Shen Minglang held the phone, his eyes widened, and he trembled slightly with excitement.

"No wonder, no wonder my cousin said he had been waiting for this day!"

"This interview is sent out, and it is a blast to these plagiarized milk tea brands!"

"At the same time, it can also establish our identity as the pioneer of the milk tea 3.0 era!"

Shen Minglang now has a certain basic understanding of the milk tea industry.

And he is old, and he has experienced the era when brewing milk tea was popular.

When he was studying, the milk tea shops in front of the school were all the kind of milk tea brewed with powder.

But after a few years, it was slowly eliminated.

In this year, he can hardly see the brewed milk tea in the era of milk tea 1.0.

"But if you think about it, it has actually been many years since the milk tea industry entered the 2.0 era." Shen Minglang fell into memory.

"It's time to overturn everything!"

The most interesting thing is that in this interview, the interviewer also told a truth.

That is, at the beginning of the opening of the store, pomelo tea was also controversial in the milk tea industry because of price and other issues!

When the store first became popular, some local media in Hangzhou also interviewed some practitioners in the milk tea industry, and most of them thought that pomelo tea was just a flash in the pan.

Shen Minglang feels that these well-known milk tea brands are probably complaining about pomelo tea behind their backs.

He asked himself, if he was the owner of these brands, he would actually be very confused.

"We are all fighting a price war, engaging in various activities, and trying to save costs in various ways, but as a result, a guy who sells a cup of milk tea for 30 yuan suddenly appeared!"

It's no wonder if you're not dumbfounded!

And Shen Minglang has indeed made progress recently, and he even reacted: "That's right! They're actually still fighting among themselves! ”

"Everyone is copying brown sugar milk tea, and they are all desperately trying to seize the brown sugar market, and it is estimated that there will be another chaotic battle next, and blood will have to be fought!"

"But it doesn't seem to have much of an impact on us! If it is dead, it will only affect the product of brown sugar Bobo. ”

"Essentially, we're really not on the same track as them!"

"So, time is actually important, and now is the best time for us to expand because we are unique!"

As soon as Shen Minglang thought of this, he suddenly didn't want to rest.

Originally, the Chinese New Year was approaching, and he would go to Fu Province again in two days, so that he could take a break from the New Year before the New Year, and he could take a holiday.

"Get busy, I have to find my cousin and send me some more work!"

Shen Minglang immediately sent Cheng to WeChat.

"Cousin, I saw the interview! Damn, that's cool! ”

Cheng Zhuhai got up early today, and he was sitting in front of the computer, thinking about whether there would be a new pomelo tea after the New Year.

He looked at his phone and knew he had achieved his goal.

"Shen Minglang's work enthusiasm is very easy to mobilize, as long as he sees the picture of pretending to be forced, he can be immediately refreshed, and it will soon be like a chicken blood."

Next, there is a lot of hard work that he needs to do on the front line.

Shen Minglang will not be greedy for money, and his character is reliable, but this boy is not very capable of hardship.

Therefore, Cheng Zhu decided to give him some more chicken blood.

"Cousin, I actually don't like to be interviewed very much, if there is such an opportunity in the future, I may have to work hard for you, and you will help me do part of the burden." He typed.

After Shen Minglang saw this, he only felt an electric current running through his body.

He began to make up what it would be like if he sat in front of the interviewer and said the sentence "When these milk tea brands in the 2.0 era start to imitate me", what would it be like?

At this moment, he felt so cool that the Heavenly Spirit Gai was about to fly!

The passion for work in his heart directly surged up crazily, and he almost flew his skull!

Dry! In 2015, I'm going to do it hard!

Of course, for Cheng Zhu, this interview was released at such a time, and he had many purposes.

"I'm excited to see how the founders of these bubble tea brands will react after seeing this interview."

"And what are they going to do next?"

【Mocha】, headquarters.

Zhou Jianxiong has been in meetings every day in the past few days.

The public relations department and publicity department of Mocha are scolded by a group of senior leaders every day.

The propaganda department felt helpless.

