Shanhai Film and Television Headquarters.

The first season of "The Voice of China" will be watched.

Five major portals, self-media platforms, traditional entertainment paper media and video websites, etc., dozens of entertainment reporters gathered together.

They all want to see if this huge amount of money music variety show can become an instant hit, sell the naming rights and online broadcast rights, and successfully recover the cost.

"Mr. Lin, the exclusive online copyright of "The Voice of China", we Penguin are determined to get it today."

Wan Honghui said with a smile to Lin Shiwei that he had conducted a comprehensive investigation in private, and the input cost of this show can be called the most in domestic entertainment, known as 200 million production costs, and the actual expenditure should be between 1.5~160 million.

Looking at the entire entertainment industry, it is also the first A-level top masterpiece!

He knows it, but these are not the most important things, not to talk about the quality of the show, just relying on the gimmicks of "Liu Dehua" and "Zhou Jielun", he will not lose money if he buys it with his eyes closed.

The fan base of the two has ranged from teenagers of more than ten years to sixty-year-old grandfathers, and they have truly achieved all-round coverage.

The program has become popular before it is broadcast, and the number of clicks on related topics is at the level of hundreds of millions!

In order to win this show, Wan Honghui successfully persuaded the management of Penguin Video a month ago to offer a sky-high price of 60 million, wanting to lock the exclusive online copyright of "The Voice of China" in advance.

However, it was directly rejected by Shanhai Film and Television!

"Mr. Wan, I'm sorry, Mr. Chen specially explained, you must speak with the quality of the program, he is worried that you will buy it back, in case the effect is not good, you will eat in front of the boss, right?"

Lin Shiwei smiled at the time and shirked, Wan Honghui scoffed at this, understanding that the idea of picking up leaks was in vain, and if he wanted to win the broadcast rights, he could only rely on the thickness of the banknote to speak.

Glancing at the hall, it was bustling, in addition to various media, there were also two old rivals, Youku.com and Aiqiyi, eyeing each other on one side.

And, today a new competitor has been added - Sohu Video.

"Please take a break, the viewing will start on time at 10 o'clock, I will be absent for a while."

Lin Shiwei confessed and explained to the four purchasing directors.

Then, he went straight to the third floor and pushed open the door of Chen Heyu's office.

"Mr. Chen, the preparations are all ready, the marketing department has adopted a set of plans, do you want to host the film?"

After Lin Shiwei came in, he asked.

For this viewing meeting, the marketing department prepared a total of 3 sets of plans, which were adjusted in time according to the number of advertisers and media who came to the day.

"Professional people do professional things, as the general person in charge of "The Voice of China", you are the protagonist today."

Chen Heyu smiled, and then asked, "Where is the thank-you banquet at noon?" ”

"Pullman Seven Stars."

Lin Shiwei nodded, and didn't argue, the boss asked him to go, and if it didn't work, he had to do it.

As for Pullman, it is a star-rated restaurant nearby, with a very luxurious and exquisite decoration, with a garden, fountain and swimming pool, and the lowest grade banquet costs 6,999 yuan per table.

Shanhai chose the thank-you banquet in Pullman, absolutely generous!

"Let's go, it's time to turn in your homework."

Chen Heyu smiled and took the lead downstairs.

The media screening will be divided into three venues, with the full version of the first episode being shown to buying platforms and advertisers, and the 30-minute highlight version being played to the media.

The marketing department is responsible for receiving advertisers, auctioning naming rights, etc.;

The public relations department receives media channels and is responsible for program publicity and distribution;

The buyer is also a big financier, and Lin Shiwei is in charge independently, accompanied by Chen Heyu.

"Mr. Chen!"

"Boss Chen!"

After the four directors of the purchasing department saw him enter the door, they all got up to greet him, among which the director of Sohu Video was the most enthusiastic.

"Mr. Zhang told me to say hello to you when I came to Shanghai, and I had time to come to Yancheng and get together together."

Sohu Director Ye Liang said with a smile on his face, and his attitude was very humble.

Zhang Chaoyang's guy, the meaning of getting together should be drinking and singing, or hiking and running.

Chen Heyu responded with a smile, exchanged a few polite words with the other party, and then turned around and nodded to the remaining few, all of them are potential financial fathers, naturally they can't be offended, and everyone's emotions must be taken care of.

In the center of the conference room, Lin Shiwei introduced the production concept and experience of the program, emphasizing "professionalism" and "diversity".

Professional: top-level audio-visual enjoyment, professional stage team, first-class arrangement and guidance team, and luxurious instructor lineup!

Diversity: The contestants' styles include pop, ethnic, rock, opera, original and other styles, and accept a variety of music genres!

After a few words of gossip, Lin Shiwei announced that the viewing party had officially begun, and the lights in the room dimmed, and everyone focused on the screen.

