Chapter 465: I'm Waiting for You to Die!
As soon as the ratings of "Langya Bang" came out, there were many voices in the market.
There are a lot of reports about this drama hitting the streets.
Many people also said that Hu Ge returned to serve as the number one male in costume dramas after many years, and his results suffered Waterloo.
"Langya Bang" is a simulcast of Beijing Satellite TV and Modu Satellite TV, resulting in the two TV stations diverting from each other.
However, judging from the ratings of the two stations, it is indeed a relatively bad start.
Such a situation will inevitably make the advertising effect of all sponsors greatly reduced.
To make matters worse, instead of going up, the ratings on the second day of the broadcast went even lower, dropping a little bit more!
This made the ratings of Modu Satellite TV in the same period ranked eleventh in the country, and directly fell out of the top ten!
From the perspective of the audience, although Modu Satellite TV is not as good as Mango Channel, it also belongs to the first echelon in each David TV.
Such an achievement is really a bit ugly, and I'm sorry for the big production and big investment of this show!
At this moment, the magic capital, within the company of Purin Capital.
Partner Yue Dongyi and partner Wang Lin sat together and were talking about this matter.
"I feel like the situation is a bit troublesome right now." The little old man Wang Lin said.
He looked at Yue Dongyi and said, "After co-branding with Momo], I should continue to co-brand while the momentum is good." ”
"But as a result, he had to stop first and launch so many new products first."
Yue Dongyi looked at him and said with a smile: "But, aren't these new products also popular?" ”
"I admire this, the R&D department led by him can indeed accurately control the taste buds of customers, but one thing is the same thing, and new products and co-branding can be carried out at the same time." Wang Lin said.
After speaking, he couldn't help but say: "Do you remember, what he said when he came to the meeting last time." ”
Hearing this, Yue Dongyi nodded.
Last time, Cheng said that he deliberately vacated the time to watch the blind operation of his friends, and then, what he had to do was to watch them laugh!
This is really arrogant, and there is a feeling that the co-founder of the joint name is watching the clowns blindly follow the trend.
"But look at the present!" Wang Lin spread his hands: "I finally started to do the second joint name, and as a result, I chose one such TV series!" ”
He and Yue Dongyi are both from the Demon Capital, and they also took the time to watch the Demon Capital Satellite TV at night, and they also watched the news about "Langya Bang" in the morning.
Yue Dongyi looked at the little old man and said, "But I still like this drama, I've been chasing it every night for the past two days." ”
"It's useless if you like it, I hope more people like it!" Wang Lin smiled helplessly.
Because Cheng Zhu was too full of words last time, he exposed too much anger, so that he felt a little like he was slapping himself in the face at the moment.
You know, this is the first time that the milk tea industry has co-branded with film and television dramas!
Previously, everyone never thought that they could do this with film and television dramas.
In the recent past, there is indeed a joint chaos in the milk tea industry.
Almost all the larger milk tea brands are engaged in co-branding, some are doing well, and some are just foolish!
Co-branding with sanitary napkins like Yuecha is not the most alternative, and the operation of some milk tea brands is completely incomprehensible.
At the beginning, everyone saw Cheng Zhu, the co-founder of the co-brand, re-emerge from the mountain, and they all held their breath.
Then, after seeing him officially make a move, a thought popped up in his heart: "That's it?" ”
Damn, that's it? Hahahaha!
Since Cheng gradually entered the milk tea industry, it can be said that everyone's dinner table has been overturned.
Under normal circumstances, when a newcomer enters a new industry, even if he finally becomes a big man, he must be slowly developing in the early stage.
Who would be like him, who rushed in and began to punch the master to death, directly labeled us as outdated, and opened the world by himself, and opened a new era of milk tea 3.0 by himself!
During this time, there was a fear of being dominated by him in all.
Every time pomelo tea makes a big move, the industry will cause a big earthquake!
Everyone has done a good job of psychological construction this time, so as not to be frightened by Cheng Qi again when the time comes.
As a result, he actually pulled a big wave!
This wave must not lose?
It's film and television sponsorship and advertising, and it's co-branding, which costs a lot of money.
Now, it will undoubtedly be a situation of group ridicule.
From Wang Lin's point of view, he really felt that if the content of the meeting that day was circulated, Cheng Zhu, a young man, was afraid that he would be nailed to the pillar of shame!
Do you still want to see everyone's jokes?
Now it's a joke for everyone to see us!
Of course, this little old man just complained a few words in front of Yue Dongyi, and he would definitely not say these things to the outside world.
Even the next time he has a video conference with Cheng, he may encourage the young man.
Wang Lin is a dead admitter, in his opinion, it is useless for him to slander Cheng Zhu, it is better to encourage him more, let him rekindle his fighting spirit!
Judging from everything in the past, he still recognizes Cheng Zhu's personal ability.
It's just that this time the heel is a bit big, and the backlash of the group of fools of friends and businessmen is estimated to be stronger.
Everyone is waiting for this day, waiting for this arrogant boy who dared to collide with Starbucks in the early days of the store and played the slogan of "creating a new force for milk tea".
It is conceivable that there are absolutely people who fall into the well!
Who wouldn't want to take the opportunity to step on it?
Yue Dongyi looked at Wang Lin and just said: "In business, everyone has a time when they make mistakes, it's normal, like you and me to do investment, don't you also have a time to lose your eyes?" ”
After speaking, he pondered for a moment, and finally said: "And I don't know why, I always feel that this kid is still holding back a lot of energy." ”
Maybe it's a kind of sixth sense of the old king to the young king.
But Wang Lin was still sighing: "Even if he has a backhand, it's useless, in the final analysis, this drama still has to be popular!" ”
"Perhaps." Yue Dongyi was noncommittal.
He still remembers Cheng Zhu in an interview, saying that he likes Shi Tiesheng's sentence very much:
"And look at the suspicions of others like ghost fires, and boldly go on your night road!"
Time passed, and it came three days after the broadcast of "Langya Bang".
The ratings on the third day were about the same as those on the second day, with a slight drop.
Judging from this ratings curve, under normal circumstances, it is already possible to fight the death penalty.
Even if the publicity is overwhelming, the publicity team works overtime day and night, and it is estimated that it will not be useful.
Shen Guoqiang, who is busy with work, has also begun to hear a little about the commercial titles and co-branding of pomelo tea and "Langya Bang".
In his circle, most of the people knew that the Shen family had invested in the pomelo tea that was in full swing before.
There's no way, who told Shen Minglang to be diligent in the circle of friends before?
He is now "calm", and his circle of friends is not so frequent, because Cheng Zhu told him: "You don't need to speak now, the media will speak for you." ”
This sentence fell into Shen Minglang's ears, and he couldn't sleep in the middle of the night, feeling that every cell was refreshing!
In the past few days, Shen Guoqiang has been relatively busy and has been on a business trip again.
He knew about it through a friend's mouth.
Shen Guoqiang didn't know what the ratings were, but watching it fall all the way, he felt that it didn't seem to be any different from the junk stocks he bought many years ago?
And there is a chance that the stock will rise back later, and this thing will always feel like it will only get lower and lower!
"Sure enough, it's time to start planting." Such a voice came out of Shen Guoqiang's heart.
The last time he was listening to the video conference next to Shen Qingning, he felt that Cheng Zhu and Shen Minglang were too floating, and the two of them were extremely inflated.
"Especially that kid named Cheng Zhu, what he said was so crazy that he couldn't stop talking!"
At this moment, a new idea popped up in Father Shen's heart.
"Just take this opportunity to go back and knock Shen Minglang."
"Don't listen to other people's words all day long, you don't have any opinions of your own."
"The other party may not be right about everything, the brain grows on your head, you can't use it completely, otherwise, won't Lao Tzu give you a head in vain?"
As soon as he thought of this, Shen Guoqiang began to call Shen Minglang.
"Hey, Dad." A national flyable Shen Minglang] is still in the field.
"What's the matter with Langya Bang this time?" Shen Guoqiang's tone was not good.
"Oh, Dad, you're asking this." Shen Minglang's tone was extremely relaxed, and he actually said: "Cousin, uh no, I call Cheng Zhu's cousin on weekdays, cough cough, Cheng Zhu, we are taking the counterattack script this time." ”
Shen Guoqiang held the mobile phone, and his eyelids began to twitch again.
Listen to that tone, and listen to what he said!
He was about to pound his words, but for a moment he choked a little.
Because it is obvious that Shen Minglang is still trusting Cheng Zhu without a brain.
Look at him like that, does he seem to be panicked, like he is distressed?
Not at all!
He even looked like he was expecting it!
Shen Minglang: Counterattack, I don't know when I will start counterattacking, haha, I'm starting to feel a little cool!
This script is good, this kind of counterattack script is good, slap in the face!
