Chapter 414: Su Ge's Coping Strategy

"Just now a store said that she suspected of seeing the person in charge of the XX brand, she came over and took a look, put on makeup in the daily chemical area, and went around floor by floor, and stayed for about an hour before leaving."

"Okay, I got it. Tell a store, as well as other stores, always keep an eye on it, and report any suspicious people in time. ”

"Got it."

Put down the phone, Su Ge Xindao XX brand is estimated to change the means of suppression.

From later generations, Su Ge knows all about the methods used by these big brands to suppress domestic brands.

It's nothing more than a few points.

More beautiful and high-quality packaging sets off its own loftiness and achieves the purpose of fooling the Chinese people who have not seen much of the world.

Spend a lot of money on advertising, and use advertising to brainwash the Chinese people, so that when they buy daily chemical products, the first thing they think of is their own brand.

Settle in shopping malls, use their own brand effect and abundant funds, as well as Huaguo's preferential policies for foreign brands, squeeze out local brands, occupy the best counter position by themselves, and do not allow the existence of local brands, constantly squeezing the living space of local brands, so that they can only be reduced to smaller stores, or small stores in the countryside.

Unfortunately, none of these methods work well on the waves.

In terms of packaging, Hailang Daily Chemical is completely comparable to international brands, and it is not inferior in any way. Moreover, there are both domestic and foreign styles, and people who like which style they like can find the most suitable products for themselves in the waves.

In terms of advertising, the waves have spent a lot of money on advertising over the years, and all of them are well-made high-end advertisements, the appetite of the Chinese people has long been raised, and the big foreign brands want to compete with the waves in advertising, they must be several times or even dozens of times higher than they expected advertising costs.

As for squeezing out of the shopping mall, I'm sorry, all the specialty stores currently sold by Hailang Daily Chemical belong to Gehai Group.

Su Ge has long made a layout, and established a comprehensive shopping mall integrating shopping, leisure and entertainment as early as possible, and all the land was bought by Gehai Group.

No matter who she is, don't want to be driven away on her own turf.

If none of the above will work, then foreign brands are likely to use dirtier means to achieve their goals.

Forced takeovers.

After the acquisition, the wave brand will be hidden, and then vigorously promote its own brand, so that the waves will disappear forever in the field of vision of the people.

Over the years, in order to prevent foreign brands from doing this, Su Ge has cultivated the group's legal department and arranged personnel to learn related businesses in a targeted manner.

This is the day to wait.

"Su Dong, there is movement on the XX brand, and the person who has been watching has sent a message back, saying that their person in charge has recently been in contact with the leader of a daily chemical regulatory department."

Su Ge smiled.

Sure enough, I can't play on the bright side, and I start to play with the yin.

Over the years, Su Ge has also accumulated some contacts in various departments.

Soon, she asked someone to inquire about the situation of a certain daily chemical supervision department.

"Su Dong, what you said is true, I heard that it is the XX brand that complains that some of your daily chemical products do not meet the standard, which will have a carcinogenic effect."

After the other party inquired clearly, he told Su Ge the specific situation.

Okay, isn't this the method that Liu Lanqian used back then?

It's such a big international company, and there is no creativity at all.

"Each line of products under our brand does a lot of inspections every year to ensure the safety of the products. At the same time, it will also be sent out to the relevant inspection department for a more authoritative inspection. If they want to complain, they have to come up with evidence. ”

The other party was a little embarrassed and said: "Su Dong, you also know that the inspection report can be modified artificially, and the other party has a lot of money, and he will be confused by smashing people with money." ”

The corners of Su Ge's lips curled, "Yes, then I'll see how he takes the money to the prison to spend." ”

At this moment, Su Ge was obviously smiling on his face, but there was a chill in his eyes.

When the other party saw it, he couldn't help but shudder, and some people in the heart path supervision department were going to be unlucky.

When she returned to the company, Su Ge immediately called Fan Xueqin and asked her to send someone to buy XX brand products.

At present, their company's products have settled in two shopping malls in China, although they have not yet been widely spread, but they can still be bought if they want to.

Fan Xueqin quickly bought back the XX brand of cosmetics, and according to Su Ge's requirements, he bought multiple sets of all the products.

Su Ge first asked the company's inspection department to inspect an ingredient in these cosmetics.

After getting the report, she confidently took a set of products and one of the strongest legal personnel in the legal department to the daily chemical product inspection center.

Standing at the door of the inspection center, Su Ge said secretly, the same method, he has to do it again.

It's just that this time the XX brand will die even worse.

With a solemn face, she walked into the door of the inspection center with her head held high, and directly found the office of Director Diao, the person in charge of the inspection center.

Director Diao is very familiar with Su Ge, and after so many years of dealing with him, he is an old acquaintance.

They inspect the daily chemical products of Hailang every year.

"Su Dong, why do you have time to come to us?"

Su Ge got straight to the point: "Director Diao, we have been cooperating for many years, every year our company actively cooperates with the work of your center, I don't know what problems have occurred with our products this year, your center intends to issue a report containing carcinogenic substances to our waves?" ”

Director Diao broke out in a cold sweat.

He has just been in contact with the XX brand, and he hasn't done anything, why did Su Ge come to the door?

This news is not only well-informed, it is simply scary.

"Su Dong, you are joking, we don't want to issue such a report. The quality of Hailang products has always been excellent, and there have been no problems in the annual inspection. ”

Su Gepi didn't smile, "Oh? That must have been me wrong, it's just unilateral wishful thinking on the part of the XX brand, and it has nothing to do with you. Director Diao, we have cooperated for so long, I don't talk around the corner, we don't talk darkly, our group has the best legal department in China, if someone dares to frame us, I will not tolerate it, and I will definitely fight the lawsuit to the end! ”

Director Diao's cold sweat was uncontrollably dripping down at this moment.

"Su Dong, don't worry, our center will definitely not do such a thing. You are an excellent brand in China, and there will be no blind to frame you. ”

Su Ge smiled slightly, "That's the best." By the way, Director Diao, here is a set of XX brand cosmetics, all the products of this brand contain a carcinogen, our company's inspection department has done the inspection, I also commissioned the chemical laboratory of Binjiang University to do the test, now send it to you, please test it again. Three-way comparison, whether there is a problem with their products is conclusive. ”

"Huh?"

Director Diao was dumbfounded.