After the filming of "Never Expected" was completed, Pu Tong was also relieved.

The rest is post-production work such as editing and dubbing special effects, as a low-cost web series, its post-production work will not be too cumbersome, and more than one week is enough.

Now in front of Pu Tong is another problem - propaganda.

Don't underestimate the promotion of film and television dramas, you are thirsty and want to drink drinks, there are three bottles on the shelf, will you choose the unfamiliar one?

People have a natural affection for familiar things, who knows if the play is not promoted? No one else knows what to think.

Even if it is an online drama, it also pays attention to a preconceived idea, as long as the publicity is in place, the data of the premiere will definitely not be too bad, and some people will evaluate it when they watch it, and these drama reviews can attract more people to watch.

As long as the publicity is in place and the quality of the work itself is good, this is a virtuous circle.

Due to the influence of various roles such as the review system, changes in industry rules, platforms, capital, actors, big data guidance, games on various platforms, investment promotion in the early and late stages, and public opinion, many film and television dramas are basically unrecognizable from project approval to completion, and drama propaganda bears a lot of responsibility in it.

Pu Tong really understood the topic of propaganda when he read idle books, and from a commercial point of view, the work of drama propaganda really abused traditional advertising at several levels.

Design the most effective publicity plan, extract the most effective publicity points of film and television works, manage the audience's psychological expectations, focus on what groups, what kind of event marketing, and choose what kind of delivery channels and cooperation channels......

There are not many doorways in this.

To put it simply, it is to raise the audience's sense of expectation as much as possible in the promotion, so that they want to see it.

But this desire must also be controlled within the effective range, and if the work does not meet the audience's expectations, they can scold as much as they look forward to it......

In the promotion strategy of film and television dramas, it is equally important to do a good job of expectation management.

This Pu Tong doesn't understand, he is not a business tycoon, and he doesn't have so many terrifying ghost strategies, all he has is confidence in this "Never Expected".

If this drama can become popular once with his alternative style and sharp complaints, then he can also become popular a second time in his own hands......

"I feel that with your fame, there is no need to engage in publicity."

Iori Xue on the side took a cucumber from somewhere and sat there nibbling on Zhenghuan.

This person went to school to take cucumbers to gnaw?

"Look at what I'm doing, the last time I ate snacks all over the classroom, the head teacher criticized me......" Iori Yukino took another bite and said nonsense: "I eat cucumbers, this thing is always tasteless!" ”

Pu Tong rubbed his eyebrows, directly put aside the unhealthy content in his mind, and explained: "I take the initiative to publicize, which will have the opposite effect." ”

Iori Yukino naturally understands what he means, with his current popularity, as long as he posts a promotion, the attention of this drama can explode in an instant.

He himself is a big traffic, and he actually wants other ways of publicity, isn't that a reluctance to seek the near and far?

Don't underestimate Pu Tong's current influence, he just vaguely said that he wanted to come to Gan Hengxu and their opera tour as a guest, and the number of people in the live broadcast room exceeded 10,000 as soon as the live broadcast room started.

Because of the name of Pu Tong's apprentice, singers of the level of "Yuening" can soar to the sky, and Pu Tong's gold content can be seen.

If he personally promotes it, then Putong's name of "self-written and self-directed" can attract a large number of fans and passers-by on the spot.

"How?"

The third girl didn't figure it out, why Pu Tong said that he personally promoted this drama would have the opposite effect, is there a better way to promote it?

"Maybe the popularity of the show that I personally promoted will indeed explode, but if it does, it will cause the problem of over-expectations."

For a long time, the phrase "produced by Putong must be a high-quality product" has been circulating on the Internet, and when they hear that this drama is written and directed by him, fans will definitely have extremely high expectations, and it is easy to have a gap between expectations and reality......

It's not that the drama "Never Expected" is bad, it's just that it's just a low-cost online drama after all, and the theme and style are also relatively special, and the people it attracts may not be its audience.

If the audience and friends who are rushing to watch serious high-quality TV series see such a shoddy online drama, they will inevitably feel disappointed.

Once people who don't like this style post a few bad reviews casually, the consequences are unimaginable, and the reputation and popularity of this show are likely to collapse because of this.

To put it simply, it is up to him to publicize it, then it will be too much, and when the sunspot strings are sprayed together without knowing the truth, the negative impact will be great.

After listening to Pu Tong's explanation, the three girls instantly understood a rough idea, they are all old artists, so they naturally understand this truth.

"How do you advertise that?"

Yi Zhi Xue Nai swallowed the small half of the cucumber in his hand, and asked suspiciously: "Mr. Pu, what do you think about this matter?" ”

"Simple......"

Pu Tong handed her a tissue and asked her to wipe the saliva that came out of her mouth because she had stuffed too much stuffed in her mouth.

"Since I can't publicize it too much, wouldn't it be better to let the two leading actors be in charge of publicity?"

It is indeed inappropriate to let him promote it himself, but it is just right to let Xie Mu and Chen Siqing publicize it, and the popularity of the two is also a first-line, and the effect of promoting an online drama is definitely considerable.

And the fans of both of them are basically mixed in the entertainment industry, and their tolerance for their idols is not ordinarily high, no matter how this drama is, do their idols still have fans?

The corners of Xie Mu's mouth twitched in the back seat, Pu Tong had already discussed this matter with him, to be honest, he didn't really want to promote this drama, because his role was too abstract......

And when actors promote their own dramas, most of them will come with a still, his women's photo, it's better to kill him!

"Steamed buns, are you not convinced?"

Pu Tong glanced at him and said with a smile: "Playing ugly does not mean being ashamed, on the contrary, your dedicated performance will definitely be unanimously recognized by everyone." ”

"Really?"

Xie Mu tentatively looked at Iori Xue Nai and the others on the side, Pu Tong might lie to himself, after all, he wanted to pull him on the thief ship, but the three of them shouldn't.

The third girl nodded, although Xie Mu's role appearance is indeed very abstract, but this is a sacrifice for performance, this kind of thing should be respected.

Laughing terriers don't laugh at people, Xie Muzhen is a man.

Of course, if you ask them if they will laugh, their answer is of course yes, they think Xie Mu's women's clothes are funny, and it does not conflict with Xie Mu being a great actor!

"Then I believe it!"

At eight o'clock in the evening of the same day, Xie Mu posted a promotional post of "Never Expected" on time after school, with a picture of his women's clothes.

Then, the comment section fell!

(End of chapter)