelines jumped and screamed in celebration.

Compared with the temperament of the follower back then, the bald young marshal in the camera is more personable, recalling that exhilarating scene, Jeff Van Gundy still waved his arms excitedly and said loudly:

“Unbelievable！”

"No matter how many times I think about it, I'm thrilled that we got home-court advantage in the playoffs, everybody in the Knicks feels it, the Bulls are old!"

"After the game, we hugged in the locker room, Lee punched everybody, and I remember him confidently encouraging every teammate: It's our turn to win the championship!"

In the '98 playoffs, when the Knicks easily swept the first two rounds of opponents, the players hugged and celebrated, and Bob Costas's voice came from the TV:

"The Knicks are challenging the defending champions again!"

Viewers watching the documentary in front of the TV saw the two teams tangled again, saw Michael Jordan being frantically pinched, and saw McDan cursing loudly in frustration.

The live radio is very clear, and naturally it can create a tense atmosphere.

Just returned to the United Center arena, after the Bulls successfully pulled one back, the camera showed Li You cheering everyone up in the locker room.

In the Eastern Conference Finals G4, when Mai Buckle hit a three-pointer that pressed the whistle, the documentary also truthfully restored the boiling scene of the United Center Arena.

At the same time, the camera also showed the scene of Mai dunk swinging his fist and roaring, everyone on the Knicks team returning to the bench, and many players with straight eyes.

Different from the past, the documentary restores the scene when Li You took over the tactical board and drew the tactical scene

Jeff Van Gundy, who faced the camera again, did not feel embarrassed, but smiled calmly:

"Lee was born for the big scene! In the end, the Knicks' tactic is to give him the ball! ”

The audience in front of the TV saw 0.9 seconds again, a three-point lore from a long distance, and Li You's "watch-wearing" moment.

When Larry Johnson faced the camera, he seemed to still recall the scene, and finally laughed and said:

"It was the best assist of my life! I'll never forget that round! ”

After the ups and downs of the Eastern Conference Finals, it soon came the "painful moment for Karl Malone".

When Malone was punished, Ewing, who was mellow in the shot, grinned at the back of his head with a smile, didn't care about Marlon's feelings at all, and said happily:

"God answered me! I knew the Knicks were going to win a championship! ”

The final scene of the first episode of Dynasty of New York is when Lee Woo raises a finger, Utah leaves the scene in a lonely way, and Starks and Ewing hug each other and cry bitterly.

When the camera was given to Starks again, the veteran seemed to have just finished watching this clip, and seemed to think about his career again, and finally cried excitedly, and said seriously again:

"It was the best moment of my career, thanks to Lee, he saved me!"

“.”

The 62-minute documentary, although Li You does not have many behind-the-scenes shots, in most of the highlight moments, they all belong to him.

The emotional commentary of several veterans, coupled with Jeff Van Gundy's well-founded touting, results in a film that, although it is a Knicks documentary, is more like a one-man show.

After the first episode aired, New York fans watched it with relish, and Bulls and Jazz fans broke the defense directly.

The chain reaction is that Pippen, Rodman, and Steve Cole were all embarrassed when they were interviewed:

"We're not that stupid! I don't like to talk about the Bulls in that way, we have 5 championships! ”

Pippen, who returned to Chicago, complained about this in an interview, but this reaction was considered a break in the New York media, and the newspaper on the second day began to review "Pippen's contribution to New York".

Carl Malone was also angry enough, but with a previous experience, he simply refused to be interviewed.

Such a weak performance is naturally indispensable, and the New York Post reviewed Ma Long's hip pulling performance at key moments in his career

After two days of jumping, Phil Jackson couldn't hold back and joined the war of words, a documentary, and made the offseason lively again.

The ratings of the documentary are really good, coupled with the frequent war of words, the people who eat melons are very happy to watch.

Li You has been in the UK for a week at this time, and due to the World Cup qualifiers, Da Yu is still paying more attention to the national team.

In the Premier League during this period, Manchester United has completed three consecutive championships, and its dominance is very strong, which is not at all comparable to "Suo Hi" and "Teng Hi" in the later period.

After visiting Arsenal, Liverpool, Leeds United, and Chelsea, I was not as optimistic as I imagined.

On the afternoon of the 11th, because they were going to attend the party of "Spice Girl" Victoria in the evening, Li You and the others also had to prepare formal clothes.

Bobby's memory is excellent, and combined with some financial information, coupled with a field trip to the court, he couldn't help but frown slightly and suggested:

"Most football clubs are still struggling to make a profit, and of course the fans here seem to be loyal, but ticket revenue and sponsorships don't stop the losses."

Several people came to Manchester and chose a 5-star hotel 10 minutes from their home and stadium to experience the local culture and observe the real fan environment.

Manchester United, as a listed football club, has naturally very beautiful public financial statements, but for a few people, everyone believes that seeing is believing.

As he got more money, Bobby's temperament matured and he became more cautious.

The two stood by the window, looking at the scenery of the world's first industrialized city, Li You pondered for a moment before speaking:

"After winning the treble in '99, the club has had a global impact."

"And competitive sports, we still have to rely on results, and good results can bring more income."

