"Yo! Ah Hao, why are you wearing kangaroo takeaway overalls today? Have you changed jobs? ”

The owner of the food stall, Fat Bo, glanced at the other party and asked with a smile.

While speaking, he was still busy stir-frying vegetables with a spoon in his hand, and he didn't dare to delay at all, and he had two more takeaway platforms, and the business became more and more popular.

"Kangaroo welfare is better, don't run away and be an idiot."

Ah Hao pouted.

He took out his mobile phone and looked around on the table, but he didn't find his order, so he said angrily: "Brother Bo, the speed of issuing orders has dropped a lot, is it too hard at night and no physical strength during the day?" ”

"Urge your sister, labor and management fry hundreds of orders a day, and the iron-beaten man can't resist it."

Fat Bo scolded with a smile.

"Do you think I'm going to turn off the gnocchi? Not to mention the list, there are also a bunch of complaints, either overtime, or bad attitude, and earning a few hard-earned money is not enough to compensate. ”

Thinking of this, Fat Bo asked for Hao's opinion.

After all, the other party has done both berry dumplings and kangaroos, and knowing the internal situation can help him make a correct judgment.

"Anyway, recently, many of the riders of the berry group have left their jobs to go to kangaroos, and I don't have it convenient to say other situations, you understand it yourself."

Ah Hao said meaningfully.

Although the unit price of the berry group has been raised by 10%, this behavior is equivalent to charity in his opinion.

"Just such a little money, and you want me to go back to work hard, what are you kidding?"

Ahao's idea of staying on the kangaroos was even more determined.

"Who is with whom in this relationship? I have a bag in my pocket, you can see if it fell in my store last time. ”

Fatty Bo shook his thighs and motioned for Ah Hao to come over and get it.

"Earlier, I said that I bought a pack of good cigarettes last time, and it disappeared before I smoked it, and it turned out to be dropped by Bogo."

When Ah Hao heard this, his eyes lit up, and with a smile, he took out a pack of unopened Huazi from his fat pocket and put it in his pocket.

"Tell me, do you want to turn off the backstage of the raspberry?"

Fat Bo watched him accept the cigarette, still with an indifferent face, and asked angrily.

"To tell you the truth, most of the people at the site I work for have gone to Kangaroo, and the situation is similar at other sites.

Newcomers who have just arrived, the route is not familiar, can you expect them to be delivered in time? The longer you drive, the higher the after-sales rate. ”

Ah Hao smiled and said unhurriedly.

"Okay, okay, then listen to you, lock it up for a few days, and then tell me when the situation improves."

Have you had lunch? Bo brother gave you a stir-fried bowl of rice noodles? ”

Fatty Bo "coquettishly" turned his head and asked.

"Brother Bo has a treat, how dare you not give face, I want to see, how can this rice noodle be strong?"

Ah Hao nodded, and took a few minutes to dry a bowl and fry rice noodles, which was more than enough time.

……

As soon as the kangaroo is sacrificed, it makes the berry ball scramble.

With the passage of time, a large number of merchants gradually found that the delivery speed of the berry group was slow, the route planning was unreasonable, and there were many thieves after the sale, so they chose to close their stores in order to avoid trouble.

In the face of increasing pressure, Berry Group began to increase its marketing strategy and actively carry out various preferential activities to attract more users and merchants to stay.

However, it backfired, and the new users in exchange for huge investment costs and marketing expenses were retained less than 3% in the next month, so angry that Wang Xin fired a director of the foreign investment department on the spot.

"The customer service is lazy, do you make it?"

"What kind of garbage platform, if there is a problem, do not deal with the problem, push back and block, and charge high packaging fees."

"The riders don't make phone calls, don't send text messages, and leave the takeaway at the door, and their attitudes are awesome."

"The rider's delivery is slow, which does not match the displayed delivery time, and it is often delivered in advance, which is excessive!"

“……”

On the major APP applications, the ratings of Berry Group Takeaway have declined wildly, and the first ten pages are all one-star negative reviews.

Seeing that Lao Wang's scalp was numb, he knew that even if normal users had after-sales problems, they would first contact customer service to solve them.

Judging from the number of visitors to the customer service, there are not so many complaints at all.

Behind the scenes, someone must be tricking!

"Boss, the other party has found a water army, the means are too despicable, I will first organize a wave of people to pull up the score, and then let the operation department come up with a good review and send no threshold coupons......"

Wang Huiwen is a veteran who has experienced the "Thousand Regiments War", and when he encountered this situation, he quickly came up with a corresponding solution.

"Well, dispose of it as soon as possible."

Wang Xin nodded helplessly and readily agreed.

"Let the technical department seize the time and develop the intelligent dispatch system, otherwise we will be extremely passive in the second half of the competition."

Wang Xin added.

"Okay, I'll make a note of it."

Wang Huiwen replied and turned to execute.