In the first issue of the first season of "The Voice of China", there are three core highlights:

The first and four mentors compete on the same stage, compete for players, and improve the strength of the team;

Second, the "blind audition" mechanism makes the audience full of expectations, and no one can guess whether the mentor will turn around until the last second;

Third, ordinary people + music dreams, most of the contestants in the first phase look like amateurs, which makes the audience feel a sense of participation of "I can do it";

To be able to achieve the position of purchasing director, ability, vision, and judgment are indispensable, and when they watched the mentor competition, their eyes were already bright, and they secretly made up their minds to buy the copyright.

This is followed by the performance of the contestants, and there is a personal VCR before the competition, which is used to introduce the life experiences of the contestants, the difficulties and joys encountered in chasing their dreams.

This is incorporated into the design of the emotional program.

When encountering excellent candidates, all the tutors turned around, and in order to snatch the students, they did not hesitate to offer various benefits, which made everyone laugh.

Why do variety shows like "Where Are You Going, Dad", "Running Man", and "Extreme Challenge" become popular?

Isn't it that the audience wants to see the life side of the star, the side full of personal emotions.

"Come to my team, this summer, I have twelve concerts, and I still lack a guest singer!"

"I love your voice, let's rock together!"

"The first one is always sincere to you, and the second and third are hesitant. So, pick me! ”

"Pick me, choose me, choose me!"

The four big guys in the music world, for the sake of a small student, competed for me to grab it, and did not hesitate to draw all kinds of pies, which is also a highlight of the show.

The first episode was 70 minutes long, and soon the progress bar came to an end!

"Bang bang! That's great! ”

"This copyright, we must take it in Souhu!"

"If you can enter the top three in the market in the second half of the year, you can see this show!"

Tension is surging in the dark current.

Chen Heyu saw it in his eyes, motioned to the staff to turn on the light, and said unhurriedly: "Directors, how do you feel?" ”

"Mr. Chen, congratulations, with "The Voice of China", Shanhai can be regarded as gaining a firm foothold in the field of variety show production."

"What is the reserve price? Let's get down to business first. ”

"Everyone, despite the price, this copyright penguin is going to be decided!"

Seeing that a few people couldn't wait, Chen Heyu smiled and asked the assistant on the side to distribute the documents.

"The reserve price is 80 million! Adopt the dark bidding method, as for who the flowers will be, it depends on your strength. ”

Chen Heyu said lightly, took the tea in front of him, took a sip gently, and waited for the final offer.

In the last life, the first season of "The Voice of China" was only sold for 10 million online broadcast copyrights, but that was in 2012.

In this life, "The Voice of China" was influenced by him, and it was postponed for a year before it came out, and it was optimized and improved in the selection of mentors, program competition system, and audition activities, so it is naturally impossible to sell only tens of millions.

Time passed quickly, and the quotations of the four major platforms were also received.

Sohu.com: 100 million!

Chen Heyu gasped and marveled at Boss Zhang's generosity, if he hadn't dug up the big peng in advance, the other party should have been planning to shoot "Pancake Man".

Sure enough, he is a man with certain ambitions in the entertainment industry!

Youku.com: 160 million!

Perhaps it was the lesson of the last failure, Sun Tai of Youku.com shouted that the price was refreshing this time!

Chen Heyu closed the file and continued to open the penguin's offer, 180 million!

He glanced at Wan Honghui, no wonder he dared to make a bold statement just now, and he actually offered a sky-high price of nearly 200 million!

The corners of his mouth twitched, and he secretly scolded a "big dog", Penguin is worthy of being a veteran Internet boss, holding the three major gold-absorbing beasts of "League of Legends", "DNF", and "Crossfire", and Weixin is firmly in the top two positions of social APP in the period of vigorous development.

Chen Heyu's reaction was seen by everyone, and he instantly understood the penguin's offer, which must be amazing!

Finally, there is the offer of love riding, 130 million, which is decent.

He pouted, Qiandu.com has been developing fiercely in the past few days, but unfortunately he didn't use the funds on the core track, and was busy investing in group buying, and as a result, he lost tens of billions of dollars and became the tail of the crane in BAT.

"I have read all of your offers, thank you for your support to Shanhai Film and Television, the exclusive online copyright of the first season of "The Voice of China" was obtained by Penguin Video."

Chen Heyu stood up and announced directly.

Relying on this income alone, his initial investment has been fully repaid, and there are various forms of advertising revenue such as naming, implantation, insertion, and oral broadcasting, as well as ringtones and music copyright sharing.

Different from the previous life, each song of the students will be communicated by the program team and contacted the copyright owner to discuss cooperation.

Divide the CRBT and music copyright income into five parts, the music platform gets a share, Shanhai gets a share, the mentor gets a share, the original singer of the song gets a share, and the contestants get a share.

If a contestant sings his or her own original song, he can get two shares of the proceeds at the same time.

Although it is a little troublesome, it avoids copyright disputes and saves the copyright owner from being dised after the show becomes popular.

Nowadays, everyone is profitable, and some singers who have been selected for songs are also happy to be licensed, making money and improving their fame at the same time.

