GameStop's market value at that time was 3.2 billion US dollars, and its net profit was only a pitiful 63 million US dollars!

It seems somewhat ridiculous, which shows the huge dilemma that GameStop faced in 2015 when the game market was transforming.

First, the structure of the game market has changed: digital games have begun to rise, and players are increasingly inclined to buy games through online platforms rather than physical stores, resulting in the impact of GameStop's physical retail business and a decline in sales.

Second, the postponement of the new generation of game consoles: PlayStation 4 and Xbox One have been purchased by most gamers a few years after their launch;

The market is saturated and consumer demand for new consoles is decreasing, resulting in a decline in hardware sales at GameStop;

Third, the decline of the second-hand game market: One of GameStop's profit models is to acquire and sell second-hand games.

As digital game sales grew, players reduced their demand for pre-loved games, which negatively impacted GameStop's pre-owned game sales;

Fourth, increased operating costs: As a brick-and-mortar retailer, GameStop needs to pay operating expenses such as rent, employee salaries, and inventory costs.

On the surface, GameStop is the world's largest game retailer and a Fortune 500 company, but in reality it's not going to be easy.

When Hicks saw Chen Heyu's agreement, he immediately smiled and arranged for a vehicle to go to the restaurant.

"It's Zhaoming Shuyuan again."

After Chen Heyu got out of the car, he couldn't help but laugh when he saw the familiar door design.

Hicks, the general manager of the Dahua region, obviously did his homework in advance and knew the truth that the host is as easy as the guests, so he deliberately chose a Chinese-style restaurant.

"Mr. Chen, don't you like it? We can readjust! ”

Hicks asked cautiously as he stopped.

"No, no, let's go in."

Chen Heyu waved his hand and replied with a smile.

Zhou Xiaoyu, Pei Yi, Zhang Nan and others behind him followed suit, while Lao Mo was steadily half a step behind, constantly examining the surrounding environment to make the fastest response at any time.

Coming to the private room, Hicks instructed the assistant on the side to deliver the menu.

Pei Yi consciously took it over and was responsible for ordering.

"In fact, Future Technology has already negotiated distribution cooperation with Best Buy and Target in the Northern Berry market.

Hicks, can you tell me what is the biggest advantage of GameStop? ”

Chen Heyu said in a flat tone.

"We have 6,000 brick-and-mortar stores in Northern Berry and Europe, and we have established a strong sales network where users can visit the store in person to experience and buy game products.

For Dream Cabin, GameStop's operating model is more suitable for your company......"

When Hicks heard this, he "rattled" in his heart, he didn't know the news, he barely stabilized his mentality, and said unhurriedly.

"With 1,000 stores in the beautiful country and 1,800 stores in Target, GameStop doesn't have an overwhelming advantage for me."

Chen Heyu shook his head slightly, picked up the teapot, and poured a cup of bright hot tea.

"But GameStop is a professional game retailer, and its biggest channel advantage is that it can provide a wide range of game software, hardware and related products, and has a wealth of knowledge and professional services in the game industry.

Compared with Best Buy and Target, our traffic is more accurate and high-quality, and the probability of successful orders will be higher. ”

Hicks has good business capabilities, and when it comes to the characteristics of different channels, the head is the way.

"I actually prefer online sales channels, after all, it can break through the limitations of time and space and sell high-quality products to more interested customers."

Chen Heyu said slowly.

Hicks was stunned for a moment, then thought about it, and instantly understood the subtext of Chen Heyu's words, GameStop wants to have a dealership, it's okay, it needs to be extra plus.

Otherwise, why agree to the appointment!

"Damn! I don't know what kind of conditions Best Buy and Target have made him so greedy. ”

Hicks secretly scolded that the lack of key information made him extremely passive in the negotiations.

"GameStop can take a single 8% of the agency fee."

After a moment of silence, he gritted his teeth and muffled.

"Do you know the commission rate of Best Buy?"

Chen Heyu smiled and asked meaningfully.

When Hicks looked at Chen Heyu's smiling expression, he realized again that it must be the commission charged by Best Buy and Target is extremely low.

He felt a little frustrated, and even considered, should he just find an excuse to shirk it, and then negotiate after doing a good job of information investigation next time?

“5%！ Target also only needs this number. ”

Chen Heyu asked himself.

Even if he didn't say this information, Hicks would be able to find it when he returned, and it was better to be open and honest than to waste time.

He didn't have that much time to spend with Hicks, because it wasn't worth it.

"Mr. Chen, do you mean that as long as GameStop promises a 5% service fee, you can get the Beiberry distribution right of Dream Game Pod?"

Hicks was overjoyed and grinned.

"I have an additional condition, if you can agree, you can do it."

Chen Heyu picked up the teacup, took a sip, and said with a smile.

