Chapter 416 New Daily Chemical Products

"We are not familiar with the foreign market, and we may not be able to poke this matter out rashly, so it is most appropriate for his biggest rival to do this. The two of them have been competing for many years, and they can't wait to kill each other with one move, this time there is such a good opportunity, how could YY Group miss it. ”

Su Ge said with a smile.

After that, she found the company's legal counsel and instructed the other party to keep an eye on the case of the inspection center, not only to discredit Director Diao, but also to make him subject to legal sanctions, and it is best to deal with it severely.

This time she was determined to make an example of her.

Otherwise, if she is soft this time, it is inevitable that there will be other people with bad intentions, thinking that she is a soft persimmon, and they all want to come up and pinch it.

A month later, XX Group completely withdrew from the Chinese market.

If they don't quit, they will be so overwhelmed by carcinogens that they can't even keep their headquarters, and they can't maintain the overseas market.

When the person in charge of XX Group left Binjiang City, he called Su Ge to meet him, but Su Ge refused.

At this point, XX Group will no longer be competitors, and there is no need for the two sides to meet.

Eliminating the two strong competitors at once, Su Ge is still in a good mood.

But she knows that this is just the beginning, and there will be other international big names entering China in the future, and there are still tough battles waiting for her.

But with the first victory, the morale of the entire company was boosted.

And you can get a long buffer period in between.

Su Ge discussed with Ke Rongshan the future development of the waves.

According to Su Ge's idea, if you want to maintain the current status of Hailang in China's daily chemical industry, it is not enough to maintain quality, but also to continue to develop new products and meet the increasing needs of consumers, so as to keep up with the pace of the times, otherwise it is not good to say that one day it will suddenly be abandoned by the rapid development of society.

"But Su Dong, Hailang already includes a lot of beauty and daily chemical products, I really can't think of which direction to do research and development."

Ke Rongshan was a little troubled.

Su Ge said: "There are many directions that can be developed. For example, the dish soap used by ordinary people to wash dishes, the oil stain used to remove grease stains, and the collar cleaner specially used for washing collars...... There is also laundry detergent, hand sanitizer...... These can all be taken into account. ”

"Huh? Can these things be sold? ”

Ke Rongshan was stunned.

"A lot of people can get a piece of soap and soap at home, and then wash the dishes to remove the grease and use hot water, who will buy these things?"

Su Ge smiled, "I don't buy it now, because there are no similar convenient and easy-to-use products yet." Once the product appears, the people know that there is such a good thing, and they will naturally use it after a long time. If you don't believe it, let's try to develop a batch first, and then produce it to test the water. ”

Ke Rongshan will be skeptical.

He was convinced of Su Ge's other decisions.

But these things proposed by Su Ge, he really felt that it was chicken, how could anyone buy it.

But since she said that she will test the water after production, then according to what Su Ge said, first develop two or three samples, produce them in small quantities, and see how they are purchased.

If the purchase situation is not good, there is no need to say it yourself, Su Dong himself will give up these products.

With such a plan, Ke Rongshan agreed to engage in the research and development of these detergents in the next step.

He picked two kinds of laundry detergent and dish soap, and Su Ge set several hard indicators, from cleanliness to fragrance, all of which have requirements and must meet the standards.

Ke Rongshan realized that he was thinking too simply.

A good product must definitely have its own advantages, after Su Ge pointed out the indicators, Ke Rongshan almost instantly understood where the advantages of these products were.

He led the team to start research and development without night and night, and successfully developed the most cost-effective products in the shortest time.

After Su Ge accepted it, he improved a few more places, and finally decided on the final formula after repeating it several times.

This is followed by the design of the packaging, and then the introduction into production.

The product packaging is still Su Ge design, because it is a household washing product, it does not take the tall route, but a very people-friendly appearance.

As a result, the cost has been compressed, and the pricing of laundry detergent and dish soap has reached a limit that the Chinese people can afford.

"Okay, go back and produce slowly first, and then look at the sales volume before making a decision."

Su Ge said to Ke Rongshan.

Correspondingly, advertisements for laundry detergent and dish soap were all on the largest TV station in China.

For a time, it was overwhelmingly bombarded with consumers.

The news of laundry detergent and dish soap blowing through the city like a whirlwind.

Everybody is talking about instant laundry detergent and dish soap.

"It is said on TV that washing clothes with laundry detergent does not hurt your hands, and there will be a lasting faint aroma after washing, which is more effective than spraying perfume."

"Is it really that good? Then I'm going to check it out. ”

"I'm going too, buy a bottle and try it."

"I also heard that the dish soap from the waves is specially used to brush the dishes, and the ability to remove oil stains is particularly strong, and there is no need to boil hot water after washing, and the bowls are super clean after washing."

"Ah, let's take a look together, and if it's good, we'll buy it together."

"I've used the waves for many years, and the brand of the waves doesn't say that it is produced, I can trust it."

"But no, the quality of the waves carries the ground, and the key price is cheap."

With the two products on the market, Ke Rongshan's mood can be said to have never been so nervous.

A heart is always hanging in mid-air, falling to the ground and not going up or down.

Fang Huiwen comforted him, "Manager Ke, Su Dong's suggestion is absolutely fine, think about it, the advice she gave before, which one is unsalable?" Not a single one. ”

Ke Rongshan nodded, as if something was going on.

If you care about it, you will be chaotic, how can you even doubt Su Ge's eyes.

Ke Rongshan shook his head amusedly.

On the day of the start of sales, Ke Rongshan couldn't sit still in the office, so he went outside alone and visited all the big stores in Binjiang City.

Inside, the Wave Specialty area is packed with people scrambling to ask about the efficacy of laundry detergent and dish soap.

Unhurried, the salesperson took out a basin, dipped a few drops of oil into it, and then washed it inside and out with Hailang brand dish soap, and then washed it again the old way.

In this comparison, the advantages of dish soap are obvious, and there is no need for more linguistic comparisons.

The laundry detergent is also concocted in the same way, and the result is the same.

As the old saying goes, there is no harm without contrast.

Besides, compared with soap, the two are so expensive, but they are not too expensive, and they are still within the spending power of the working class.

As a result, the sales of the two products were completely opened, and in just two days, all the laundry detergents and dish soaps that were produced to test the water were sold out.