Chapter 407: Commercial Routines
"It's better to be a real person." - Cheng Zhu
Since Ye Zi said that she wanted to compare with the samples in the factory, Cheng Zhu, as the boss, could only reluctantly meet her request and act as a referee?
This is an unfair, unbiased, and non-public private event.
In the course of the game, the leaf player also cheated.
This made Cheng Zhu's attention immediately attracted to her.
Originally, he was still inspecting the samples in his factory, but now he is fine, and his attention is lost and he is completely distracted.
Ye Zi saw him looking down at him, and simply knelt on the ground.
Cheng Chai glanced at her, and could probably guess what she was going to do
"We still have a long way to go for the goods in our factory." A certain ambitious boss sighed in his heart.
15 years old, it's really not good.
The R&D team has a long way to go.
After giving Ye Zi the start bonus for the new year, Boss Cheng devoted himself to his career and had already begun brainstorming.
These new products will be officially available in [Persistence] stores in four days.
And on the day of the new day, he still has some slapstick operations for people in the industry to see.
The next day, under Cheng Zhu's instructions, the store of [Insist on Visiting] has begun to issue a new notice.
Including the official Weibo, the initial warm-up publicity is also being carried out.
The content of the propaganda is more subtle, but it can also make people understand what it means.
In the early stage of off-site drainage, Cheng Zhu was not worried.
With his identity and status as a big man in the QQ supplies industry, don't those Internet have to sell him a few thin noodles?
Anyway, it's all going to be purchased, so why don't you go to the online celebrity store to buy it?
The original flavor is insisted on visiting, and the toys are also insisted on visiting, and the guests will be directly given a New Year's discount gift package!
This made the warm-up Weibo, all the netizens who wanted to please [insist on visiting] came to leave messages.
Everyone knows that this store is expanding into new categories, and it must want to be an instant hit.
This is the best time to be courteous.
"Buy, buy, buy!"
"Guaranteed to buy!"
"Yes, yes, yes! Great support! ”
"I want to use it now!"
They are not simply leaving messages, under normal circumstances, they will be accompanied by a side photo under the text.
There is no one in this grand occasion.
Interestingly, as more and more people left messages and added pictures, the number of "tourists" in the comment area began to surge all of a sudden.
Nothing else, let's just come to "visit the scenic spot"!
"Come here!"
"+1 for this trip!"
"Come here! Admiring! ”
The initial heat was stirred up all at once.
This kind of traffic basic disk is something that other QQ stores can't envy at all.
So much so that in the QQ e-commerce industry at this moment, there is a sense that everyone is in danger.
A group of QQ e-commerce bosses are now sinking to the bottom of their hearts.
"Cross-category? Insist on visiting to make QQ toys? ”
For many people, this is simply bad news for the new year.
Good guy, just after the New Year, you suddenly made this kind of big move, right?
Nowadays, even many stores that mainly sell QQ underwear will also sell toys together.
If you just find a factory and sell it on a private label, you can make a pretty terrible profit.
But in reality, the market in 15 years was not particularly large, and it was far from being as prosperous as it was a few years later.
In general, although the number of customer groups is increasing year by year, it still belongs to the ranks of niche commodities after all.
Another point is: unlike QQ underwear, it is not a fast-moving consumer product, it can be used for a long time, and customers do not need to repurchase it repeatedly.
One more competitor, then one more person to share the cake that is not too big!
What's more, it's not ordinary people who are entering the market today!
That's a god man who went from a new store to the number one in the category in a short period of time!
During this time, if you want to say who is the most legendary in the QQ world, it must be the boss of [Insist on Visiting].
The current situation of QQ toy owners is: I am panicking now.
The only thing that makes them a little fortunate is that QQ toys and QQ underwear are still different.
The latter is ultimately a clothing product, so this will involve design, materials, etc.
[Insist on visiting] can quickly emerge, the awesome publicity and marketing is on the one hand, on the other hand, it is the innovation of style, always leading the trend.
It has even gone out of the country and become famous in the island country, and there are already several teachers.
