Chapter 164: Causing a Sensation in the Industry

At half past five in the evening, Cheng Zhu was eating yellow stewed chicken at the school gate.

He just went to [Yuzu to play] and dealt with all the things that should be handled, and he didn't run into Li Xinyue.

It made him feel good.

Cheng Chai will not deliberately avoid it just because she is in the store, and even delay his business.

However, it is best not to see it, and save trouble.

As for tonight's high school reunion, he didn't have any interest in it.

"Forget it, leave these opportunities for young people, if I go, they won't be able to handle that little bullshit in college." Cheng Chai thought to himself.

After eating his share of yellow braised chicken rice, Cheng Zhu rode on the little electric donkey and went to the shopping mall where he watched a movie with Zhang Qiqi today.

As usual, he arrived relatively early and wandered around the mall to see if there was a suitable location in the mall to open a bubble tea shop.

Not to mention, there really is!

"Let's talk to the person in charge of investment promotion here one day." He thought to himself.

"The location is estimated to be a high rent, but it's definitely worth it."

Cheng Zhu knows very well that it has been difficult to do a bubble tea shop in these years.

It's not like a few years ago, you just opened your own brand in a place with a lot of traffic, and you brewed it with a bunch of messy things, and someone would drink it.

Now that it's getting more and more branded, it's hard to get a new brand.

And there are too many people who do bubble tea shops.

It's like when a boy graduates and talks about starting a business, many people like to open an Internet café.

For women, there are flower shops, nail salons, bubble tea shops, beauty salons, etc.

Those who have studied in college should know how diligent the off-campus bubble tea shops are, especially those self-created brands, which have no core competitiveness at all.

When everyone thinks that doing something is making money, it just proves that this thing can no longer be done.

You do it, and you're the last leek.

Admittedly, some of the franchises of big brands will be stronger.

It gives people the feeling that as long as I join, I will definitely make a profit.

But you have to know that it is not as good as before, and it is not so easy to join the head store, and the requirements are very high.

It's not that you come to the door with a little money to be eligible to join.

It's not even a low-cost entity start-up anymore, and you have to have a certain economic foundation to be qualified to get it.

At first, many people had an idea: "My small city doesn't have the milk tea that is popular in the big city for the time being, if I go to join, I will definitely be able to make money!" ”

But when you really get to know it, you will find out how high the threshold is.

Maybe it's not a project of hundreds of thousands at all, but a project of millions, because they will ask you to open several stores in each core area of the city, instead of one!

The reason why Cheng Zhu chose to find a shop in the mall was because he didn't want to make affordable milk tea at all, he just wanted to make more expensive Internet celebrity milk tea.

"You have to stagger your positioning from others to seize a blank market."

Aside from the plug-in of rebirth, one of Cheng Zhu's many advantages is that he is good at operation and marketing.

If you look at the projects he chooses, they all fit this trait.

"To do business, you have to magnify your own advantages."

"I don't think I'm renting a shop next to the school, and then making affordable milk tea, without any core competitiveness, I have done those famous brands."

"Actually, if I had more money on hand now, I wouldn't have to build my own brand, just become a [super franchisee]."

The so-called [super franchisee] is the group of people between the brand and the ordinary franchisee, with abundant funds.

These people will have a large number of stores, and they may have a dozen or even dozens of bubble tea shops by themselves.

This group of people has resources, vision, a keen sense of business market, and industry information that ordinary people simply cannot access.

For example, when a certain milk tea brand is popular, these [super franchisees] will quickly open many stores in one go.

Because when the brand is on the rise, it will definitely give up a little benefit and let the franchisee make money, so that he can have more people to join, and he can continue to expand across the country and become bigger.

But when the brand reaches its limit, it will definitely be harvested!

At this time, many [super franchisees] and ordinary people are not a class at all, they can discover the trend of the brand earlier, and will take off the store when the brand is at a high level, and then go to another brand.

This is like the super franchisee who frantically opened [Tea Baidao] a few years ago, and the super franchisee who frantically opened [Overlord Chaji] in the past two years, maybe it's the same fucking people.

As for ordinary people, they are either cut leeks by the brand, or they are going to be the pick-up man of the [Super Franchisee], and they don't know how they died.

As a reborn, Cheng Zhu can also do this, and it is also within his consideration.

"You can choose one of the two paths." He thought to himself.

After shopping in the mall, Cheng Zhu's mobile phone rang and received a WeChat message from Zhang Qiqi.

"I'm already at the theater."

"Okay, I'm at the mall, now take the elevator up." Cheng chased back.

When he arrived on the 5th floor of the mall, he immediately saw Zhang Qiqi standing outside the theater door.

She didn't go in and sit and wait for him, but just stood there and looked around.

Such a beautiful girl, standing outside the door and waiting for you, many boys will become happy at this moment.

