Chapter 405: The QQ Empire is expanding
In the office of the toy factory, Wang and Chen Bin felt that they were listening to the Arabian Nights.
Cheng Zhu's marketing ability, they have witnessed it all the way.
It is a very outrageous thing to be able to directly open QQ underwear, which is extremely difficult to promote on the public platform, into an Internet celebrity store.
Here, not only a very high level of operation, but also a perfect control of the scale.
Always wandering on the edge, only rubbing, but not crossing the line.
Now, more than half a year has passed in a flash.
Let's look back again, good guy, Cheng Zhu has already worn a crown and has become the underground emperor of the net yellow circle.
With its own efforts, it stimulates the vigorous development of the "original market".
Tut-tut, this son is terrifying!
To be honest, QQ toys are definitely more difficult to promote than QQ underwear.
Because it is more sensitive by its own nature.
In this age of sexual perversion, although it is also a legal thing, it is difficult to brand it in a big way.
Because of this, there is almost no so-called well-known brand of QQ toys in China.
In fact, this kind of product with a high unit price and high profit should not be branded.
The problem lies in its peculiarities.
It's just that the two of them are convinced and even worship Cheng Zhu's personal ability, and he said that he can create a well-known brand, and the two believe him!
However, it would be a bit too unbelievable to use other people's money to advertise your own brand.
The promotion of toys is already difficult to do, and you can still do it with other people's money?
So what are the other people's pictures?
Cheng Zhu sat on the main seat of the office, leaned back in the chair slightly, and said: "In fact, we don't just use other people's money to build momentum for our brand, in this process, we should still be able to make a small profit." ”
This made Wang Hean and Chen Bin's head buzz when he heard it.
What do you mean?
Isn't it zero-cost advertising, or is it someone else's money to help our brand advertise?
That's crazy, isn't it?
Has Cheng always found the super wronged boss?
Do you want to consult a lawyer first, will this matter be illegal?
Cheng Zhu looked at the two people with suspicious expressions and explained: "Actually, I thought of a way to make money, and in the process of making money, it can also play a role in brand promotion." ”
Wang An'an said that he understood, so it was much more normal to listen to it.
Only Chen Bin, an old businessman, swallowed his saliva and had the courage to ask: "Do you need to move around?" ”
Cheng Chai scolded with a smile: "Why don't you just ask if it's illegal or not?" ”
"My own people are all in the office, and it doesn't matter if I speak bluntly." Cheng Cha waved his hand.
Chen Bin nodded awkwardly.
Cheng leaned back in his chair and replied to his question:
"We are all serious people, and we only do serious business."
He knows very well that as his career gets bigger and bigger, all his business territory will be exposed sooner or later.
Like his QQ tycoon identity, it is estimated that it has spread on a small scale now.
For example, didn't Yue Dongyi immediately know what Cheng Zhu made his fortune on after doing a background investigation?
But it doesn't matter, we always sell legal things, panic.
Cheng is reliving his life, and he is staring at the position of the richest man on the self-made list of the post-90s generation in the wealth list.
At that point, that's just another touch of legendary attribute.
As for the promotion of QQ toys, he still has to carry out some layouts in the early stage.
First of all, you need to sell your toys on the e-commerce platform and achieve beautiful sales figures!
With this, new business models can be promoted.
Chen Bin asked at this moment: "Mr. Cheng, you just said that you want to add another department to the factory, what department is it?" ”
"Franchise Department." Cheng replied one by one
The Lantern Festival has passed, and Ye Zi got on the plane back.
Before saying goodbye to the old man at home, she secretly left 50,000 yuan in cash.
Ye Zi knew very well that even if she kept the money, the old man might not be willing to spend it.
Many people of the older generation are like this, and some concepts have become ingrained and cannot be reversed.
But it's always a good idea to save some money.
According to Cheng Zhu's instructions, she also bought a first-class ticket when she returned.
After sitting down in the first class cabin of the plane again, Ye Zi was still in a bit of a trance.
The girl who used to be poor at home and had to go to the big city to work, now when she comes home during the Spring Festival, she can have this kind of cross-class experience back and forth.
When Ye Zi recalls it now, he feels that life is really wonderful.
I worked as a bartender in Shen Minglang's bar, and met a high school graduate during the summer vacation, and since then, the trajectory of my life has suddenly changed.
You must know that she was still "looking at the human base with rotten eyes" at that time, and she also ridiculed Cheng Cheng and Jiang Wanzhou, two good friends.
Now, she has seen how powerful the process is.
Before returning home, Ye Zi had already received a WeChat message from her boss, informing her that after returning to Hangzhou, she would start working.
The only difference is that it was a person before, but this time it was a thing.