But how else can toys innovate?
At the end of the day, it's just such a gadget.
The products on the market are all the same, and they can't play any tricks.
In their store, the scary thing is no longer innovation, only marketing!
Time passes, and it's time for a new day to [Stick to Visit].
Our old friend, Li Mantang, the owner of the Graceful flagship store, is sitting with the owner of a QQ toy store.
He considers himself to be an old rival of [Insistence on Visiting], and he was once their number one rival in the QQ underwear industry.
As everyone knows, in Cheng Zhu's heart, he is just a slut who sent people to maliciously brush up on bad reviews.
At this time, the owner of the QQ toy store who was drinking tea with him in the office was named Liu Song.
He has his own toy factory.
Later, my son graduated from college, so I asked my son to help the family rectify the e-commerce, but I didn't expect it to be really organized!
This is the status quo of the second generation of many factories, as soon as they graduate, they will be pulled home to work, and they will let you try to engage in e-commerce without saying a word.
Dad will tell you bitterly: we are the manufacturer ourselves, and the price is definitely advantageous, and it must be very easy to do!
Some people caught up with the wind and really did it.
Some people lose a lot of money a year and pay their tuition frantically.
In the past few years, there is indeed a way to do e-commerce. But sometimes, it's also a bit metaphysical.
Li Mantang and Liu Song have known each other for many years.
He did e-commerce earlier than Liu Song, and he has always taken the goods in their factory.
The reason why Liu Song wants to do e-commerce is because he sees that Li Mantang is making a lot of money, so he is very angry.
At this moment, it is close to two o'clock in the afternoon.
At two o'clock this afternoon, [Insistence Visit] will be on time.
Nowadays, many big bosses in the QQ e-commerce industry are staring at it, wanting to see what he can do this time.
Liu Song looked quite calm at this moment, and poured tea for Li Mantang with a calm face.
"You can do this qi cultivation kung fu, you don't panic at all?" Li Mantang asked.
"To be honest, I don't panic." Liu Song put down the teapot and said with a smile: "Our industry is still different from your underwear making, he can't play many tricks." ”
He turned on his mobile phone, clicked on the store of [Insist on Visiting], and said: "You see, he had a lot of popularity in the early days, because he pioneered the comic mode, and added this kind of comic with a strange and attractive style to the picture. ”
"At that time, it must have been very eye-catching, right?"
Li Mantang nodded, still remembering the fear of being dominated by "human man" in the QQ underwear industry.
At that time, a bunch of veteran e-commerce people were all buzzing with their heads, and they didn't expect that they could play like this on the seller show as an e-commerce company.
Isn't this tantamount to combining the domestic production area and the animation area?
Liu Song continued: "But our toys are different, it is not allowed to appear on the picture, you use a cartoon to paste a person, it is also easy to have an accident, you look at everyone's main picture, all are product photos." ”
"If you can paste a woman in the main picture, or draw a caricature, it will definitely be more eye-catching. It's a pity that I can't play like this! ”
"I'm giving you an example."
"On the whole, it is more difficult for him to play tricks in terms of marketing toys."
"As for the product, that's not to mention. You've played with a lot of my goods anyway, you know, just a few looks over and over again. ”
The two middle-aged men talked about this, looked at each other, and smiled.
Li Mantang felt that what Liu Song said made some sense.
But he prides himself on being a former rival of [Insist on Visiting], and as an enemy, he naturally knows the horror of his opponent!
He always felt that the other party would not follow the rules to operate.
At two o'clock, the two sat down at their desks, intending to use their computer screens to take a look at the new products of [Insist on Visiting].
Watching it on the big screen is my greatest respect for you.
I saw Liu Song open Taobao, and then enter the four words of insisting on access.
After entering the store, he quickly saw several new [treasures] on the shelves.
In an instant, he and Li Mantang were stunned, and the two of them were dumbfounded.
Liu Song's whole person was like being struck by lightning, and his face was full of incredible.
The scene in front of him completely subverted his cognition.
"How can anyone?"
"How can there be someone on the main picture of his product!"