185. Scored two goals
Qiao Du didn't know how to advertise, but he had seen a lot of advertisements and business orders.
Some videos originally looked like a touching story, but when the painting style changed later, the combo was triggered, and it became an advertisement for a small snack.
There are also videos that look rich and have solid content, but in fact, the blogger and the advertiser hit it off and got the sponsorship of the owner's father.
There are also business orders that have nothing to do with the content at all, that is, halfway through the video, two sentences of tens of billions of subsidies or something, let's say perfunctory, people read it very seriously, let's say it's serious, this advertising posture seems to be a bit perfunctory.
In general, it is difficult to advertise without traces and make the audience accept it.
After getting the information about this funeral preview service, as well as the initial deposit, Qiao Du went straight to work at Yishengtang's company.
After all, the bosses of other people have personally acted as virtual anchors to attract guests, and Qiao Du has to work harder.
Borrowing a computer, Qiao Du first opened the old video network that he usually used the most.
The world's main social media platforms are in addition to Shudong.com, which focuses on text sharing, Laori Video Network, which focuses on long videos, Xingzhicai APP, which focuses on short videos, and Xiaoheshu, which has more female users.
Qiao Du has accounts on these platforms, with Treehole having the most fans, and other platforms ranging from thousands to tens of thousands.
He had to research and figure out what to do to advertise best.
If it were someone else, it might be just a random vlog and then a cold and ruthless reading business single draft in the middle, but Qiao Du is not such a person.
He is a healthy, sunny, positive and positive person, and will not be perfunctory.
For this reason, Qiao Du also made a special contact with Ah Xin, who was lying in the hospital.
Let her watch videos online to learn, so as not to be decadent for three months.
Fortunately, Ah Xin herself is quite curious about all kinds of things in this world, she has lived for so many years, and her learning ability is also quite good, and she soon began to get started with the video editing related homework assigned to her by Qiao Dui.
After solving the later problems, Qiao Duan studied the user tendencies of each platform.
Although some classmates may say, I use all platforms, you can't define me.
But users on different platforms, even if it is the same content and different forms of expression, everyone's preferences are different.
For example, the old video network,This site used to be a niche website,Later, it gradually expanded,The number of users increased,Some core users have a strong sense of belonging,And most users have a strong resistance to commercial advertising,If it is the kind of business order that reads the manuscript without emotion,The audience will definitely not buy itγ
Not only should the video be done well, but the business order should also be harmonious with the video content, and even if these are done, the vast majority of users will not be converted into target consumers.
Not to mention the funeral preview, the urn and the like.
As for the tree hole network, the main text sharing, the business order is simple and direct, generally it is to advertise brightly, and then throw a link to the fans, the most valuable thing about the tree hole network is actually the hot search, the previous Qiao Dui's articles are in line with the hot spots, on the hot search, he has so many readings and fan growth.
And ordinary advertisements are difficult to buy hot searches, even if they are forcibly bought, they will not last long, and there must be discussions and topics.
XingzhicaiAPP is a short video platform,There is no homepage at all,Click in is a short video,Swipe up and down, left and right are short videos,With big data,As long as you watch it casually for a while,Intelligent push can accurately grasp your preferences,Whether it's watching cats or watching rubbing or earthy videos,As long as you go in, you can't get outγ
This also leads to a problem, that is, the information cocoon is very serious, no matter how you swipe it, it is a video with similar content to the content that the user has seen before, and it is very difficult to promote, especially the promotion of niche things.
After all, no one works hard to brush the funeral every day when they have nothing to do.
"Maybe you can ask the boss for some materials and get a collection of funeral accidents."
Qiao Du sounded the traffic accident highlights that he had often watched before, which was quite interesting, satisfying the audience's curiosity and fun.
As for the little black book, it's not the same as other platforms, this platform is born to make business orders, the content inside is basically buying, buying, buying, this is easy to buy, that is easy to buy, who understands the family, people who don't buy are in trouble, etc., users don't refuse to promote business orders at all, and are even willing to see various evaluation recommendations, as long as you can convince him, it is definitely a high-quality buyer.
In fact, there is one of the biggest problems in the end of all promotions, that is, it must be seen by the owner.
Even if the promotion video of the old video network is good, the father of the gold owner who is responsible for the money usually does not brush this website much, and the people around him do not often use it, so the effect is not good in the eyes of the gold owner.
The best promotion effect is actually that the relatives and friends of the gold owner's father will forward it to the circle of friends, and when they hear their own brand in the mouths of others, the gold owner's father will definitely smile.
After thinking about it, Qiao Du had a rough idea.
He borrowed some urns and other items from He He, and used the budget to buy shooting equipment and costumes, props, etc., and took a bus to the funeral home on the outskirts of the city.
Qiao Du is very familiar with the funeral home, it is like returning to her own home.
"We're almost full of appointments now, so it's a bit difficult to do."
When he heard that Qiao Du was going to rent a mourning hall to shoot the video, the person in charge of the funeral home looked embarrassed.
"I can add money."
Qiao Du said immediately.
"It's not about the money"
The expression of the person in charge of the funeral home wavered slightly.
"I'll give you double."
Qiao Du didn't think twice.
"Whatever you want, whatever you want, we will do our best to satisfy you!"
The person in charge of the funeral home made a quick decision.
The brace belongs to yes.
In fact, it's normal, the funeral parlor's mourning hall was originally rented out for a fee, but it is impossible for normal people to spend money to rent a mourning hall, and now Qiao Du gives double the rent, so who cares if he is holding a funeral or a wedding in it.
Qiao Du asked people to set up the venue, closed the door of the mourning hall, made sure that there was no one else, and looked at his shadow.
"Come out."
Whoosh β
A bride in a red hijab and a wedding dress poked her head out of Qiao Dui's shadow.
You can just stand up."
Qiao Du added.
The ghost bride immediately crawled out and stood in front of Qiao Dui.
With the lighting in the mourning hall and the layout of the venue, it is more or less terrifying.
"Well, first you lie down."
Jotwilight let the ghost bride lie down in the open coffin.
There were a few flowers, and it looked like that.
Qiao Du picked up the camera she had just bought, fiddled with it, and found that she didn't know anything about photography, filters, light, and storyboards.
But it doesn't matter.
He pulled out the [Mechanical Heart] that looked like a USB flash drive from his pocket.
"Transform!"
Qiao Du inserted the [Heart of Machinery] into a camera worth tens of thousands.
"Who's calling me?"
The camera immediately emitted a high-pitched sound.
(End of chapter)