Character: Cheng Zhu.

Unlock a new achievement: Recognition from the veteran Boss.

At this moment, Cheng Zhu didn't know that Yue Dongyi actually told Yue Lingjing that he had his demeanor back then.

It can only be said that between the king and the king, the way of pretending to be forced may be different, but the sassy energy in the bones must be similar.

Speaking of which, if both of them are young and forced kings, they may not like each other, and they will be upset by each other's compulsion.

But the two are not of the same generation, and the appearance of Xiao Cheng's classmates made the veteran forced Wang Yue Dongyi to start reminiscing about the past eventful years.

——Classmate Cha is a young man, in his prime!

The business car was speeding on the road in Hangzhou, and Yue Dongyi was about to go to Ali.

He thought that he had completely guessed Cheng Zhu, but he didn't know that this dog man had a deeper and more personal purpose in his heart

【Yuzu tea】, outside the store.

Cheng Zhu looked at the sentence on the screen "to create a new force in China's beverages", and inexplicably wanted to cross his waist.

Then, he said fork, fork.

He just stood here with his waist crossed and looked up, his heart full of pride!

100 million, this is 100 million!

Rao is Cheng Cha's mentality, and his heart is still a little surging.

This means that 2015 is not destined to be a quiet year.

He can completely let go of his hands and feet and do it boldly!

The reality is that [Yuzu Tea] will not be allowed to develop slowly, because after you have the sprouts, 100% of the fruit pickers are other people.

Pomelo tea needs to develop explosively, crazy!

He can already imagine what kind of bloody storm the butcher knife in his hand will bring to the entire milk tea industry in 2015!

He will be a person carrying a knife and chasing the entire traditional milk tea industry to cut!

I don't blink my eyes, I'm not afraid of dry eyes at all, and I have to cut it for a year!

"In fact, if the person I met with today was not a bigwig in the investment circle of Yue Dongyi's level, I am afraid that I would not need to talk about the joint name so early." Cheng said in his heart.

"This person is too angry, and my PPT can't be controlled." In this regard, he is also a little helpless.

If he is a partner of Tiancheng Capital, then Cheng Zhu's PPT is completely enough, and it is enough to talk about the current business model of pomelo tea, which is enough to make the other party's eyes shine.

But Yue Dongyi can't, he can see the essence through the phenomenon, and he has already seen through the current operation of Yuzu Tea.

Then you have to give him something new that he has never heard of!

- Collaboration, a scythe with incomparably precise precision.

This is the harvest of some groups, it is really the same as its own GPS positioning, you can't escape at all!

For example, if you like a certain anime character very much, and then you want to drink milk tea today, two cups of milk tea are placed in front of you, of course you will choose to co-brand with the anime, and after buying it, you may not be able to help but post a circle of friends.

Another example is co-branding with a new drama with a top star, and fans are not allowed to buy crazy?

In 15 years, it is not yet the era of joint branding.

Unlike years later, collaborations can be seen everywhere.

The effect that can be achieved in the early stage of this innovative method will be very terrifying.

It's not just for making money.

Again, Cheng Chai has never made more money than just selling milk tea!

"In the final analysis, co-branding is also a kind of hype, and it can also be said to be draining each other."

"It can quickly expand the popularity of the brand, obtain 1+1 greater than 2 communication, and even break the circle!"

"In this big information age, you are only tossing in the milk tea circle, how many tricks can you toss? It's just that in their own circles, the limitations are too strong. ”

"The co-branding is different, you can jump sideways in various circles repeatedly."

According to Cheng Zhu's knowledge, Heytea in the previous life was a good hand at co-branding, and statistics show that Heytea has linked a total of 74 different brands in just four years.

These brands are in a variety of categories, including Okamoto and Du Leis.

Of course, sometimes you still need to be cautious about the matter of co-branding, otherwise it is easy to overturn.

For example, Heytea and Mr. Wittmann's joint name in 2021

As a reborn, Cheng Zhu knows very well that the road to co-branding is also a combination of risks and opportunities.

Some ideas are good, they want to go the way of curiosity, they want to come up with new ideas, but the end result is good or bad, that is unknown.

But he is an open hanger, and he has no worries about this.

He knows very well what co-branding is good and what is disadvantageous.

At the same time, he is also very clear about some co-branding operations.

Take Heytea's old rival Nai Xue's tea as an example, Nai Xue's most popular recent co-branding is the one with Jay Chou, but the strange thing is that Nai Xue's official publicity never brought the word Jay Chou.

The reason is very simple, because he didn't get Jay Chou's authorization at all, and Jay Chou himself is probably very confused.

Nayuki just spent a little money to collaborate with a company called Mint App.

When the [Metaverse] thing was just popular, Jay Chou authorized the Mint app to use the Metaverse digital collection of Fantesi's album.

The Mint app has the right to use Fantesi's album image to sell digital virtual collections.

It doesn't seem to involve the real thing.

Then, the place of Sao came.

Nai Xue and Mint APP have created a virtual space in the Fantesi music universe, and you can enter it by scanning the code to buy milk tea and receive a virtual keychain.

In order to guide you on how to enter the virtual space, I specially made a batch of activity materials for you, no problem, right?

Anyway, I only used Fantesi's album cover on the event materials, who told you that the cover of this album was taken by yourself, and it has your Jay Chou's own face on it.

