Chapter 173: Do you understand what a business war is?

In the mall, Cheng Zhu listened to the words of the young stepmother, and deliberately raised his eyes to look at Shen Qingning first.

is such a look, so that her aura has always been strong She dodged a little, and then she couldn't help but gently pull the corner of Wang Yushan's clothes, signaling that it is easy for people to misunderstand if you say this.

Cheng Zhu immediately said at this moment: "It's really not nervous, because before this, I often heard Shen Qingning and Jiang Wanzhou mention you, and they both said that you are a very good person to get along with." ”

He won't use words with a weak sense of distance such as sister to show off his stepmother's youth and beauty, because she is really young, this is an established fact, not a compliment.

On the contrary, she is young and tall, and you say that she looks like a kind sister, so she is not nervous, and such an answer may not have a good effect. After all, she is actually a stepmother, and there is a huge age difference between her and Shen's father, and she may end up in embarrassment.

It's good to talk to this kind of person and mention less age-related topics, at least that's what Cheng thinks.

However, because of her age, it's best not to talk to her as an elder completely, which is not good, after all, everyone is young, and she actually doesn't want to be too far away from her age group.

Therefore, it is necessary to give her respect for her identity, not for her generation.

Speech can be appropriately relaxed and casual.

Wang Yushan glanced at Shen Qingning, and said in a joking tone: "That's good, I haven't seen Ning Ning and Wanzhou's friends much, but I'm a little nervous." ”

Speaking of which, it would indeed be a little difficult for a person of her status to get along with Shen Minglang and Shen Qingning's friends.

Especially with Shen Minglang's friends, the age is too close, and some of Shen Minglang's friends may be older than her.

Even she and this group of people will have a lot of friends in common, and the circle of friends will overlap.

If you get along like a friend of the same generation, you will look undignified. You take the shelf of the elders, maybe people are not comfortable.

After all, most people have a natural prejudice against young mothers, and they may not be muttering something in their hearts.

She is in such a role, it is her own personal choice, and she doesn't care what others think of her.

But Wang Yushan was very worried that Shen Minglang and Shen Qingning would be affected by the words of their friends, which would worsen their relationship.

Especially Shen Minglang, who often goes crazy at him at home, makes her more cautious.

Cheng Zhu mentioned Shen Minglang when she introduced herself just now, and she guessed that she should also be a friend who had a good time.

Wang Yushan looked at the perfume shop on the side and asked Wu Yuzhou: "Don't you mind if we go in and have a look?" ”

"Of course, we'll open our doors for business." He smiled and continued to propose: "I am confident that the perfume in my store is still good, the two ladies can smell it later, and I can give it to you if I like it." ”

"Okay, thanks." Wang Yushan nodded simply, mainly wanting Cheng to go in and take a look.

Cheng Zhu walked in with Lao Xu, the person in charge of investment promotion, and asked him some basic information about the store, such as the specific number of squares.

After a brief look, Cheng Zhu was extremely satisfied with this place.

"The location is even better than I expected, and the size is just enough, but I don't know if I can open a glass door outside the mall like Starbucks opposite." He thought to himself.

Lao Xu looked at Cheng Zhu and asked, "What project are you going to do here?" ”

Seriously, after seeing Cheng Zhu so young, he was a little resistant in his heart.

As the person in charge of investment promotion, he has seen too many rich second generations who play tickets.

As soon as my brain is hot, I take a sum of money to open a store.

This self-feeling Wu Yuzhou is a representative of this kind of person in Lao Xu's heart.

He was able to win this position in the mall, but it was actually related.

Considering that his perfume shop is a high-end niche route, and the decoration style is also very stylish, which is more eye-catching, it barely meets the investment standard.

Moreover, Wu Yuzhou's family is in the business of fragrance machines, which is quite good, and opening a perfume shop is also an extension of the family business.

But in the end, it still didn't work.

Wang Yushan listened from the sidelines and knew that the most critical step had arrived.

She didn't deliberately tell Lao Xu that she was opening a bubble tea shop, for fear that Lao Xu, the old fritter, would avoid her at that time.

Cheng Zhu looked at Manager Xu and said directly with a smile: "It's to open a high-end Internet celebrity milk tea shop." ”

Lao Xu: "??? ”

You think that if you add the words high-end Internet celebrity, it is not a bubble tea shop, right?

He couldn't help but recall what Wu Yuzhou said when he first met him.

"Open a high-end Internet celebrity perfume store."

At least one sentence followed: "Create a high-end local perfume brand!" ”

Manager Xu is a little stunned now, he thinks that Mr. Wang is playing a trick on himself, right?

He doesn't think that Wang Yushan doesn't know the investment standards of the shopping mall.

This location, open a bubble tea shop?

Funny, no!

Looking at all the shopping malls in Hangzhou, even those that are even lower than our Starlight City, it is impossible to give such a good location to a bubble tea shop.

This is a thing that lowers the overall grade of the mall.

Peers will be shocked when they see it!

If you want to open a bubble tea shop, you can open it on the street opposite the mall, why do you open the east gate of my mall?

Isn't this increasing the pressure of rent in vain, it's a lot worse!

Lao Xu looked at Wang Yushan and felt that this matter had to be communicated directly with her.

"Mr. Wang, this thing is not in accordance with the rules, right?" He said.