"Mr. Chen, just say it."

Hicks sat up straight and said solemnly.

"I want a 15% stake in GameStop, and you can truthfully report this matter to the board of directors and let the major shareholders behind it make it up for me."

Chen Heyu said with a smile, not thinking that his request was too much.

GameStop has encountered growth bottlenecks in the next six years, and its stock market value has fallen to the bottom in early 2020, leaving only $200 million.

If we take advantage of the future technology, with thousands of retail terminals, there will be a great possibility to completely reverse the decline and achieve huge profits.

This is meaningless to Chen Heyu, the income is too low, and the big head is eaten by the investors of the beautiful country, so naturally he can't be satisfied.

Therefore, he plans to acquire a part of GameStop's equity to make up for the shortcomings of Future Technology's offline sales channels in Beiberry.

"Mr. Chen, your request is indeed beyond the scope of my authority."

Hicks smiled wryly, a look of embarrassment.

After that, he diverted the topic and talked about the development trend of the game market in Beiberry Continent, and the negotiations could not continue, so he could only try his best to maintain the atmosphere of the wine game.

Start the next negotiation and pave the way for a good relationship!

Chen Heyu didn't care and enjoyed this free meal with peace of mind.

An hour later, the luncheon ended.

"Mr. Chen, I will give you an answer as soon as possible."

Hicks did not forget to emphasize as he was leaving.

"Okay, wait for your news."

Chen Heyu bowed slightly, and returned to the hotel with a group of people, the time was still early, enough to make up for a return to sleep.

"Boss, did you say GameStop would say yes?"

Zhang Nan asked curiously.

GameStop's revenue and net profit are declining, and the management may have some measures in the face of this situation, but it is definitely not as direct as the shot in the arm of the Dream game cabin.

This is a hardware market of 100 billion US dollars, plus the ecological business of game software, once it is done, it will bring at least 1.25 billion commission income to GameStop in a year.

It is equivalent to a revenue increase of dozens of times, as long as the major shareholders behind GameStop are IQ online, I believe they will make the right choice.

"Do we care?"

Chen Heyu asked rhetorically.

Rice's franchise store plan is about to embark on a journey to the sea, and it is a big deal that he will hand over the distribution task of offline channels to Rebus, which may not play a big role in the early stage, but it can also become one of the important sales channels of future technology in Beiberry Island in the later stage.

Zhang Nan smiled lightly, understood the boss's thoughts, and silently followed behind.

"Lao Zhou, get a trading group and scan some GameStop stocks first."

He commanded casually.

Zhou Xiaoyu agreed, without too many doubts, Chen Heyu had already told him with his previous experience that there had been no problem with his decision-making.

After returning to the room and resting for more than half an hour, Shi Shiran set off to participate in the afternoon sub-forum topics.

Digital Huaguo, woo town talks!

As a representative of e-commerce entrepreneurs, Liu Dong was the first to give a speech.

The whole process is out of script, from the study abroad experience to the hometown tofu, and then to the Beijing-winter drone delivery mode, compared with Ma Yun, it is indeed a little more pyrotechnic.

After dinner, there is also a cultural performance.

It didn't gradually disperse until 22 o'clock, tonight was Ma Yun's formation game, and when Chen Heyu arrived, the spacious and bright conference hall was full of the heads of the Ahri department.

Oil cool video Gu Yongqiang!

Gao De map Chen Wu!

Shrimp squint music Wang Hao!

Xinlang Weibo Wang Wendong!

……

Compared with the arrangement of the social horse's drinking party, Ma Yun paid more attention to the grand pomp, obviously there were only a dozen people, but she chose a luxurious banquet hall of more than 100 square meters.

It is not easy to find such a private room near the conference center.

"Mr. Chen, you're here!"

"Boss Chen, take care of me!"

“……”

A group of middle-aged men are particularly enthusiastic, and Future Technology has not yet been listed, and from the perspective of revenue and net profit, it is no longer inferior to BAT.

Counting Shanhai Microelectronics and Shanhai Capital, it is far from them.

Strength brings changes in status, Chen Heyu greeted everyone one by one and sat in the first position on Ma Yun's right hand.

"Mr. Ma's speech today is very exciting!"

Chen Heyu said with a smile.

Seeing this, Pei Yi smiled in his heart, and sighed that the third brother's kung fu of opening his eyes and telling nonsense was getting more and more six.

I took a nap and wandered all the way in the afternoon, and I slept more soundly than Zhang Chaoyang!

"Really? It's all empty words, who dares to dig out the truth. ”

Ma Yun pointed out.

Chen Heyu nodded, thinking: "You haven't swelled yet, in a few years, look back at what you said, I don't know if you will blush?" ”

In the Internet business circle, there is a comparison of who speaks the most unobtrusively, one is Ma Yun, and the other is his sworn opponent Liu Dong.

