Chapter 291 Collaborate with Binjiang University on design

Early on Monday morning, the leadership team of the textile mill held an emergency meeting, which specially allowed several key designers of the design section to attend.

The main leaders all had deep eyebrows, frowning one by one, and looked very heavy.

After several people from the design department arrived, they sat in the empty seats next to the conference table, and when they saw the leader like this, everyone was afraid to come out and sat down quietly.

Only Liu Lanqian from the design department, as usual, didn't care about the leader's face, and found the most front position to sit down.

"The topic of today's meeting is mainly about the recent product sales, I think you should have heard that since this year, southern textiles have entered the Binjiang market in a big way, and the first half of the year has seized a lot of the market, and the second half of the year is to seize most of the market.

The department store reported that our factory's products could not be sold at all, and customers liked to buy those fresh styles in the south when they came. If this continues, the profit of our factory by the end of the year will drop by 40% compared with the same period last year, and the New Year's benefits and bonuses will not be paid. ”

The deputy director in charge of sales finished introducing the situation worriedly, and the faces of everyone present sank a little.

"What do we do now? The momentum of textiles produced in the south is too much, the style is good and the style is new, originally only young people like to buy their products, and now some middle-aged and elderly customers have also begun to buy textiles produced in the south. As soon as the products in the south arrived, they were quickly snapped up, but our factory's products were overstocked and could not be sold. ”

Said the head of the sales section.

Director Zhu, the factory director who had not spoken, looked at everyone's faces, and finally fell on Liu Lanqian's face.

"Liu Gong, tell me about it. You are the oldest qualified and most capable designer in our factory, analyze it from your point of view. ”

Liu Lanqian guessed that the signs of the topic would definitely point to herself, she straightened her back, and said unhurriedly: "Our factory's products have been the same style for so many years, and I still suggest that if you change the style without authorization, it is likely that the loss of customers will be even more serious than now." Then we will be in a more difficult situation. ”

In the first half of the year, Liu Lanqian said such a thing.

At that time, several factory leaders thought so, and did what she said, without changing the product design.

But in the second half of the year, sales fell all the way, and the factory really couldn't open the pot if it went on like this.

"Liu Gong, but our current situation is already very difficult."

The head of the sales section couldn't help but say.

Liu Lanqian turned her head to look at him, "Our design department has always designed like this, and if you suddenly ask us to change our style, it will be too hasty, and the effect will not be good." ”

She is the backbone of the design department, and several designers were brought out by Liu Lanqian, and she has always listened to her.

Seeing Liu Lanqian say this, several other designers also nodded slightly in agreement.

Everyone has been designing it like this for many years, and it is not that simple to change wherever you can say that it will change.

"But the impact of the products of the southern textile mill is too great, I went to the south for a meeting last month, and met the leaders of the factory there, and they said that more new products will be launched next year, and I can't imagine what the market will be like next year."

Deputy director Ma in charge of product production said.

"Those products from the south are full of bells and whistles, and it is difficult to get into the hall of elegance. If the factory thinks that a few of us can't do it, just ask another smarter. ”

Liu Lanqian said coldly, and at the same time leaned back on the chair, making it clear that it was useless for anyone to say, and the design department would not change the design.

Both sides insist on their own words, and no one can convince anyone.

Several deputy factory directors looked at each other.

In the end, it was Director Zhu who spoke, "Let's just do this, and the products designed by the design department will continue to be put into production." At the same time, let's find another group of people to imitate the design according to the style of southern textiles, and face the market on both sides at the same time. ”

Director Zhu's proposal can be said to take care of both sides, and it is the best way to think of so far.

Liu Lanqian's face was a little ugly, but she didn't say anything, and led the people from the design department away after the meeting.

Watching her figure disappear at the door, Deputy Director Ma said: "Liu Gong is not very happy to look at it, do you have any ideas." ”

Another deputy factory director said: "I don't care so much, the design taken out by the design department has always been so old, not in line with the current market at all, Liu Gong still looks down on this, looks down on that, who to show his face!" ”

Director Zhu raised his hands and pressed down, "Don't say a word, Liu Gong is also the best designer in our factory after all, and he has designed a lot of classic styles for our factory in the past, but he can't keep up this year." Such a short period of time does not mean much, and it is difficult to say whether textiles from the south will always be popular. The next thing we have to think about is where to find another group of designers. ”

At this time, several leaders present were silent.

The designer is the sweet and sweet of each factory, and it is easy not to give it to other factories.

Besides, there is competition between the textile mills, and it is even more impossible for them to let it out.

For some reason, a name flashed in Deputy Director Ma's mind.

"Su Ge in the weaving workshop of our factory, I remember being admitted to Binjiang University majoring in textile engineering, and many comrades in the design department of our factory also graduated from Binjiang University. I think it's better to cooperate with that side, let the college students design products for us, and then there will be a selection, and the qualified designs will not be able to use the new products. ”

Deputy Director Ma's voice fell, and the entire conference room was silent.

He wasn't nervous at all just now, but now he was suddenly a little nervous, could it be that he said something wrong?

Before he could think about it, Director Zhu took the lead in applauding.

"Yes, Lao Ma's idea is wonderful, there are so many college students in the textile engineering of Binhai University, and they can indeed make full use of it. In this way, this matter is handed over to Deputy Director Ma to be responsible, and the selection of the design will be evaluated by the leadership team at that time. In addition, the students were told that if the design was selected, they would be given a generous prize by the factory. ”

When the matter was settled, the deputy director of the factory went to Binjiang University and found the dean of the Textile College to talk about it.

For the cooperation of textile mills, the Textile Institute is of course happy.

There are so many students in the academy that they can only talk on paper and draw design drafts.

Nowadays there are ready-made mobile practice skills, of course, to catch it.

The dean agreed, and soon Deputy Director Ma and the dean discussed various details, and the college announced the matter the next day.

As soon as the news was announced, it immediately attracted the attention of the students of the entire college.

Being able to design for a textile mill and potentially be selected for production made all the students eager to try it.

The design can have the opportunity to withstand the test of the market, which is a rare and valuable experience for every student who aspires to work in design in the future.