Shen Guoqiang only felt that his stinky boy was a little hopeless, he was almost thirty years old, and he could still be so heartless every day.
Many parents of the rich second generation hate their children very much, as if the money given to him by Lao Tzu is blowing like a strong wind!
They have all worked hard all the way to the present, and they have been poor and miserable before, nodding to people.
I really don't treat Lao Tzu's money as money at all!
"I don't think you're nervous at all? You are not nervous about Yuecha's second round of financing of more than 200 million, but this time the effect is so bad, and you have wasted so much money, you are not nervous? Shen Guoqiang's tone became more and more unkind.
As a result, Shen Minglang also began to comfort him.
"No, Cheng Zhu said, saying that early financing of Yuecha is a good thing for us, as long as we can explode this wave, the benefits in the later period will only be greater."
Undoubtedly, this sentence did not have a comforting effect at all, but further angered Shen Guoqiang.
He felt that his son was really Cheng Zhu now, and whatever he said was what he was.
It doesn't make sense, it doesn't make sense at all.
Our Shen family is estimated to really have to rely on Ning Ning in the future.
Shen Guoqiang snorted coldly, and then said coldly: "Okay, I'll wait and see." ”
Shen Minglang just wanted to say "good Dad", but there was a "doodoo" sound on the phone, and he had already hung up.
This phone call did not affect the mood of our "sunny and cheerful boy" in the slightest.
"Just wait and see!" Shen Minglang whistled, thinking like this in his heart
At night, Cheng Zhu picked up his mobile phone and called Wang Wei.
After the call, the information Cheng obtained was basically as he expected.
"There are not many people in the store who come to buy the "Langya Bang Joint Series". Cheng Chai thought to himself.
This time with "Langya Bang", Cheng Zhu is ready to take two paths.
The first way, that is, to carry out a small upgrade on the basis of the original product, in fact, is to change the exquisite "Langya Bang packaging to sell, the things in it are the same, and the price will be 3 yuan more expensive."
As for the second way, it's not the time yet.
In fact, the cost of this co-branded model will be higher than that of normal milk tea, and it will not be just 3 yuan of money.
Because you buy milk tea in co-branded packaging, you can also get a little peripherals.
For example, the kind of character cartoon paper card that can be placed on the table to stand up.
Before the official broadcast of this show, a large number of new packaging was piled up in each store, as well as a large number of small peripherals.
The amount of preparation is staggering!
But it turned out that not many people bought it at all, and it was all stacked in the store.
After all, if the show is not popular, everyone doesn't know what this thing is.
There's no need to spend more money on it.
This made many employees in the store start to talk about it, feeling that these things are useless this time and will not be sold.
The most exaggerated thing is that none of these in the store have been sold yet, and a new batch of new ones has been shipped this morning!
"How much did the boss order at the beginning?"
"How can this still be sold?"
"It's a bit of a space to put so much of it."
"I don't know when I'm going to dispose of it."
Cheng Zhu's heart was naturally extremely calm, all of which was within his expectations.
He also picked up his mobile phone and easily searched for whether there were any friends who came to fall into the well, or sneered.
Real business wars are always so direct, and it is the norm for the boss to spray in person.
As a result, he really saw someone sneering.
First of all, the happiest person is definitely Chen Yue.
After the second round of financing, she would be interviewed by a media every once in a while, showing up in various ways and creating various personalities.
After Cheng clicked on the video one by one, he actually felt: "Huh! The complexion has improved, and I feel that my appearance has improved a little bit! ”
No wonder there is a saying in the entertainment industry, called: Red gas raises people.
He feels that Sister Yue is now in good spirits on happy occasions.
- It's cool again, Yue?
In the video, the interviewer also asked Chen Yue: "I see that many celebrities are drinking Yuecha's products, have Yuecha considered sponsoring film and television dramas or co-branding with film and television dramas?" ”
"Not at all!" Chen Yue said directly.
After speaking, she began to explain her reasons: "I don't know anything about the film and television industry, as we all know, even many big projects in the film and television industry that everyone is optimistic about may hit the street, and such a casual bet is irresponsible for the company." ”
Cheng Zhu was amused when he saw this.
Although he is a scumbag, he is still very responsible for the company.
"Actually give me a boost! Yes, I have studied abroad for a few years, and my language skills have not been returned to the Chinese teacher. He commented.
In addition to Chen Yue, he also saw some people in the traditional milk tea industry, who were also taking the opportunity to step on a few feet.
"The co-branding of this thing is indeed very risky."
"We didn't get good results from our last joint name, so we can only say that this is not the right way either."
Cheng Zhu: "It's okay, call me a crooked way." ”
As a result, the interesting one came.
That night, the ratings of "Langya Bang" have risen!
This drama changed its decline, and suddenly broke through 0.6 from 0.4!
Obviously, the early word-of-mouth has begun to ferment.
"Langya Bang is not good for the first few episodes, in fact, as long as you get through it, the cool points in the back are still very dense.
On the Internet, it is obvious that there are more people who are starting to talk about this drama.
Many people began to run to tell each other, and spontaneously gave this costume drama Amway to their relatives and friends.
But Cheng Cha knows very well that the explosion of the ratings of the Langya List actually started in the middle of the series.
There was a small rise in the early stage, but it only remained between 0.60.8, and when it was high, it was 0.7, but sometimes it fell back to 0.6, and it went up and down.
All he had to do now was wait.
Wait until it explodes!
However, time moved back two days, and Cheng Chu suddenly realized that he had also misjudged.
"I almost forgot, this drama is a word-of-mouth drama, and in my previous life, it has always ranked first on the iQiyi TV drama rating list, and Douban also has a few points."
"Although it hasn't relied on word-of-mouth to hit all the way now, it will only affect the ratings, not my sales!"
"Because this drama has a high ability to circle fans, its fan conversion rate is higher than that of other dramas!"
"Although the current audience base is average, it can't stand the high conversion rate!"
This is the case in the entertainment industry, although some dramas are broadcast well, they just don't have fans.
Some dramas may not be so popular, but the ability to circle fans is strong!
The current ratings are actually at the stage of a small fire.
This makes more and more people choose to buy co-branded models in the store of pomelo tea!
"Hello, I want Mei Changsu."
"Is it okay to give me a flying stream, I don't want Mei Changsu's."
"Hey, there's still Lin Shu's? Then I want two cups, I want Mei Changsu and Lin Shu's! ”
The clerk of Yuzu Tea can clearly feel that there will be more people who come to buy the co-branded model every day than the day before.
I thought it was going to be piled up in the store as a scrap item, but now it has a place for it all of a sudden!
It's just that there is no trend of co-branded models exploding, so Cheng Zhu is not in a hurry to market.
He now spends more time and energy on the research and development of new products.
He goes to the R&D department once a day to taste the new products.
This is the second path that Cheng Chai intends to take, and he will launch new products related to the plot characters in the future.
There is a product that is particularly compatible with the drama "Langya Bang", which is one of the reasons why he chose to co-brand with this drama.
That is the bayberry series in fruit tea!
This series tastes good, and it has a plum word, which echoes the male protagonist Mei Changsu.
Just after a while, it will be the season of bayberry, and when this drama comes to an end, it is the season of bayberry.
In some places, bayberry begins to grow new at the end of April, but the taste is not good at this time.
From the end of May to August, it's a good time.
This new product, Cheng Zhu is not in a hurry to push it now.
This collaboration is a precise scythe, which will harvest all the fans!
He will make everyone understand once again what the king of marketing is!
And Cheng Zhu from the beginning, he was actually waiting for one thing, which was also one of the reasons why he felt that the joint name with "Langya Bang" would explode.
"I'm waiting for Mei Changsu to die!"
Shen Guoqiang only felt that his stinky boy was a little hopeless, he was almost thirty years old, and he could still be so heartless every day.
Many parents of the rich second generation hate their children very much, as if the money given to him by Lao Tzu is blowing like a strong wind!
They have all worked hard all the way to the present, and they have been poor and miserable before, nodding to people.
I really don't treat Lao Tzu's money as money at all!
"I don't think you're nervous at all? You are not nervous about Yuecha's second round of financing of more than 200 million, but this time the effect is so bad, and you have wasted so much money, you are not nervous? Shen Guoqiang's tone became more and more unkind.
As a result, Shen Minglang also began to comfort him.
"No, Cheng Zhu said, saying that early financing of Yuecha is a good thing for us, as long as we can explode this wave, the benefits in the later period will only be greater."
Undoubtedly, this sentence did not have a comforting effect at all, but further angered Shen Guoqiang.
He felt that his son was really Cheng Zhu now, and whatever he said was what he was.
It doesn't make sense, it doesn't make sense at all.
Our Shen family is estimated to really have to rely on Ning Ning in the future.