In another year, Liu Dong, a terminal patient with face blindness, will say the amazing "rich man theory" at the third Internet conference.

In this regard, Chen Heyu has to admire his courage, and he really dares to rush when he encounters something.

Three rounds of drinking.

Ma Yun put down the wine glass, her face was ruddy, and she turned sideways to Chen Heyu and asked, "Penguin chased the kangaroo flash?" ”

"Hmm."

Chen Heyu sandwiched a shrimp, put it in his mouth, and floated back lightly.

In the eyes of outsiders, the kangaroo flashes and cruises between the two horses, like a wall grass, which is beneficial, and they want to bite it.

But Chen Heyu doesn't think so, the wall grass is an adjective used to metaphorize the weak, like a kangaroo with the support of future technology and mountain and sea capital, that is, the strong.

Since ancient times, winners take all!

If Ahri is dissatisfied, he will set up a new group buying and takeaway platform, fight together, and survive to the end to see who has a thick blood trough.

"The 15%?"

Ma Yun paused and didn't finish his words.

"I can only give Ahri 10%, if there is more, I don't want cash, I will exchange the equity of Zhifu Bao."

Chen Heyu said in a condensed voice.

"When it comes to greed, you're still the best."

Ma Yun stiffened his face, and after being silent for two minutes, he immediately smiled again and scolded happily.

"Moss pays, I also want to participate in a share, tell me, how are you going to slaughter me?"

Teacher Ma asked with a smile and a smile.

In the past two days, with the help of the channel of soft sound, he inquired about the volume scale of Moss payment, and in the domestic market, most users have not noticed it except for some users of Moss Mall.

The default payment method for Kangaroo, Berry Group, Moss Mall, and Moss Ai paintings, there is one more Moss payment, and the priority is not high.

However, in overseas markets, with more than one billion Moss AI users, it has easily gained tens of millions of daily active users in a few months after it was launched.

Especially the international version of Shanhai Video, in the main Moss payment, the first month of card binding only costs 9.9 US dollars!

"Mr. Ma will quote a price first, if it can meet my expectations, let's talk about it below."

Chen Heyu said.

"How about $4 billion?"

Ma Yun said tentatively.

In December 2015, the daily activity of Fortune Treasure just reached 230 million, occupying 52% of the payment market share, and got a round A financing.

The valuation announced by foreign securities institutions is 45 billion US dollars!

In comparison, Moss paid 43 million daily active users, and the valuation of 4 billion US dollars is reasonable, after all, Moss is not involved in fund trading, insurance, loans and merchant payment services.

To put it bluntly, in Ma Yun's opinion, Chen Heyu didn't take any way to make money.

"10 billion US dollars, only 5%."

Chen Heyu shook his head and directly shouted out a 2.5 times offer.

It's not that there is a lack of $500 million in development funds, but that he values the perfect payment scenario of Ahri's ecosystem, which can save the process of accumulation of Moss Pay users.

You must know that Ahri started as a cross-border e-commerce company, and secretly, he continues to lay out the e-commerce market in Southeast Ya.

"It's expensive, I can't convince investors."

Ma Yun disagreed.

"Next month, Stripe buys Moss to pay a 5% stake, which is the same price."

Chen Heyu said indifferently.

After hearing this, Ma Yun's eyebrows furrowed.

With his left hand behind his back, he waved it gently, and when someone saw it, he immediately got up and walked out, ready to verify the authenticity of Chen Heyu's words.

Ten minutes later, the man returned to the room and nodded slightly at Ma Yun.

"Mr. Chen, just do what you say, have a drink, and wish us a happy cooperation."

Ma Yun said with a smile.

Invest in each other and cooperate with each other, so that an enterprise can go long-term.

As long as Chen Heyu has a controlling stake, the equity ratio is a non-caring thing, especially since the development center of Moss Payment is overseas, and the more fund management companies behind it, the safer he is.

After initial communication, Ahri Group acquired 10% of the equity of Kangaroo Flash at a price of 1.2 billion US dollars, becoming the second largest shareholder.

Additional supplementary conditions, the application applet of Kangaroo Flash, has a five-year home page entrance of Fortune Treasure.

In addition, at a price of 500 million US dollars, it invested in Moss Payment, and promised to make Moss Payment the second priority payment method in the domestic market.

At the same time, in the next round of financing, Ahri reserves the right to prioritize investment.

Chen Heyu was slightly happy to help the case, and after taking this step, Ahri's heart to independently engage in a takeaway platform was extinguished.

With the traffic entrance of two phenomenal apps in hand, no matter how Qiandu throws money, it is a meaningless move and is destined to lose all market share.

(End of chapter)