For a long time in the past, traditional opera was labeled as an "antique", and it seemed that it only existed in the interests of the previous generation, and it was natural that there would not be too many people who would buy tickets to watch the opera......

This is a very real problem, if art does not have an audience, it is destined to die, and the vitality of opera will always come from the participation of generations of young audiences.

"Advertising is still forgotten, it's not appropriate."

Pu Tong shook his head, he really wanted to help his brother, but he also had to consider the practical problem, in the environment of the declining art of opera, no matter how good the publicity is, it may not be effective.

He did remember a lot of advertising words, but opera is not a commodity, and advertising is not needed to promote opera.

Interest is the best publicity, let the advertising blow the sky, if everyone is not interested in opera, then no matter how good the marketing is, it is useless......

"It's fine."

Gan Hengxu smiled heartily on the phone, and there was no sense of loss, for him, acting well on stage is the most important thing, as for the rest, he is fortunate to have it, and he has lost his life.

Several people laughed when they heard this, Gan Hengxu has always been this kind of character, not fighting or grabbing, and the interests are stable......

It is also an indisputable fact that the decline of opera culture is also an indisputable fact, and traditional opera is still developing, but there are very few achievements that can be seen by the public.

Even if Gan Hengxu's program exploded on the stage of the Spring Festival Gala, when the discussion and popularity on the Internet were not low, the discussion about the opera itself was still pitiful.

If you simply regard opera as a traditional culture, even if no one likes it, you have to forcibly pass it on, which is precisely deviating from the meaning of "inheritance".

If you want the audience to come to the play willingly, it is not enough to rely on embarrassment, spring and snow are indispensable, and the lower riba people must also take care of it.

"It's really not okay to advertise, but I have other options."

Pu Tong paused, if opera wants to be younger, first of all, we must find a way of expression that young people like, and opera should also start to make new attempts.

"Oh? Elaborate. ”

Just now, when Pu Tong said that the advertisement was not very suitable, they were about to accept the reality, and even the almighty Pu Tong had no choice, and it was difficult to help Gan Hengxu's drama troupe.

"It's simple, just break the dimensional wall."

If you want more people to watch the opera, you don't need other means, you just need to make everyone really interested in opera.

Combining theatrical performances with cultural popularization, we will find ways to mobilize the enthusiasm of ticket holders and develop the opera industry from point to point.

"My idea is to make good use of modern network technology, and combine theater performances with online live broadcasts."

In fact, many young people are not interested in opera, but they are very able to get in touch with the art of opera, so naturally they will not take the initiative to watch it, let alone buy tickets to watch it......

The online live broadcast has enabled the rapid expansion of the spread of traditional opera, and at the same time greatly reduced the cost of dissemination of opera and audience viewing, so that traditional opera can be seen by more people.

"Live?"

A few people immediately realized that in fact, live broadcast is very beneficial to the promotion of opera, and now the rapid development of network informatization has also appeared in forms such as short videos and live broadcasts of opera.

As long as it is reasonably arranged, it is absolutely feasible to promote the opera culture through live broadcasting, and the emergence and diversification of media is definitely an important way to preserve the cultural resources of the opera.

What's more, Gan Hengxu's popularity is not low, if it is an online broadcast, the popularity of this opera tour will definitely rise!

"Feasible!"

The two words in Gan Hengxu's mouth were extremely excited, and it was obvious that Pu Tong's words gave him some inspiration.

Yes, the times have changed, and now it is no longer the era when they walked the streets and alleys to sing on the stage, and they can go further by keeping up with the trend of the times......

"I'll talk to the class master later!"

Opera is engraved in the DNA of the Chinese people, awakening everyone's love for opera often just needs an opportunity, in the Internet era, the lack of audiences and the lack of inheritance of local opera needs to use new means of communication.

Hearing Pu Tong's suggestion, several other people also spoke freely and began to put forward some of their own ideas.

"There is no need to only conduct opera performances offline, you can also try to pay for online viewing."

Yu has been exposed to it since he was a child, and he still has a certain business acumen.

Setting an online payment threshold of a few dollars is easier for the audience to accept than offline tickets that are up to hundreds of yuan.

The reduction of viewing costs can not only mobilize the enthusiasm of the audience to watch, but also make profits for the performers and bring marketing monetization.

In the paid mode, you can also set up a free trial, and then decide whether to pay after the trial, which not only gives the audience a reassurance, but also attracts users through free trial content, and chooses whether to pay to watch the rest of the content.

Compared with the traditional model of simple tickets, the threshold for online paid viewing is lower and the spread is more widespread.

Gan Hengxu, who heard her suggestion, was inevitably a little moved, but opera is virtual, and the stage is the carrier of opera performances.

The scene will give people a different feeling, which can hit people's hearts more directly, and they can appreciate the beauty and mellow beauty of the costumes of the opera...... Watching online, will the audience still enjoy their plays?

It's a good idea to pay to watch, but he was a little hesitant at the thought of trying to make money for his audience.

"Online payment and offline theater viewing can be done at the same time, and the two are not in conflict." Pu Tong was aware of Gan Hengxu's concerns, "On the contrary, as the popularity of online live broadcasts gradually increases, more and more people will come to watch the drama offline......"

The live broadcast of opera or the payment of opera can inject short-term vitality and vitality into the remaining opera art of this era, but it is still a little difficult to rely on these means to reproduce the glorious era of opera.

Watching opera online will not become the mainstream of opera, and it should be regarded as a way to disseminate opera resources.

As Pu Tong said at the beginning, the live broadcast of opera is to "break the dimensional wall", not to replace the traditional opera model.

"Listening to your words is better than reading a book for ten years!"

Gan Hengxu suddenly became a little transparent, and after such an analysis by Pu Tong and Yu Xuan, he also understood.

The times are advancing, if they are still stubborn and stick to the old things, the future opera culture may only appear in museums.

From Vasher Goolan all the way, the development of opera has been constantly changing.

The biggest significance of live broadcast is to explore the means of communication of traditional opera, such a thing still needs to be done, and the way of live broadcast can indeed allow some people to regain their classical feelings.

It's up to him to do it!

(End of chapter)