Shen Guoqiang snorted coldly, and then said coldly: "Okay, I'll wait and see." ”
Shen Minglang just wanted to say "good Dad", but there was a "doodoo" sound on the phone, and he had already hung up.
This phone call did not affect the mood of our "sunny and cheerful boy" in the slightest.
"Just wait and see!" Shen Minglang whistled, thinking like this in his heart
At night, Cheng Zhu picked up his mobile phone and called Wang Wei.
After the call, the information Cheng obtained was basically as he expected.
"There are not many people in the store who come to buy the "Langya Bang Joint Series". Cheng Chai thought to himself.
This time with "Langya Bang", Cheng Zhu is ready to take two paths.
The first way, that is, to carry out a small upgrade on the basis of the original product, in fact, is to change the exquisite "Langya Bang packaging to sell, the things in it are the same, and the price will be 3 yuan more expensive."
As for the second way, it's not the time yet.
In fact, the cost of this co-branded model will be higher than that of normal milk tea, and it will not be just 3 yuan of money.
Because you buy milk tea in co-branded packaging, you can also get a little peripherals.
For example, the kind of character cartoon paper card that can be placed on the table to stand up.
Before the official broadcast of this show, a large number of new packaging was piled up in each store, as well as a large number of small peripherals.
The amount of preparation is staggering!
But it turned out that not many people bought it at all, and it was all stacked in the store.
After all, if the show is not popular, everyone doesn't know what this thing is.
There's no need to spend more money on it.
This made many employees in the store start to talk about it, feeling that these things are useless this time and will not be sold.
The most exaggerated thing is that none of these in the store have been sold yet, and a new batch of new ones has been shipped this morning!
"How much did the boss order at the beginning?"
"How can this still be sold?"
"It's a bit of a space to put so much of it."
"I don't know when I'm going to dispose of it."
Cheng Zhu's heart was naturally extremely calm, all of which was within his expectations.
He also picked up his mobile phone and easily searched for whether there were any friends who came to fall into the well, or sneered.
Real business wars are always so direct, and it is the norm for the boss to spray in person.
As a result, he really saw someone sneering.
First of all, the happiest person is definitely Chen Yue.
After the second round of financing, she would be interviewed by a media every once in a while, showing up in various ways and creating various personalities.
After Cheng clicked on the video one by one, he actually felt: "Huh! The complexion has improved, and I feel that my appearance has improved a little bit! ”
No wonder there is a saying in the entertainment industry, called: Red gas raises people.
He feels that Sister Yue is now in good spirits on happy occasions.
- It's cool again, Yue?
In the video, the interviewer also asked Chen Yue: "I see that many celebrities are drinking Yuecha's products, have Yuecha considered sponsoring film and television dramas or co-branding with film and television dramas?" ”
"Not at all!" Chen Yue said directly.
After speaking, she began to explain her reasons: "I don't know anything about the film and television industry, as we all know, even many big projects in the film and television industry that everyone is optimistic about may hit the street, and such a casual bet is irresponsible for the company." ”
Cheng Zhu was amused when he saw this.
Although he is a scumbag, he is still very responsible for the company.
"Actually give me a boost! Yes, I have studied abroad for a few years, and my language skills have not been returned to the Chinese teacher. He commented.
In addition to Chen Yue, he also saw some people in the traditional milk tea industry, who were also taking the opportunity to step on a few feet.
"The co-branding of this thing is indeed very risky."
"We didn't get good results from our last joint name, so we can only say that this is not the right way either."
Cheng Zhu: "It's okay, call me a crooked way." ”
As a result, the interesting one came.
That night, the ratings of "Langya Bang" have risen!
This drama changed its decline, and suddenly broke through 0.6 from 0.4!
Obviously, the early word-of-mouth has begun to ferment.
"Langya Bang is not good for the first few episodes, in fact, as long as you get through it, the cool points in the back are still very dense.
On the Internet, it is obvious that there are more people who are starting to talk about this drama.
Many people began to run to tell each other, and spontaneously gave this costume drama Amway to their relatives and friends.
But Cheng Cha knows very well that the explosion of the ratings of the Langya List actually started in the middle of the series.
There was a small rise in the early stage, but it only remained between 0.60.8, and when it was high, it was 0.7, but sometimes it fell back to 0.6, and it went up and down.
All he had to do now was wait.
Wait until it explodes!
However, time moved back two days, and Cheng Chu suddenly realized that he had also misjudged.
"I almost forgot, this drama is a word-of-mouth drama, and in my previous life, it has always ranked first on the iQiyi TV drama rating list, and Douban also has a few points."
"Although it hasn't relied on word-of-mouth to hit all the way now, it will only affect the ratings, not my sales!"
"Because this drama has a high ability to circle fans, its fan conversion rate is higher than that of other dramas!"
"Although the current audience base is average, it can't stand the high conversion rate!"
This is the case in the entertainment industry, although some dramas are broadcast well, they just don't have fans.
Some dramas may not be so popular, but the ability to circle fans is strong!
The current ratings are actually at the stage of a small fire.
This makes more and more people choose to buy co-branded models in the store of pomelo tea!
"Hello, I want Mei Changsu."
"Is it okay to give me a flying stream, I don't want Mei Changsu's."
"Hey, there's still Lin Shu's? Then I want two cups, I want Mei Changsu and Lin Shu's! ”
The clerk of Yuzu Tea can clearly feel that there will be more people who come to buy the co-branded model every day than the day before.
I thought it was going to be piled up in the store as a scrap item, but now it has a place for it all of a sudden!
It's just that there is no trend of co-branded models exploding, so Cheng Zhu is not in a hurry to market.
He now spends more time and energy on the research and development of new products.
He goes to the R&D department once a day to taste the new products.
This is the second path that Cheng Chai intends to take, and he will launch new products related to the plot characters in the future.
There is a product that is particularly compatible with the drama "Langya Bang", which is one of the reasons why he chose to co-brand with this drama.
That is the bayberry series in fruit tea!
This series tastes good, and it has a plum word, which echoes the male protagonist Mei Changsu.
Just after a while, it will be the season of bayberry, and when this drama comes to an end, it is the season of bayberry.
In some places, bayberry begins to grow new at the end of April, but the taste is not good at this time.
From the end of May to August, it's a good time.
This new product, Cheng Zhu is not in a hurry to push it now.
This collaboration is a precise scythe, which will harvest all the fans!
He will make everyone understand once again what the king of marketing is!
And Cheng Zhu from the beginning, he was actually waiting for one thing, which was also one of the reasons why he felt that the joint name with "Langya Bang" would explode.
"I'm waiting for Mei Changsu to die!"
Shen Guoqiang only felt that his stinky boy was a little hopeless, he was almost thirty years old, and he could still be so heartless every day.
Many parents of the rich second generation hate their children very much, as if the money given to him by Lao Tzu is blowing like a strong wind!
They have all worked hard all the way to the present, and they have been poor and miserable before, nodding to people.
I really don't treat Lao Tzu's money as money at all!
"I don't think you're nervous at all? You are not nervous about Yuecha's second round of financing of more than 200 million, but this time the effect is so bad, and you have wasted so much money, you are not nervous? Shen Guoqiang's tone became more and more unkind.
As a result, Shen Minglang also began to comfort him.
"No, Cheng Zhu said, saying that early financing of Yuecha is a good thing for us, as long as we can explode this wave, the benefits in the later period will only be greater."
Undoubtedly, this sentence did not have a comforting effect at all, but further angered Shen Guoqiang.
He felt that his son was really Cheng Zhu now, and whatever he said was what he was.
It doesn't make sense, it doesn't make sense at all.
Our Shen family is estimated to really have to rely on Ning Ning in the future.
Shen Guoqiang snorted coldly, and then said coldly: "Okay, I'll wait and see." ”
Shen Minglang just wanted to say "good Dad", but there was a "doodoo" sound on the phone, and he had already hung up.
This phone call did not affect the mood of our "sunny and cheerful boy" in the slightest.
"Just wait and see!" Shen Minglang whistled, thinking like this in his heart
At night, Cheng Zhu picked up his mobile phone and called Wang Wei.
After the call, the information Cheng obtained was basically as he expected.
"There are not many people in the store who come to buy the "Langya Bang Joint Series". Cheng Chai thought to himself.
This time with "Langya Bang", Cheng Zhu is ready to take two paths.
The first way, that is, to carry out a small upgrade on the basis of the original product, in fact, is to change the exquisite "Langya Bang packaging to sell, the things in it are the same, and the price will be 3 yuan more expensive."
As for the second way, it's not the time yet.
In fact, the cost of this co-branded model will be higher than that of normal milk tea, and it will not be just 3 yuan of money.
Because you buy milk tea in co-branded packaging, you can also get a little peripherals.
For example, the kind of character cartoon paper card that can be placed on the table to stand up.