Anyway, Nai Xue officially didn't mention Jay Chou, although the cup was printed with a photo of Fantesi's album, it was also written in the joint office: Nai Xue x mint.

But the marketing account is overwhelmingly mentioning Jay Chou, and customers who don't know why are also crazy about posting the word Jay Chou in the circle of friends, and by the way, they sigh about their youth.

- Na! I didn't say Jay Chou! That's what they said!

This wave of operations can be described as a broken leg.

As a result, milk tea is naturally sold out all over the country!

The operation in the joint routine, this is just one of them.

Of course, the most sensational collaboration in the beverage industry in recent times must be the sauce-flavored latte of Moutai and Luckin Coffee.

Although many people say that it is unpleasant, it does not affect its national sensation, the supply exceeds demand, both sides make a lot of money, and the popularity soars directly.

"For me, with the advantage of being reborn, I can have a lot to learn from, or even reproduce."

"And, of course, to do as much as you can to be better than them! Find a way to get rid of some of the criticisms. ”

He even turned to look at Starbucks on the other side.

"If conditions permit, in fact, it is not impossible to work with Starbucks."

"A few years later, tea and coffee were very popular."

"At that time, it's not like I'm touching porcelain."

After a while, Cheng took out his mobile phone and looked at the time.

"Now Shen Minglang is probably still at the supplier's side, and I'll give him a call later." He thought to himself.

The reason why Cheng Zhu refused to let Pulin Capital invest 160 million was indeed because he didn't want this kind of strong capital to occupy too much.

Tens of millions of money, he doesn't care, he has it himself.

What he wants is resources, and what he wants is to take advantage of the situation.

100 million is completely enough, just wait for the process to be completed, and throw this bomb to the world!

160 million is indeed too much, and he has to leave more space for himself.

There is also some space for the Shen family!

"If you just join in like Shen Minglang, the Shen family's investment in pomelo tea in the early stage is indeed a bit small." He thought to himself.

He is going to "kidnap" the entire Shen family, so that they can't get off the ship if they get on their own warship, so they naturally need to invest more in the early stage.

To put it simply, sunk costs are not enough!

If the Shen family doesn't have any blood at all, it will definitely be almost meaningless.

Based on his current understanding of the Shen family, the young stepmother Wang Yushan has little power and not a high right to speak, and the Shen family is basically the final say of Shen's father.

There are some families that are very weird, and the stepmother instead occupies the magpie's nest and becomes the real power figure in the family.

In terms of juniors, Shen Qingning has the right to put forward opinions, and Shen Minglang gets out of the way.

"Na, I'll call you Uncle Shen first, uncle, I have reserved this space for you, whether you want to bleed a wave or not, it's up to you to choose."

Half an hour later, Cheng Zhu received a report WeChat from Shen Minglang.

"Cousin! With that out of the way, let's move on to the next vendor. He said.

Shen Shao has been full of enthusiasm recently, obviously this is not a project led by himself, but he is more enthusiastic than before.

There's no way, like the phone call Cheng Zhu made a few days ago, the other party added 100 million when he was one minute late, so cool that he almost sweated.

Fuck, it's all legendary to tell others about it from now on!

My cousin is sitting in the rear and has already done well.

My cousin can't stop charging into battle.

Our brothers work together, and their strength breaks gold!

What? You say Jiang Wanzhou is my cousin?

You can fart! Cheng Zhu and I are cousins who are not related by blood!

After Cheng Zhu saw the WeChat sent by Shen Minglang, he flew over directly with a phone call.

"There are no outsiders around, right?" He asked first.

"Now it's just me and Ning Ning." Shen Minglang replied.

"Then you put your phone on and turn on the hands-free." Cheng commanded.

When Shen Minglang heard this, he immediately did so.

Cheng Zhu's voice quickly spread from his mobile phone: "I have just met the partners of Pulin Capital, and I have finished chatting. ”

Shen Qingning glanced at the mobile phone that Shen Minglang was holding, she hadn't heard Cheng Zhu's voice for a long time.

Listening to his calm voice, which was no different from before, she pursed her lips with mixed feelings.

At this moment, the tsundere girl had no idea what this dog man was thinking about behind his back.

Shen Minglang didn't notice his sister's abnormality, he was extremely nervous now.

"What, how do you say that?" He asked.

After learning that Cheng Zhu was going to meet Yue Dongyi of Pulin Capital today, Shen Minglang also went to Baidu to check it out, and then he knew how good this guy was and how hard Pulin Capital was!

Pulin Capital is the top venture capital in the Magic Capital, like Tiancheng Capital, it is not enough to see at all, it is not a grade!

It's really no joke that a partner of this level of company is in person.

Shen Minglang felt that Cheng Zhu's tone of voice was too calm, not excited at all, guessing that the ending might not be good or bad, and it was estimated that the other party said that he would consider it again.

"My cousin promised me that we are our own people, and we don't pretend to be forced here, so as not to be forced to be injured by mistake."

Cheng Zhu is indeed good at talking, and tries to be a little more restrained.

But doesn't that tell you to turn on hands-free on your phone?

- Special circumstances, special circumstances!

Your sister and I are just ordinary friends of lip friendship, and we have been in the cold war recently, and we can't be completely our own people.

So, Cheng Zhu's calm voice soon came out of the mobile phone, and in just one sentence, Shen Qingning on the side of Shen Minglang was shocked.

"In the end, it was 100 million, and Pulin Capital had to invest 160 million

— but I didn't agree. ”