The mobile phone industry in 2014 is turbulent.

In the fourth quarter, rice won the first place in the shipment list in one fell swoop, with a market share of 15.4%, leaving behind brands such as Huayao, Sanxing, Lianxiang, and Pinghua.

"Boss, Rice 4, Rice Note and Hongmi Note, sold a total of 9.2 million units in Q4, with a total revenue of 20.9 billion Chinese dollars and a profit margin of 5.7%......"

Rebus sat in his chair and talked.

The highest net profit was only 1.19 billion in a quarter, and it did not exceed 4 billion in a year, it is hard to imagine that this is a mobile phone company with hundreds of billions of sales.

Most of the heads have been earned by communication giants, chips, memory, and screen vendors!

Domestic mobile phone brands really only earn a hard fee.

"The annual shipment of rice mobile phones is 73 million units, and the proportion of Moss intelligent voice systems is 48%, and it is expected that next year, this proportion will be as high as more than 65......"

He went on to add.

Chen Heyu nodded when he heard this, picked up the coffee cup, and took a sip gently, the aroma was rich and mellow.

In a year, the sales volume of Mimos co-branded mobile phones has reached 35 million units, and 3.5 billion can be charged for the licensing fee alone!

The total shipment of the remaining five mobile phone manufacturers is 167 million units, and they need to pay 16.7 billion yuan for system usage, and in the domestic market alone, Future Technology can easily earn 20.2 billion yuan!

If Chen Heyu is willing to release the authorization, this number will be doubled!

The software industry, although it absorbs few employees, is exceptionally profitable, which is why he immediately invested in the field of artificial intelligence after a certain amount of capital accumulation.

If you have money, you can do other things.

"Do you have any plans for overseas markets?"

He thought for a moment and asked.

Rice has firmly occupied the first position in domestic smartphone shipments, and if it wants to develop, it needs to find new markets.

"In view of the competitive environment and user needs of Europe and Beiberryzhou, we have formulated a development plan, and let Cheng Xi introduce it to you here."

Rebus looked up at his assistant and motioned for him to add.

"Okay, Mr. Lei."

Cheng Xi was prepared, linked the device cable, set up the projection, opened a desktop file, smiled slightly, and then said unhurriedly.

"The marketing department's plan is mainly based on the four dimensions of market analysis, brand building, product development and supply chain management, and wants to create new, fashionable and differentiated products to develop overseas markets.

First, the Oberry region is one of the most competitive markets in the global mobile phone industry, and the main competition comes from manufacturers such as Sanxing, Pinghua, and Huayao.

These companies have unique advantages in brand awareness, technical strength, product design, supply chain capabilities, etc., and only Moss can rely on rice, we need to fully consider factors such as regional culture and consumer habits, and give full play to our own advantages in order to adapt to market demand faster. ”

She paused, and saw that the two bigwigs were listening carefully, so she continued:

"Second, rice should do a good job in brand positioning and promotion, establish a high-quality, high-performance, high-value product image, rely on epoch-making artificial intelligence voice assistants, and strive to win the love and trust of young consumers.

Third, in response to the consumer demand of the European berry market, Rice is ready to launch a mobile phone model with regional characteristics, and carry out localized design in terms of language and operating system to provide users with a more convenient and personalized experience.

Fourth, strictly manage suppliers in accordance with international standards, optimize the supply chain and logistics system, and ensure product quality and delivery cycle ......"

"Boss, do you have any other instructions on the development strategy of overseas markets?"

After Cheng Xi finished speaking, Rebus asked Chen Heyu for instructions.

"Tianzhu's market can be the first to give up."

Chen Heyu reminded.

"Tianzhu is the world's second largest mobile phone market, second only to Huaguo, and the other party is in the field of smart phones, in the golden period of rapid development, if rice gives up this market, it is a huge loss for the company.

Boss, can you talk about the specific reason? Last month, the board of directors passed a resolution to build a factory in Tianzhu. ”

Rebus wondered.

"The policy is too risky, and there is no contract spirit in that land, and if there is a problem, it is not impossible to pay for many years."

Chen Hayu explained.

In the last life, rice worked hard for ten years, creating 20,000 jobs for the local area, but was robbed of 5 billion assets, this kind of market might as well be abandoned early to reduce losses.

"Cheng Xi, record this article, include it in the company's core strategy manual, and do it according to Mr. Chen's intentions."