Before the official broadcast of this show, a large number of new packaging was piled up in each store, as well as a large number of small peripherals.
The amount of preparation is staggering!
But it turned out that not many people bought it at all, and it was all stacked in the store.
After all, if the show is not popular, everyone doesn't know what this thing is.
There's no need to spend more money on it.
This made many employees in the store start to talk about it, feeling that these things are useless this time and will not be sold.
The most exaggerated thing is that none of these in the store have been sold yet, and a new batch of new ones has been shipped this morning!
"How much did the boss order at the beginning?"
"How can this still be sold?"
"It's a bit of a space to put so much of it."
"I don't know when I'm going to dispose of it."
Cheng Zhu's heart was naturally extremely calm, all of which was within his expectations.
He also picked up his mobile phone and easily searched for whether there were any friends who came to fall into the well, or sneered.
Real business wars are always so direct, and it is the norm for the boss to spray in person.
As a result, he really saw someone sneering.
First of all, the happiest person is definitely Chen Yue.
After the second round of financing, she would be interviewed by a media every once in a while, showing up in various ways and creating various personalities.
After Cheng clicked on the video one by one, he actually felt: "Huh! The complexion has improved, and I feel that my appearance has improved a little bit! ”
No wonder there is a saying in the entertainment industry, called: Red gas raises people.
He feels that Sister Yue is now in good spirits on happy occasions.
- It's cool again, Yue?
In the video, the interviewer also asked Chen Yue: "I see that many celebrities are drinking Yuecha's products, have Yuecha considered sponsoring film and television dramas or co-branding with film and television dramas?" ”
"Not at all!" Chen Yue said directly.
After speaking, she began to explain her reasons: "I don't know anything about the film and television industry, as we all know, even many big projects in the film and television industry that everyone is optimistic about may hit the street, and such a casual bet is irresponsible for the company." ”
Cheng Zhu was amused when he saw this.
Although he is a scumbag, he is still very responsible for the company.
"Actually give me a boost! Yes, I have studied abroad for a few years, and my language skills have not been returned to the Chinese teacher. He commented.
In addition to Chen Yue, he also saw some people in the traditional milk tea industry, who were also taking the opportunity to step on a few feet.
"The co-branding of this thing is indeed very risky."
"We didn't get good results from our last joint name, so we can only say that this is not the right way either."
Cheng Zhu: "It's okay, call me a crooked way." ”
As a result, the interesting one came.
That night, the ratings of "Langya Bang" have risen!
This drama changed its decline, and suddenly broke through 0.6 from 0.4!
Obviously, the early word-of-mouth has begun to ferment.
"Langya Bang is not good for the first few episodes, in fact, as long as you get through it, the cool points in the back are still very dense.
On the Internet, it is obvious that there are more people who are starting to talk about this drama.
Many people began to run to tell each other, and spontaneously gave this costume drama Amway to their relatives and friends.
But Cheng Cha knows very well that the explosion of the ratings of the Langya List actually started in the middle of the series.
There was a small rise in the early stage, but it only remained between 0.60.8, and when it was high, it was 0.7, but sometimes it fell back to 0.6, and it went up and down.
All he had to do now was wait.
Wait until it explodes!
However, time moved back two days, and Cheng Chu suddenly realized that he had also misjudged.
"I almost forgot, this drama is a word-of-mouth drama, and in my previous life, it has always ranked first on the iQiyi TV drama rating list, and Douban also has a few points."
"Although it hasn't relied on word-of-mouth to hit all the way now, it will only affect the ratings, not my sales!"
"Because this drama has a high ability to circle fans, its fan conversion rate is higher than that of other dramas!"
"Although the current audience base is average, it can't stand the high conversion rate!"
This is the case in the entertainment industry, although some dramas are broadcast well, they just don't have fans.
Some dramas may not be so popular, but the ability to circle fans is strong!
The current ratings are actually at the stage of a small fire.
This makes more and more people choose to buy co-branded models in the store of pomelo tea!
"Hello, I want Mei Changsu."
"Is it okay to give me a flying stream, I don't want Mei Changsu's."
"Hey, there's still Lin Shu's? Then I want two cups, I want Mei Changsu and Lin Shu's! ”
The clerk of Yuzu Tea can clearly feel that there will be more people who come to buy the co-branded model every day than the day before.
I thought it was going to be piled up in the store as a scrap item, but now it has a place for it all of a sudden!
It's just that there is no trend of co-branded models exploding, so Cheng Zhu is not in a hurry to market.
He now spends more time and energy on the research and development of new products.
He goes to the R&D department once a day to taste the new products.
This is the second path that Cheng Chai intends to take, and he will launch new products related to the plot characters in the future.
There is a product that is particularly compatible with the drama "Langya Bang", which is one of the reasons why he chose to co-brand with this drama.
That is the bayberry series in fruit tea!
This series tastes good, and it has a plum word, which echoes the male protagonist Mei Changsu.
Just after a while, it will be the season of bayberry, and when this drama comes to an end, it is the season of bayberry.
In some places, bayberry begins to grow new at the end of April, but the taste is not good at this time.
From the end of May to August, it's a good time.
This new product, Cheng Zhu is not in a hurry to push it now.
This collaboration is a precise scythe, which will harvest all the fans!
He will make everyone understand once again what the king of marketing is!
And Cheng Zhu from the beginning, he was actually waiting for one thing, which was also one of the reasons why he felt that the joint name with "Langya Bang" would explode.
"I'm waiting for Mei Changsu to die!"
Shen Guoqiang only felt that his stinky boy was a little hopeless, he was almost thirty years old, and he could still be so heartless every day.
Many parents of the rich second generation hate their children very much, as if the money given to him by Lao Tzu is blowing like a strong wind!
They have all worked hard all the way to the present, and they have been poor and miserable before, nodding to people.
I really don't treat Lao Tzu's money as money at all!
"I don't think you're nervous at all? You are not nervous about Yuecha's second round of financing of more than 200 million, but this time the effect is so bad, and you have wasted so much money, you are not nervous? Shen Guoqiang's tone became more and more unkind.
As a result, Shen Minglang also began to comfort him.
"No, Cheng Zhu said, saying that early financing of Yuecha is a good thing for us, as long as we can explode this wave, the benefits in the later period will only be greater."
Undoubtedly, this sentence did not have a comforting effect at all, but further angered Shen Guoqiang.
He felt that his son was really Cheng Zhu now, and whatever he said was what he was.
It doesn't make sense, it doesn't make sense at all.
Our Shen family is estimated to really have to rely on Ning Ning in the future.
Shen Guoqiang snorted coldly, and then said coldly: "Okay, I'll wait and see." ”
Shen Minglang just wanted to say "good Dad", but there was a "doodoo" sound on the phone, and he had already hung up.
This phone call did not affect the mood of our "sunny and cheerful boy" in the slightest.
"Just wait and see!" Shen Minglang whistled, thinking like this in his heart
At night, Cheng Zhu picked up his mobile phone and called Wang Wei.
After the call, the information Cheng obtained was basically as he expected.
"There are not many people in the store who come to buy the "Langya Bang Joint Series". Cheng Chai thought to himself.
This time with "Langya Bang", Cheng Zhu is ready to take two paths.
The first way, that is, to carry out a small upgrade on the basis of the original product, in fact, is to change the exquisite "Langya Bang packaging to sell, the things in it are the same, and the price will be 3 yuan more expensive."
As for the second way, it's not the time yet.
In fact, the cost of this co-branded model will be higher than that of normal milk tea, and it will not be just 3 yuan of money.
Because you buy milk tea in co-branded packaging, you can also get a little peripherals.
For example, the kind of character cartoon paper card that can be placed on the table to stand up.
Before the official broadcast of this show, a large number of new packaging was piled up in each store, as well as a large number of small peripherals.
The amount of preparation is staggering!
But it turned out that not many people bought it at all, and it was all stacked in the store.
After all, if the show is not popular, everyone doesn't know what this thing is.
There's no need to spend more money on it.
This made many employees in the store start to talk about it, feeling that these things are useless this time and will not be sold.
The most exaggerated thing is that none of these in the store have been sold yet, and a new batch of new ones has been shipped this morning!
"How much did the boss order at the beginning?"
"How can this still be sold?"
"It's a bit of a space to put so much of it."
"I don't know when I'm going to dispose of it."
Cheng Zhu's heart was naturally extremely calm, all of which was within his expectations.
He also picked up his mobile phone and easily searched for whether there were any friends who came to fall into the well, or sneered.
Real business wars are always so direct, and it is the norm for the boss to spray in person.
As a result, he really saw someone sneering.
First of all, the happiest person is definitely Chen Yue.
After the second round of financing, she would be interviewed by a media every once in a while, showing up in various ways and creating various personalities.