"The most important thing is that, unlike other top clubs, which are mostly privately owned and run purely on personal preference, Manchester United is a publicly traded football club."

"Revenues and earnings are mainly derived from continuing operations, and I think revenues from ticketing, sponsorship, and TV rights will continue to rise in the future."

"Not to mention the buying and selling of players, which would be a good investment if globalization continues."

As an authentic American, Bobby actually prefers basketball, he also watches football and baseball, and most of his knowledge of football comes from the World Cup.

It seems that Li You will be optimistic about the development of the Premier League, Bobby stroked his short blonde hair, raised his eyebrows, and said meaningfully:

"Tell me about your plan, you should know that a lot of football clubs here are in the red."

"With your current financial resources, it's hard to stay afloat!"

Li You likes to hear different opinions, and he is not sure that the acquisition will be successful:

"I need a leveraged buyout!"

"We buy Manchester United shares directly in the secondary level, which can reduce the cost of acquisition, and if the acquisition fails, making money from stock speculation can also reduce losses."

"The shares acquired from the secondary level, continue to be mortgaged, and the mortgaged money will be used to acquire again, and then the acquisition cost will be reduced!"

"I'm not going to spend too much money and borrow money from JPMorgan Chase and some personal relationships by mortgaging assets like Old Trafford."

"There is another part that has to be solved by hedge funds, and this part of the loan is paid in kind, and I need to extend the payment time, you will help me, won't you?"

Bobby Akes smiled meaningfully when he heard the plan, he really didn't understand the operation of the football club, but after hearing the rough plan, he guessed Li You's plan:

"You're going to saddle this club with huge debts?"

Li You shrugged his shoulders, nodded directly in acknowledgement, and then continued to add simply:

"After the re-listing, we even have the opportunity to make money, everyone takes what they need, and I think the loans in it are relatively safe and theoretically achievable."

'As for whether we can pay off the huge debt, I have confidence in Manchester United.

"When you have time, you can feel the football atmosphere here, there was a World Cup qualifier at Old Trafford at the beginning of October, and unlike in the United States, people here only love football."

Bobby nodded thoughtfully at this point, and the acquisition of a football club into a financial operation is theoretically possible, but there is also a need to consider the impact of the British government:

"Do you want to make this club a family business? What an interesting idea, I suggest you have more children. ”

Li Youwan smiled, this is indeed his plan, and the child will always have it.

Bobby's girlfriend Laura is a blonde Irish immigrant girl with a background in nursery, and her brother is a firefighter.

When this blonde girl appeared in the room, she still couldn't let go, she didn't expect that after coming to the UK, Li You and the two spent money like water.

Compared with Ivana, who only swipes the card when she buys things, does not look at the price at all, and even poses in front of reporters, Laura feels particularly uncomfortable.

Li You no longer said anything about the acquisition, but quietly joked to Bobby next to him:

"Your partner doesn't seem to like you, and if your partner leaves, it's going to be difficult."

Li You knew about the internal affairs of the company, and Bobby pulled the corners of his mouth, and did not respond positively:

"I'm the right one, I've always created value for the company!"

High returns always come with high risks, and some deviant transactions naturally make the partners of Axes Capital tremble.

Li You didn't gossip about these things anymore, and when he noticed that Ivana appeared in the room with a suit, he walked over and hugged the blonde white rabbit, and said to the two people on the other side:

"Enjoy the evening party! By the way, visit "Beckham Castle", this guy is a real big star. ”

“.”

In the 1998 World Cup, in the 1/8 finals, Beckham kicked Simeone and was sent off with a red card, and after Da Hu was eliminated by Argentina, the public enemy of the whole people was born.

The Daily Mail drafted an exaggerated headline after the game:

"Ten lions and a fool!"

Angry fans believe that Beckham has focused too much on the leprechaun Victoria, which has led to a crotch pull.

The marriage between the two is becoming more and more unfavorable, but Victoria still goes her own way, continues to endorse her husband, and tries to penetrate the American market.

Li You doesn't have a good impression of the couple, and everyone can only be regarded as superficial friends, and when the Spice Girls group toured New York, the two sides greeted each other, and they were only nodding friends.

However, as Li You's influence in the United States gradually expanded, naturally some people took the initiative to attack, and Victoria welcomed Li You's arrival at the party that night.

"Beckham Castle" is located in the village of Aldrie on the outskirts of Manchester, and the residential area is 12 acres and the floor area is not small.

In addition to a large number of bedrooms and bathrooms, there is a swimming pool, a football pitch and a helipad.

Most of the people visiting tonight are people from the entertainment and fashion circles, and of course some of David Beckham's Manchester United team-mates.

Ole Gunnar Solskjaer is polite, dressed as a gentleman in a formal suit, and laughs and talks when he meets people.

Beckham, who has shaved his flat head, is not in a high mood, and his World Cup qualifying results have been stretched, and he, a "big sinner", has taken the blame again.

Maybe he couldn't talk too much to his wife, but after a few glasses of wine, Beckham took the opportunity to complain to Li You:

"I watched in New York and the fans there were very welcoming, completely different from the British fans!"

