Chapter 468 Cheng chased the photos and exposed them all over the network
Although the speed of making money in pomelo tea is the same as that of a money printing machine, the balance in the company's account is really not much.
In the first and second tier cities across the country, the decoration costs of each store are expensive, and the network marketing is also throwing money at various levels, and the cost of supply chain and cold chain logistics is even more bottomless
If you want to develop quickly, this is something that cannot be helped.
To seize the market is to constantly burn money.
The question is only whether anyone is willing to burn his money for you.
"Yuecha's second round of financing of more than 200 million yuan is really scary at first glance." Cheng Chai thought to himself.
"It's a pity, if you kick me, you'll kick the steel plate."
Cheng felt that it was time to throw some bombs at the capital market!
So, the next day, a mainstream media sent out an article.
In the article, there are some recent business data of pomelo tea.
Such as the average number of cups in the store, the average order value, the total daily sales, etc.
Every data looks so terrifying that it can make peers in the milk tea industry cry.
"Damn, this cup is going to 4000!"
"The number of stores has increased, but the number of cups has not decreased, doesn't this mean that every store is actually operating at saturation, and has been dispensing cups, busy from morning to night?"
"Crazy, this turnover!"
"We have ten yuan for a cup of milk tea, how many cups do we have to sell to catch up?"
"His turnover in one day has caught up with ours in a month"
And the most shocking thing for everyone is that this article writes about the goal of pomelo tea for May.
"Strive for a monthly turnover of more than 200 million in May this year."
This number can be said to be an astronomical number in the era of milk tea 2.0.
Even the kind of chain brand with more than 100 stores across the country has never thought that the monthly turnover will exceed 100 million, let alone 200 million!
Here, in fact, it can reflect the courage of the founder of Cheng Chai.
"Look at people, it's 200 million!"
"I haven't even used a monthly turnover of more than 100 million yuan to market, this data should be able to do it easily, right?"
"The ceiling of the milk tea industry is going to be raised again!"
In addition, everyone always feels a little familiar with the number of 200 million.
Many people immediately thought of the news that Yuecha had raised more than 200 million yuan some time ago!
In comparison, it must be more shocking to have a monthly turnover of more than 200 million!
This is the effect that Cheng Zhu wants.
This is the bomb he threw at the capital market!
Take a good look at what a cash cow is!
You have to know that this is only the data of the number of stores breaking 50.
When the number of stores across the country exceeds 100, the turnover and profit of pomelo tea will be extremely terrifying!
"The money on the account can last for a while." Cheng Chai thought to himself.
For the second round of funding, he is not in a hurry.
He was still waiting, and a devilish voice made in his heart:
"Mei Changsu, why the fuck isn't dead!"
The fans of "Langya Bang" probably couldn't have dreamed that the sponsors and co-partners they regarded as the most discerning people cursed Mei Changsu to die quickly every day.
No way, the number of episodes of this show is not short, and it can be broadcast for a while.
Shendu Capital is very efficient, and hired a professional public relations team to start crisis public relations for Yuecha.
To be precise, it is a crisis PR for the founder of Yuecha.
Previously, Chen Yue took the route of returning female elites and urban independent strong women, and created a female president with many labels for herself.
As a result, being tossed by Cheng Zhu's side, she suffered a huge backlash.
Because when she commented on the joint name of pomelo tea and "Langya Bang", her attitude was too high.
This kind of high-minded attitude, combined with her identity as a rich second generation, will immediately dislike many passers-by.
On the other hand, Cheng Zhu's side has always given people the feeling that he is a self-made generation, and he is also blessed by the identity of a male college student.
In terms of the advantages and disadvantages of personal marketing, Chen Yue's only advantage is gender!
Yes, her strength is that she is a woman.
In the case of Cheng Zhu's "hiding his head and revealing his tail", Chen Yue's advantage is actually not small.
It's a pity that the rich second generation is not worth mentioning in front of the founding generation!