After Cheng clicked on the video one by one, he actually felt: "Huh! The complexion has improved, and I feel that my appearance has improved a little bit! ”
No wonder there is a saying in the entertainment industry, called: Red gas raises people.
He feels that Sister Yue is now in good spirits on happy occasions.
- It's cool again, Yue?
In the video, the interviewer also asked Chen Yue: "I see that many celebrities are drinking Yuecha's products, have Yuecha considered sponsoring film and television dramas or co-branding with film and television dramas?" ”
"Not at all!" Chen Yue said directly.
After speaking, she began to explain her reasons: "I don't know anything about the film and television industry, as we all know, even many big projects in the film and television industry that everyone is optimistic about may hit the street, and such a casual bet is irresponsible for the company." ”
Cheng Zhu was amused when he saw this.
Although he is a scumbag, he is still very responsible for the company.
"Actually give me a boost! Yes, I have studied abroad for a few years, and my language skills have not been returned to the Chinese teacher. He commented.
In addition to Chen Yue, he also saw some people in the traditional milk tea industry, who were also taking the opportunity to step on a few feet.
"The co-branding of this thing is indeed very risky."
"We didn't get good results from our last joint name, so we can only say that this is not the right way either."
Cheng Zhu: "It's okay, call me a crooked way." ”
As a result, the interesting one came.
That night, the ratings of "Langya Bang" have risen!
This drama changed its decline, and suddenly broke through 0.6 from 0.4!
Obviously, the early word-of-mouth has begun to ferment.
"Langya Bang is not good for the first few episodes, in fact, as long as you get through it, the cool points in the back are still very dense.
On the Internet, it is obvious that there are more people who are starting to talk about this drama.
Many people began to run to tell each other, and spontaneously gave this costume drama Amway to their relatives and friends.
But Cheng Cha knows very well that the explosion of the ratings of the Langya List actually started in the middle of the series.
There was a small rise in the early stage, but it only remained between 0.60.8, and when it was high, it was 0.7, but sometimes it fell back to 0.6, and it went up and down.
All he had to do now was wait.
Wait until it explodes!
However, time moved back two days, and Cheng Chu suddenly realized that he had also misjudged.
"I almost forgot, this drama is a word-of-mouth drama, and in my previous life, it has always ranked first on the iQiyi TV drama rating list, and Douban also has a few points."
"Although it hasn't relied on word-of-mouth to hit all the way now, it will only affect the ratings, not my sales!"
"Because this drama has a high ability to circle fans, its fan conversion rate is higher than that of other dramas!"
"Although the current audience base is average, it can't stand the high conversion rate!"
This is the case in the entertainment industry, although some dramas are broadcast well, they just don't have fans.
Some dramas may not be so popular, but the ability to circle fans is strong!
The current ratings are actually at the stage of a small fire.
This makes more and more people choose to buy co-branded models in the store of pomelo tea!
"Hello, I want Mei Changsu."
"Is it okay to give me a flying stream, I don't want Mei Changsu's."
"Hey, there's still Lin Shu's? Then I want two cups, I want Mei Changsu and Lin Shu's! ”
The clerk of Yuzu Tea can clearly feel that there will be more people who come to buy the co-branded model every day than the day before.
I thought it was going to be piled up in the store as a scrap item, but now it has a place for it all of a sudden!
It's just that there is no trend of co-branded models exploding, so Cheng Zhu is not in a hurry to market.
He now spends more time and energy on the research and development of new products.
He goes to the R&D department once a day to taste the new products.
This is the second path that Cheng Chai intends to take, and he will launch new products related to the plot characters in the future.
There is a product that is particularly compatible with the drama "Langya Bang", which is one of the reasons why he chose to co-brand with this drama.
That is the bayberry series in fruit tea!
This series tastes good, and it has a plum word, which echoes the male protagonist Mei Changsu.
Just after a while, it will be the season of bayberry, and when this drama comes to an end, it is the season of bayberry.
In some places, bayberry begins to grow new at the end of April, but the taste is not good at this time.
From the end of May to August, it's a good time.
This new product, Cheng Zhu is not in a hurry to push it now.
This collaboration is a precise scythe, which will harvest all the fans!
He will make everyone understand once again what the king of marketing is!
And Cheng Zhu from the beginning, he was actually waiting for one thing, which was also one of the reasons why he felt that the joint name with "Langya Bang" would explode.
"I'm waiting for Mei Changsu to die!"
Shen Guoqiang only felt that his stinky boy was a little hopeless, he was almost thirty years old, and he could still be so heartless every day.
Many parents of the rich second generation hate their children very much, as if the money given to him by Lao Tzu is blowing like a strong wind!
They have all worked hard all the way to the present, and they have been poor and miserable before, nodding to people.
I really don't treat Lao Tzu's money as money at all!
"I don't think you're nervous at all? You are not nervous about Yuecha's second round of financing of more than 200 million, but this time the effect is so bad, and you have wasted so much money, you are not nervous? Shen Guoqiang's tone became more and more unkind.
As a result, Shen Minglang also began to comfort him.
"No, Cheng Zhu said, saying that early financing of Yuecha is a good thing for us, as long as we can explode this wave, the benefits in the later period will only be greater."
Undoubtedly, this sentence did not have a comforting effect at all, but further angered Shen Guoqiang.
He felt that his son was really Cheng Zhu now, and whatever he said was what he was.
It doesn't make sense, it doesn't make sense at all.
Our Shen family is estimated to really have to rely on Ning Ning in the future.
Shen Guoqiang snorted coldly, and then said coldly: "Okay, I'll wait and see." ”
Shen Minglang just wanted to say "good Dad", but there was a "doodoo" sound on the phone, and he had already hung up.
This phone call did not affect the mood of our "sunny and cheerful boy" in the slightest.
"Just wait and see!" Shen Minglang whistled, thinking like this in his heart
At night, Cheng Zhu picked up his mobile phone and called Wang Wei.
After the call, the information Cheng obtained was basically as he expected.
"There are not many people in the store who come to buy the "Langya Bang Joint Series". Cheng Chai thought to himself.
This time with "Langya Bang", Cheng Zhu is ready to take two paths.
The first way, that is, to carry out a small upgrade on the basis of the original product, in fact, is to change the exquisite "Langya Bang packaging to sell, the things in it are the same, and the price will be 3 yuan more expensive."
As for the second way, it's not the time yet.
In fact, the cost of this co-branded model will be higher than that of normal milk tea, and it will not be just 3 yuan of money.
Because you buy milk tea in co-branded packaging, you can also get a little peripherals.
For example, the kind of character cartoon paper card that can be placed on the table to stand up.
Before the official broadcast of this show, a large number of new packaging was piled up in each store, as well as a large number of small peripherals.
The amount of preparation is staggering!
But it turned out that not many people bought it at all, and it was all stacked in the store.
After all, if the show is not popular, everyone doesn't know what this thing is.
There's no need to spend more money on it.
This made many employees in the store start to talk about it, feeling that these things are useless this time and will not be sold.
The most exaggerated thing is that none of these in the store have been sold yet, and a new batch of new ones has been shipped this morning!
"How much did the boss order at the beginning?"
"How can this still be sold?"
"It's a bit of a space to put so much of it."
"I don't know when I'm going to dispose of it."
Cheng Zhu's heart was naturally extremely calm, all of which was within his expectations.
He also picked up his mobile phone and easily searched for whether there were any friends who came to fall into the well, or sneered.
Real business wars are always so direct, and it is the norm for the boss to spray in person.
As a result, he really saw someone sneering.
First of all, the happiest person is definitely Chen Yue.
After the second round of financing, she would be interviewed by a media every once in a while, showing up in various ways and creating various personalities.
After Cheng clicked on the video one by one, he actually felt: "Huh! The complexion has improved, and I feel that my appearance has improved a little bit! ”
No wonder there is a saying in the entertainment industry, called: Red gas raises people.
He feels that Sister Yue is now in good spirits on happy occasions.
- It's cool again, Yue?
In the video, the interviewer also asked Chen Yue: "I see that many celebrities are drinking Yuecha's products, have Yuecha considered sponsoring film and television dramas or co-branding with film and television dramas?" ”
"Not at all!" Chen Yue said directly.
After speaking, she began to explain her reasons: "I don't know anything about the film and television industry, as we all know, even many big projects in the film and television industry that everyone is optimistic about may hit the street, and such a casual bet is irresponsible for the company." ”
Cheng Zhu was amused when he saw this.
Although he is a scumbag, he is still very responsible for the company.
"Actually give me a boost! Yes, I have studied abroad for a few years, and my language skills have not been returned to the Chinese teacher. He commented.
In addition to Chen Yue, he also saw some people in the traditional milk tea industry, who were also taking the opportunity to step on a few feet.