Rebus pondered for a moment, then admonished his assistant.

Chen Heyu rarely made a request, although the reason was not sufficient, but he did not want to refute the other party.

Rice mobile phone plus Moss intelligent system, so that he has the ambition to conquer the high-end market, Tianzhu country's development strategy, listen to Mr. Chen's words are okay.

The original plan to build a factory in Tianzhu could only be shelved indefinitely.

What's more, Chen Heyu is the real big boss, and if he opposes it, it will only increase the dislike between them.

"Other manufacturers, have they behaved abnormally lately?"

Chen Heyu said.

In order to help rice gain time for development, the second-generation Moss licensing contracts of brands such as Huayao, Kupai, and Lianxiang will only take effect for one and a half years.

Seeing that rice occupies the first position in the market, these people will definitely have some small moves.

"I talked to the group and asked me not to go too far. As for the black material that broke out by friends, I didn't see it. ”

Lei Jun smiled "hehe", obviously not taking it to heart.

After all, rice exclusively enjoys the dividends of the upgraded version of Moss, and it is better to start the horsepower, increase production capacity, and fight back in the market.

"There is pressure on technology in the future, you just hurry up, and when the contract comes into effect, I will find a way to improve the competitiveness of rice in software."

Chen Heyu smiled slightly, opened his mouth and promised.

He wants Lei Jun to understand that after settling in Rice, the mentality of Future Technology is not to sit back and enjoy its success, but to support it vigorously.

Whether it is software, hardware, or funds, he has the ability to act as a backer for rice.

"Boss is going to enter the field of system research and development?"

Rebus asked curiously.

Mimi's own MIUI operating system is the result of a lot of optimizations and improvements on the basis of the Android system, adding some new features and special effects to provide a more refined user experience.

But at the end of the day, it still hasn't gotten rid of Android's underlying framework.

It is said that Huayao is ready to independently develop a new system, which makes Lei Jun scoff, with his consistent understanding of his friends, it must be another skin-changing operation.

"Of course it's chips."

Chen Heyu shook his head and said with a slight smile.

"Chips?!"

Lei Jun swallowed, his face incredulous.

China has a well-established chip manufacturing industry, but the scale of the industry is not large, the manufacturing process is not advanced enough, and the testing and packaging links are relatively weak.

People who dare to set foot in the field of chips must have strong technical research and development strength and advanced manufacturing equipment, how to solve these problems?

His mind was in a mess, and the tycoon was a little worried for a while, Mr. Chen's steps were too big, and in the end, it would affect the rice.

"I know it's hard, it's going to be one step at a time."

Chen Heyu saw the other party's expression, knew Rebus's thoughts, and said with a light smile.

"Dreams still have to be had, what if they come true?"

Rebus grinned, casually snorting haha.

I didn't believe that future technology could develop chips at all, but Chen Heyu was young and ignorant, and he was carried away by successive victories under his arrogance.

How to solve the problem of high-precision lithography machine?

How to solve high-purity silicon wafers, photoresists, and masks?

If the chip industry can make it with its mouths, what kind of mobile phones does he Lao Lei sell.

"If Mr. Ma knew that you were arranging him behind his back, he would definitely not be able to spare you."

Chen Hayu teased.

"Mr. Ma is busy experiencing the wonderful feeling of being the richest man, shopping and buying all day long, how can he have time to take care of me."

Lei Jun said with a smile.

Indeed, after Ma Yun went public in Ahri, she financed a large number of American knives and began to make waves in the domestic Internet market, merging Weibo, Gaode, Haier Electric, Youku, Ahri Pictures, etc., all in the whole process.

"Mr. Lei's future achievements, I believe will not be lower than Ma Yun.

Your dream is to make the rice group one of the world's top 500, give you three years, let's wait and see. ”

Chen Heyu encouraged.

With the blessing of future technology, if rice is still lingering in the domestic market after three years, even if Lei Jun is incompetent.

"To borrow the good words of the boss, I will do my best. Let's have a meal together in the evening, I know a nice restaurant that you will definitely enjoy. ”

Rebus saw that he was done talking about business, and changed the topic.

"Then it's up to you."

Chen Heyu raised his wrist, glanced at the time, got up and said.

With a cup of coffee and a dinner, today's trip was a great success.

(End of chapter)