As soon as the word crazy woman came out, she directly entered the hell mode.
No way, some personal labels are very interesting, once you get wet, you can't get rid of it!
Chen Yue can now be said to be reminded by the public relations team, with a smile on his face every time he appears in public, showing that he will not be affected by negative comments on the Internet, and he is still confident and strong in his heart!
Even if she goes crazy every day when she comes home, she must smile calmly to the outside world.
In addition, this team also began to invite a bunch of marketing accounts, still making a fuss about gender, and the content of the article is roughly about the real strength of women, in fact, the strength of the spiritual core.
At this time, there must still be some anti-male and female routines.
What kind of atmosphere and virtue is this place on Weibo, everyone who understands it.
Don't care what the prerequisites are, don't care how Chen Yue was yin and yang Cheng Zhu at the beginning, let alone Cheng Zhu's performance in the video shows that he doesn't know who the other party is at all In short, it's not right for you to scold a woman!
What, you say that the real business war is a confrontation between friends and businessmen?
No matter, it's not okay to scold women anyway!
When a man scolds a woman, it is a manifestation of inequality between men and women!
"It's really a stench, how can you use this kind of word to scold a girl in her twenties!"
"Heh, that's how men have their faces."
"I just look down on us women in my bones."
"The interviewer is also a man, and you know what kind of chemistry a man will have when a man gets together, right?"
This is a very common PR tactic - contradiction diversion.
Obviously, this is a very simple business contradiction, and it is forced to become a gender contradiction.
and packaged Chen Yue, the person who took the lead in slandering, as a victim.
She became a victim of online violence.
But it doesn't matter, our sister Yue's spiritual core is still strong, and every time she appears in the company, she will pose with an indifferent smile.
It doesn't matter how you go crazy every night.
Our independent women focus on emotional stability.
I'm still working hard to bring the best milk tea in the country to customers.
- The world kisses me with pain, but I repay it with a song.
Cheng Zhu felt sick when he saw some marketing accounts attacking him.
He can't do anything to kiss me, but I sing in return.
"The world kisses me with pain, and I die with pain!"
Lao Tzu lay down on the spot and asked for medical expenses.
He felt that it was time to make Yuecha and Shendu Capital pay a price.
"When I was financing before, didn't I want to encircle and suppress my store, and specially open a few more stores near my store?"
"In order to form a situation where three families encircle and suppress one."
"Well, then, the three of you listen to me, you're already surrounded by me!"
"Stinky sister, I'll beat you up!"
"You forced me anyway!"
Cheng Chai was ruthless, and once again sent the photo of himself and Mei Changsu played by Hu Ge to his girlfriend Lin Lu, and typed viciously in WeChat:
"Give me a little P in this picture! Beautify! ”
Damn, you're dead!
With the popularity of the TV series, the sales of co-branded pomelo tea have been rising.
The hustle and bustle of April came to an end.
This indicates that the May Day holiday is coming soon!
This is a time node that Cheng attaches great importance to.
He is counting on the May Day holiday, the single-day data of pomelo tea can reach a new high to see if it can break the previous record.
Just now, he held a video conference with Yue Dongyi and Wang Lin of Pulin Capital.
In the meeting, he frequently received hints from the two, or rather expressed their positions.
"Pulin Capital's attitude is very simple, that is, it feels that Yuzu Tea can start the second round of financing, and Pulin Capital will still vigorously pursue this project."
Cheng Zhuze also told them that Yucha was willing to accept the pursuit of Pulin Capital.
After all, this underwater project was excavated by Yue Dongyi, and he also has a little bit of Bole for Cheng Zhu.
Cheng will admit this feeling.
Of course, yuzu tea will certainly not be like Yue tea. Yuzu Tea will definitely bring in new investors in the second round of financing.
Yue Dongyi also knew this in his heart.
He didn't care about that.
"It's normal for Cheng to do this, and it's understandable."
"But the prospects of the pomelo tea project are really good."