"The co-branding of this thing is indeed very risky."
"We didn't get good results from our last joint name, so we can only say that this is not the right way either."
Cheng Zhu: "It's okay, call me a crooked way." ”
As a result, the interesting one came.
That night, the ratings of "Langya Bang" have risen!
This drama changed its decline, and suddenly broke through 0.6 from 0.4!
Obviously, the early word-of-mouth has begun to ferment.
"Langya Bang is not good for the first few episodes, in fact, as long as you get through it, the cool points in the back are still very dense.
On the Internet, it is obvious that there are more people who are starting to talk about this drama.
Many people began to run to tell each other, and spontaneously gave this costume drama Amway to their relatives and friends.
But Cheng Cha knows very well that the explosion of the ratings of the Langya List actually started in the middle of the series.
There was a small rise in the early stage, but it only remained between 0.60.8, and when it was high, it was 0.7, but sometimes it fell back to 0.6, and it went up and down.
All he had to do now was wait.
Wait until it explodes!
However, time moved back two days, and Cheng Chu suddenly realized that he had also misjudged.
"I almost forgot, this drama is a word-of-mouth drama, and in my previous life, it has always ranked first on the iQiyi TV drama rating list, and Douban also has a few points."
"Although it hasn't relied on word-of-mouth to hit all the way now, it will only affect the ratings, not my sales!"
"Because this drama has a high ability to circle fans, its fan conversion rate is higher than that of other dramas!"
"Although the current audience base is average, it can't stand the high conversion rate!"
This is the case in the entertainment industry, although some dramas are broadcast well, they just don't have fans.
Some dramas may not be so popular, but the ability to circle fans is strong!
The current ratings are actually at the stage of a small fire.
This makes more and more people choose to buy co-branded models in the store of pomelo tea!
"Hello, I want Mei Changsu."
"Is it okay to give me a flying stream, I don't want Mei Changsu's."
"Hey, there's still Lin Shu's? Then I want two cups, I want Mei Changsu and Lin Shu's! ”
The clerk of Yuzu Tea can clearly feel that there will be more people who come to buy the co-branded model every day than the day before.
I thought it was going to be piled up in the store as a scrap item, but now it has a place for it all of a sudden!
It's just that there is no trend of co-branded models exploding, so Cheng Zhu is not in a hurry to market.
He now spends more time and energy on the research and development of new products.
He goes to the R&D department once a day to taste the new products.
This is the second path that Cheng Chai intends to take, and he will launch new products related to the plot characters in the future.
There is a product that is particularly compatible with the drama "Langya Bang", which is one of the reasons why he chose to co-brand with this drama.
That is the bayberry series in fruit tea!
This series tastes good, and it has a plum word, which echoes the male protagonist Mei Changsu.
Just after a while, it will be the season of bayberry, and when this drama comes to an end, it is the season of bayberry.
In some places, bayberry begins to grow new at the end of April, but the taste is not good at this time.
From the end of May to August, it's a good time.
This new product, Cheng Zhu is not in a hurry to push it now.
This collaboration is a precise scythe, which will harvest all the fans!
He will make everyone understand once again what the king of marketing is!
And Cheng Zhu from the beginning, he was actually waiting for one thing, which was also one of the reasons why he felt that the joint name with "Langya Bang" would explode.
"I'm waiting for Mei Changsu to die!"
Shen Guoqiang only felt that his stinky boy was a little hopeless, he was almost thirty years old, and he could still be so heartless every day.
Many parents of the rich second generation hate their children very much, as if the money given to him by Lao Tzu is blowing like a strong wind!
They have all worked hard all the way to the present, and they have been poor and miserable before, nodding to people.
I really don't treat Lao Tzu's money as money at all!
"I don't think you're nervous at all? You are not nervous about Yuecha's second round of financing of more than 200 million, but this time the effect is so bad, and you have wasted so much money, you are not nervous? Shen Guoqiang's tone became more and more unkind.
As a result, Shen Minglang also began to comfort him.
"No, Cheng Zhu said, saying that early financing of Yuecha is a good thing for us, as long as we can explode this wave, the benefits in the later period will only be greater."
Undoubtedly, this sentence did not have a comforting effect at all, but further angered Shen Guoqiang.
He felt that his son was really Cheng Zhu now, and whatever he said was what he was.
It doesn't make sense, it doesn't make sense at all.
Our Shen family is estimated to really have to rely on Ning Ning in the future.
Shen Guoqiang snorted coldly, and then said coldly: "Okay, I'll wait and see." ”
Shen Minglang just wanted to say "good Dad", but there was a "doodoo" sound on the phone, and he had already hung up.
This phone call did not affect the mood of our "sunny and cheerful boy" in the slightest.
"Just wait and see!" Shen Minglang whistled, thinking like this in his heart
At night, Cheng Zhu picked up his mobile phone and called Wang Wei.
After the call, the information Cheng obtained was basically as he expected.
"There are not many people in the store who come to buy the "Langya Bang Joint Series". Cheng Chai thought to himself.
This time with "Langya Bang", Cheng Zhu is ready to take two paths.
The first way, that is, to carry out a small upgrade on the basis of the original product, in fact, is to change the exquisite "Langya Bang packaging to sell, the things in it are the same, and the price will be 3 yuan more expensive."
As for the second way, it's not the time yet.
In fact, the cost of this co-branded model will be higher than that of normal milk tea, and it will not be just 3 yuan of money.
Because you buy milk tea in co-branded packaging, you can also get a little peripherals.
For example, the kind of character cartoon paper card that can be placed on the table to stand up.
Before the official broadcast of this show, a large number of new packaging was piled up in each store, as well as a large number of small peripherals.
The amount of preparation is staggering!
But it turned out that not many people bought it at all, and it was all stacked in the store.
After all, if the show is not popular, everyone doesn't know what this thing is.
There's no need to spend more money on it.
This made many employees in the store start to talk about it, feeling that these things are useless this time and will not be sold.
The most exaggerated thing is that none of these in the store have been sold yet, and a new batch of new ones has been shipped this morning!
"How much did the boss order at the beginning?"
"How can this still be sold?"
"It's a bit of a space to put so much of it."
"I don't know when I'm going to dispose of it."
Cheng Zhu's heart was naturally extremely calm, all of which was within his expectations.
He also picked up his mobile phone and easily searched for whether there were any friends who came to fall into the well, or sneered.
Real business wars are always so direct, and it is the norm for the boss to spray in person.
As a result, he really saw someone sneering.
First of all, the happiest person is definitely Chen Yue.
After the second round of financing, she would be interviewed by a media every once in a while, showing up in various ways and creating various personalities.
After Cheng clicked on the video one by one, he actually felt: "Huh! The complexion has improved, and I feel that my appearance has improved a little bit! ”
No wonder there is a saying in the entertainment industry, called: Red gas raises people.
He feels that Sister Yue is now in good spirits on happy occasions.
- It's cool again, Yue?
In the video, the interviewer also asked Chen Yue: "I see that many celebrities are drinking Yuecha's products, have Yuecha considered sponsoring film and television dramas or co-branding with film and television dramas?" ”
"Not at all!" Chen Yue said directly.
After speaking, she began to explain her reasons: "I don't know anything about the film and television industry, as we all know, even many big projects in the film and television industry that everyone is optimistic about may hit the street, and such a casual bet is irresponsible for the company." ”
Cheng Zhu was amused when he saw this.
Although he is a scumbag, he is still very responsible for the company.
"Actually give me a boost! Yes, I have studied abroad for a few years, and my language skills have not been returned to the Chinese teacher. He commented.
In addition to Chen Yue, he also saw some people in the traditional milk tea industry, who were also taking the opportunity to step on a few feet.
"The co-branding of this thing is indeed very risky."
"We didn't get good results from our last joint name, so we can only say that this is not the right way either."
Cheng Zhu: "It's okay, call me a crooked way." ”
As a result, the interesting one came.
That night, the ratings of "Langya Bang" have risen!
This drama changed its decline, and suddenly broke through 0.6 from 0.4!
Obviously, the early word-of-mouth has begun to ferment.
"Langya Bang is not good for the first few episodes, in fact, as long as you get through it, the cool points in the back are still very dense.
On the Internet, it is obvious that there are more people who are starting to talk about this drama.
Many people began to run to tell each other, and spontaneously gave this costume drama Amway to their relatives and friends.
But Cheng Cha knows very well that the explosion of the ratings of the Langya List actually started in the middle of the series.
There was a small rise in the early stage, but it only remained between 0.60.8, and when it was high, it was 0.7, but sometimes it fell back to 0.6, and it went up and down.
All he had to do now was wait.
Wait until it explodes!
However, time moved back two days, and Cheng Chu suddenly realized that he had also misjudged.