This time we got 10 million publicity funds, we really planned to spend money, and we were full of confidence at the beginning, and I felt that the effect would definitely be super good.

But who would have thought that other people's grapefruit tea would be so unreasonable?

On Monday, this kind of big news that caused a sensation across the country was directly released, grabbing all kinds of headlines, and the heat exploded and the traffic exploded!

Contend? What do we fight with others?

This kind of person who spends money but can't beat it without spending money is the most uncomfortable.

It feels like a kryptonite player being shown off by a technical player.

As for the PR department, it's even more speechless.

Do you have to put the words "original upgrade" on it, and now you want us to do crisis public relations?

That's right, the daily job of our PR department is really to wipe your ass.

But it's fucking hard to rub.

For a moment, they didn't think of a particularly good PR strategy.

And just as they were brainstorming, this interview with Cheng Zhu's characters was released.

Mocha's public relations department is directly one head and two big.

- Tie Tie, you want us to die!

It's uncomfortable, it's so uncomfortable!

But Brother Xiong's discomfort is no less than theirs.

This character interview made Zhou Jianxiong angry.

"What is the milk tea 2.0 era?"

He feels that Mocha is still one of the leading brands in the milk tea industry, and it is still a trending brand!

Listen to his tone, as if we big brands are already in the past!

In the past two days, Zhou Jianxiong originally felt that his friends and businessmen were all big sluts!

Now, one by one is taking the opportunity to launch brown sugar milk tea, and then throw our foam tea in front to attract firepower.

Good guys, all of them are low-key new products.

This brings out more and more the high-profile plagiarism on his side, like a big fool.

But the problem is that there would never have been such a situation in the first place.

"Is it the young man's means?" Zhou Jianxiong was puzzled: "Or is it a coincidence?" ”

Every time he thinks of this, he will think of the official account of Yucha who personally went to the lottery and left a message in the comment area: Looking forward to Monday.

These four words are the answer!

"It's not a coincidence, it's a means!" Brother Xiong came up with a firm answer in his heart.

At first, he thought that the current young people pattern was really big, but now he only thinks that the current young people are all dark and coercive, and they are really scheming!

"So, is this interview really just an interview?" Zhou Jianxiong frowned slightly.

As the saying goes: the one who knows you best is often your opponent.

Brother Xiong was brutally abused by Cheng Zhu, and now he is getting clearer and clearer.

He began to change his perspective to understand the content of this interview and think about Cheng Zhu's intentions.

"Wait!" Zhou Jianxiong's eyes were once again attracted by the words "Milk Tea 3.0 Era".

"He's putting a [label] on his brand!"

"Or rather, labeling yourself!"

"He is using the media to guide himself and Yuzu Tea in the direction of the pioneer of the milk tea 3.0 era."

To put it simply, it is to raise yourself to the standard.

The identity of Internet celebrity milk tea will also be scoffed at by some people.

When many people see the word Internet celebrity, they will naturally be disgusted, and some people will feel low.

But if it is the pioneer of the new era of milk tea, it will suddenly become different, and the feeling will be different.

Zhou Jianxiong even speculated that even the sentence "pomelo tea, creating a new force in China's drinks" also has such a purpose.

It's just that at that time, I was touching the porcelain Starbucks, so I wrote "creating a new force".

Now, he's using our milk tea brands.

The most infuriating thing is that Starbucks can only be said to be Cheng Zhu's porcelain object, but what about us?

"We're more like his stepping stones?"

Yes, it's a stepping stone!

"First of all, forcibly put us with the name of the milk tea 2.0 era."

"And then highlight your differences!"

"Isn't he, the so-called brand of the 3.0 era, just stepping on us?"

Strictly speaking, you only have one pomelo tea now, and there is only one store brand nationwide, and you create an era of hammers!

Feelings: You only have Hangzhou in this new era, right?

"That's marketing!"

"Putting a [label] on your brand early!"

In fact, this kind of behavior can easily cause slander from peers.

There are often peers who jump out and say: pomelo tea is just a little innovation on our basis.

But in this interview, he blocked the road again.