"What I want is that in the second round of financing, we can get the largest share of Pulin Capital!"
It's okay to give someone else a ticket, but he doesn't want a "newcomer" to sit on his head.
What made him and Wang Lin couldn't understand was that Cheng Zhu still said that the second round of financing could wait.
The money on the pomelo tea account can last for about half a month.
This made Yue Dongyi and Wang Lin very puzzling.
"Do you have to wait until all the money is spent before you can refinance?"
"It's a very unwise choice."
But Cheng Zhu still has his own insistence.
Yue Dongyi had some guesses in his heart about this.
"I think this kid has something to do, he is estimated to have to toss a few times hard in the past few days to make some big moves." He said to Wang Lin with a smile.
I have to say that the old king's guess is very accurate.
Wang Lin, Cheng Zhu's number one fan, chatted and chatted, and talked about letting Cheng Zhu show his face.
"Lao Yue, I think you should talk to him again."
"You see that he has such a good innate condition, why didn't he take advantage of it earlier?"
"His own image is the best spokesperson for pomelo tea, isn't it?"
"Look at Chen Ou, a series of advertisements that I speak for myself, how much benefit it has brought to Jumei!"
"It's all possible to reproduce!"
When Yue Dongyi heard this, he could only say: "People and people's personalities are different, and it is normal for some people to not want their image to be exposed, and then disturb their daily life." ”
"But I always feel that this kid is not such a person." Wang Lin said.
In this regard, Yue Dongyi only felt that he couldn't cry or laugh.
April 30, afternoon.
Chen Yue had a small meeting with the public relations team.
Recently, thanks to the efforts of this public relations team, her personal image has improved slightly.
But if you want to get back to the same place, you will definitely need to work hard.
"These people who have left a message under every piece of content related to me, can they die!" Sister Yue scolded in her heart.
"One by one, they really have a serious brain disease, staring at me, right?"
"You dicks are really idle all day long!"
The head of the public relations team is named Zhou Tao.
Zhou Tao knew what Chen Yue was worried about, but he was also helpless.
"You shouldn't have frantically deleted comments in the comment section in the first place, this would be counterproductive."
Chen Yue deleted all the comments about the word "crazy woman" at that time, but it stimulated everyone's rebellious psychology, and the offensive became more violent.
Zhou Tao said: "After posting a comment, many people often go to the backstage to see if anyone likes or replies to them. ”
"A lot of people like to find a sense of existence like this."
"So, the first time you know if your comment has been deleted."
"After being deleted, it will definitely be even more unforgiving."
"The turmoil in the first two days is too big, you can't delete it, and you shouldn't delete the comments after the turmoil gradually becomes smaller in the next few days, you should find someone to control the comments in the comment area at that time, don't let these words be in the top few hot comments, just top them down."
Chen Yue nodded, and then began to scold netizens again.
Tao Zhou: ""
After scolding, Sister Yue also said: "I think you can continue to go to Cheng Zhu to bring the rhythm, I feel that the rhythm is not big enough!" ”
She just wants Cheng Zhu to experience her pain now!
"This is okay, and the rhythm of this aspect on Weibo is the best." Zhou Tao nodded, indicating that this matter was easy to do.
So, after nightfall, some Weibo accounts began to move
Hangcheng, a high-end villa community.
Shen Qingning was sitting in the bedroom, looking at the newly bought romance.
After watching it for ten minutes, she always felt a little bored.
How to say it, I feel that this book is not as good as the CP article written by netizens about her and Cheng Zhu!
When she looks at this kind of romance and abuse now, she always feels that the sense of substitution is slightly missing.
It's not that the writing is bad, it's just that it doesn't feel so good!
Just like the book in her hand, it can be said that it is the best-selling romance masterpiece so far in 2015, and the kind that can rank first in sales.
It stands to reason that the quality of this kind of text will definitely not be bad.
But she just thought it was almost meaningless.
After Shen Qingning hesitated for a while, he directly put down his romance, then picked up his mobile phone and opened Weibo extremely skillfully.
