Chapter 73: Tonight, there will be a lot of people who can't sleep
Numb.
The program team has become numb up and down.
At first, they were cheering for the good results that exceeded their expectations.
They soon realized that the cheer was a little too early.
Because, the next achievements are constantly breaking through their imagination.
As the good news continues to come, all kinds of data that crush expectations are in front of you......
Their eyes were glazed and numb, and after their brains were hit by ecstasy, they were left with a kind of indifference that was unbearable from a high place, calmly waiting to see where the next data could go.
Oh, by the way, what were the results they were expecting?
0.7%? 0.8%?
Sure enough, it's too conservative.
If you want to describe their feelings, it is probably that the students who have finished the college entrance examination are already confident that their scores can get into a book, but they didn't expect that when the results come out, it will be more than a book? This is directly going to the top of the college entrance examination!
Surprised, surprised, satisfied, moved...... There are a variety of emotions.
And the real storm has just begun to brew -
The original wave of hot searches on the live broadcast attracted many new advertisers, which alleviated the overstretched funds of "Peach Blossom Spring".
However, thanks to Jian Lin's long-term vision and the selection criteria that would rather be lacking than indiscriminate, the two advertisements at the beginning of the broadcast only increased to four, which is not much in terms of variety shows with more than a dozen advertisers now.
These advertisers are basically in a stock-buying attitude, although they advertise, but the advertising price is not too expensive, and there is probably still a wait-and-see meaning, I am afraid that the popularity of "Peach Blossom Spring" is only for a while, and it will be dumb after the official broadcast.
However, after the ratings came out tonight, the strong opening results of "Peach Blossom Spring" made the senior management of Fruit TV realize the business opportunity and decisively doubled the advertising price!
"Peach Blossom Spring" originally did not have an exclusive title, not because I didn't want to, but because the advertisers who joined before were unwilling to give this price, and the subtext was that although I was optimistic about this variety show, it was not too good.
Now the price of the exclusive title sponsor has been opened to 160 million, which is twice the previous price, but advertisers are constantly coming to inquire.
As far as we know, the price of a certain national milk brand has reached 180 million! And they are ready to sign a contract tonight at the speed of light, just to let their logo appear in tomorrow's live broadcast!
In addition to the exclusive title, the price of other forms of advertising cooperation has also nearly doubled, and according to the current trend, the revenue of "Peach Blossom Spring" in advertising alone will reach 500 million!
The two advertisers who bought shares in the early stage, as well as the two advertisers who joined in the middle, have been amazed by the uniqueness of the industry, so that their investment has increased by geometric multiples compared with their returns.
But as far as these four advertisers are concerned...... Regret! What a pity! Why didn't you invest more and enter the market when the price is lowest?
It can only be said that the human heart can never be satisfied.
And profit is the goal pursued by many people.
For example, the high-rise of the fruit table.
Previously, Jian Lin was preparing for this show, but there was a lot of resistance, and they all felt that it was inappropriate for her to take the lead, she was too young, so it was better to change to an old director.
Fortunately, Jian Lin's immediate boss has a unique vision, and the sentence "How can there be a reason for Jian Lin to hand over the 'child' to others to raise", blocked other people's opinions, and finally fully supported Jian Lin, allowing her to turn the plan into reality.
Now, the skyrocketing advertising costs of "Peach Blossom Spring" make them smile from ear to ear, completely forgetting their former declining faces, and instead starting to think about how to maximize their benefits!
So, on the eve of talking about the exclusive title sponsor, Fruit TV held a meeting overnight and made an important decision:
Reverse the order of the broadcast of "Extraordinary Singer Season 6" and "Peach Blossom Land from Zero", which aired on Saturday night!
Move "Peach Blossom Spring" to prime time! Let "Extraordinary Singer" go to the second yellow file!
The audience's ridicule turned out to be true!
Not to mention what kind of uproar it will cause after the news gets out, even when Jian Lin received this call late at night, he rarely showed a surprised expression.
After hanging up the phone, Jian Lin, who was standing in front of the window, looked at the clear moonlight, and said meaningfully:
"It seems that tonight, there will be a lot of people who can't sleep......"
……
After getting the news, the team of "Extraordinary Singer" was so angry that their faces were red, and their own people quarreled first-
"How can Taili do this to us? We are the ace variety show of Fruit Channel! The best result in history! It's been five years since it was broadcast, and it was moved to the second yellow file for the first time! Or move it back halfway through! How does this make the industry laugh at us? ”
"Who's to blame? Isn't leadership all about results? After the start of our fourth season, now the ratings have continued to decline, and the results of the second yellow file of "Peach Blossom Spring" have surpassed us, can we continue to occupy the best time slot? ”
"Which house are you talking to? Don't forget the bench to sit on under your ass! ”
"Blame me? Hehe, isn't it that you are blind, relying on the signboard of "Extraordinary Singer" to act recklessly, engage in shady scenes, and rot like a mess! You didn't take less money, and now you know that you regret it? Others don't know the quality of the current program, don't you know it yourself? Are the audience really stupid? ”
"You...... You! Don't you want to do it anymore? ”
"That's right! I don't want to do it for a long time! It's a big deal! I don't care about you! ”
……
As the competitors of "Peach Blossom Spring" in the same period, many variety show teams are even more panicked-
"Are we just going to do nothing? Just watch them dominate the market? ”
"How is that possible! The market cake is so big, they eat more, we eat less, who can endure to be a turtle all the time, but they are now in a big trend, we have to think of a safe way. ”
"How about digging into the background of that age? In my opinion, half of their popularity is due to this little girl! Lo and behold, the search index of an amateur little girl is already in the top 10 this year! Only Wenchi's data in the past few days when the black material was exploded was higher than her! It's a miracle! ”
"I'm already investigating, but there is no information at all at this age, and I can't find my parents, like I came out of nowhere!"
"Normal, even the police can't find out, are we more powerful than the police?"
"Who knows if it's hype, let's dig the smell pool."
"Is there anything else you can dig in Wenchi?"
"I have some news here......"
……
And in the shadows of the unknown-
"For the sake of our plan, we must not let Wenchi turn over!"
"Why can't I sense the Yin Wood Bead? Discovered by Wenchi? ”
"Don't worry, I've made two preparations, this time he will be ruined!"
(End of chapter)