389. Dumping

Sun Yiqi, the boss of Quartz Network, felt very strange when he heard that the members of the project team under him were so pessimistic.

"Wait, didn't you say, there are no competitors on this track, as long as we can make it, we can harvest players?"

Sun Yiqi didn't start as a game, but the Internet to monetize the game, he doesn't necessarily understand games, but he understands the Internet, online games and mobile games, which are things that pass the time, and short videos are a reason, there is no threshold, as long as you let professional people do professional things, you can always earn some.

But now, these professional teams were still discussing empowerment, pushing, closed-loop, precipitation, and ecology the day before, but today they suddenly told themselves that the project would not work, and it would only lose money if they continued to do it.

It's like sitting on a train eating hot pot and singing songs, and in the blink of an eye, your butt is on top of a tree, and it doesn't hurt anymore.

Who can accept it?

"That's right, we didn't expect a game to pop up all of a sudden."

The main planner looked embarrassed, and their previous ideas and market research results also said that this project is not to say that it will become a national game, but at least it can shine in the vertical field of simulation management, and it is not difficult to maintain a stable income, but I didn't expect that a "My Civilization Simulator" was killed halfway.

Originally, this kind of stand-alone game and their multi-terminal interoperable online game are not enough to compete.

Although many players will say that it is better to play XX than to play XX, in fact, in most cases, ordinary players will still be willing to try new things, a stand-alone machine, ordinary people play dozens of hours and 100 hours of the sky, and online games with social networking, but can continue to play for a long time, if there is still PVP, even ten years of play can not get tired of playing.

Qiao Du remembers that when she was still studying, she watched others play red police and CS in elementary school, and when she grew up, the small Internet café became a high-end Internet café, and in the middle of the night, she would see someone turn on the red police and CS.

Therefore, according to the initial market research of Quartz Network, this kind of game has a lot of audiences.

Unexpectedly, a Qiao Dui was killed halfway.

The quality of "My Civilization Simulator" must be the game they are doing now, if this was a stand-alone computer work, the new game of Quartz Network can also optimize the experience of the mobile terminal, focusing on the mobile game side, but I didn't expect that Qiao Dui's game can run smoothly on the mobile phone, and it doesn't pick the device, even the grandmother-level mobile phone can run.

When a competing product, the picture is better than yours, the optimization is better than yours, the gameplay is better than yours, and there is a first-mover advantage, then the only turning point is probably to rely on strong channels to occupy the market.

There have been similar cases in the industry before, a game exploded because of the novel gameplay, causing a boom, but it didn't take long for another major manufacturer to develop a game with a similar gameplay, and relied on publicity and channel advantages to expand users, and it didn't take long to grab most of the users of the previous game.

After all, many games actually have no real threshold, players just need to be able to play casually, and the gameplay itself is not protected by law, and those games that focus on gameplay and light content are easy to copy.

However, not to mention whether the quartz network has such a strong channel, "My Civilization Simulator" has one of the strongest publicity, that is, it is free to play.

And through the live broadcast of the anchor, the spread of various group chats, at least in the player group, has been fully announced, as for whether it can break the circle, that is another story.

Unless Quartz Network can hold those big factories that do social software to spread money, and you can receive money after registering, downloading and playing, it will not be able to break through this free high-quality game at all.

After listening to these explanations, Sun Yiqi, the boss of Quartz Network, decided to think about it first.

After all, a lot of investment has been invested in this project now, and it is too hasty to give up just because there are competing products.

But they are also very aware of the sunk cost when they do business, and now they are reluctant to lose millions of dollars, and they continue to invest, and when the time comes, they will really send it, and they may have to lose more.

He first asked everyone to work as usual, and by the way, he went to experience the new game to find inspiration, and he returned to the office, and found that there was a group chat in WeChat that didn't know when thousands of messages were swiped, he clicked on it and found that it was a group added during the previous industry conference, which was basically the boss of the game company in this circle of Jiangcheng and the more well-known producers.

What was being talked about in the group was naturally "My Civilization Simulator", Sun Yiqi glanced at it casually.

[I don't know who made this game, it's too lacking in morality, their family doesn't make money, do you want to pull the entire industry to die together? 】

[I gave the employees of the company a day off today and asked them to play this game and see how others do it. 】

[It's good that we don't do this kind of game.,I remember hearing someone say to make a similar one.,I hope people are okay.] 】

[Didn't you think this would have any consequences, this rounding is game dumping!] 】

[Don't say, I've been playing for a day, it's really fun.] 】

[Don't think this is just a simulation management game, go find videos of other modes, he has almost all game modes here, everyone here, none of them can run away! 】

[Fortunately, our game has long been the first in bad reviews, and there is no room for decline.] 】

[You all wake up, this is going to lift our table, and we must deal with it well. 】

Although the people in the group are very careful, in fact, everyone is just talking about it, after all, the group is all peers and friends, and it is impossible to really unite with two words.

Sun Yiqi watched their chat, and soon had his own thoughts.

My Civilization Simulator may seem like a well-made single-player game, but it's more than that.

First of all, this game is free to download, which means that it can be promoted to the maximum extent and obtain the largest audience with the smallest publicity cost, and I believe that it will not be long before everyone who plays the game across the country should have played more or less played, or heard of this game.

Secondly, when a good game is given away for free, it is invincible in public opinion, and it will force other games to roll up.

The lowest price in history of 30 yuan "XX3" can make people complain that the price of other games is too high, and the free "My Civilization Simulator" directly kills all other works in seconds.

In the future, no matter what game, when it is released or launched, it will be compared with "My Civilization Simulator", no matter what bells and whistles you have, it is not as good as the free "My Civilization Simulator".

This model is very similar to the previous Internet money-burning promotion model, which takes out enough rebates and discounts in the early stage to cultivate the user's habits, and at the same time completes the dumping, and waits until the users are cultivated, and the competing products are almost dead, and then start cutting leeks.

"My Civilization Simulator" is now going to kill all its peers!

(End of chapter)