Chapter 163: IP Empowerment
It is not difficult to let Pu Tong have another song about cats, and he remembers many songs about cats.
For example, SHE's "Persian Cat", such as Jolin Tsai's "Good Cat", and even many children's songs are linked to cats.
Cats have always been human companions, so there are many related works.
If he is Jia Xin Candy, he can even have a song of Miss Jia Ran's "Cat Poisoning......
Of course, he wasn't.
It's not difficult to come up with a song related to cats, the hard thing is how to make the song a continuous flow.
Because of the brainwashing and easy-to-spread function, saliva songs are very suitable for quickly increasing popularity in the short term, but after the popularity has passed, quality and foundation are the foundation of success.
"Don't you tell me you've created another song so quickly?" Iori Yukino was about to drop her jaw in shock.
No, she couldn't wake up for such a while, and she would do another song so soon?
"That's not true, it's just thinking about a song to attract guests and a song to keep guests......"
He can still say that he can come up with a song, after all, he doesn't need much to create a saliva song, and it would be outrageous to take a second one.
There is no creative bottleneck at all, and it really won't arouse suspicion from others?
So this second song still needs to be considered in the long run.
At least, it can't be taken out in the near future......
"I don't think it's necessary." Lin Yuxi stared at him very seriously, "Using this store as the MV background of a song may be able to play a promotional role, but if you want to change the soup without changing the medicine again, the effect will definitely be average." ”
She doesn't know much about commercial things, but this kind of thing is actually very easy to understand, using songs for promotion, if the two songs can be popular, the effect that the first song can play has reached its peak, and if the second song comes again, the effect will definitely not be as good as the first one......
"Who said I'm going to do the same thing?"
Pu Tong also took this issue into account.
The propaganda effect that the song can play is only temporary, and after a long time, the song may still be popular, but the connection of this propaganda will fade.
What's more, the publicity effect that a song can play is actually almost saturated, and there is naturally no need to use the same scheme for the second song.
Store Manager Wen listened in a fog, not to mention the three underage girls next to him, they looked at each other, and they didn't know what the hell Pu Tong had at all.
"The first song is advertised, which is a short-term way to attract traffic." Pu Tong tried his best to give them a few explanations in simple words, "The second song wants to make the popularity last for a long time, and that is to create a stable IP!" ”
“ip?” Yu was born in a merchant family, so she is naturally no stranger to this word.
If an IP brand has popularity and its own distinctive characteristics and personality, then it has the ability to attract customers for a long time.
"Yes, if this cat café becomes a brand and has regular users and fans, this is undoubtedly the best direction!"
Pu Tong analyzed: "My idea is to gain popularity through the promotion of this song, and then slowly cultivate my own IP." ”
The IP of the cat café, of course, is a few star cats, such as Garfield, Tom, Totoro......
As for the second song prepared by Pu Tong, it is actually Luo Xiaohei's episode "Good Night Meow", after all, the cats in Guoman are more suitable for opening the domestic market.
started the life of a cat café from Luo Xiaohei, and then gradually gave birth to Peking Opera cats, rainbow cats, blue cats, and happy star cats......
What is it that feels like a good fit to open a book?
"Of course, I'll just provide an idea, it's not free." Of course, Pu Tong said this to Wen Qing.
Because he likes cat cafes, it's okay to help with a promotion, but if you really put your heart and soul into it, he can't do that kind of thing.
The back of these pies is big, I'm sorry, depending on your mood to pay to unlock......
"It should be, it should be!" Wen Qing smiled, "I'm very interested in these things you said, if you have the chance, I will definitely contact you." ”
Let your cat café be branded, so who wouldn't want to? It's not just to make money, but if you become bigger and stronger, the environment in which cats live can also be better!
But the problem is, she really doesn't have any money now, so she pays to unlock something, so she must be next time.
