Ten o'clock in the evening.

Yancheng Courtyard House.

After Chen Heyu took a shower, took a dry towel, wiped his wet hair, and walked to the sofa in the living room, ready to watch TV for a while and then rest.

Switching channels back and forth, but not interested in the program.

"Buzz!"

Suddenly, the phone on the coffee table vibrates!

He glanced at the screen and found that it was Wenwen calling, smiled knowingly, and pressed the connect button.

"Haven't you rested yet?"

Chen Heyu stretched his waist and asked with a smile.

"Before going to bed, people want to see you, what are you busy with today?"

Luo Wenwen pouted.

"Two points and one line, going around between home and company all day, writing development documents during the day, pulling Hong Jun and them at night, and having a barbecue."

Chen Heyu said.

"Barbecue? Try to eat as little as possible, I'm afraid that you will become a greasy uncle in the future. ”

Luo Wenwen was wearing a pink nightdress, lying on the soft big bed, and asked with a frowning eyebrow.

"Yes, yes, little housekeeper, are you used to living in the new house?"

Chen Heyu smiled and diverted the topic.

The headquarters of 32 Cafe moved to Shanghai last month, and Luo Wenwen naturally chose to move into Biyun Mansion and become the hostess of her new home.

"Chami is happy, making noise in the small garden every day, and lying on the ground when he is tired of running."

Luo Wenwen squinted her beautiful peach blossom eyes and replied softly.

"Recruit two live-in aunts, one is responsible for cleaning, and the other is responsible for laundry and cooking, so that Chami will also be taken care of."

Chen Heyu thought about it and mentioned it in passing.

"Okay, but when will you be back?"

Luo Wenwen nodded, her eyes complaining.

"I guess it's going to take a while, what, miss me?"

Chen Heyu smiled evilly.

"Humph! When I was in Lucheng, you nested in Shanghai, I came to Shanghai, and you ran to Yancheng.

Boss Chen, are you playing hide and seek with me? ”

Luo Wenwen pursed her mouth and said in a dissatisfied tone.

"Before Christmas, I promised to go back, and now that I'm halfway through development, I can write the source code next.

As long as the main program framework is completed, the rest of the work can be handed over to Hong Jun and them. ”

Chen Hayu explained.

"Hee-hee, it's a deal!"

Luo Wenwen smiled sweetly.

"I heard Lao Zhou say that the B round of financing of 32 Cafe will start next week, this is the first time you have met with investors, do you feel nervous?"

Chen Hayu quipped.

The angel round and A round of financing of the 32 chain café are all exclusive investments from Shanhai Capital, and there are also ceremonies for the financing seminar, but Luo Wenwen understands that no matter how well she behaves, Zhou Xiaoyu will obediently pay for it.

In this B round of financing, she directly rejected Shanhai Capital's lead investment proposal, wanting to prove the team's ability and use performance data and project potential to convince venture capital institutions.

"Weekly management meetings, monthly staff meetings, hundreds of meetings a year, I have long been used to it, you are a little girl when I was in high school, you will blush when you stand on the podium."

Luo Wenwen was unconvinced.

"What institutions have you been in contact with?"

Chen Heyu grinned, he has always seen the growth of the other party in business management, Luo Wenwen is talented.

With only tens of millions of financing, it can open 70 self-operated stores and achieve profitability, which is obviously impossible without a certain degree of commercial sensitivity and leadership.

"Li Ran has counted that Tomorrow, Hongshan, Gao Lin and SUG Capital all have the intention of leading the investment, can you help me refer to it, which one is more suitable?"

Luo Wenwen frowned.

"First of all, you need to understand the background of the venture capital institution, investment experience, industry expertise and target market, and ensure that the demand and development plan of 32 Cafe can be used to take advantage of the situation at the same time.

For example, the reason why Kangaroo Flash A round of financing chose Gaosheng and Penguin is to take into account the dual needs of capital and flow. ”

Chen Heyu pondered for a moment and said slowly.

"Anything else?"

Luo Wenwen sat up, intending to listen carefully, when two milky white thighs appeared on the screen.

"Then we need to study the quality and experience of the investment team members, which is more important than the asset size of the investment institution, so that we can judge whether the venture capital has the potential to assist the company's development......

Chen Heyu changed his posture, leaned on the sofa, admired the beautiful scenery in front of him, and said lightly.

"If you are worried, let Lao Zhou lend you a group of people, who can assist you in negotiating and signing investment agreements in an all-round way."

After he finished speaking, he added.

"I want to rely on my own ability to complete the B round of financing, if I have been relying on the support of Shanhai Capital, 32 Cafe is like a child who does not grow up, and there will never be an independent day."

Luo Wenwen shook her head and refused.

"Rational use of resources is the way of smart people."

Chen Heyu said with a straight face, disagreeing with her thoughts.

Shanhai Capital will also participate in the B round of financing, but this time, only from the perspective of return on investment, and will not be mixed with other factors.

Besides, with Zhou Xiaoyu entering the game, the valuation of 32 cafes can be raised, so as to obtain the maximum benefit.

"Then I'll listen to you."

Luo Wenwen was obedient and agreed with a light smile.

"Prepare the business plan and materials in advance, so that the investment manager can understand the company's situation, products and market prospects, Shanhai Capital is more experienced, wait for you to do a good job of the materials, let Lao Zhou help you check the gates."

Chen Heyu admonished.

There are many routines and contract traps in financing, so he naturally has to do a good job of escorting.

"Okay, I understand."

Luo Wenwen said.

"Frankly speaking, the development speed of 32 cafes is too slow, and the B round of financing must seize the opportunity to win the reserve funds of 1,000 stores."

Chen Heyu pointed.

In the last life, Ruilu Coffee went from 0 to 1,200 stores in only one year, while 32 Coffee was less than 10% of its size.

Luo Wenwen's personality dictates that she likes to play steadily.

"Too radical, right? I'm afraid that the stall is too big, which will be a huge test for the team's management, supply chain, and cost control. ”

Luo Wenwen hesitated.

"32 Coffee is not a traditional company operation model, it is an Internet game, according to your current rhythm, when will you be able to beat Starbucks?"

Chen Heyu asked rhetorically.

2015 is coming, there are still three years to go, if 32 coffee cannot dominate the Chinese market, Lu Dongyao will most likely come in to disrupt the situation.

Where would Luo Wenwen be the opponent of an old fox like Lu Dongyao?

"It seems that at the beginning of the year, the ambition was strong, and it has not yet opened 100 stores, but Starbucks has 4,000 self-operated stores......"

Luo Wenwen said discouragedly.

"First open self-operated stores in first-tier cities such as Yancheng, Hucheng, Pengcheng, and Jincheng to build brand awareness.

If you want to challenge Starbucks, you have to let your opponent know that you exist, right? I'll give you a cover, let it go. ”

Chen Heyu said with a smile.

"I'll communicate with Li Ran and them to see if we need to adjust the pace of operation."

Luo Wenwen replied.

"In terms of development strategy, I will give you a new plan tomorrow, and you decide whether to implement it or not."

Chen Heyu looked at the time and said to Luo Wenwen.

Immediately, the two chatted for a long time before reluctantly hanging up the phone.

……

The next morning, Chen Heyu came to the company and began to write the plan, "32 Cafes 100 Cities and 10,000 Stores Plan".

The goal is to complete the opening of 10,000 stores in three years.

Based on Ruilu's development strategy, combined with the market environment of this world, he changed a comprehensive plan, including market analysis, regional positioning, design products and services, promotion and marketing, and other all-round suggestions, and then sent it directly to Luo Wenwen.

(End of chapter)