"They even burned my jersey and hung a dummy wearing my jersey in a London pub! Oh, God! Everyone is scolding me! ”

"I'm sorry, I shouldn't have said that."

A few years ago, Beckham was in high spirits, and the American media gossiped about this love story every day, and when Victoria toured New York, he also flew to the United States.

After getting married, Beckham's mental state is obviously not as good as in previous years, but considering the public opinion here, Li You can only send poisonous chicken soup:

"If you want to be great, you have to go through some tribulations, and maybe that's God's test for you!"

"Competitive sports are like that, don't give up hope until the last moment, God will always take care of those who are prepared."

After complaining twice, Beckham would not say such things in front of women most of the time, and he did not think that big stars could understand athletes.

Li You pulled Beckham to chat with the Manchester United players about gossip, and even showed off his footwork at the end, which caused several people to exclaim.

Giggs, Scholes, Roy Keane, seeing these three, some more memories appeared in Li You's mind.

Towards the end of the party, Victoria looked at her husband, who had drunk too much, and could only whisper:

"Ferguson doesn't like us, I want David to go to the United States in the future, and the career of an athlete is full of uncertainty."

"Lee, you can understand!"

Victoria, who was wearing a white dress, was also depressed at this time, and was blamed by the whole people, which felt really bad.

Li You nodded, Beckham, who was born in a working family, may not think too far ahead, but women who have worked hard in the entertainment industry for many years are eager for more.

After returning to the hotel in the evening, Ivana also shared the gossip news she got from the "wife group".

"It's said that the manager has a lot of power in Manchester United, and everybody has to listen to him!"

"It's incredible that he could even interfere with Beckham's marriage!"

In the impression of the blonde White Rabbit, coaches are all at the service of superstars, and in the Knicks, Jeff Van Gundy brags about Li You every day and interferes with his private life? It's unimaginable.

The two had just taken a bath, and Li You was good at understanding people's clothes, and slowly pulled the blonde white rabbit opposite him naked.

Ivana didn't care about the sudden change, the two would always play some small games, and after a muffled snort, they simply squeezed into Li You's arms.

Li You whispered in a low voice, causing the other party to laugh twice, feeling the body that began to twist in his arms, and a thought suddenly appeared in his heart:

"With this plump body, how can you give birth to a few big fat boys!"

“.”

The Sun reported on last night's party, and soon after, the New York media also found out that Lee had spent too much time in the UK.

However, the second episode of the documentary has just aired, and a new round of war of words broke out as Charles Oakley said that "the Spurs are a bunch of soft eggs".

Ewing was proud of the spring breeze, and after retiring, he became a famous man with peace of mind.

Olajuwon ended up not ending up with the Rockets, and in early August, he was traded to the Raptors, eventually trading the Rockets for the 2002 first-round pick and the 2002 second-round pick.

The deal also sparked a heated discussion among critics, with the championship center failing to end up with the team and the Rockets' trade being somewhat unsympathetic.

The Lakers are in a hurry, but the free market simply doesn't have a favorite player, just like the Knicks have a trade exception but can't spend it, and there really are no big fish this year.

At the end of August, the Mavericks sent away a 2004 second-round pick from the Heat to Tim Hardaway.

Trading exceptions, second-round picks, and getting these chips, Pat Riley seems to have lost money, but in fact he has begun to prepare to rebuild the team.

On August 26, the New York media finally saw Li You again.

The Knicks' training camp is about to start, and when he returns to New York, Li You, who has not touched the ball for two months, naturally wants to practice with the team in advance.

That night, after the 3rd episode of the New York Dynasty documentary aired, O'Neill broke the defense again, because Li You repeatedly emphasized when he cheered Ewing in the film:

"Don't worry about the fat guy on the other side, he can't defend at all, we can sweep them this year!"

“.”

In this episode of the documentary, Ewing has become the strongest meat shield, and Lee Woo takes over the team, so many times in the locker room, it is Lee Woo who speaks.

Although some clips have been "pinched and not broadcast", some of Li You's remarks still offended some players, and many viewers were impressed by his comments on Kobe:

"Don't worry, guys! Let the kid on the other side continue to shoot, trust me, he will strike the iron himself! ”

“.”

Most viewers who watched the documentary will laugh, Kobe Bryant, who is far away in Los Angeles, has been blown up:

"Enemy of life!"

The ratings of the episode of the three consecutive championships have risen a little, and many fans have also learned about the other side of Li You:

"Absolute confidence!"

He is always modest when interviewed, and in the locker room, Li You doesn't care about the performance of his opponents most of the time, and he encourages his teammates in a unique way.

On the morning of the 27th, at his home on 82nd Street, when Li You woke up, there was no job owner Christen Litt left in the house.

Still asleep, the little follower showed no signs of waking up at all, and the whole person was wrapped around Li You.

It's rare that there is no sponsor event, Li You hugged the girl, suddenly thought of something, and exhaled the talent panel.

Noticing that [Carl Malone's extraordinary physique] had disappeared and was thoroughly digested, Li You was speechless in his heart:

"If you don't touch the ball, you can still digest the talent?"

“.”

Thank you for your subscription and support.

(End of chapter)