"I almost forgot, this drama is a word-of-mouth drama, and in my previous life, it has always ranked first on the iQiyi TV drama rating list, and Douban also has a few points."
"Although it hasn't relied on word-of-mouth to hit all the way now, it will only affect the ratings, not my sales!"
"Because this drama has a high ability to circle fans, its fan conversion rate is higher than that of other dramas!"
"Although the current audience base is average, it can't stand the high conversion rate!"
This is the case in the entertainment industry, although some dramas are broadcast well, they just don't have fans.
Some dramas may not be so popular, but the ability to circle fans is strong!
The current ratings are actually at the stage of a small fire.
This makes more and more people choose to buy co-branded models in the store of pomelo tea!
"Hello, I want Mei Changsu."
"Is it okay to give me a flying stream, I don't want Mei Changsu's."
"Hey, there's still Lin Shu's? Then I want two cups, I want Mei Changsu and Lin Shu's! ”
The clerk of Yuzu Tea can clearly feel that there will be more people who come to buy the co-branded model every day than the day before.
I thought it was going to be piled up in the store as a scrap item, but now it has a place for it all of a sudden!
It's just that there is no trend of co-branded models exploding, so Cheng Zhu is not in a hurry to market.
He now spends more time and energy on the research and development of new products.
He goes to the R&D department once a day to taste the new products.
This is the second path that Cheng Chai intends to take, and he will launch new products related to the plot characters in the future.
There is a product that is particularly compatible with the drama "Langya Bang", which is one of the reasons why he chose to co-brand with this drama.
That is the bayberry series in fruit tea!
This series tastes good, and it has a plum word, which echoes the male protagonist Mei Changsu.
Just after a while, it will be the season of bayberry, and when this drama comes to an end, it is the season of bayberry.
In some places, bayberry begins to grow new at the end of April, but the taste is not good at this time.
From the end of May to August, it's a good time.
This new product, Cheng Zhu is not in a hurry to push it now.
This collaboration is a precise scythe, which will harvest all the fans!
He will make everyone understand once again what the king of marketing is!
And Cheng Zhu from the beginning, he was actually waiting for one thing, which was also one of the reasons why he felt that the joint name with "Langya Bang" would explode.
"I'm waiting for Mei Changsu to die!"
Shen Guoqiang only felt that his stinky boy was a little hopeless, he was almost thirty years old, and he could still be so heartless every day.
Many parents of the rich second generation hate their children very much, as if the money given to him by Lao Tzu is blowing like a strong wind!
They have all worked hard all the way to the present, and they have been poor and miserable before, nodding to people.
I really don't treat Lao Tzu's money as money at all!
"I don't think you're nervous at all? You are not nervous about Yuecha's second round of financing of more than 200 million, but this time the effect is so bad, and you have wasted so much money, you are not nervous? Shen Guoqiang's tone became more and more unkind.
As a result, Shen Minglang also began to comfort him.
"No, Cheng Zhu said, saying that early financing of Yuecha is a good thing for us, as long as we can explode this wave, the benefits in the later period will only be greater."
Undoubtedly, this sentence did not have a comforting effect at all, but further angered Shen Guoqiang.
He felt that his son was really Cheng Zhu now, and whatever he said was what he was.
It doesn't make sense, it doesn't make sense at all.
Our Shen family is estimated to really have to rely on Ning Ning in the future.
Shen Guoqiang snorted coldly, and then said coldly: "Okay, I'll wait and see." ”
Shen Minglang just wanted to say "good Dad", but there was a "doodoo" sound on the phone, and he had already hung up.
This phone call did not affect the mood of our "sunny and cheerful boy" in the slightest.
"Just wait and see!" Shen Minglang whistled, thinking like this in his heart
At night, Cheng Zhu picked up his mobile phone and called Wang Wei.
After the call, the information Cheng obtained was basically as he expected.
"There are not many people in the store who come to buy the "Langya Bang Joint Series". Cheng Chai thought to himself.
This time with "Langya Bang", Cheng Zhu is ready to take two paths.
The first way, that is, to carry out a small upgrade on the basis of the original product, in fact, is to change the exquisite "Langya Bang packaging to sell, the things in it are the same, and the price will be 3 yuan more expensive."
As for the second way, it's not the time yet.
In fact, the cost of this co-branded model will be higher than that of normal milk tea, and it will not be just 3 yuan of money.
Because you buy milk tea in co-branded packaging, you can also get a little peripherals.
For example, the kind of character cartoon paper card that can be placed on the table to stand up.
Before the official broadcast of this show, a large number of new packaging was piled up in each store, as well as a large number of small peripherals.
The amount of preparation is staggering!
But it turned out that not many people bought it at all, and it was all stacked in the store.
After all, if the show is not popular, everyone doesn't know what this thing is.
There's no need to spend more money on it.
This made many employees in the store start to talk about it, feeling that these things are useless this time and will not be sold.
The most exaggerated thing is that none of these in the store have been sold yet, and a new batch of new ones has been shipped this morning!
"How much did the boss order at the beginning?"
"How can this still be sold?"
"It's a bit of a space to put so much of it."
"I don't know when I'm going to dispose of it."
Cheng Zhu's heart was naturally extremely calm, all of which was within his expectations.
He also picked up his mobile phone and easily searched for whether there were any friends who came to fall into the well, or sneered.
Real business wars are always so direct, and it is the norm for the boss to spray in person.
As a result, he really saw someone sneering.
First of all, the happiest person is definitely Chen Yue.
After the second round of financing, she would be interviewed by a media every once in a while, showing up in various ways and creating various personalities.
After Cheng clicked on the video one by one, he actually felt: "Huh! The complexion has improved, and I feel that my appearance has improved a little bit! ”
No wonder there is a saying in the entertainment industry, called: Red gas raises people.
He feels that Sister Yue is now in good spirits on happy occasions.
- It's cool again, Yue?
In the video, the interviewer also asked Chen Yue: "I see that many celebrities are drinking Yuecha's products, have Yuecha considered sponsoring film and television dramas or co-branding with film and television dramas?" ”
"Not at all!" Chen Yue said directly.
After speaking, she began to explain her reasons: "I don't know anything about the film and television industry, as we all know, even many big projects in the film and television industry that everyone is optimistic about may hit the street, and such a casual bet is irresponsible for the company." ”
Cheng Zhu was amused when he saw this.
Although he is a scumbag, he is still very responsible for the company.
"Actually give me a boost! Yes, I have studied abroad for a few years, and my language skills have not been returned to the Chinese teacher. He commented.
In addition to Chen Yue, he also saw some people in the traditional milk tea industry, who were also taking the opportunity to step on a few feet.
"The co-branding of this thing is indeed very risky."
"We didn't get good results from our last joint name, so we can only say that this is not the right way either."
Cheng Zhu: "It's okay, call me a crooked way." ”
As a result, the interesting one came.
That night, the ratings of "Langya Bang" have risen!
This drama changed its decline, and suddenly broke through 0.6 from 0.4!
Obviously, the early word-of-mouth has begun to ferment.
"Langya Bang is not good for the first few episodes, in fact, as long as you get through it, the cool points in the back are still very dense.
On the Internet, it is obvious that there are more people who are starting to talk about this drama.
Many people began to run to tell each other, and spontaneously gave this costume drama Amway to their relatives and friends.
But Cheng Cha knows very well that the explosion of the ratings of the Langya List actually started in the middle of the series.
There was a small rise in the early stage, but it only remained between 0.60.8, and when it was high, it was 0.7, but sometimes it fell back to 0.6, and it went up and down.
All he had to do now was wait.
Wait until it explodes!
However, time moved back two days, and Cheng Chu suddenly realized that he had also misjudged.
"I almost forgot, this drama is a word-of-mouth drama, and in my previous life, it has always ranked first on the iQiyi TV drama rating list, and Douban also has a few points."
"Although it hasn't relied on word-of-mouth to hit all the way now, it will only affect the ratings, not my sales!"
"Because this drama has a high ability to circle fans, its fan conversion rate is higher than that of other dramas!"
"Although the current audience base is average, it can't stand the high conversion rate!"
This is the case in the entertainment industry, although some dramas are broadcast well, they just don't have fans.
Some dramas may not be so popular, but the ability to circle fans is strong!
The current ratings are actually at the stage of a small fire.
This makes more and more people choose to buy co-branded models in the store of pomelo tea!
"Hello, I want Mei Changsu."
"Is it okay to give me a flying stream, I don't want Mei Changsu's."
"Hey, there's still Lin Shu's? Then I want two cups, I want Mei Changsu and Lin Shu's! ”
The clerk of Yuzu Tea can clearly feel that there will be more people who come to buy the co-branded model every day than the day before.
I thought it was going to be piled up in the store as a scrap item, but now it has a place for it all of a sudden!