……

The kangaroo's counterattack continues, and Pei Yi has increased support on both the user side and the merchant side.

Client-side perspective:

First, provide coupons and promotional activities: new users can enjoy the first order free or 15 yuan discount, and old users will have a special event of God coupons;

Second, the limited-time and limited-time free order play with full participation: three cities are randomly selected every day, and the first 10,000 users who place orders will return all the order amount at a fixed time node;

Third, the introduction of a user membership system to improve user loyalty;

Fourth, strengthen brand building, and place multiple forms of advertising on TV stations, video websites, and web portals.

Merchant-side perspective:

First, provide a free trial period for new merchants to attract new merchants to settle in;

Second, refine the operation, assign professional operation coordinators to help merchants improve the growth rate on the platform;

Third, the merchant hierarchy system: through the cumulative order volume, sales, etc., reduce the service fee, increase the store display traffic, and increase the cost of merchants on the platform;

Fourth, provide differentiated services, such as customized promotion plans, data analysis reports, etc., to improve the trust of merchants in kangaroos.

With a two-pronged approach, the two sets of combination punches down, and for a while, the order volume, customer unit price, and repurchase rate of kangaroos soared, and the average daily order rose by more than 30%.

Berry Tuan and Qiandu were suddenly helpless, and they were defeated and retreated!

Users and merchant resources are losing rapidly, and the market share that has been so hard to grab can only be watched as it becomes less and less, and it is powerless.

Kangaroo play, they don't dare to follow suit!

Once followed, it means that more than one billion gross profit revenue will be reduced every year, and this number will increase day by day until the company is completely collapsed.

……

"Mr. Lei, there is something to help me carry it out, to remove the software of the berry dumpling takeaway from the rice application mall."

Chen Heyu called Rebus and instructed.

Playing yin, he's not bad either!

"Yes, Mr. Chen."

Lei Jun did not hesitate and immediately agreed.

If the big boss is a big boss, does he have any other choice than to obey?

"Do you want to add a restriction so that rice users can't install the Berry Dumpling Takeaway App?"

Lei Jun thought about it and gave a more ruthless plan.

"Is it technically achievable?"

Chen Heyu sneered, did not refuse, and asked with great interest.

Lao Lei, you have done even better than me, and you are worthy of being a top person who came out of the era of barbaric melee.

"There's no difficulty."

Rebus said confidently.

"According to what you say, just say that the other party's software has security risks, and there is malicious behavior of swiping praise."

Chen Heyu said lightly, not forgetting to buckle a hat to the other party.

The next day.

Berry Group Takeaway Division.

The boss of the data department just sat down and turned on the computer, glanced at the core data of the day, and instantly found that the order volume was falling at a rapid rate.

He immediately analyzed from multiple perspectives such as channel sources, device types, and mobile phone brands, and constantly retrieved data for comparison, and quickly found the main reason.

Today, the daily activity of users of Rice mobile phones has dropped by 80%, and the number of new users is 0.

He frowned and reported the situation to the marketing department for the other party to investigate.

"Hey, I'm Lao Shao of Berry Group, your rice phone has a BUG, what's the matter with not being able to install the Berry Group Takeaway App?

By the way, can you help me find out why? ”

Lao Shao, the director of the marketing department, received a notice and brought a test machine, and sure enough, there was something wrong with Rice's mobile phone equipment, not only could not find its own software in the app store, but even the installed Berry Group Takeaway App could not be opened.

His first reaction was that there was a vulnerability in the other party's system, so he found an acquaintance to give feedback.

"Brother Shao, it is said that it was a decision made by the head office, saying that your company's software has a risk warning, so it was removed from the shelves overnight.

I don't know the specifics, why don't you ask the others? ”

The vague tone on the other side made Lao Shao understand that this matter was not simple.

He thought about it for a moment, put the collected data files and data information in the attachment, and sent an urgent email to the big boss.

When Wang Xin learned about it, he was stunned, didn't think much about it, and directly dialed Rebus's mobile phone number.

"Mr. Lei, is there any misunderstanding between us? Why did you remove the raspberry takeaway from the app store? ”

Wang Xin was puzzled.

Rebus is a senior in the business world and the Internet, but he can't deceive people too much, he asked patiently, holding back his anger.

"Mr. Wang, it's not that I want to target you, it's just that you have figured out who your opponent is?"

Lei Junle said.

"What do you mean, Chen Heyu, the big boss of Kangaroo Flash, there are other forces behind it that make you jealous?"

Wang Xin heard the meaning of his words, and knocked on the side.

"Mr. Wang, that's all I can say, I suggest finding an investment bank boss to help you ask for directions."

Rebus hung up the phone.

Wang Xin's face was gloomy and uncertain, he was holding his mobile phone, clenching it and squeaking, it seemed that the kangaroos were not easy to deal with.

(End of chapter)