QQ underwear must have a model, and it is necessary to shoot a model seller show.
But toys are not interested in looking for live models!
This makes Ye Zi feel quite challenging, because her current skills are all learned from Cheng Zhu, and she has learned how to shoot models.
Under normal circumstances, it is time to return to work after the New Year, and many people are unhappy.
——I'm going to make cattle and horses for the capitalists again~
Ye Zi really wants to devote himself to his work and continue to create value for his boss.
When Cheng Zhu left the factory over there, he brought back a total of two sets of samples.
One set is for the leaves, and he will come over and teach the shooting skills himself.
The other set was reserved for the brand's chief experience officer, Hu Yan, when he went to the magic capital.
The chubby female painter's home has a dazzling collection.
But Cheng Zhu thinks that it must be more reassuring to produce samples from home, right?
Originally, he planned to let Ye Zi take a plane back to Hangzhou, rest for a day, and then shoot.
But she directly refused, saying that she could start work directly tomorrow.
He also wanted to be more efficient, so he booked an apartment suitable for filming.
The two met in the elevator hall of the apartment and went upstairs together.
Ye Zi's first words after seeing Cheng Zhu were: "Boss, I didn't get fat during the New Year, did I?" ”
Cheng Zhu glanced at her up and down, and said with a smile: "If you just look at it like this, you really can't see anything, it shouldn't be." ”
"It's too comfortable at home, I don't do much exercise, and I'm paralyzed every day." Leaves explained.
As mentioned earlier, she is a very self-disciplined person, and because she is prone to obesity, she has a long-term habit of exercising. Her peach buttocks are not born, they are acquired.
After walking into the apartment, Cheng Yi put the handbag in his hand on the table and asked curiously: "This trip back for the New Year, is anyone urging you to go on a blind date?" ”
At Ye Zi's age, it is normal to go out to work and return to his hometown, and to be urged to marry and go on a blind date.
"Yes!" When Ye Zi heard this, his face showed a touch of helplessness: "It's very annoying." ”
She actually told them that she already had a boyfriend, so she could get out of trouble.
But she won't say this sentence to Cheng Zhu, and she can't say it.
She is well aware of her position.
Where did she get her boyfriend?
She felt that she had to avoid these three words, and tried not to make taboos in small talk.
At this moment, Ye Zi just asked with a smile and expectation: "Boss, if I shoot toys, will I charge the same as shooting people?" ”
It stands to reason that it will be more efficient and easier to shoot toys.
She knows very well that she must occasionally express a little of her "little greed" in front of men, so that he can feel her giving to women, so that she will be more at ease with this underground relationship.
"Yes." Cheng Chu smiled and nodded.
He opened the zipper of his handbag and took out boxes of toy products inside.
The packaging is exquisite, highlighting the grade.
In this regard, be willing to spend money.
The reason why this thing is profitable is because if you sell it too cheaply, people will not be comfortable buying it.
For customers, this kind of thing, if you sell it too cheaply, you must have no bottom in your heart.
They will wonder if it has been sterilized and disinfected when they get it, whether it will break down in the middle of the road, and whether it will leak
"There's no way, we also want to make small profits but quick turnover, customers want us to make a lot of money!" That's the state of toys.
It is precisely because of this that this product does not rely on price wars.
It's half a technology product, and sometimes it needs a certain degree of innovation.
In addition, it is to build a well-known brand!
"When the price is about the same, the role of the brand will be greatly highlighted." This is the purpose of Cheng Cha.
As for the innovation of this thing, Cheng Zhu still has a certain understanding.
He began to tell Ye Zi about his products in detail.
"This kind of thing, in the future, we still have to pursue functional innovation, such as silent noise reduction, as well as precise penetration, as well as comprehensive coverage, as well as multi-level frequency conversion" Cheng is like a few treasures.
"The ones on the market now can only be doped."
As a reborn, he knows very well that this kind of product is actually making breakthroughs year by year.
"But this thing takes time, and we've just put together a R&D team now."
"Therefore, now the product function is similar to that of ordinary products on the market."
"It's just that our workmanship, even the color system, will give people a more high-grade feeling."
"In terms of color, many of the colors on the market are bells and whistles, and the ones I choose are lighter colors, or rather, they can be called macaron colors, which is the trend of the future." Cheng talked eloquently.
Ye Zi listened on the sidelines, extremely serious, as if he was listening to a lecture.
Cheng Zhu continued while unpacking: "In the early stage, our breakthrough innovation was mainly in the appearance of the product. ”
"Look, this one is our current lady's main push!"
"On the surface, it's just a headphone case."
"But as soon as you open it, pop!" Cheng Zhu opened the earphone case: "Isn't the little thing quite chic?" ”