"The IP you are talking about, I'm afraid it's not enough to rely on songs alone." Lin Yuxi pondered, "It's not easy to create an IP. ”
"Of course, if you really want to do a good job, you still need other industries, such as comics ......"
These star cats are all characters in anime, anime may be a little difficult, but comics can still be done, after all, there is a ready-made "little painter" here.
"No, what do you think I'm doing?" Iori Yukino was desperately trying to understand what Pu Tong said, but when she looked up, she found that several of them were looking at her.
"A song, a story, this blessing for you, do you want it?" Pu Tong looked at her with a smile, ready to think about it.
Just like Doraemon's manga and theme song were given to Iori Yukino, he also planned to throw the song and manga of the first cat café IP Luo Xiaohei to Sakura Girl.
After all, she is professional, and singing a cute and warm style song like "Good Night Meow" is also suitable for her to sing.
"Don't do this, I'm really too lazy to move." Iori Yukino cried with a sad face.
When she first started drawing Doraemon, she was also playing with it, and at the beginning, fans just watched it for fun, but I didn't expect it to be more continuously, and now there are a lot of people chasing more, and I send her account a private message every day to urge the update......
Now there's another one, how can she stand it?
"Updated, my little painter!" Lin Yuxi touched her head, "You don't want so many cats to be on the streets because of the closure of the cat café." ”
"You're a moral kidnapping!" Iori Yukino dodged her hand.
I have to say that because she is always touched by Yu Su and Lin Yuxi, her hair is easy to oil.
"The cat demon Xiaohei stole the pearl of heaven and was discovered by Di Ting, and was beaten back to his original form and was seriously injured and escaped......"
"Ahhh Iori Yukino couldn't hear this.
Every time I use storytelling to tempt her, the key is that I am still easily deceived.
No way, she really has no resistance to these strange stories of Pu Tong.
"There's no need to do something you don't like, just be happy." Yu Sujun saw Iori Yukino's anxiety and gently patted her on the back.
"That's not ......"
On the contrary, she loves to draw comics, loves these stories, and hopes that Cat Cafe will get better and better.
But she just didn't want to be pressured too much.
"I misunderstood, isn't it, there's no hurry to create IP!" Pu Tong sighed, "There is no one to urge you, you just take your time." ”
"Take your time, maybe one day you'll become one of the best cartoonists?"
It's entirely possible.,There are so many stories in my head.,If Sakura Girl can really draw it.,It's a big deal!
"Then, I can try, but you can't rush me!" Iori Yukino pursed her mouth, "I draw a story, you have to finish telling me, you can't whet my appetite." ”
Every time this guy starts with a start, it's too torturous.
"Uh......"
This Pu Tong can't promise, after all, some anime he crossed over didn't have an ending, and he couldn't create an ending one by one out of thin air.
"I knew you wanted to hang me with a story......"
"Don't talk nonsense!"
How does this sound like a scumbag.
That's why he didn't talk about it, he forgot some plots, and he wasn't a humanoid computer.
Besides, there are so many stories in his head, of course, it's interesting to tell it slowly, if he finishes it all at once, she can't remember the IQ of Sakura Girl.
Although Iori Yukino expressed dissatisfaction with Putong's behavior of drawing cakes, she still took over the task of singing and manga.
The current plan is that Iori Yukino can start the creation of comics now, and when Tang Luocheng finishes the first wave of publicity, when the store becomes popular, the IP plan of the cat café can begin, and the gold content of Iori Yukino will be truly reflected.
Making IP is slow to heat, this cat café obviously can't support it for too long, if you do IP directly, it will be a dead end, so you need the first song to do publicity to bring the store back to life.
If only the first song is used for promotion, the cat café will only be a small shop that eats a short-lived flow of traffic, and it will not go far.
Two songs are actually two steps in the plan, and no matter which part of the plan, they are indispensable.
Yu Yunyun looked Pu Tong up and down, and suddenly felt that his tablemate was still a bit business-minded.
If my father knew, I guess he would approve of him......
(End of chapter)