What's more, she holds a glass of Coke in her left and right hands, and then a bucket of popcorn in her arm.

"Tsk, it's okay to watch the same movie for two days, it's all Coke and popcorn." Cheng Chai thought to himself.

The only difference was that he didn't bring a special piece of clothing today.

"It's so early." He walked up to Zhang Qiqi and said to her.

"It's not early, I'm not the kind of girl who likes to be late. And I deliberately came here early to wait for you. She blinked.

"Why?"

"Because I think it's a good experience to wait for such a small time, and in the process of waiting, you will think a lot, and there will be all kinds of conjectures, which can raise the expectations for tonight." She looked Cheng up and down one by one: "Senior brother, you are indeed quite handsome today, and it is not in vain to wait like this." ”

Cheng Zhu didn't feel shy at all, but also glanced at Zhang Qiqi. looked at the mesh skirt she was wearing, and her eyes were still on the big white legs, and in the end, she didn't praise her, but said: "Actually, I don't particularly like people to call me junior." ”

He was a reborn, and although he did not put himself at the age before he was born again, he did not put himself at the age of eighteen.

"Really? What are you going to call that? Do you boys prefer us girls to call you" She paused, then said in her own slightly clipped voice, "Brother? ”

"Could it be that because I'm your senior sister, you want me to call you that?" She cushioned her toes, then leaned down slightly, looking sideways from the bottom up, her eyes staring at Cheng Zhu, as if she was seriously looking at him to see if he was telling the truth.

Cheng Zhu shook his head: "That's not true, because I do have a very cute sister." ”

"Oh, that's right."

"That's right. Let's go in, it's not time to check in yet, find a chair to sit for a while? ”

"Okay."

"I'll get the Coke and popcorn."

"Well, here you go."

He plans to take this time to find Zhang Qiqi to get a good understanding of some well-known Internet celebrity companies in Hangzhou at this stage.

This is the information he needs now to help with some of his plans for the future.

This is also the reason why Cheng Zhu agreed to watch the movie.

But there are too many people in the theater during the holidays, and they can't find seats, so they can only stand and chat.

Cheng is ready to cut into the topic naturally.

"By the way, you told me before that you wanted to invite me to watch a movie because the photos and videos I took for you have a high traffic on Weibo?" He asked.

"Uh-huh! These are my two most popular Weibo contents! This is also what she admires most about Cheng Zhu.

It is also one of the things that attracts her the most about Cheng Zhu.

"There should be a lot of Internet celebrity companies in Hangzhou, haven't you signed a contract with the company?" He asked.

"No, I was thinking about finding a company to sign a contract after graduation, but now that I think about it, I feel a little reluctant to go far, and there is obviously a traffic genius standing in front of me."

"You mean me?" Cheng pointed at himself.

"That's right!" Zhang Qiqi immediately talked about it and began to praise Cheng Zhu.

"I think you have completely mastered the traffic password, and it is no worse than the operation of those big companies, or even more powerful!" Zhang Qiqi said.

Cheng Zhu can actually see that Zhang Qiqi's future career plan for herself is to become an Internet celebrity and then make money on the Internet.

After all, it is really easy to get money, with the current popularity of her account, she accepts an advertisement casually, which is worth a month's salary of an ordinary girl.

However, she now has a big problem.

The main means of attracting fans for her account is - the character design of the Internet celebrity school flower!

But the problem is that she's about to graduate!

There are beautiful women on campus, each leading the way for two or three years.

She is now sending a Weibo, and there may be people leaving a message at the bottom: Yes, she is from our Polytechnic University.

When she graduates, there may be a message from the new school: Who is this, I haven't heard of it in school.

Who are her schoolgirls?

It's Shen Qingning, it's Lin Lu, and the newly enrolled Yue Lingjing.

These people are too strong, her beauty can't be set off by them at all, and she is so beautiful that everyone has graduated, and her legend is still kept in the school.

On the Internet, the word school flower has indeed been the traffic password.

But she now desperately needs a new traffic password.

Cheng Chai has seen too many beautiful girls like Zhang Qiqi.

They want to rely on their beauty to eat online, but their personal ability is lacking, so they urgently need a powerful person standing behind them.

Seriously, if it's a woman standing behind you, that's better to say.

But if it's a man standing behind you, then you may have to be ready to pout.

Cheng Zhu didn't pick up Zhang Qiqi's words, but asked, "Are there any new Internet celebrity companies that have risen recently?" Or have there been any powerful marketing figures lately? ”

"There are no new Internet celebrity companies, but there is one marketing genius who suddenly appeared, which can be said to have caused a sensation in the industry, but I am a little embarrassed to talk about him." Zhang Qiqi replied.

"Why?" Cheng asked.

"Because his main business seems to be selling QQ underwear." She replied softly

(PS: The second update, ask for a double monthly pass!) )