Chapter 50 Talks about Business
Xu He's head is the Tao, every word is completely in line with this Qingling Town.
Although Huadonglin is arrogant, he still has the ability, the basic business model, and the framework is Menqing.
After listening, he couldn't help nodding, and then asked, "You said, use the way of agency to teach farmers marketing plans, let them produce their own products, and use our name and platform to sell on the Internet, which I can understand, but will the profits not be enough?" ”
Xu He's method is to teach farmers to sell their own things.
But learning to sell is not enough, you must have a platform, after-sales protection, a brand, and insurance.
These are all things that the peasants really lack.
And Xu He provided these things, and then collected fees while the farmers made money.
And the profit problem asked by Huadonglin is also the fatal flaw of Xu He's plan!
The fierce competition in agricultural products, coupled with the fact that Xu He's company is endorsed by the government, the price must not take the high-end route, but the people-friendly route.
In this way, the price is naturally not high, after removing the cost of farmers, operating costs, labor costs, logistics insurance and other costs, and then to extract profits, this profit is indeed very thin.
Xu He nodded and said: "The profit is indeed not high, if it goes well, the turnover that can be done in a month is also limited, but this is only the first part of the plan, as long as this step is taken steadily, you can not make money." ”
Hearing the sentence "can you make no money", Hua Donglin was anxious, and his face was ugly, as if he wanted to pull out the abalone that Xu He had swallowed into his stomach.
"Director Xu, our joint venture company itself is not large, and it is not easy to grab the cake of agricultural products on the Internet. It's a dead end! ”
Hua Donglin stood up excitedly, I don't know if he drank wine or because of anger, his face turned red, his eyes were round, and he seemed to be angry.
"Sit and sit, what is Mr. Hua so excited to do, the first step of chess is very fast, this is to make money for farmers, they will not do it, as long as a month, this move can be settled, and the next step can make money."
Xu He beckoned to him, motioned for him to sit down, took another sip of wine with a relaxed expression, and then said, "Mr. Hua, those who make the most money, they have all done the same thing, you should know what it is, right?" ”
Hua Donglin suppressed his emotions, "Their products provide value, so that thousands, hundreds of millions of people can use it, and they can naturally make money, and the underlying logic of making money is that there are many people!" If you have more people and more people who support you, you can make money no matter how you are. ”
"But how many people can do that? Although everyone who makes money has done this, it is very difficult to do it! Director Xu, you are an official, I know this better than you! ”
Xu He smiled, leaned back in his chair, and spoke slowly, "Really?" Do you know what a group is? Why are those fanatical fans, whether they are chasing stars, or chasing electronic products, or chasing Zongjiao, or chasing God, can always be gathered together and burst out with huge energy? ”
"Do you know why those people are always emotionally exaggerated, and once something breaks out, it will either move people or surprise people?"
"Do you know what these people have in common? Do you know how these common traits manifest themselves differently in different cultures? ”
Xu He's series of questions made this young businessman unable to hold back half a sentence.
Hua Donglin's face turned even redder, not only because of the wine, but also because of his surprise at Xu He.
For officials, it is most common to study politics, history and philosophy, and most of the young highly educated officials in recent years are also from the liberal arts.
As for Xu He, throwing out so many things that officials basically don't learn at once really surprised Hua Donglin.
He frowned, thinking to himself, "Where did this Xu He come from, how can he do such an unusual thing?" Who is the official who learns these things and does things? ”
Hua Donglin was a little curious, looking at Xu He with blank eyes, waiting for his next step.
Xu He cleared his throat, took a sip of Zhengshan Xiaozhong black tea, smashed it, smashed it, and smashed it, "It's really good tea." ”
Hua Donglin smiled, "Director Xu hurriedly gave me advice and told me about your second step." ”
Xu He nodded, and didn't sell Guanzi, "The second step is to publicize the events of us doing things for farmers and doing practical things, which can make profits for me, increase my official ranks, and rise to the top, and these are the results I want." ”
"This first step is stable, as long as it causes a storm, the purchase volume will definitely rise! A box of apples, we earn two cents, 100 million people buy it, how much? ”
"In recent years, as long as there are touching collective events, resulting in an increase in sales, and even affecting the company's market value, it means that our matter happens to step on the emotions of the group, and now these days, it is the time when everyone pays special attention to this kind of thing!"
"On the basis of the previous step, we will take advantage of the hot iron, pull investment, find publishers and supermarkets to cooperate, co-brand, launch our own anthropomorphic town business card, and play the card of Qingling Town!"
"Finally, Huanong Agricultural Park cooperates with our joint venture company, and finally symbiotic, so that your company is stable, and our joint venture company will also have a more complete production supply chain."
"These are not only sold for feelings, but also for helping people, charity and health! The things these words represent can often make people subconsciously feel a sense of identity. ”
After speaking, Xu He took a sip of tea to moisten his throat, then glanced at the empty table, called the waiter to come in, and ordered a bunch of good things that he didn't have a chance to eat on weekdays.
Finally, he pointed to Hua Donglin, "Hang his account." ”
The waiter looked at Hua Donglin in a daze, as if asking what he meant.
And Hua Donglin sat on the chair in a daze, and stood up for a while, "Today's consumption is all mine, and Director Xu's consumption is also mine!" On weekdays, I see a lot of foxes and fake tigers, and there are a lot of bullies, and there are many inks in their stomachs, but there are also many fledgling people who think of themselves as high. ”
"But Director Xu, you are like this, the sword is biased and the grassroots is born, this is the first time I have seen you! Admire, admire! ”
"And Qingling Town has a healthy agricultural ecology and a complete agricultural production chain, and now it is really the only one who lacks your plan!"
Hua Donglin's shocked and surprised appearance made the waiters stunned.
On weekdays, Hua is always here, isn't that time his head high and arrogant?
But how has it changed today?
What is the origin of this young man sitting opposite Mr. Hua to make Hua Donglin such a rainbow fart?