It's just that there is no trend of co-branded models exploding, so Cheng Zhu is not in a hurry to market.
He now spends more time and energy on the research and development of new products.
He goes to the R&D department once a day to taste the new products.
This is the second path that Cheng Chai intends to take, and he will launch new products related to the plot characters in the future.
There is a product that is particularly compatible with the drama "Langya Bang", which is one of the reasons why he chose to co-brand with this drama.
That is the bayberry series in fruit tea!
This series tastes good, and it has a plum word, which echoes the male protagonist Mei Changsu.
Just after a while, it will be the season of bayberry, and when this drama comes to an end, it is the season of bayberry.
In some places, bayberry begins to grow new at the end of April, but the taste is not good at this time.
From the end of May to August, it's a good time.
This new product, Cheng Zhu is not in a hurry to push it now.
This collaboration is a precise scythe, which will harvest all the fans!
He will make everyone understand once again what the king of marketing is!
And Cheng Zhu from the beginning, he was actually waiting for one thing, which was also one of the reasons why he felt that the joint name with "Langya Bang" would explode.
"I'm waiting for Mei Changsu to die!"
Shen Guoqiang only felt that his stinky boy was a little hopeless, he was almost thirty years old, and he could still be so heartless every day.
Many parents of the rich second generation hate their children very much, as if the money given to him by Lao Tzu is blowing like a strong wind!
They have all worked hard all the way to the present, and they have been poor and miserable before, nodding to people.
I really don't treat Lao Tzu's money as money at all!
"I don't think you're nervous at all? You are not nervous about Yuecha's second round of financing of more than 200 million, but this time the effect is so bad, and you have wasted so much money, you are not nervous? Shen Guoqiang's tone became more and more unkind.
As a result, Shen Minglang also began to comfort him.
"No, Cheng Zhu said, saying that early financing of Yuecha is a good thing for us, as long as we can explode this wave, the benefits in the later period will only be greater."
Undoubtedly, this sentence did not have a comforting effect at all, but further angered Shen Guoqiang.
He felt that his son was really Cheng Zhu now, and whatever he said was what he was.
It doesn't make sense, it doesn't make sense at all.
Our Shen family is estimated to really have to rely on Ning Ning in the future.
Shen Guoqiang snorted coldly, and then said coldly: "Okay, I'll wait and see." ”
Shen Minglang just wanted to say "good Dad", but there was a "doodoo" sound on the phone, and he had already hung up.
This phone call did not affect the mood of our "sunny and cheerful boy" in the slightest.
"Just wait and see!" Shen Minglang whistled, thinking like this in his heart
At night, Cheng Zhu picked up his mobile phone and called Wang Wei.
After the call, the information Cheng obtained was basically as he expected.
"There are not many people in the store who come to buy the "Langya Bang Joint Series". Cheng Chai thought to himself.
This time with "Langya Bang", Cheng Zhu is ready to take two paths.
The first way, that is, to carry out a small upgrade on the basis of the original product, in fact, is to change the exquisite "Langya Bang packaging to sell, the things in it are the same, and the price will be 3 yuan more expensive."
As for the second way, it's not the time yet.
In fact, the cost of this co-branded model will be higher than that of normal milk tea, and it will not be just 3 yuan of money.
Because you buy milk tea in co-branded packaging, you can also get a little peripherals.
For example, the kind of character cartoon paper card that can be placed on the table to stand up.
Before the official broadcast of this show, a large number of new packaging was piled up in each store, as well as a large number of small peripherals.
The amount of preparation is staggering!
But it turned out that not many people bought it at all, and it was all stacked in the store.
After all, if the show is not popular, everyone doesn't know what this thing is.
There's no need to spend more money on it.
This made many employees in the store start to talk about it, feeling that these things are useless this time and will not be sold.
The most exaggerated thing is that none of these in the store have been sold yet, and a new batch of new ones has been shipped this morning!
"How much did the boss order at the beginning?"
"How can this still be sold?"
"It's a bit of a space to put so much of it."
"I don't know when I'm going to dispose of it."
Cheng Zhu's heart was naturally extremely calm, all of which was within his expectations.
He also picked up his mobile phone and easily searched for whether there were any friends who came to fall into the well, or sneered.
Real business wars are always so direct, and it is the norm for the boss to spray in person.
As a result, he really saw someone sneering.
First of all, the happiest person is definitely Chen Yue.
After the second round of financing, she would be interviewed by a media every once in a while, showing up in various ways and creating various personalities.
After Cheng clicked on the video one by one, he actually felt: "Huh! The complexion has improved, and I feel that my appearance has improved a little bit! ”
No wonder there is a saying in the entertainment industry, called: Red gas raises people.
He feels that Sister Yue is now in good spirits on happy occasions.
- It's cool again, Yue?
In the video, the interviewer also asked Chen Yue: "I see that many celebrities are drinking Yuecha's products, have Yuecha considered sponsoring film and television dramas or co-branding with film and television dramas?" ”
"Not at all!" Chen Yue said directly.
After speaking, she began to explain her reasons: "I don't know anything about the film and television industry, as we all know, even many big projects in the film and television industry that everyone is optimistic about may hit the street, and such a casual bet is irresponsible for the company." ”
Cheng Zhu was amused when he saw this.
Although he is a scumbag, he is still very responsible for the company.
"Actually give me a boost! Yes, I have studied abroad for a few years, and my language skills have not been returned to the Chinese teacher. He commented.
In addition to Chen Yue, he also saw some people in the traditional milk tea industry, who were also taking the opportunity to step on a few feet.
"The co-branding of this thing is indeed very risky."
"We didn't get good results from our last joint name, so we can only say that this is not the right way either."
Cheng Zhu: "It's okay, call me a crooked way." ”
As a result, the interesting one came.
That night, the ratings of "Langya Bang" have risen!
This drama changed its decline, and suddenly broke through 0.6 from 0.4!
Obviously, the early word-of-mouth has begun to ferment.
"Langya Bang is not good for the first few episodes, in fact, as long as you get through it, the cool points in the back are still very dense.
On the Internet, it is obvious that there are more people who are starting to talk about this drama.
Many people began to run to tell each other, and spontaneously gave this costume drama Amway to their relatives and friends.
But Cheng Cha knows very well that the explosion of the ratings of the Langya List actually started in the middle of the series.
There was a small rise in the early stage, but it only remained between 0.60.8, and when it was high, it was 0.7, but sometimes it fell back to 0.6, and it went up and down.
All he had to do now was wait.
Wait until it explodes!
However, time moved back two days, and Cheng Chu suddenly realized that he had also misjudged.
"I almost forgot, this drama is a word-of-mouth drama, and in my previous life, it has always ranked first on the iQiyi TV drama rating list, and Douban also has a few points."
"Although it hasn't relied on word-of-mouth to hit all the way now, it will only affect the ratings, not my sales!"
"Because this drama has a high ability to circle fans, its fan conversion rate is higher than that of other dramas!"
"Although the current audience base is average, it can't stand the high conversion rate!"
This is the case in the entertainment industry, although some dramas are broadcast well, they just don't have fans.
Some dramas may not be so popular, but the ability to circle fans is strong!
The current ratings are actually at the stage of a small fire.
This makes more and more people choose to buy co-branded models in the store of pomelo tea!
"Hello, I want Mei Changsu."
"Is it okay to give me a flying stream, I don't want Mei Changsu's."
"Hey, there's still Lin Shu's? Then I want two cups, I want Mei Changsu and Lin Shu's! ”
The clerk of Yuzu Tea can clearly feel that there will be more people who come to buy the co-branded model every day than the day before.
I thought it was going to be piled up in the store as a scrap item, but now it has a place for it all of a sudden!
It's just that there is no trend of co-branded models exploding, so Cheng Zhu is not in a hurry to market.
He now spends more time and energy on the research and development of new products.
He goes to the R&D department once a day to taste the new products.
This is the second path that Cheng Chai intends to take, and he will launch new products related to the plot characters in the future.
There is a product that is particularly compatible with the drama "Langya Bang", which is one of the reasons why he chose to co-brand with this drama.
That is the bayberry series in fruit tea!
This series tastes good, and it has a plum word, which echoes the male protagonist Mei Changsu.
Just after a while, it will be the season of bayberry, and when this drama comes to an end, it is the season of bayberry.
In some places, bayberry begins to grow new at the end of April, but the taste is not good at this time.
From the end of May to August, it's a good time.
This new product, Cheng Zhu is not in a hurry to push it now.
This collaboration is a precise scythe, which will harvest all the fans!
He will make everyone understand once again what the king of marketing is!
And Cheng Zhu from the beginning, he was actually waiting for one thing, which was also one of the reasons why he felt that the joint name with "Langya Bang" would explode.
"I'm waiting for Mei Changsu to die!"