She only needs to type in keywords such as pomelo owner or pomelo shareholder, and then keep scrolling down, always turning to something interesting.
However, her eyes today were attracted by a marketing account posted on Weibo.
"Yuzu tea owners don't respect women."
Shen Qingning frowned, clicked in and took a look, sure enough, it was the kind of content taken out of context.
But in the comment area at the bottom, many people speak very ugly.
Looking at these contents, Shen Qingning began to look more and more cold, and her pretty face sank.
"These people don't have any judgment of their own." She sighed.
She is the kind of person who is more perceptive, and immediately thought: "It is estimated that someone is leading the rhythm, and the official micro of Yuzu Tea may be affected." ”
As soon as he thought of this, Shen Qingning immediately opened the official WeChat of pomelo tea.
As a result, as soon as she entered, she was slightly stunned.
Because just five minutes ago, Yucha's official Weibo posted a new piece of content.
In an interview with Xiao Qian before, didn't Cheng Zhu mention that he went to visit the crew of "Langya Bang" and invited the whole crew to drink grapefruit tea.
In addition, he also emphasized that he took a photo with Hu Ge.
This is the hook he deliberately put on the network.
You must know that although after the concert song ordering incident, the official Yucha immediately refuted the rumors, saying that our shareholder is single, but those crazy people who drink CP don't care at all.
You reject yours, and I will swallow mine.
Even if the king of heaven is here, the CP I swallow is also true!
In this case, many netizens are actually quite curious about Cheng Zhu's appearance.
There's no way, who called Shen Qingning, the rich flower in the world, too amazing?
As soon as the video of the concert song ordering session came out, she appeared on the hot search with her super high appearance.
Many people will think: "Who is talking about such a beautiful woman with a good family background, beautiful people, and a good temperament?" ”
Fortunately, the aura on Cheng Zhu's body is dazzling enough, and when he was only a freshman, he was already self-made with a net worth of more than 100 million.
In addition, it can be seen from the interview video that he must be more than 1.8 meters tall!
On the Internet, there are many female netizens' views on mate selection, such as: "I don't look at my face if I am more than 1.8 meters." ”
Many women will regard height as a mandatory requirement for men.
Cheng Zhu at least accounts for two of these three words, isn't it?
But no matter what, netizens must still be curious about his appearance.
The most interesting thing is that CP fans are now divided into two parties.
Some people are extremely curious about Cheng Zhu's appearance and can't wait to go to the gate of the Polytechnic University to squat.
Some people are afraid that seeing Cheng Zhu's appearance will cause them to be unable to move, and they feel that it is better to rely on their brains to make up for it!
However, if you take a closer look at the official WeChat of pomelo tea, there will be many people leaving messages at the bottom:
"Take a picture of your boss!"
"What kind of horse is the interview video!"
"Put out that photo with Mei Changsu!"
"Yes, yes, put the group photo out!"
"There seem to be rumors in the college town of Hangzhou that he is quite handsome, don't be embarrassed!"
"Editor, I want a photo!"
"Handsome guy, look at the face!"
"Hand over the picture and add chicken legs to the editor for dinner!"
In this kind of long-awaited, Yucha's official Weibo posted a picture five minutes ago, with the text:
"The mission has been completed, and the photo theft has been successful!"
Under normal circumstances, it would be good to have one or two hundred comments under the official Weibo of a brand like this.
But Shen Qingning took a look, this group photo was posted five minutes ago, but the comments below have already broken two hundred!
The main thing is that the number of retweets and likes is also extremely high!
These two data will expand the circulation of photos, after all, people who have followed your Weibo can see it.
Shen Qingning clicked into the comment area to take a look, and the first comment was:
", don't lose a photo with Hu Ge!"
PS: Ask for a monthly pass!
The Chinese medicine doctor took the pulse and told me today: If you don't adjust the biological clock, your wife and children will be someone else's in the future.
One word, absolutely!