Chapter 10 Hunger Marketing, This Business Is Booming!

As soon as these words came out, the crowd suddenly exploded.

From beginning to end, the fried chicken and pearl wine were all outside the gate, and no one had ever stepped into the gate of Jingshui Pavilion.

"What? I've been standing in line for half an hour? Don't give? ”

"Make another hundred!"

"It's so delicious, I'll buy it, can I buy it?"

Listening to the noise of the crowd, Liu Mo leaned into Zhao Da's ear and said a few words.

When Zhao Da heard this, he was stunned for a moment, and then shouted at the top of his voice: "That's it for today, please come back tomorrow, please come back!" ”

"Can't you buy it for money? What is the Lin family doing? Do you do business? ”

"That's it, what kind of medicine is sold in the gourd?"

Liu Mo ignored it, and directly turned around and entered the Jingshui Pavilion, leaving Zhao Da and the others to stop the crowd outside.

Cause?

Very simple.

Hunger marketing on the planet!

The more you can't eat, the more curious you become.

The more curious, the more popular.

How many people can you expect to buy on the first day it opens?

Even if it is sold, although the fried chicken is good, you will get tired of eating it every day.

Wouldn't it be beautiful to have a limited amount every day to whet the appetite of customers and make them "curious babies".

Although Zhao Da and the others didn't know why, their admiration for Liu Mo quickly dispelled their concerns.

That night, Liu Mo wrote hundreds of "posters" again.

There has also been a small change in the content, and the number of free gifts has changed from 100 to 80.

At the same time, there will be one hundred and twenty copies for sale.

Goat's milk was considered a luxury item in the Great Xia Dynasty and was expensive.

In order to control costs, there is naturally not too much goat milk in each serving of milk tea.

Second, goat's milk has a fishy smell, slow cooking over a warm fire, plus ginger slices, a small amount of white vinegar, and more tea leaves, can also cover the smell.

Liu Mo only told Dong Xusheng about the secret method obtained from many experiments.

The heart of defense is indispensable, the chef, there is no way to prevent it, you have to count on people to do the work.

According to a rough estimate, the cost of a fried chicken and milk tea is about 50 yuan (50 yuan is equal to 10 yuan according to Baidu's reference value). The sales price is set at 100 Wen, double the profit.

The new store opened, with a 20% discount, and the price of 80 yuan was not only sold.

The next day, I need to sell a little bit to get back some of the capital.

Make up your mind.

After putting up the posters, I rested in the morning and started to get busy after lunch.

Halfway through, people were already gathering outside the door.

It looks even hotter than planned.

This situation makes everyone work very energetically.

By the time of Shen, there were already crowds of people in front of Jingshui Pavilion.

In addition to the crowd of admirers, countless vendors have sprung up and shouted loudly.

Why?

Because many people have already started queuing at noon, they are hungry all afternoon, so they naturally want to eat something to cushion their stomachs.

Not only that, one by one, figures in groups of three or five, or on foot, or by ox cart and horse-drawn carriage, from all directions from the surrounding countryside rushed to Rongcheng.

This scene can be said to be as lively as the strongest sect in fantasy novels openly accepting disciples.

Such a scene that the Rongcheng County Commander had to arrange for officials to maintain order.

Just like the previous day, less than 10% of customers were lucky enough to try fried chicken and milk tea. Most of the customers didn't even see what the well-known delicacies looked like, and the door of Jingshui Pavilion was closed again.

And on this day, some impatient customers chose to stay in Jingshui Pavilion for a long time and refused to leave. If it weren't for Ambassador Zhao who gave the money and bribed the officials to maintain order, I was afraid that these people would forcibly break in.

Such a degree of "popularity" even Liu Mo could not have imagined.

To this end, he announced overnight that the "marketing strategy" on the third day had changed.

In the early morning of the third day, it was still before dawn.

Liu Mo instructed Dong Xuri to go to the market to purchase a large number of chickens, ducks, fish, vegetables, melons and fruits.

Zhao Da and Wang Xiaoqi were ordered to hire "temporary workers" such as "temporary partners", "temporary food delivery", "temporary running halls", and "temporary cooks".

Personnel, ingredients are ready.

Liu Mo announced that in the morning, the strategy remained unchanged and was still closed.

The assistant cook helped Dong Xusheng side dishes, and the others followed Wang Xiaoqi to receive training.

On this day, the new marketing strategy is:

Fifty servings of fried chicken with milk tea are given for free, and if you want to taste it after delivery, you need to spend more than one tael of silver.

Not only that, but the quantity is limited, only 500 copies, and there is no more than one.

Bundled sex sales, love to buy or not, just so capricious!

As soon as the news was released, it immediately aroused scolding.

However, scolding and scolding, the effect of hunger marketing has been exerted to the extreme.

Just after the end of the day, the crowd was already lined up.

By the time the door was opened, less than a moment after the door opened, all 50 servings of fried chicken with milk tea were delivered.

Liu Mo announced loudly that Jingshui Pavilion was officially opened.

The sound of drums sounded, and the sound of flute, erhu, qin and other musical instruments sounded together.

The customers couldn't wait to squeeze into the Jingshui Pavilion, and the seats were full in less than a moment.

The sky was not beautiful, and a drizzle was falling outside the hall, but it could not extinguish the enthusiasm of the customers.

The rain continued outside, but the air in the hall became more and more suffocating and warm. A flame rose in the back kitchen, and black smoke was emitted from a row of torches on the wall.

Dong Xusheng has been turning the spoon for three hours in a row, and what keeps him supported may be the profit dividend promised by Liu Mo.

Due to the large number of people and the small number of benches, it is inevitable that all customers will run into neighbors while dining.

The degree of crowding also made Liu Mo feel uncomfortable, but he couldn't stop smiling in his heart.

It doesn't matter whether the other dishes in Jingshui Pavilion are in line with the customer's taste.

Many dishes are served and left uneaten until they are cold.

Congealed pork brain and pork head, steamed river fish, scrambled eggs with leeks. For such ordinary dishes, some wealthy merchants directly threw out a tael of silver, just to taste the fried chicken with milk tea in their hearts as soon as possible.

Of course, such food will not be wasted, and Wang Xiaoqi's former "peers" will eat it all with relish.

The dishes can be improvised, but the wine can't be "stingy".

Daughter red, Du Kang wine, Qiong Hualu, bamboo leaf clear, chrysanthemum autumn. All kinds of fine wines are available, and the price will naturally be appropriately increased.

Chong is so hot tonight, if nothing else, just sell drinks, and you can make a lot of money.

When there are many people, Liu Mo has to be a temporary food delivery worker, let alone Zhao Da.

That night, Liu Mo tried to look for him several times, but he could only see it from the crowd, and then he was quickly surrounded by people.

"It's a mistake, tomorrow we have to take the number mechanism, and everyone must take the number when they enter the door."

"There are also 'security personnel', 'front desk welcome', all have to be added!"

Suddenly, Liu Mo saw a familiar figure in the crowd.

"Li Wenliang?" He was shocked.

The subordinates sent by Lin Yuan also came to Jingshui Pavilion, and beside him, there was a middle-aged man who looked like a businessman.

Li Wenliang, who has always been arrogant, is behind him, obedient as a pug.

"Fuck, what are you doing here? Definitely there is a problem! Liu Mo thought to himself.

He wanted to find Zhao Da to follow Li Wenliang, but the noisy customers frustrated this idea.

Two customers fight over a table, and Zhao Da quickly appears next to the two and stops the fight.

Liu Mo's attention was also attracted by it, and he turned his head again to look for Li Wenliang, who had already disappeared from the crowd.