Wang Yushan knew that she needed to give a reason to get by on the surface, so she pointed to the Starbucks opposite and said, "Isn't Starbucks okay?" ”

But in fact, she also knows in her heart that these are two different things.

Starbucks has its own brand values out there.

It is true that Starbucks has always been the focus of heated discussions among many people, some people think that this is a gathering place for petty bourgeoisie, some people just love it and feel that it is forced, and some people think that the coffee here is not good at all

Regardless of what everyone thinks of Starbucks, there is no doubt about one thing.

It's a big brand, even a global brand!

They have stores all over the world, and they are well-known brands in the world.

If you insist that Starbucks can open it, I can open it, which is indeed a bit hard.

But sometimes when he says this kind of thing, he is actually secretly expressing his attitude and expressing his insistence on letting Cheng Zhu's bubble tea shop settle in.

The Shen family does have a lot of shares in Starlight City.

But Starlight City is not completely in charge of their family, and Lao Xu is not only responsible for the Shen family.

From a certain point of view, Lao Xu is indeed a very responsible person in charge of investment promotion.

After thinking about it, he decided to ask Cheng Cheng again about the situation.

"What kind of high-end method is the high-end Internet celebrity milk tea you are talking about, I mean the price."

"A cup of twenty dollars." Cheng said directly.

In 14 years, this price is very exaggerated.

Other big brands of milk tea are still in the era of ten yuan.

You're going to double it, right?

This makes people feel more and more that they have come to open a store as soon as their brains are hot.

Lao Xu looked at Cheng Zhu and said with a serious face: "I think our shopping mall and your merchants are cooperating with each other and are responsible for each other, right?" ”

"Well, Manager Xu, you go on." He knew that the other party must have something to do, but he was just foreshadowing.

"Then I personally really don't recommend you to choose this location, maybe the upstairs will be better?"

"Look, the price of your milk tea is more than 20 yuan."

"At this price, people can almost buy a Starbucks opposite."

"When your store opens, and it's on the opposite side, the competitive pressure will be very high."

This is indeed a fact, and it is also a question that most businesses need to consider.

But for Cheng Zhu - all I want is to be across the street from Starbucks!

It's amazing, it's just amazing!

He was almost 100% satisfied with the location.

Plus there's a Starbucks across the street, and that's the fucking icing on the cake!

He even felt that he might not be able to find a better position in the whole of Hangzhou, and he was bound to win it here!

Shen Qingning glanced at Cheng Zhu, with his understanding of Cheng Zhu, he would meet in the next eighty percent

"It's great to be able to drive across the street from Starbucks." Cheng Chai grinned.

Shen Qingning in his heart: "Sure enough"

As soon as these words came out, not to mention Lao Xu, even Wang Yushan and Wu Yuzhou felt confused on the side.

Listening to the meaning of this, do you think that at a similar price, customers will choose your bubble tea shop instead of Starbucks?

You can imagine how difficult it is.

The price of your milk tea itself is twice that of others, and a large number of customers will be screened out.

Then, you still have to drive opposite Starbucks, fight hard, and even think about robbing other people's guests?

- Why?

"Can you elaborate on that?" Lao Xu pushed the glasses on the bridge of his nose and asked.

"I'm afraid this won't work, it's a trade secret." Cheng Zhu's answer was relaxed.

"I have been the person in charge of investment promotion for many years, and sometimes the business competition is really cruel." What Lao Xu didn't say was very straightforward.

Wu Yuzhou accosted at this moment: "Yes, Xiao Cheng, you think things too simply, and the opposite side is Starbucks." ”

"Shopping malls are like battlefields, and business wars are not as simple as you think."

He started talking a lot, talking about some of his entrepreneurial experiences.

He actually saw that Lao Xu was very embarrassed, which was equivalent to helping him.

After all, if his store can settle here, it is actually equivalent to owing Lao Xu a favor. And after a year of getting along, the two are quite familiar.

Coupled with the fact that there were two beauties standing opposite, he really wanted to show himself.

For some men, it's nature.

He may not necessarily want to soak her, but with his beautiful sister present, he just can't help but pretend to be a few times.

Wu Yuzhou talked about a bunch of things that sounded very mysterious and high-end.

"What misconceptions do you have about business warfare?" Cheng Zhu listened to his words and looked at him.

Imaginary business wars: high-end and deadly, and possibly illegal.

Business war in reality: direct and lack of morality, and possibly illness.

"If I were your perfume counterpart, I would do one thing first." He stared at Wu Yuzhou's eyes.

"Oh? Let's talk about it. ”

I'm really scared to death, but you say it to scare me, I'll see how high-end and awesome it is!

Unexpectedly, Cheng Zhu's answer was: "Our Starlight City should have a fragrance system, right?" ”

"That's for sure, Starlight City's fragrance system is my family's makeup." Wu Yuzhou replied: "I forgot to introduce it before, my main business at home is fragrance." ”

"Well, there must be a toilet in it." Cheng Zhu looked at him and smiled.

"There must be that, and it's necessary." Wu Yuzhou returned.

Like some high-end hotels, high-end shopping malls, even the toilet will keep fragrant, which is a very common situation.

Starlight City has spent a lot of money on fragrance, and it is also a big project for Wu Yuzhou and his family.

But what no one expected was that Cheng Zhu's next words were:

"I'll buy your main perfume products, and then send someone to the toilet in the mall and spray them every once in a while."

Wu Yuzhou's eyes widened when he heard this.

, is he sick!!