Because the interviewer asked: How to enter the 3.0 era?

Cheng Zhu's answer was: When these milk tea brands in the 2.0 era begin to imitate me.

Zhou Jianxiong, as the pioneer in the army of imitators, felt the strongest when he saw this sentence.

We all consciously copied him, so we don't even have the qualifications to slander him.

This is also equivalent to proving that he is leading the market in disguise!

"The timing was so clever!" Zhou Jianxiong's brows furrowed even more.

"If you go a few days in advance, there are simply not so many milk tea brands that want to launch a brown sugar series."

"Did he do it on purpose?" Brother Xiong thought to himself.

He clicked on the comment area and took a look, and sure enough, he saw someone counting at the bottom.

This year's netizens are really representatives of per capita classes, and they are very good at drawing key points, and some people are pointing out which milk tea brands are already imitating pomelo tea.

He reported one name after another like a few treasures, and finally came with a sentence: Welcome to add.

Although Mocha's name is written at the top of the list of imitators, Brother Xiong's mood is very complicated.

At the same time of resentment, how comfortable is it?

Don't you "friends" want us to attract firepower alone? Don't you want to keep a low profile?

Scold! This is the age of great information.

Look at your foul-smelling faces.

See no, list you all one by one!

Brother Xiong: It's comfortable!

It's just that not only Zhou Jianxiong, but also many CEOs of milk tea brands are thinking about a question: "Why does this young man dare to say such a thing?" ”

yes, how dare he?

The difference between brown sugar milk tea and traditional milk tea is not particularly large.

The innovation of pomelo tea is mainly in the unique fresh fruit milk tea.

But the cost of making fresh fruit milk tea is too high, and we have to invest a lot of money in the supply chain in the early stage.

The business model of your pomelo tea is not completely clear, after all, there is only one store in Hangzhou, and there are hundreds of stores in the country, which is two different things, and the profit algorithm will be different at that time.

We are making affordable milk tea, why do you think we will imitate you and follow you to make fresh fruit milk tea?

In this year, the milk tea industry is not a particularly big business, far from being as market value as tens of billions of top brands as it was later!

Cheng Zhu's current burning money is obtained from financing.

If they want to burn, they can only burn their own now.

This alone is a serious problem.

Therefore, the thinking of the vast majority of people is: we are also making money now, and we don't necessarily have to take risks.

What's more, it is still unknown whether your follow-up new products will be accepted by the market.

"It's a bit too arrogant to say this kind of thing so early." Zhou Jianxiong thought to himself.

On the other side, in the afternoon, Cheng Zhu, Shen Minglang and Shen Qingning met in the small reception room in Starlight City.

The reason for meeting is very simple, Shen Minglang and Shen Qingning need to come over to sign today.

Speaking of which, this is the first time that Cheng Zhu and Shen Qingning have met since the last farewell, after nearly half a month.

The atmosphere after the two met was a little subtle, but Shen Minglang, a guy with big nerves, didn't notice it.

As soon as he sat down, he kept talking about this interview, saying that cousin, you are too good at pretending!

Finally, he also asked sincerely: "Cousin, do you really think that they will imitate us in the future to engage in the supply chain and then make fruit tea?" ”

"Yes." Cheng Zhu gave a very positive answer.

He is a reborn, and naturally knows that these milk tea brands in the 2.0 era will also start to launch fruit tea in a few years, and use it as the main product.

It's a choice made by the market.

They can only follow the answers given by the market.

They will now feel that their brand profitability is still quite good, but they don't know what a terrible impact the next pomelo tea will have on the entire industry and what a disaster it will bring to them!

This 2015, what Cheng Zhu has to do is not only to expand, but also to teach these old brands a good lesson.

And the end result

- If you don't learn from me, you will die!

"I guess when you send out this interview, many people will be angry." Shen Minglang's face was full of smiles, and he felt that it was really refreshing.

However, the next sentence of forcing the king made Shen Minglang stunned.

I just heard Cheng Zhu say in a very indifferent tone:

"So what, they have no choice but to hate me and imitate me clumsily."