Hearing Chen Heyu's words, the penguin's Mr. Wan smiled slightly, showing a victorious expression, and the other three parties barely maintained their demeanor, barely said a word of joy, and left in a hurry.

In another conference room, the director of the marketing department of Shanhai announced that the title sponsor of the first quarter, which belonged to Duobao Liangshui, received 140 million again!

The music copyright was given to TT Music, with an exclusive copyright fee of 30 million!

In addition, the advertising revenue of the first phase of inserts was 37 million!

All together, the income of the first phase is nearly 400 million, and the first season of "The Voice of China" is expected to do more than ten issues, selling advertisements alone, and 300 million will be credited in the future.

Coupled with the CRBT income, the first quarter guarantees a profit of 700 million!

The news quickly spread in the circle, and a show could earn several small goals, and the peers were all stunned!

Doing variety shows is even faster than making movies?

Some TV stations began to be eager to try, and Chen Heyu's actions also promoted the development of domestic variety shows.

"Shanhai Film and Television is involved in the production of variety shows, introducing the separation of production and broadcasting for the first time, and making a profit of 1 billion!"

"The naming fee of "The Voice of China" is as high as 140 million! Or become the first advertisement of the year! ”

"This summer, "The Voice of China" is coming, vote for the champion mentor in your mind, and give Apple Confection's mobile phone at random!"

……

At that time, Director Liu of Tomato Channel was being scolded by the leader!

"Are you a pig on horseback? Why don't you agree to work with the other party? ”

"5 million a year? Do you call the mountains and seas flowers? ”

"I asked you to control the film department, and you just reciprocated me? Let me make tens of millions less! ”

"Tell you, this year's prize money is gone!"

"Go ahead tomorrow to take charge of "Midnight Chat", don't think about going back to the production department if you can't do it!"

"Yes, yes, I'll get out right away."

Director Liu didn't care about grief and remorse, hurriedly bent down and nodded, and crawled out of the director's office.

From a director of real power, he was sent to the midnight program, and there was no doubt that the treatment of exile in Ningguta made him feel desolate in his heart.

What makes him even more heartbroken!

Those subordinates in the past, after knowing that he was kicked away by the director, looked at him as if he was hiding from the plague, and they were afraid to avoid him.

……

"So, we made a billion dollars?"

Lao Xiao asked in surprise, slapping the newspaper on Chen Heyu's desk.

Damn, I worked hard to make movies, and I didn't make much money from Lao Lin's variety show, so I was suddenly stuffed.

"At most, it's only five or six billion profits, you don't know the media, nonsense all day long, there was a paparazzi yesterday who said that the biggest unsolved mystery in domestic entertainment is the father of Yang Mi's child and the mother of Cheng Kun's child."

"Where did Yang Mi come from? Isn't that hilarious? ”

Chen Heyu poured him a cup of tea and laughed and mocked.

According to the development of the previous life, Yang Mi will marry a Hong Kong Island Street next year, and then join Jiaxing Company and become the third largest shareholder.

Make this little-known company into a 5 billion market and become a capital column.

“…… Heyu, I heard insiders say that Yang Mi really has an illegitimate child. ”

Xiao Yang chattered and said in a suppressed voice.

"Impossible, right?"

Chen Heyu asked rhetorically, more disbelieving.

After being reborn, he was able to achieve what he is today, firstly by personal efforts, secondly by systems, and thirdly by future information.

What happened in this life, if it deviated from his memory, was a huge loss for him.

"The insiders all took hush money, and I also listened to the artists on Hong Kong Island when I was filming."

Lao Xiao drank tea and continued to gossip.

"The child's father, eighty percent of whom is a wealthy man on Hong Kong Island, thinks she is still a single little flower on the mainland?"

"However, this kind of thing is normal, beautiful women love rich people, can they marry poor boys."

He smiled, helped Chen Heyu fill the tea, and said with emotion: "At the beginning, if you hadn't pulled me, maybe I would still be an Internet celebrity." ”

When Chen Heyu heard this, he instantly figured it out, Shanhai Film and Television is making wind and rain in the entertainment industry, and this giant whale has changed the trajectory of many people's lives.

In his previous life, Xiao Yang had never filmed "I Want to See You";

Lao Hu has never filmed "When a Man is in Love";

Reba has never filmed "The Best Family"!

Therefore, it is also reasonable for Yang Mi to have an illegitimate child, it must be "The Year in a Hurry" that changed the other party's life.

"Hurry up and finish the later stage of "Manslaughter 2", and give you a big project later, this movie, I have a hunch, you will definitely be able to win an actor."

Chen Heyu said to Lao Xiao with a smile.

"Which one did you say?"

Xiao Yang suddenly stood up and said excitedly, he had read the script of that movie, and it was not difficult to win the award.

made two blockbuster movies, but didn't win a single film award, which is also a pity for him.

"Don't worry, wait until "Manslaughter 2" is released. After all, the film doesn't necessarily pass the censorship yet. ”

The scale is huge!

Whether it can be done or not, Chen Heyu is not sure, he can only say, let's fight hard!

(End of chapter)